)
- Monmouth County SPCA (Eatontown, N.
The campaign surpassed its goal of 300,000 adoptions. In all, 163,286
dogs , 143,445 cats and 6,392 other pets (rabbits, snakes, birds, etc. Helen Woodward Animal Center also is creator of
the international Home 4 the Holidays pet adoption drive and the Animal
Shelter University program.

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Grants were awarded to:

- Animal Care + Control of New York City (New York , N. 7, 2005.

PRESS RELEASE PetGadgets.com Helps the Martha Stewart Television Show

Products highlighted on the show include:

The Global Pet Finder: A light-weight tracking device that snaps onto your
dog's collar.

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- Muscogee County Humane Society (Columbus, Ga.Y.S. "We congratulate the
shelters and rescue groups worldwide that joined Iams and the Helen
Woodward Animal Center to give the greatest gift to these orphaned pets."

PetGadgets.

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Y. Criteria included:

- Number of adoptions versus prior year
- Community involvement
- Media coverage
- Overall implementation of the program

Iams Home 4 the Holidays Sets New Record
As part of the world's largest pet adoption drive, all of the
participating organizations helped set a new record, with 313,000 adoptions
during the eight-week campaign., the Center provides services for more than 57,000 people and
thousands of animals annually.

About The Iams Company
For more than 50 years, The Iams Company has enhanced the well-being of
dogs and cats by providing world-class quality foods and pet care products. For more information,
visit http://www.

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Electronic pet products have gained enormous popularity in the past 12
months.com (http://www.petgadgets.

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- Brookhaven Animal Rescue League (Brookhaven, Miss.G. of Monroe County (Amory, Miss."
A Web site and toll-free registration number already are in place for
groups to sign up to participate in the seventh annual campaign, which kicks
off Nov.

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- FieldHaven Feline Rescue (Lincoln , Calif.

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- CatNap from the Heart (La Grange Park, Ill." Founded in 1972 in Rancho Santa
Fe , Calif.ereleases.com is proud to have been
selected for its expertise by Popular Science magazine in connection with
today's segment on "Martha" about high-tech pet safety products.

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- W .

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Y. 335

Brian Cox
Fleishman-Hillard
(816) 512-2252

This release was issued through eReleases(TM).

"While the items featured may seem futuristic, it won't be long before the
pet owning public considers them essentials," said Mott.

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"We helped with product selection and arranged
with the manufacturers to provide their products.

Infra-red Pet Door by Staywell: The automatic door is activated by a
special device on your cat's collar.

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The $5,000 grants are unrestricted and can
be used to best meet the needs of the individual organizations.)
- Oregon Humane Society (Portland, Ore.

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- Grainger County Humane Society (Rutledge , Tenn.)
- Metro East Humane Society (Edwardsville, Ill.
PetGadgets.

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- Cut Bank Animal Shelter (Cut Bank, Mont.

"We are excited to see the products featured on our site being talked about
on 'Martha,'" said Mott. GPS technology automatically locates and reports your dog's
location to your cell phone, Blackberry, or computer.

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$5,000 Grants Awarded by Iams After Pet Adoption Drive Sets
New Record of More Than 300,000 Adoptions Worldwide

SAN DIEGO, For their roles in the most successful
pet adoption program in history, 20 adoption organizations have each been
awarded $5,000 Iams Home 4 the Holidays grants.)
- Greater West Metro Humane Society (Buffalo, Minn.)

Winners were chosen based on the best implementation of the Iams Home 4
the Holidays program. To
learn more about Eukanuba(R) and Iams(R) dog and cat foods, the Eukanuba
Veterinary Diets(TM) line of canine and feline prescription diets or general
pet care and nutrition information, call the Iams Consumer Care Center at
(800) 566-5038 or visit http://www.

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(Ardsley, N.J.

About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where
"people help animals and animals help people.

com

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Iams Grants $100 000 to 20 Pet Adoption Organizations

)
- Cat Assistance, Inc. Shelters, rescue groups and other organizations can complete
the registration form for the 2005 campaign online at
http://www.home4theholidays.

About PetGadgets.

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- James River Humane Society (Jamestown, N.D.)
- The Moline Animal Shelter (Moline, Ill.org, or by calling the Iams Consumer Care Center
at (800) 566-5038.com.

Geoff Mott, creator of Pet Gadgets, was contacted by Popular Science for
his extensive knowledge of gadgets and gizmos.com) was launched last year and has
quickly become one of the most popular sites to find unusual, innovative
and high-tech pet products.

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- Volunteers for Animals (Batavia, N.

Media Contacts:

John Van Zante
Helen Woodward Animal Center
(858) 756-4117 ext.

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- Humane Society of Calvert County, Maryland (Prince Frederick, Md.
Since the drive began in San Diego in 1999, Home 4 the Holidays shelters
have completed 878,000 adoptions worldwide.

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- Richland County Dog Shelter and Adoption Center (Mansfield, Ohio)
- Terre Haute Humane Society (Terre Haute, Ind.) found
lifelong homes as part of the program.

Both the GPS tracking collar and infrared cat door discussed today are
showcased on PetGadgets.com, the only site dedicated to high-tech and
unique pet products.

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The growth is attributed to owners' demand for items that make
daily pet care easy and convenient.

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Adoption organizations in all 50 states - plus 13 other countries - joined
paws for the sixth annual Iams Home 4 the Holidays campaign to encourage
prospective pet parents to adopt an orphaned pet into a loving home during the
winter holidays.
The winning organizations were selected from more than 1,800 participating
organizations to receive the grants , which were awarded by Helen Woodward
Animal Center and The Iams Company.com. The door locks in both directions,
preventing young children from leaving the home and other animals from
entering or leaving.

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- Valley Oak SPCA (Visalia, Calif.
"These pets found wonderful new homes and families thanks to this
partnership between The Iams Company and the animal welfare community," said
Mike Arms, President of Helen Woodward Animal Center.