However , among the 13% of men and 11% of women who had spent more
than expected, 36% reported that having more attendees than originally
intended escalated costs.

Nuptial Fast Facts

Today's Bride Worries About:

-- Exceeding budget - 66%
-- Forgetting a crucial detail - 50%
-- Party not being fun - 40%
-- Guests not showing up - 25%

-- Hallmark

Most Searched for Wedding Items on Shopzilla:

-- Wedding dresses
-- Wedding shoes
-- Wedding rings

-- May 2005

Tips:

-- June is the most popular month to have a wedding. Try and plan your wedding
in other months to avoid the high demand.
Phil, who exemplifies a modern sensibility, whether it is relationships,
weight loss, or jewelry.

hindus couples

shopzilla. Men
most often reported that their rings cost less than expected (18%). If the brides reach their first weight loss goal, they have the
opportunity to choose a new Modern Love wedding ring or upgrade their current
ring. The collection is available in 14K yellow
or white gold, 18K gold, or platinum with retails from $800 to over $10,000.

marriages wed

Today's brides and grooms are
Internet-savvy and know how to get a good deal . It's more expensive to reorder
additional invitations later.shopzilla. Phil"
television show on May 27, 2005.

weddings marriages

"The Web is a key weapon for couples to keep soaring wedding costs
from swallowing their budgets."

Spending Patterns: Over vs. Like Dr.

webring queer

2005. Shopzilla also features powerful comparison
tools and BizRate consumer reviews of stores and products, the Web's
largest and most trusted consumer feedback network.
In the finale of the challenge, the brides-to-be will be awarded the
Modern Love ring they selected.

unions compete

NEW YORK, As women get smaller, wedding plans get
bigger on the "Dr.

ceremonies couples

-- More planning time means more time to budget.

-- The traditional "rule of thumb" is that there should be one usher
for every 50 guests.
"Modern Love," will be featured on the nationally syndicated "Dr.

celebrate webrings

com), the most powerful comparison shopping search site
on the Web. Interestingly, nearly the
same proportion (27% of men and 24% of women ) reported they would hold
a larger reception.
"Our jewelry speaks to young, modern couples who are beginning their lives
together," says Modern Love CEO, Isaac Gad.net) launched in November 2004, with a
collection that includes bridal sets, engagement rings, wedding and
anniversary bands , and semi mounts.

unions weddings

. Shopzilla, Inc.com

couples jewelers

. While 69% spent what they expected to
pay, amazingly , 17% of men and 21% of women said their wedding or
reception was under budget and 36% of them said that not having a
preference for branded items brought costs down.
With his own spin on the trend of reality weight loss challenges, Dr. Modern Love rings, which are
available at Sam's Club stores nationwide, will be featured as one of the
rewards.

marriages gowns

They just inflate the prices higher for
those guests," said one survey respondent in a study of 677 married or
once married respondents conducted by BizRate Research for Shopzilla
(www.
"Couples who are planning a wedding need not worry about looking
back and saying, 'could-a, should-a, would-a' like the 16% of men and
8% of the women we surveyed about life's expenditures who wished they
had spent less on the wedding to save for a home, car or education. Wedding flowers

Men and women have different perceptions about wedding costs. The average is 5. Founded in 1996, the Los
Angeles-based company is profitable and privately held., Puerto
Rico and Canada.

unions wedding

, was based on a point-of-sale survey with a sample of 677
married, divorced or widowed persons (257 male, 420 female) from May
5, 2005 to May 9. 50 % reported taking
1-6 months to plan their weddings.

hindu couples

Catering/alcohol

3.

weddings webring

Photographs

7.

celebrate hindu

Most researched items are as follows:

27% of women and 15% of men researched wedding invitations and
thank you notes

24% of women and 13% of men researched the facility rental

23% of women researched their wedding gown and shoes

21% of women researched wedding party gifts

In contrast to the relatively high proportion of consumers
researching wedding -related items online, a smaller percentage
actually make a purchase.
Valued at over $28,000 , the brides each chose rings in 14k white gold.

commitment diamonds

Top Expenses -- Expected and Unexpected

The top highest-expenditure items reported were:

1. Honeymoons

5. Facility rental

6 .com

About Shopzilla, Inc. Phil
McGraw dared six brides-to-be to reach their goal weight before their wedding
day.
Three of the brides chose a ring with an oval-cut center diamond and a total
carat weight of 2 carats. The other two brides chose a ring with a round-cut
center diamond and a total carat weight of 1-7/8 carats. Phil viewers, Sam's Club customers are
seeking value in their everyday lives.

celebrate participants

Women most often reported that their dress and shoes cost less than
expected (28% of women reporting, but only 11% of men agreed). Every week
Shopzilla prepares millions of shoppers to make smarter, more
confident purchases and send them directly to the checkout page of
thousands of online merchants.
Modern Love is available exclusively at all Sam's Clubs in the U.

join ceremonies

Business Editors/Lifestyle Editors

LOS ANGELES----"Never tell the hotel
that you're on your honeymoon . Today, engaged couples search for wedding ceremonies in
different places like zoos and gardens, black-and-white
photo-journalism style pictures, couples showers, longer, more exotic
honeymoons and platinum rings, to name a few. The most frequently mentioned
wedding-related item bought online is:

-- Honeymoon travel (17%)

-- Invitations and thank you notes (13%)

About The Study:

The study, conducted by BizRate Research, a division of Shopzilla
Inc.

-- Shopzilla

More Tips:

-- Order 10 - 25 additional invitations than what you think you'll
need in case you forget someone. In return, he will make all of their wedding dreams come true, with a
whole host of prizes for the modern bride-to-be. "This contest matches us with Dr.

couples celebrate

Tips from Couples Who Have Tied the Knot; Survey of Once Married Couples Reveals How They Would Do It All over Again but Differently

Almost 30% of men and 23% of women indicated they would
have a smaller, more intimate gathering. Couples feel like they say the word
'wedding' and prices double . Under Budget

On budgeting for the big day, 85% spent less than $10,000 for
their ceremony or reception.

This category is for wedding webrings.

dress wed

Gown and shoes

4.even if that just
means using sites to check prices on small items to make sure local
stores aren't gouging them.

Preparation Pays Off Online

Women use the Internet more on wedding-related expenses with 29%
of them researching honeymoon plans on the Internet vs.S.

Only webrings with personal wedding websites will be listed in the category.

hindus celebrate

According to Shopzilla, which has more than 30 million products
and 50,000 stores , everyone seems to have some wedding regrets. Wedding rings

2.:

Shopzilla, formerly BizRate .modernlove.

queer diamonds

A
third (33%) of men and 42% of women reported that if they could do it
over again , they would approach their ceremony and reception
differently. The Web helps even those odds, making
sure you get your money's worth," said Denise and Alan Fields,
consumer advocates and authors of "Bridal Bargains + The Bridal
Passport.com, is the most powerful and
easiest-to-use shopping search site on the Web.

Dr. Phil Prescribes 'Modern Love'

queer gowns

also operates the
BizRate consumer feedback network and powers shopping search for many
of the Web's largest consumer sites including AOL, Lycos , Time
Warner's RoadRunner, and many others. For more
information, visit www.

jewelers conjunction

This is
followed by May, August and September. Phil" show, starting with "Modern Love," a new branded
collection of engagement rings, bridal sets, wedding and anniversary bands. In a special segment, one bride received her
Modern Love just before she walked down the aisle. Footage of the bride
receiving her Modern Love ring will be aired in this finale.

engaged dress

Why the Regrets?

New trends and the desire to have saved money are often the causes
for regrets.
Shopzilla, which has more than 12,000 wedding products in one
location, can help couples navigate the overwhelming wedding product
choices on the market and save money too," says Helen Malani, chief
shopping expert, Shopzilla. 22% of men.

04 months.

-- butlerweb. With an index of over
30 million products from more than 50,000 stores, Shopzilla uses
ShopRank, a proprietary patent-pending algorithm, to help shoppers
instantly find virtually anything on sale from anyone, anywhere on the
Web at the best price."

Modern Love (http://www.