For more information contact:
Jack Bernstein
310-792-3637
Internet Fax: 509-984-3576
jack@thetranslationstation. CiyaTran MT will be showcased in Booth #227 at GOV*CON05,
March 29-30, 2005 in Arlington, Virginia.
"Highly accurate, reliable, timely data is crucial to PepsiCo and
today we benefit tremendously from IRI 's census-based collection
approach," said Ramin Eivaz, PepsiCo Vice President of Business
Intelligence and Customer Insight. (IRI) is the leading global provider
of enterprise market information solutions for the CPG, Retail and
Healthcare industries.

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Press 1 for English Press 2 for Spanish Press 3 for Urdu Press 4 for Macedonian

Business Editors

CHICAGO----Information Resources,
Inc .com

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increases, businesses, healthcare providers, and government agencies, are
being asked to accommodate the needs of people who speak languages other than
English. All Rights Reserved .

IRI's Enhanced Census-Based Data Drive Better Business Decisions for Manufacturers and Retailers

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"Now it's not unusual for a client to ask us to input
a dozen or more languages, and many require the more exotic languages, such as
Haitian Creole, Hmong, Farsi, Arabic, Hindi, Armenian, Azerbaijani , and so
on. (IRI), the leading global provider of enterprise market
information solutions for the CPG, Retail, and Healthcare industries
today announced the latest results from its ongoing Six Sigma data
quality initiatives. geography to regional and market
levels.

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The Translation Station, a 13-year old translation and interpretation
company, now offers Interactive Voice Response (IVR) system recordings in any
of 150 foreign languages.S.

, providing clients with better
projections from more measured stores, enabling greater accuracy item
by item with more UPCs captured . "Retailers with targeted, regionalized
marketing strategies and collaborative category management initiatives
require accurate visibility down to the store level, which
census-based data best deliver.
According to Prevision Corporation's 16th Marketplace Data User
Survey, a leading annual study assessing market research firms'
performance, "IRI respondents have recognized remarkable growth in
their satisfaction with IRI's scanner related services.

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REDONDO BEACH, Calif., As the global economy
expands, and as the population of foreign-born-residents living in the U.
The first contact with clients is often by telephone, and more and more
businesses, hospitals, and government agencies, are making accommodations in
their telecommunications systems.

For additional information , visit: www. S. More information is available at
www.

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8% of the population, who were natives of other
countries.9% of the
population, had been born abroad.

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With translation speed of up
to 1,200 pages per minute, documents can be translated in real-time or
batch mode.

CiyaTran MT enables organizations to bi-directionally translate
mission-critical information found in documents, e-mails , web pages,
message boards, presentations, newspapers, magazines, technical papers and
books, while preserving the grammatical structure, meaning and concept in
text of the source language.com , or call
1-202-661-4742. This effort supports IRI's goal to provide
faster, more accurate, and more actionable market information to
manufacturers and retailers. According to IRI analysis, error
ranges from sample-based data can be upwards of 55% higher than that
of census-based data when comparing accuracy at market levels.

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"
According to the U. had
33 million people, 11.ciyasoft .

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Today, only IRI integrates
census-based data throughout all geographies and levels, including
aggregate market reporting, so all geographies reported reap the
benefits of granular, census-level insight . The Company uniquely provides a
total view of the market, enabling maximum business performance
throughout the enterprise.

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"The
financial community is probably the biggest user of the service since
virtually all account information can be retrieved over the phone.

PRESS RELEASE CiyaSoft Launches Latest Revision of CiyaTran MT Setting New Standard for Machine Translation Software at GOV*CON05 - March 29-30 2005 in Arlin

S."
IRI's quality initiatives have resulted in significantly improved
information quality and accuracy rates.

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"
The Translation Station supports its clients with two additional language
services.

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S. Hatami, CiyaSoft CEO."

CiyaTran MT offers an extremely flexible software solution that translates
the human meaning of sentences and sentence fragments by:

-- Analyzing the semantic, morphological and syntactical structure of
input text
-- Utilizing the most advanced MT Technologies - Computational
Linguistics, Fuzzy Logic and Statistical Analysis
-- Using a general-purpose lexicon, as well as 85 special (domain-
specific ) databases with over 3,000,000 words and phrases
-- Supporting classical, colloquial, proverbial , Finglish, Pinglish, and
transliteration
-- Letting users build their own custom dictionaries

About CiyaSoft

Headquartered in Burke, Virginia, with offices in California and
Washington , DC, CiyaSoft is a key provider of Machine Translation (MT),
Automatic Speech Recognition (ASR), Text to Speech (TTS), Unstructured Data
Management (UDM) and Intelligent Character Recognition (ICR ) software
solutions for Arabic-based languages (Arabic, Farsi, Dari, Pashto, and
Urdu). Reviewing trade funds or media spending using inaccurate
market shares and trends for competitors and retailers at critical
lower-level geographies can be extremely costly. "IRI recognizes the costs
associated with missing emerging trends in stores not covered by
sample-based projections and is committed to delivering superior
census-based marketplace information to ensure our clients have the
most complete information picture available today.

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"This works particularly well in fields where non-English -speaking clients
can get most or all of the information they need from an automated system,"
says Jennifer Gilbert, The Translation Station's Marketing Director.
International Trade Representatives , and The White House. CiyaTran MT automatically supports
correction/adjustment of spelling errors , morphological variations and
syntax deviations, and detects format, encoding language and domain of the
input text.S."
"Census-based data delivers the level of accuracy and insight
retailers need to be competitive in a very dynamic retail
environment," commented Bob James, Vice President of The Great
Atlantic + Pacific Tea Company.infores.

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"When we started the service several years ago, we primarily worked with
Spanish," adds Gilbert.

The Translation Station, one of the nation's largest language companies,
has provided translation and interpreter services to many of the Fortune 500
corporations, Top 100 intellectual property and international trade law firms ,
and government offices, including, the Department of Defense, NASA, the U. With billions of
dollars of industry trade funds and media spending annually at stake,
even the slightest market misinterpretations can result in millions of
dollars lost because of missed opportunities. Only IRI's unique solution employs data from over 36,000
retailer stores throughout the U. The enhanced quality has
translated to increased customer satisfaction for IRI clients.

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"With our fourteen years of experience in developing application software
for complex Arabic-based languages, CiyaSoft has created an advanced MT
(machine translation) software, CiyaTran MT, that offers an outstanding
combination of functionality , performance, ease-of-use and affordability,"
stated Naquib U. These initiatives are focused on decreasing error
tolerances of its marketplace data and enhancing its census-based data
collection capabilities . Most critical is the negative
business impact when decisions are powered by inaccurate sample-based
information. IRI is the first company to leverage the power
of real-time market information, advanced analytic insights, and
enterprise performance management technology to improve the
profitability and operational effectiveness of the world's leading
CPG, retail and healthcare companies.

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By comparison , in 1990, some 20 million people, or 7.
"Simply put, inaccurate sample-based scan volumes drive poor
decisions for the very detailed geographies that are at the heart of
today's highly targeted, neighborhood marketing movement," commented
Scott W.

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S., rather than relying on sample-based projections
that are commonly used by other providers.com

About Information Resources, Inc.

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And, second , we offer document translation services between English and any of
150 foreign languages," says Gilbert . IRI's solutions make the consumer-driven,
real-time enterprise possible.

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"First, for those that need to have more in-depth conversations with their
clients we now provide both Over-The-Phone and Onsite Interpretation services. "The application and reach of
scanner data continues to increase and so does the need for improved
accuracy.
The quality and accuracy of sample-based data further erodes when
drilling down from the Total U.

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com

"CiyaTran MT is designed for real
life , high-volume government and commercial document processing
applications that demand accuracy and timeliness. We are very pleased with the precision of IRI's information
and their commitment to quality ."

Inaccurate Information Costly for Today's Businesses

Several unique market forces are driving the need for granular,
census-based marketplace information.

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Census bureau, at the end of 2002, the U.
CiyaSoft, a key provider of application
software for complex Arabic-based languages , released today the latest
revision of its CiyaTran MT, state of the art, linguistic-based,
Al -centered Machine Translation (MT) software that translates to and from
Farsi, Dari and Pashto languages and English. Klein, President and CEO of IRI."
For complete information on IRI's products and services , visit
www.

Information Resources, Inc.infores.

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Copyright 2005 CiyaSoft Corporation .
To address the critical business needs of both manufacturers and
retailers, IRI continues to strengthen its census-infused reporting
throughout the U.