imation. Retrieved from http://www.

gown aiding

com/cgi-bin/prnh/20050824/CGW015 )
In a year when the number of digital images captured worldwide is
estimated at 100 billion(1), more than half of Americans surveyed (54 percent)
are using digital technologies to capture and preserve their photos .

"Americans, like the rest of the world, are indeed 'hooked on photos.davidsbridal.

society relationships

(Photo: http://www.
"Digital technologies allow consumers to be creative with digital images
in ways that weren't possible with printed photos -- like photo editing,
making DVD movies and creating digital photo albums," continued Pihowich.

-- The percentage of respondents who find creating digital photo albums,
movies, slide shows or scrapbooks to be easy is 62 percent .com/digital-lifestyle .com , or
by calling 1-888-466-3456.

Companies and resources aiding in the preserving of the memories of the wedding.

preserving website

It's true, according to a national consumer survey
of 2,000 American adults, sponsored by Imation Corp (NYSE: IMN), Americans are
embracing digital technologies to capture and share their memories. And the majority of those surveyed (54 percent) say
they are storing photos digitally.
-- And nearly half of Americans (47 percent), find it easy to edit
digital photos and videos.

Whether an analog camera, a complex task or lack of time stands in the
way, Imation's simple tip sheets on how to quickly and easily create, share,
store and edit digital photos and videos can help consumers further embrace
digital applications and turn their images into precious memories. Additional information about
Imation is available on the company 's website at http://www. The
launch of the site is a key component of the company's plan to enhance the
bridal and special occasion shopping experience for Hispanic women.
Huth, President and CEO of David's Bridal.

photography aiding

And now, with the growth of digital cameras, we have CDs,
DVDs, computer hard drives and e-mail boxes that are overflowing with digital
photos and videos as well. Associated
Press. Our new Spanish language
site and other marketing efforts are designed to keep these valued customers
and their family members informed about our dresses and accessories for all
their special occasion needs."

The new David's Bridal Spanish language web site features:
* Bi-lingual registration where brides can elect to receive information in
either Spanish or English, as well as a bi-lingual appointment request
form
* Information on styles popular with Latinas for weddings and other
special occasions
* Quinceanera dresses and accessories
* Store locator by zip code

Future plans include an Estorias de Boda (Wedding Stories) section
featuring "real brides" who submit photos and memories of their wedding day. David's Bridal Quinceanera dresses start at
$299 and a wide assortment of high-heeled shoes , including the transparent
Nina shoe with a beautiful satin bow, start at approximately $48.

photography resources

"Americans wish they could do more and
be more creative with the images and videos that fill their hard drives and
stacks of CDs and DVDs, but many don't know just how easy it can be to turn
memories into keepsakes. In
addition, the market is shifting to higher capacity DVDs, showing a predicted
52 percent growth in 2006 over 2005.

-- Men are more likely than women to create digital photo albums on CDs
or DVDs (26 percent versus 22 percent) and
-- Men are more likely to edit, record or burn home movies on DVDs
(14 percent compared to 11 percent).

David's Bridal Launches Spanish Language Web Site

About David's Bridal:
With more than 50 years of bridal experience, David's Bridal understands
the importance of providing brides-to-be with a vast selection of exquisitely
crafted dresses, available at affordable prices.

weddings memories

"
Below are just some of the findings of the survey conducted this spring on
Americans' attitudes, activities and concerns regarding capturing, editing,
sharing and preserving digital memories.

- - Nearly half (47 percent) of Americans keep both digital and hard
copies of their personal pictures and
-- Seven percent of respondents have gone completely digital, keeping
only digital copies of their personal pictures on CDs, DVDs or other
digital storage devices .

About the Imation Consumer Survey
The consumer survey, sponsored by Imation Corp , polled 2,000 American
adults via telephone in May 2005, allowing for a margin of error of no more
than plus-or-minus two percentage points at the 95 percent confidence level. (2005, May 4)., Underscoring its commitment to
providing Latina brides-to-be with fashion-forward dresses at affordable
prices , David's Bridal -- the only national bridal retailer -- today announced
its new Spanish language web site: http://www.
"David's Bridal recognizes that the Hispanic customer represents an
important and rapidly growing segment of the bridal market," said Robert D.
To locate a store nearby, consumers can call 1-800-480-BRIDE or visit
http://www.

shopping website

According to the survey, being young and/or part of a family increases the
likelihood that an American will have "gone digital.

photography photo

'
And , increasingly, they are taking, saving and sharing digital photos with
family and friends," said Carla Pihowich, marketing operations manager,
Consumer and Office Products, Imation.imation.

Imation and the Imation logo are trademarks of Imation Corp.
Many Quinceaneras request transparent shoes for this tradition.

preserving relationships

In fact, most respondents
(61 percent) agree that keeping their pictures and movies digitally changes
the way they share them with family and friends.

Beyond Basics
The survey found that Americans are moving beyond basic digital photo and
video tasks and are beginning to embrace more complex and creative
applications.

(1) The photo industry: a changing landscape. From romantic looks that evoke a
timeless elegance to fashion-forward selections showcasing the latest trends,
David's Bridal creates bridal gowns and special occasion dresses that embrace
superior standards of fabric, quality construction, fit and embellishment.

photography weddings

Americans Embrace Digital Convenience But Have Yet to Fully Master Digital
Application Skills

OAKDALE, Minn.

Gone Digital: Americans Are Embracing the Digital Lifestyle
Eighty-nine percent of Americans surveyed say that sharing personal photos
and videos is easy to do.com/id/7737607/

com/espanol . "These fashion-conscious young
women are on the cutting edge of trends and come to us for wedding and
bridesmaid dresses, as well as Quinceanera gowns. Her court of
damas (young women) is dressed similarly to bridesmaids, and chambelanes
(young men ) often wear tuxedos. David's Bridal is a business of The May
Department Stores Company.

albums photo

"And Imation has created some helpful tip sheets, available at
http://www. (NYSE: MAY).

services weddings

Overall, those using digital photography, compared to those who still use
analog cameras, are far more active in sharing their photo memories
(94 percent and 59 percent, respectively).

Bridal and Special Occasion Wear

By expanding its selection with a constant stream of new styles and
partnering with renowned fashion designers, such as Oleg Cassini, David's
Bridal offers an unparalleled assortment of wedding and special occasion
attire to satisfy every style preference.com .

preservation aiding

com , to help consumers get the most out of their photos
and videos and preserve them on Imation CDs and DVDs. Bridal Authority Undertakes a Range of Efforts to Serve Hispanic Women

CONSHOHOCKEN, Pa.

keepsakes photo

Even so ,
many Americans have yet to fully master the more complex digital application
skills, such as editing or digital scrapbooking.newscom.

About Imation
Imation Corp is a leading developer , manufacturer and supplier of magnetic
and optical removable data storage media.davidsbridal.

website gown

The survey also confirmed that families with children are more likely than
couples or singles to preserve their memories digitally by creating digital
photo albums (32 percent compared to 19 percent) or editing digital photos
(41 percent versus 26 percent).

-- Fifty percent report using e-mail as their photo and video
distribution method,
-- Twenty-two percent store digital files on CD,
-- Sixteen percent share their memories on DVDs and
-- Fifteen percent post movies and photos directly to their personal Web
site.

Yet, even though approximately half of American adults find these creative
tasks easy to do, less than one -third of Americans are actually doing them.com/espanol site features dresses and accessories
appropriate for Quinceanera, the Hispanic cultural and religious celebration
of a 15-year-old girl's transition into womanhood.

aiding weddings

, Admit it."
Analyst firm Understanding and Solutions confirms the continued growth of
CD and DVD sales with an expected 12 percent growth in 2006 over 2005." The Generation X cohort
(ages 25-34) is about four times more likely than their grandparents, (ages
65+) to:

-- Edit digital photos (46 percent versus 12 percent),
-- Create digital photo albums (35 percent versus 9 percent) and
-- Edit and record home movies to DVD (18 percent compared to 4 percent).
Case in point: Women are more likely than men (77 percent and 67 percent,
respectively ) to take photos of family and friends, but men are more likely to
preserve those memories. For more
information, go to http://www. All other
trademarks are property of their respective owners.

In addition, there is
frequently a shoe exchange ritual with the girl's father, where he removes his
daughter's flat/low-heeled shoes and replaces them with high-heeled shoes.

aiding web

'Hooked on Photos'

Like most
Americans, we've got shelves piled high with dusty shoeboxes of old photos and
empty scrapbooks. In fact,
the majority of Americans (71 percent) feel comfortable with the basics of
storing, organizing and sharing their digital photos and videos and they are
slowly tackling the more complex and creative tasks:

-- Thirty-two percent are editing photos and
-- Twenty-four percent are creating digital photo albums. Festivities surrounding
the celebration include food, music, and a dance performed by the Quinceanera,
who traditionally wears a white or pastel gown.

photography gown

com/digital-lifestyle .
A complete report on the survey's findings, including the questions and top
line results as well as ways to save, store and share digital memories can be
found online at http://www.imation.imation.msn.

Quinceanera: Celebrating the Transition into Womanhood

The new davidsbridal. Today, with more than 240
locations nationwide, David's Bridal continues to expand its retail store
locations, while maintaining its philosophy of beauty, elegance and quality.

preserving aiding

msnbc.