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Research and Markets: Food Marketers Need to Implement Strategies to Effectively Satisfy Unmet Needs for Health on -the-go

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Vegan Cookbook Finalist for Health + Healing Book Awards

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billion occasions in 2008 .

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In addition to winning national awards, Blossoming Lotus and their chefs have
truly become an inspiration for the vegan community and anyone interested in
health.com/cgi-bin/prnh/20040820/RESEARCH )
The number of healthy on-the-go eating occasions in Europe and the US
combined is set to increase from 73.

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Mark and Bo's aspiration for Vegan World Fusion Cuisine is to awaken
people to the healing potential within themselves. The growth in healthy drinking is even higher with
the number of healthy on-the-go drinking occasions rising to 264 billion
occasions in 2008, up from 212 billion occasions in 2003.

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Jane Goodall, the founder of the Jane Goodall
Institute and accolades from noted author John Robbins. By
honoring the cuisine, art, music and spiritual traditions of the world's
cultures we cultivate understanding and peace for all on our precious planet.veganfusion .

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com/cgi-bin/prnh/20050413/CGTH028 )

Vegan World Fusion Cuisine has been named:
Finalist: Nautilus 2005 Book Award: "Health and Healing"
Finalist: Nautilus 2005 Book Award: "Small Press" -- honorary category
Finalist: ForeWord Magazine's 2005 Book of the Year Award: "Cooking"

Vegan World Fusion Cuisine covers a peaceful and loving approach to food
preparation that unites cooking traditions from around the world.

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Rising time in transit, mealtime fragmentation and informality and
changing work patterns all mean that consuming on-the -go will account for a
higher proportion of consumption occasions in the future. However, consumers are typically forced to make a trade-off with
eating and drinking healthily to facilitate convenience needs, and vice versa.com/reports/c13964

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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com and learn why "Peace Begins in
the Kitchen".
It is important that marketers demonstrate a long-term commitment to healthy
eating and drinking by helping consumers make informed, healthier food and
drink choices.
Explores in detail the convenience and health mega-trends, with specific
focus on how the two trends co-exist and the opportunities this creates.

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DUBLIN, Ireland, Research and Markets
(http://www.

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Health and convenience are of increasing importance in defining food and
drink needs.
Analyses "Health need state" market , with the value of healthy eating and
drinking on-the-go broken down by need state.

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For more information about Blossoming Lotus Restaurant or Vegan World
Fusion Cuisine visit http: //www.2 billion occasions in 2003 to 84.
Includes detailed Action Points pinpointing how to effectively target the
growing number and value of health on-the-go occasions

Topics Covered Include:

-- Defining on-the-go consumption
-- Definition of healthy on-the-go occasions
-- A clash of two consumer mega-trends - health and convenience
-- Convenience needs drive on-the-go consumption
-- Consumers are spending more time in transit
-- Fragmenting mealtimes and informality are driving on-the-go needs
-- Consumers' working patterns induce on-the-go consumption
-- The overall number of on-the-go occasions is growing
-- Light meals account for a growing number of on-the-go occasions
-- Health is an increasingly important purchasing consideration
-- Consumers are increasingly health-conscious
-- Obesity is rising as cardiovascular health worsens
-- Appearance and body-shape consciousness is rising
-- Rising quality-of-life expectations increase healthier choices
-- The number of health -on-the-go occasions is increasing
-- Health on-the-go attittudes by consumer group
-- Sociographic variations in health interest and actual behavior
-- Gender variances exist in health-related attitudes and behavior
-- Age variances exist in health-related attitudes and behavior
-- Consumer health need states on-the-go
-- Long-term health is the most important need state on-the-go
-- Emotional as well as functional needs drive healthy consumption
-- The health need state markets vary by region
-- Numerous barriers exist deterring health on-the-go
-- Many consumers believe consumption on-the-go is too messy
-- Many consumers feel it is rude to consume on-the-move
-- Many consumers feel it is unhygienic to consume on -the-move
-- Consumers are deterred by the difficulty of package disposal
-- Convenience channels ineffectively cater for older consumers
-- A lack of nutritious healthy food inhibits on-the-go consumption
-- Health products are not seen as good value for money
-- Large knowledge gaps prevail, preventing healthy eating habits
-- Healthy foods are often perceived to be inferior in taste
-- Indulgence needs mean healthy eating declines through the day
-- The healthy on-the-go market is undervalued
-- Develop trust as a central value of your health brand
-- Demonstrate your commitment to healthy eating and drinking
-- Help consumers make informed, healthier food and drink choices
-- Develop recognizable and trustworthy labels
-- Extend brands with already established health credentials
-- Use positive messages to communicate product attributes
-- Stop promoting feelings of sacrifice, inadequacy or lack of control
-- Develop the 'sensory' appeal of healthy on-the-go products
-- Promote health as a cooler, more iconic alternative
-- Target consumers' unmet health need states on -the-go
-- Target healthy-hunger fill needs by offering light meal solutions
-- Position healthy on-the-go solutions as performance boosts
-- Target health-specific needs with functional products
-- Offer more hot food and drinks on-the-go
-- Offer more savory nutritious options in impulse channels
-- Develop packaging facilitating healthy on-the-go consumption
-- Monitor developments in healthy eating and drinking

For more information visit
http://www.

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( Photo: http://www. The book
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Fax: +353 1 4100 980

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Consumers are also
increasingly health conscious with 80% of US and European consumers feeling
that it is important to improve health through diet. This
report, in highlighting how the two trends co -exist, offers a complete review
of how to more effectively satisfy unmet needs for health on-the -go.

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com/reports/c13964) has announced the addition
of Health On-The-Go 2005 to their offering.

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KAUAI, Hawaii, Mark Reinfeld + Bo Rinaldi,
authors of Vegan World Fusion Cuisine and partners in the award winning
"Blossoming Lotus" Restaurant in Kauai, have just received three prestigious
finalist awards in the leading book industry competition . Through conscious and wise
food choices we can heal our bodies and restore balance to our planet .researchandmarkets.

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Contact: Cate Cummings
800-769-0396
cate@bookpublicity .

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There is a complete
resource guide for anyone who wishes to follow a healthier lifestyle along
with a foreword message by Dr.

This report
Provides a complete review of European and US consumers health on-the-go
habits with market size and occasion based data segmented by daypart and
country.

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Extending brands with already established health credentials is
one tactic that can be utilized to help cement the trust of consumers.