PRESS RELEASE College Students Enlisted for Shower-Curtain Casting Call

Old Spice Body Wash is available nationwide
in grocery stores, drug stores and mass merchandisers for a suggested
retail price of $3.

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The national sweepstakes runs from October 3 through
November 12, 2005.

The Old Spice web site also features a photo gallery of regional winners
and colorful biographies of the female emcees.

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' Where else can the average guy get a chance to
star in his own commercial?"

Sporting a Clean Image

Regional on-campus winners (51 in total) will be selected to showcase their
perfect punchlines in reality-TV-style commercials that will air on four
consecutive Saturdays during college football games beginning October 22,
2005.pg.

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OldSpice.

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AATH provides and disseminates information about
applied and therapeutic humor through conferences, publications and networking
to a community that includes psychologists, health care workers, teachers,
social workers, clergy , and others who incorporate humor in their work.

Comedy On Demand and More

As an added bonus, ON DEMAND, Comcast's video on demand (VOD) service, will
showcase the worst jokes, outtakes , bloopers and a day-in-the life of
select contestants from the time he is selected until the time he delivers
his joke in the portable Old Spice shower.

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LOS ANGELES, April is National Humor Month and
Roberta Gold, R.T.net
http://www.

Thousands of comedic hopefuls from 17 college campuses across the country
will audition for the "America's Cleanest Comic Competition"; ultimately 51
guys will make the cut and have the opportunity to compete for the ultimate
title of "America 's Cleanest Comic.

Anyone Can Come Clean

For those without a funny bone, there is still a chance to win a
gut-busting, laugh-out-loud comedy-filled trip for two to Las Vegas by
entering the "America's Cleanest Comic" national sweepstakes at
www.

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com.

Old Spice High Endurance Body Wash is available in five refreshingly clean
masculine fragrances: Fresh, Pure Sport, Mountain Rush , Pacific Surge and
Arctic Force (18 fluid oz.).

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At
work you should have a Humor Board or Humor Room or if space is limited, have
a Humor Section of your desk where you have funny cartoons and "toys" that
invoke laughter when you see them. She has worked as a
Recreation Therapist and Humor consultant for several Los Angeles-area
hospitals for over twenty years.
"America's Cleanest Comic Competition,"
sponsored by Old Spice High Endurance Body Wash, is launching a national
casting call for students to put their "cleanest" bathroom humor to good
use and showcase their best shower stand-up. The winners from each school will progress to the finals and be
featured in streaming video on www.com.

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She says to share funny stories with family and friends; look for the humor
all around you and laugh out loud (you won't be laughing alone for long!). She is currently
finishing two books on conflict resolution.99.

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"
Roberta, who lives in West Hills (Los Angeles County), is a Recreation
Therapist by profession, "Humor Therapist" by choice.

The commercials, which have a late-night talk show-feel with female emcees
reporting live from each location, will air on local Comcast Cable networks
such as Comcast SportsNet, ESPN, ESPN2 and Fox Sports Net.com for the latest news and in-depth information about P&G and
its brands.

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C. The funny man with the most votes
will be crowned "America's Cleanest Comic" and will be awarded a VIP
all-expense paid, comedy trip for two to Las Vegas.

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She currently serves on the Board of Directors for the Association of
Applied and Therapeutic Humor (AATH), a non-profit professional organization
that advances the understanding and application of humor and laughter for
their positive benefits. She has been called to work with
students and staff on conflict resolution in a number of Southern California
school districts. This intervention may enhance work
performance, support learning, improve health , or be used as a complementary
treatment of illness to facilitate healing or coping, whether physical ,
emotional, cognitive, social or spiritual.

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Recreation and Humor Therapist Gives Tips for Humor Month

com, where consumers can vote
for their favorite "cleanest" comic.

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(Make sure the humor is not offensive to
others!) You have to be the role model for an attitude adjustment! Humor is
the easiest way to unite people and build morale. http://www.

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Roberta's
presentation is "Too Many Hot Peppers? Use Humor to Cool the Fire and Improve
Communication. Consumers can
watch the spots in Atlanta , Baltimore, Boston, Chicago, Dallas, Denver,
Detroit, Cincinnati, Los Angeles, Miami, Nashville, Orlando, Philadelphia,
Phoenix, Pittsburgh, Portland, Sacramento, Seattle, San Francisco and
Washington D.OldSpice. The P&G community consists of
almost 110,000 employees working in over 80 countries worldwide .

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Roberta Gold, a Recreation and Humor Therapist, recently spoke on the uses
of humor at the 17th annual conference of the Association For Applied and
Therapeutic Humor, this past February 16th -19th, in Austin, Texas.org
Through her company, Laughter For The Health of It, Roberta presents
workshops on the uses of humor to businesses, staff trainings, schools,
hospitals and organizations across the United States.com

About P&G (NYSE: PG)

Two billion times a day, P&G brands touch the lives of people around the
world.

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aath.

Roberta Gold, 818." Dressed in bathrobes and bathing
suits, the top three comics from each college campus will put their skills
to the test when they take their comedic performances to tailgate crowds
and deliver their "cleanest" joke from the portable shower while lathering
up with Old Spice High Endurance Body Wash -- in the center of the tailgate
party.

This category includes humor for Christians, about Christianity itself.

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OldSpice .

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"This is a great opportunity for Old Spice to reach its consumer in a fun,
irreverent way," said David Palmer, Brand Manager for Old Spice Personal
Cleansing .C.

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, creator of Laughter For The Health of It, is hoping
everyone uses their "Humor Bone" and finds the humor in stressful situations.703.

Better Lather Than Never

Old Spice High Endurance Body Wash, a dual-action formula, with its rich
gel, superior lather and long-lasting scent, is designed to wash away dirt
and odor while leaving skin feeling clean and refreshed.

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com

This release was issued through WebWire(R).

For more information about Old Spice High Endurance Body Wash , a chance to
win a clean break to Las Vegas, and an opportunity to vote on your favorite
college comic, visit www.

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Viewers also will get a
behind-the-scenes glimpse of life on the road for the female
correspondents.

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Roberta has been a member of AATH since 1988. For more information visit
http://www. "This promotion strongly ties to our brand equity of 'Real
Performance for Real Guys . Please
visit www.

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What is therapeutic humor?
Therapeutic humor is any intervention that promotes health and wellness by
stimulating a playful discovery, expression or appreciation of the absurdity
or incongruity of life's situations. The company has one of the strongest portfolios of trusted, quality
leadership brands, including Pampers, Tide, Ariel, Always,
Whisper, Pantene , Bounty, Pringles, Folgers, Charmin,
Downy, Lenor, Iams, Crest, Actonel, Olay, Nice 'n
Easy, Head & Shoulders and Wella.

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