org
The Dieringer Research Group
The e-tailing group
US Department of Commerce

For more information visit
http://www.

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Not surprisingly, there is also a generational difference with regard to
favorite holiday TV specials .novatris.

Research and Markets: New Opportunities in Online Consumer Selling Examined

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An added bonus of this season is the television specials and movies
celebrating the holidays. Twenty-three percent of all adults said none of these
holiday TV specials were their favorite.
These statements conform to the principles of disclosure of the National
Council on Public Polls.
J.com
Fax: +353 1 4100 980

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'It's a Wonderful Life' is the favorite holiday TV special for more than one
in five U.S.
Direct Marketing Association
DoubleClick
eMarketer
ForeSee Results
Forrester Research
Fry, Inc.

implications loved

S. When asked what their favorite holiday television
special is, almost one-quarter (22%) said "It's a Wonderful Life," while 18
percent chose "Miracle on 34th Street" as their favorite. Sampling error for the sub-
samples of Echo Boomers (246), Gen Xers (252), Baby Boomers (792) and Matures
(428) is higher and varies. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys, go to http://www.

For the entire month, Muslims fast during the daylight hours and gather with friends and family in the evenings for food and fellowship.

daylight observe

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Propensity score weighting was
also used to adjust for respondents' propensity to be online.com ), based in
Rochester, New York, is the 13th largest and the fastest-growing market
research firm in the world, most widely known for The Harris Poll(R) and for
its pioneering leadership in the online market research industry .

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Majority of U.S. Adults Most Look Forward to Being With Friends and Family for the Holidays According to Latest Harris Poll

Three in
five (61%) adults believe most people think it is a time for loved ones and
traditions, compared to 39 percent who believe most people fall into the
commercialism of the season, thinking of presents and shopping.

This report is for the Attention of Online and Offline Retailers,
Marketers and Advertisers.
The Internet is empowering consumers, giving them the ability to compare
old products, find new products, communicate with other shoppers and even find
lower-cost products, all without walking into a single store.
In this fast-paced , compare-by-click shopping world retailers must learn
new rules for engaging customers.researchandmarkets .

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Holiday dinners and parties (7%),
searching for perfect gifts (5%), watching television specials and hearing
holiday songs (4%) and getting presents (3%) are all further down on the list
of what adults most look forward to during the holiday season.S.
One interesting thing to note is the older you are, the more likely you
are to say that you most look forward to spending time with friends and family
for the holidays. Three in 10 (30%) Matures say "Miracle on 34th
Street" is their favorite , while a similar number of Baby Boomers (29%) choose
"It's A Wonderful Life" as their favorite. Figures for age, sex, race, education, region and
household income were weighted where necessary to bring them into line with
their actual proportions in the population.

During this month Muslims observe the Fast of Ramadan.

observe mentioned

In theory, with probability samples of this size, one could say with 95
percent certainty that the overall results have a sampling error of plus or
minus 3 percentage points of what they would be if the entire U.harrisinteractive.com .

Press Contacts:

Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

Harris Interactive Inc.com/reports/c14125) has announced the addition
of Online Consumer Selling: A Multi-Channel Perspective to their offering.

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adults

ROCHESTER, N.

Table 2
PERCEPTIONS OF WHAT MOST PEOPLE THINK OF THE HOLIDAYS
"Regardless of how you personally feel, do you think most people today feel
the holiday season is a time to be with the ones they love and celebrate their
traditions or a time to receive presents and do a lot of shopping?"

Base: All Adults
Total
%
Time to be with the ones they love 61
Time to receive presents 39

Table 3
Favorite Holiday TV special
"Which of these is your favorite holiday TV special?"

Base: All Adults
Generation
Total Echo Baby
Boomers Gen X Boomers Matures
(18-27) (28-39) (40-58) (59+)

% % % % %
It's a Wonderful Life 22 14 14 29 23
Miracle on 34th
Street 18 6 8 19 30
How the Grinch Stole
Christmas 12 27 19 9 2
A Charlie Brown
Christmas 11 11 16 13 5
Rudolph the Red-Nosed
Reindeer 10 16 17 9 2
Frosty the Snowman 3 3 5 2 4
The Year Without
a Santa Claus 1 1 2 1 -
None of these 23 21 19 19 33

Note: Percentages may not add up to 100% due to rounding . Long
recognized by its clients for delivering insights that enable confident
business decisions , the Company blends the science of innovative research with
the art of strategic consulting to deliver knowledge that leads to measurable
and enduring value. As consumers become comfortable
mixing in-store, catalog and Internet shopping experiences, retailers must
seamlessly integrate those channels -- or risk losing wallet share to more
responsive competitors. This requires a level of organizational and technological
integration that recent research indicates many retailers have yet to achieve.

com
Catalog Age
Channel Intelligence
comScore Networks Inc.

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Table 1
WHAT PEOPLE MOST LOOK FORWARD TO DURING THE Holiday season
"Thinking of the upcoming holiday season, what is the one thing you most look
forward to?"

Base: All Adults
Generation
Total Echo Baby
Boomers Gen X Boomers Matures
(18-27) (28-39) (40-58) (59+)

% % % % %
Spending time with
family and friends 70 52 65 73 79
Holiday dinners and
parties 7 16 7 6 3
Searching for perfect
gifts for people 5 11 4 4 4
Watching television
specials and hearing
holiday songs on the
radio 4 3 4 5 4
Getting presents 3 6 6 3 -
Other 11 12 13 9 10

Note: Percentages may not add up to 100% due to rounding. They include refusals to be
interviewed (nonresponse ), question wording and question order, and weighting. 12/05

The Online Consumer Selling report explores the many ways that the
Internet is changing the shopping experience -- on - and offline.

evenings month

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com/europe ) and Asia offices, its
wholly-owned subsidiary Novatris in Paris, France (http://www.

Ramadan is the ninth month of the Muslim calendar.

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S. Seuss classic as their favorite
holiday special.
This online sample was not a probability sample.
(Logo: http://www.

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Yet only half of
Echo Boomers (52%) and two-thirds of Gen Xers (65%) say the same thing.com/reports/c14125

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .

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We also asked adults if they think most people feel, regardless of how
they personally feel , the holiday season is a time for loved ones and
traditions or if most think it is a time for shopping and presents. (http://www.
Harris Interactive serves clients worldwide through its United States ,
Europe (http://www.
Key questions in this Emarketer "Online Consumer Selling" report
addresses:

- What are "The New Rules for Engaging Customers"?
- What is the role of the Internet in multi-channel shopping?
- How do retailers perceive the importance of integrated sales channels?
- Why do consumers prefer to shop across retail channels?
- How many consumers cross-channel shop?
- How are retailers integrating catalogs with Web sites?

Companies Mentioned:

Aberdeen Group
BizRate.

We will not accept websites for e-cards, decorations, or other sales in this category.

mentioned muslims

harrispollonline.researchandmarkets.

observe ramadan

Cartoons were a
somewhat less popular choice with "How the Grinch Stole Christmas" leading the
pack at 12 percent, followed by "A Charlie Brown Christmas" (11%), "Rudolph
the Red-Nosed Reindeer" (10%), "Frosty the Snowman" (3%) and "The Year Without
a Santa Claus" (1%). For the younger generations, "How
the Grinch Stole Christmas " comes out on top with 27 percent of Echo Boomers
and 19 percent of Gen Xers citing the Dr.

Methodology
The Harris Poll(R) was conducted online within the United States between
November 15 and 22, 2005 among a nationwide cross section of 1,718 adults
(aged 18 and over).harrisinteractive .com ),
and through an independent global network of affiliate market research
companies.

implications csmonitor

These are the results of a Harris Poll of 1,718 U. adults surveyed
online by Harris Interactive (R) between November 15 and 22, 2005. Unfortunately, there are several other possible
sources of error in all polls or surveys that are probably more serious than
theoretical calculations of sampling error.

J25890
Q850, Q855, Q860

About Harris Interactive(R)
Harris Interactive Inc. DUBLIN, Ireland, Research and Markets
(http://www.com/cgi-bin/prnh/20040820 /RESEARCH )
Researching product information online then purchasing offline has become
common buying behavior for many shoppers.C. Williams Group
LakeWest Group
Millard Group
Nielsen//NetRatings
Retail Forward
Shop.

infoplease duas

, When thinking about the upcoming
holidays , a large majority (70%) of U. adult
population had been polled with complete accuracy.
To acquire new customers and retain and deepen relationships with existing
ones, retailers have to meet consumers wherever, whenever and however they
want to shop.

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adults say they most look forward to
spending time with their family and friends.

month observe

Y. Almost three-quarters (73%) of Baby Boomers and 79 percent
of Matures (those 59 and older) say spending time with friends and family is
the one thing they most look forward to for the holidays.
It is impossible to quantify the errors that may result from these factors.newscom.