"Our number one goal is to exceed the expectations of our audience
as a useful and fun resource for family life," stated Emily Smith,
vice president of FamilyFun. Bridal Authority Undertakes a Range of Efforts to Serve Hispanic Women

CONSHOHOCKEN, Pa.
To locate a store nearby , consumers can call 1-800-480-BRIDE or visit
http://www.

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----FamilyFun. Disney. "These fashion-conscious young
women are on the cutting edge of trends and come to us for wedding and
bridesmaid dresses , as well as Quinceanera gowns.

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com features exciting neighborhoods that live
within the gates of Disney 's virtual theme park, housing a variety of
wholesome, original content that consistently reflects the magic of
Disney.

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David's Bridal Launches Spanish Language Web Site

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"Holidays are a time for families to
be together and it's heartening to know that FamilyFun.
"David's Bridal recognizes that the Hispanic customer represents an
important and rapidly growing segment of the bridal market ," said Robert D.

Quinceanera: Celebrating the Transition into Womanhood

The new davidsbridal. In addition, there is
frequently a shoe exchange ritual with the girl's father, where he removes his
daughter's flat/low-heeled shoes and replaces them with high-heeled shoes.

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FamilyFun.com Holiday-Themed Features Draw Record Visitor Traffic; It's No Prank: Popular Content Centered Around Valentine's Day Easter and April Fools' Day

Business Editors/Entertainment Editors

NORTH HOLLYWOOD, Calif.
With adults and kids across the country searching for the perfect
prank, April Fools' Day was a record-breaking traffic day for
FamilyFun.com.com, the leading kids' and family entertainment destination on
the Internet.

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Since the beginning of
2005, FamilyFun has averaged 40 percent year-over-year growth with a
peak increase of 43 percent in April (comScore Media Metrix).

Valentine's Day mini-site unique visitors increased by 17
percent over the same period in 2004. Today, with more than 240
locations nationwide, David's Bridal continues to expand its retail store
locations, while maintaining its philosophy of beauty, elegance and quality .com .

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com holiday visitor highlights include:

Easter mini-site page views increased 180 percent over the
same holiday period in 2004." The site's popular "Solution
Centers," which offer parents real answers in real time, include:
"Parenting," "Recipes," "Travel," "Arts + Crafts," "Organize +
Decorate," "Games," and "Parties.

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com

Produced by Disney Online, FamilyFun.com is the premier online
family resource for creative solutions, combining award-winning
content and related community features focused on great ideas,
practical advice, and "fun stuff to do." Disney Online also produces
Disney.com/espanol .

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Popular content areas included
crafts and basket activities, egg decorating and hunting
activities, recipes and decorations.

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com, a leading family resource Web site produced by
Disney Online, achieved record-breaking year-over-year traffic
increases surrounding recent holiday site features including
Valentine's Day, Easter and April Fools' Day.

"

About FamilyFun. The
launch of the site is a key component of the company's plan to enhance the
bridal and special occasion shopping experience for Hispanic women.

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com.com is a top
online destination for families who seek creative celebration ideas
and activities.

About David's Bridal:
With more than 50 years of bridal experience, David's Bridal understands
the importance of providing brides-to-be with a vast selection of exquisitely
crafted dresses , available at affordable prices.

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From romantic looks that evoke a
timeless elegance to fashion-forward selections showcasing the latest trends,
David's Bridal creates bridal gowns and special occasion dresses that embrace
superior standards of fabric, quality construction, fit and embellishment.

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, Underscoring its commitment to
providing Latina brides-to-be with fashion-forward dresses at affordable
prices, David's Bridal -- the only national bridal retailer -- today announced
its new Spanish language web site: http://www."

The new David's Bridal Spanish language web site features:
* Bi-lingual registration where brides can elect to receive information in
either Spanish or English, as well as a bi-lingual appointment request
form
* Information on styles popular with Latinas for weddings and other
special occasions
* Quinceanera dresses and accessories
* Store locator by zip code

Future plans include an Estorias de Boda (Wedding Stories) section
featuring "real brides" who submit photos and memories of their wedding day. (NYSE: MAY).

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Popular content areas
included easy-to-make Valentine cards, classroom gift ideas
and Valentine's Day family traditions. Our new Spanish language
site and other marketing efforts are designed to keep these valued customers
and their family members informed about our dresses and accessories for all
their special occasion needs. David's Bridal is a business of The May
Department Stores Company.

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Page views for the entire month of April were up 148.

Other FamilyFun. David's Bridal Quinceanera dresses start at
$299 and a wide assortment of high-heeled shoes, including the transparent
Nina shoe with a beautiful satin bow, start at approximately $48 .davidsbridal.

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davidsbridal.com/espanol site features dresses and accessories
appropriate for Quinceanera , the Hispanic cultural and religious celebration
of a 15-year-old girl's transition into womanhood .

Bridal and Special Occasion Wear

By expanding its selection with a constant stream of new styles and
partnering with renowned fashion designers, such as Oleg Cassini, David's
Bridal offers an unparalleled assortment of wedding and special occasion
attire to satisfy every style preference .

Sites devoted to theme weddings and information about different weddings.

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Huth, President and CEO of David's Bridal.

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Festivities surrounding
the celebration include food, music, and a dance performed by the Quinceanera,
who traditionally wears a white or pastel gown.

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theme coordinators

3
percent over the same period in 2004. Disney Online works closely with the Walt Disney Internet
Group, which provides integrated strategic and operational Internet
services for The Walt Disney Company's (NYSE:DIS) Internet
initiatives .
Many Quinceaneras request transparent shoes for this tradition. Her court of
damas (young women ) is dressed similarly to bridesmaids, and chambelanes
(young men) often wear tuxedos.

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