When ordering mixed drinks, 36 percent of GLB
respondents aged 21 and over say they always or often specify the alcoholic
brand name, contrasted with 28 percent of non-gay respondents aged 21 and
over. I like to
keep up with the latest styles and trends."

Base: All Adults
GLB Heterosexuals
% %
Always/often (NET) 24 17
Always 3 3
Often 21 14
Sometimes 42 48
Rarely/never (NET) 34 35
Rarely 24 29
Never 10 6


TABLE 2
KEEPING UP WITH LATEST PRODUCTS
"Now , we'd like to you to tell us how often you do the following.Y.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.com, outandabout . Sampling error for GLB adults
(177) is plus or minus 9 percentage points.hieurope.com.

glbt boyds

adults , of
whom 107 have self-identified as gay, lesbian or bisexual.

Methodology
Harris Interactive(R) conducted the study online within the United States
between December 8 and 15, 2004 , among a nationwide cross section of 2,092
adults, of whom 107 self-identified as gay, lesbian, or bisexual (GLB).com), Paris-based
Novatris (http://www.qtelevision.com 40 45 40
Orbitz.com 27 32 27
Cheaptickets.

About Witeck-Combs Communications, Inc.

samaritan exodus

Figures for age, sex , race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.novatris. As Verizon continues to develop new entertainment
platforms, we are thrilled to provide them with specialized programming that
meets the needs of the GLBT communities," said Frank Olsen, QTN's President,
CEO and Founder.com

Verizon
Verizon FiOS TV
Sharon Cohen-Hagar
(972) 718-6205
Sharon.Y.com compared with 40% of
non-gays).com and Gay. This online sample is not a probability sample.
Witeck -Combs Communications, Inc.com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.com), Paris-based
Novatris (http://www.

glbt abilene

These latest findings corroborate what earlier studies by Witeck-Combs
Communications and Harris Interactive revealed -- particularly research
conducted in May 2001 which concluded that 48 percent of GLB respondents
"trust brands more if they are manufactured by companies that have progressive
policies towards gay and lesbian employees."


TABLE 1
KEEPING UP WITH STYLES AND TRENDS
"Now, we'd like to you to tell us how often you do the following.

Q Television Network Signs Carriage Deal With Verizon

" Under the agreement ,
Verizon will also provide all of its subscribers with access to
video-on-demand programming from QTN at no additional charge. Gay and non-gay use of Expedia.com, top the list
of resources gays use to learn about future leisure travel destinations they
consider visiting.

mcc abilene

Specifically, when making purchasing decisions,
they were asked how likely they were to consider a company's nondiscrimination
and benefit policies, its advertising strategy, and other forms of corporate
outreach.(1)
The findings from this most recent Witeck Combs/Harris Interactive survey
also suggest that gay -specific marketing practices can influence how GLB
people connect with brands and form purchasing decisions:

* Almost two-thirds (64%) of GLB respondents say they are at least likely
to consider purchasing everyday household products and services from
companies that market directly to gays and lesbians over competing
brands that do not.

"For several years , in-depth research has allowed us to measure consumer
decision-making and to test what factors may truly influence gay consumers,"
said Jake Stafford, senior marketing strategist at Witeck-Combs
Communications . Please rank in
order of importance the factor that most influences your likelihood to
consider that company's products or services, when you see an advertisement.

TABLE 5
AWARENESS OF GAY-FRIENDLINESS
"If you wish to be aware about a company's reputation for gay-friendliness,
where do you look? "

Base: GLB Respondents
%
Word of mouth 45
Gay websites 29
Gay magazines or newspapers 29
Close friends 27
Gay and lesbian nonprofit organizations 20
Mainstream news sources 11
Advertisements by the company 7
Other general interest websites 7
Personal customer experience 5
Gay and lesbian chambers of commerce 5
Family members 5
Other 5

Note: Multiple-response question. Propensity score weighting was also used to adjust for
respondents' propensity to be online.com), a
Reston, Virginia-based research and consultancy firm ranked 25th largest in
the world, and through an independent global network of affiliate market
research companies.

New National Study Shows Gays More Likely Than Non-Gays to Book Travel Online

Close behind are national gay magazines (25%), such as
Passport, Genre, and Out Traveler, and gay-specific travel books (22%), such
as Damron and Odysseus guides.g.

bellringer allentown

"These new data confirm that a company's internal and external
behaviors matter very much to gay households. Jett," "The Reichen Show," "Q on the Move ," "QTN World News,"
"Xcess/Access," "On Topic" and "Flesh and Threads.S. Propensity score weighting was also used to adjust for
respondents' propensity to be online for the question in table 2, and those
figures are representative of the general U.com

devotions mcc

Y., According to a recent nationwide
online survey, one in four (24%) gay, lesbian and bisexual (GLB) adults report
that they always or often "like to keep up with the latest styles and trends,"
compared with 17 percent of heterosexual adults. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity .com) is the
nation's premier strategic marketing communications firm, specializing in
reaching the gay and lesbian consumer market.

About Harris Interactive(R)
Harris Interactive Inc.com

Kelly Gullo
Harris Interactive
585-214-7172
kgullo@harrisinteractive . 16 or (cell) 202-215-2210
jstafford@witeckcombs.

Safe Harbor Statement
As a cautionary note to investors, certain matters discussed in this press
release may be forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such matters involve risks and
uncertainties that may cause actual results to differ materially, including
the following: changes in economic conditions; general competitive factors;
the television network's ability to execute its business model and strategic
plans; and the risks described from time to time in the company's Securities
and Exchange Commission filings.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.harrispollonline.

Metropolitan Community Churches is a denomination of Christian churches with a primary ministry to the gay, lesbian, bisexual and transgendered community.

affirming mccp

* The most common ways GLB adults become aware of a company's reputation
for gay-friendliness is by word of mouth (45%), gay websites (29%) or
gay magazines or newspapers (29%). Unfortunately ,
there are several other possible sources of error in all polls or surveys that
are probably more serious than theoretical calculations of sampling error. It is impossible to quantify the errors that may
result from these factors.harrisinteractive.
The company's programming is available on a subscription basis to those
desiring to subscribe. Q
Television Network is the official network of Gay Games(R) VII.
About one-half (52%) of GLB respondents were likely to visit
Travelocity .S.com 41 52 40
Expedia.

imago transgender

" One-third (33%) of gay adults
also agreed with the statement that they trust brands more if they incorporate
gay or lesbian images into their advertising. ?"

Base: GLB Respondents

Extremely Very Likely Somewhat Not At
Likely Likely Likely All
Likely
Consider brands that support
nonprofits and/or causes
that are important to you
as a gay, lesbian, bisexual
or transgender person % 28 22 14 28 7

Consider a brand that is
known to provide equal
workplace benefits for all
of their employees, including
gay and lesbian employees % 41 29 16 12 2

Consider purchasing everyday
household products and
services from companies that
market directly to gays and
lesbians over competing
brands that do not % 15 22 28 24 11

Consider purchasing services
such as legal advice or
banking services from
companies that market
directly to gays and
lesbians over competing
brands that do not % 23 20 25 20 11

Note: Percentages may not add up to 100% due to rounding .S. between
May 3 and 16, 2001 among 2,692 adults aged 18 and over, of whom 128
self-identified as gay, lesbian, bisexual or transgender. The monthly fee varies by region of the country. One third of GLB adults use gay-specific websites to learn about future
leisure travel destinations

ROCHESTER, N. While fully 35 percent of heterosexual respondents said they don't
book travel online, fewer than one in five (18%) GLB respondents said they did
not. Forty-six percent of GLB respondents are likely to visit Orbitz. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers .

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

John Butler
Witeck-Combs Communications
202-887-0500 ext.

abilene glbt

Understandably, gays like to
spend their money with companies that treat their gay employees equitably,
value them as customers and represent them openly and accurately in marketing
initiatives.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 3 percentage points. (http://www.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

Media Contacts:

QTN Media Relations QTN Investor Relations
Kristien Brada-Thompson Richard Brown
Priority Public Relations Equity Relations, Inc
(818) 338-3555 (617) 314-7379
Staff@EquityRelations .com
compared to 33 percent of non-gays.
Outside of the assistance gays seek from friends and relatives (58%),
gay-specific websites (32%), such as Outandabout. When making leisure travel destination
decisions , GLB travelers are seeking direction on how they can spend their
dollars on both gay-friendly travel channels and destinations," said John
Butler, Senior Marketing and Communications Strategist for Witeck-Combs
Communications.g. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.

abilene affirming

Seventeen percent of GLB
adults also state that they always or often "tend to upgrade to the latest
model or version of a product," while 15 percent of their heterosexual
counterparts do the same.
They include refusals to be interviewed (non-response) , question wording and
question order and weighting. With over nine years experience
in this unique market, Witeck-Combs Communications has developed respected
relationships throughout the community and serves as a bridge between
corporate America and gay and lesbian consumers.S. Premier GLBT Television Network to Provide Content for Verizon's FiOS TV

BURBANK, Calif., Continuing its drive for
nationwide carriage, Q Television Network (OTC Bulletin Board: QBID) will
provide content for Verizon FiOS TV, Verizon's new fiber-optic TV service.
In theory, with a probability sample of this size, one can say with 95
percent certainty that the results for the overall sample have a sampling
error of plus or minus 2 percentage points. (http://www.

paducah exodus

(http://www.
Through the agreement, Verizon FiOS TV will offer QTN as a premium
subscription service. Verizon provides FiOS TV on its
fiber-to-the-premises network, which it is building in parts of 16 states,
more than half of the states where it offers landline communications services.

About Q Television Network:
This 24/7 premium television network is organized to create, develop and
feature television programming for the gay and lesbian community, including
live + interactive content every weeknight, plus sports, information and
entertainment.com did not vary much (45
percent of GLBs said they are likely to visit Expedia.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

ufmcc whittier

ROCHESTER , N.

* More than two-thirds (69%) say they are at least likely to consider
purchasing services, such as legal advice or banking services, from
companies that market directly to gays and lesbians over competing
brands that do not. Sampling errors for GLB adults
aged 18 and over (107) is plus or minus 10 percentage points.
Witeck-Combs Communications, Inc.
"Q Television Network is passionately committed to bringing its unique
program offerings to the gay, lesbian, bisexual and transgender community
wherever they are and by any means possible, including new platforms as they
emerge in the marketplace. The network
is also ad-supported.cohen-hagar@verizon . adults, of whom 177 were
self-identified as gay, lesbian or bisexual.g.g. adult online population . In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.

paducah mccp

National Survey Shows Gay-Specific Marketing Practices May Influence Brand Loyalty and Purchase Decisions of Gays Lesbians and Bisexuals

Half (51%) of GLB respondents
also report they are extremely or very likely to consider brands that support
nonprofits and/or causes that are important to them as GLB people.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.com ., a strategic public relations and marketing communications firm with
special expertise in the gay market.com 34 46 33
Hotel website (e.

evangelistic transgendered

QTN programming will include such hit shows as "Brunch," "QueerEdge with
Jack E. The
network is telecast 24 hours per day, 7 days per week and features a variety
of live and original programming .com when making hotel reservations, compared to 40 percent of
non-gay respondents. Hilton.com 28 41 27
Priceline. GLB adult
population.

S. adult population of GLB adults.

Additional Note: Previous research conducted by Harris Interactive in
conjunction with Witeck-Combs Communications, Inc.

affirming mcc

Please rank the statements from 1 to 5 where 1 is most important and 5 is
least important.. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.com

Jake Stafford
Witeck-Combs Communications
202-887-0500 ext.com) 32
Gay-specific magazines (e. (http://www.novatris.

valdosta whittier

These are a few highlights of a nationwide survey of 2,092 U., a strategic public relations and marketing
communications firm with special expertise in the gay, lesbian, bisexual and
transgender market .
Seven in 10 (70%) GLB respondents say they are extremely or very likely to
consider a brand that is known to provide equal workplace benefits for all of
their employees, including gays and lesbians. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.wirthlinworldwide .
FiOS TV is currently available in parts of North Texas, Florida, Virginia, New
York and Massachusetts , and Verizon will announce additional markets soon. For further information on programming and
subscriptions , please visit http://www.
These are the results of a survey of 2,630 U. adult online
population .

Methodology
Harris Interactive(R) conducted the study online within the United States
between March 8 and 14, 2005, among a nationwide cross section of 2,630 adults
who are online , of whom 177 self-identified as gay, lesbian, or bisexual
(GLB).harrisinteractive. 12
Jbutler@witeckcombs .

sunnyside allentown

S. Sampling
error is plus or minus 2 percentage points.com, Marriot.

sunnyside imago

In addition, given the low incidence of
response from transgendered individuals, it is extremely difficult to draw
conclusions from the data captured.S.com 22 24 22
Hotwire., Gay.S.
Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U. offices and wholly owned
subsidiaries: London-based HI Europe (http: //www.

evangelistic sunnyside

* Nearly half (48%) of all GLB respondents say they find it most important
or very important -- when considering products or services -- to see
advertising that is clearly tailored to a gay audience with gay imagery,
people or copy that speaks to them as a gay person and that appears in
both mainstream publications and gay publications.

About Witeck -Combs Communications, Inc. While the company expects much of its subscriber base to be
comprised of members of the gay and lesbian population, management also
believes that quality programming about the gay and lesbian experience,
designed to entertain, educate and inform, will attract many other segments of
the viewing public.com.com

TABLE 2
Future Leisure Travel Plans
"Which of the following do you use to learn about future leisure travel
destinations you are considering visiting? "

Base: GLB Adults

GLB
(n=177)
%

Friend/ Relative/ Personal Experience 58
Gay-specific websites (e.g. Unfortunately, there are several
other possible sources of error in all polls or surveys that are probably more
serious than theoretical calculations of sampling error.

About Harris Interactive(R)
Harris Interactive Inc.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.Y.

samaritan whittier

* Half (51%) of the GLB people polled find advertising that is
informative, funny or witty and includes images of gay and lesbian
people either the most important or a very important factor that
influences their likelihood to consider a company 's products or
services."

Percentages represent combined "1" and "2" responses

Base: GLB Respondents
%
The advertisement is informative, funny or witty and
includes images of gay and lesbian people 51

The very same advertisement, which is clearly tailored
to a gay audience with gay imagery, people or copy
that speaks to me as a gay person, appears in both
mainstream publications and in gay publications 48

The very same advertisement, which is not tailored
to a gay audience, appears in both mainstream publications
and in gay publications 44

The advertisement is informative, funny or witty but
does not speak to me specifically as a gay person 38

The advertisement is informative, funny or witty, but only uses
advertising copy to speak specifically to me as a gay person 18

TABLE 4
LIKELIHOOD OF CONSIDERING BRANDS OR PRODUCTS
"How likely are you to .. This online sample is not a probability sample .com

Verizon FiOS TV delivers more than 300 digital video and music channels,
including more than 20 high-definition channels, plus access to more than
1,800-plus video-on-demand titles . The online survey was conducted
between March 8 and 14, 2005 by Harris Interactive(R), a worldwide market
research and consulting firm, in conjunction with Witeck-Combs Communications,
Inc.
Figures for table 1 were not propensity weighted and are representative of the
total U. They include refusals
to be interviewed (nonresponse), question wording and question order and
weighting.witeckcombs .

whittier imago

The survey was
conducted online between December 8 and 15, 2004 by Harris Interactive(R), a
worldwide market research and consulting firm, in conjunction with Witeck-
Combs Communications, Inc. offices and wholly owned
subsidiaries: London-based HI Europe (http://www.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide (http://www.
Many GLB online consumers rely on gay-specific travel expertise when
queried on the type of resources used when planning destination travel.
"Clearly, the honeymoon with online travel sites is likely to grow as more
gay and lesbian consumers flock to specialized media and other gay-specific
travel and tourism resources .


TABLE 1
Travel Websites and Hotel Reservations
"When making your hotel reservations, which of the following websites are you
likely to visit?"

Base: All Adults

Total GLB Heterosexual
(n=2,630) (n=177) (n=2,361)
% % %
Travelocity.com) 31 33 31
Hotels. Figures for age , sex, race, education, region and income were weighted
where necessary to bring them into line with their actual proportions in the
population. It is impossible to quantify the errors that may result from these
factors.

mcc abilene

The online survey also presented factors that would most influence GLB 's
loyalty to consumer brands.hieurope. Q Television is available on such blue chip
cable systems as Time Warner, Cox communications and RCN, among others, with
availability approaching 3 million digital cable households in the U.com 15 21 15
Other 7 12 7
I don't make travel reservations online 34 18 35

Note: Data within this table weighted to reflect total U., Out Traveler, Genre, Passport) 25
Gay-specific reference books (e. queried gay, lesbian,
bisexual and transgendered (GLBT) self-identified respondents.S.

delores mcc

"

Base: All Adults
GLB Heterosexual
% %
Always/often (NET) 17 15
Always 7 2
Often 10 13
Sometimes 57 59
Rarely/never (NET) 27 26
Rarely 25 23
Never 2 3


TABLE 3
ORDERING ALCOHOLIC BEVERAGES BY BRAND NAME
"When you order mixed drinks away from home, do you purchase or order a
specific brand of alcohol , or do you just mix or order the drink you want
without regard to the brand? "

Base: Adults aged 21 and over
GLB Heterosexual
% %
Often/Always order alcoholic beverage
by brand name (NET) 36 28
With mixed drinks, I always order an
alcoholic beverage by brand name 28 18
With mixed drinks, I often order an
alcoholic beverage by brand name 9 10
Sometimes/Never order alcoholic beverage
by brand name (NET) 43 41
With mixed drinks , I sometimes order an
alcoholic beverage by brand name 17 20
With mixed drinks, I never order an
alcoholic beverage by brand name 26 21
I do not consume alcoholic beverages 21 31


TABLE 3
INFLUENCE ON DECISION MAKING
"Assume you have an interest in a specific product or service. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N.harrispollonline.

(1) Harris Interactive (R) conducted this online survey in the U.


Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316
nwong@harrisinteractive., Washington Blade, Bay Windows ,
Dallas Voice) 14
None of these 27

Note: Data within this table were weighted to reflect total U.

These statements conform to the principles of disclosure of the National
Council on Public Polls. Although we
remain interested in the consumer attitudes and characteristics of
transgendered individuals, for accuracy and consistency we distinguish sexual
orientation from gender identity. In April 2003, American
Demographics magazine identified Bob Witeck and Wes Combs as two of 25 experts
over the last 25 years who have made significant contributions to the fields
of demographics, market research, media and trendspotting for their
pathbreaking work on the gay and lesbian market. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, visit http://www.

boyds evangelistic

I tend to
upgrade to the latest model or version of a product.
These statements conform to the principles of disclosure of the National
Council on Public Polls.witeckcombs., According to a recent nationwide
survey , gay, lesbian and bisexual (GLB) adults who are online are more likely
to book hotel reservations through online portals than heterosexual online
adults.S., Odysseus, Damron) 22
Gay-specific newspapers (e.

boyds glbt

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)