The combined print and online advertising expenditures for
newspapers totaled $14.2 billion.1%

3rd Quarter $5.6 billion
2004 23.

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Participants are likely to see themselves, their
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For more information,
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"Fourth quarter ad performance was solid across the three major categories
in what has otherwise been a spotty advertising market recovery," said NAA
President and CEO John F.2 billion for 2004.1 billion $13.

2004 NEWSPAPER ADVERTISING EXPENDITURES -- ONLINE + PRINT

ONLINE PRINT +
ONLINE

1st Quarter $325 million $10.S.

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Online Newspaper Advertising Reaches Record; Jumps 27 Percent in 2004

VIENNA, Va . Publishers are reaching longtime readers in new ways and
attracting new readers by extending their trusted masthead news brands to the
Internet.1 billion
2004 24% 4. and Canada.org.

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SAN FRANCISCO, On January 12-15, Jerry Gelbart,
M.7 billion .4 percent to $5.8%

3rd Quarter $409 million $11.

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edenmedspas.ereleases.7 billion, a 4.5 billion.3 billion.9 percent
to $876 million.0 billion $8.4%

4th Quarter $416 million $14. Headquartered in Tysons Corner (Vienna, Va.

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1 percent
to $4.6 billion $10.3 billion
2004 3.9% 4.9 %

Prepared by Newspaper Association of America Business Analysis and
Research Department.

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This is a three-day
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This exciting and provocative workshop utilizes ancient wisdom including
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Among the major print components, classified advertising led the way with
a 5 . All other classifieds were up 4.8 billion.8% 6.1% 3.1%

2nd Quarter $389 million $11. Most NAA
members are daily newspapers, accounting for 87 percent of the U.

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1 percent to
$22.), the Association
focuses on six key strategic priorities that affect the newspaper industry
collectively: marketing, public policy, diversity, industry development,
newspaper operations and readership.

Services offered by and to Pagans.

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'This is a great opportunity through education and self-discovery to
re-invigorate and strengthen the love and passion you have fostered for years'
- Jerry Gelbart, M. and his comprehensive team will be leading Eden Med Spas' first major
program, The Potent Mind Couples' Retreat.6 percent to $2.1
percent gain to $16.9 billion $11.0 billion $11.

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7 percent increase from the same period
a year ago.9 percent to $46.2 billion
2004 2.

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This workshop is for educational purposes , and not therapy.2 billion and retail spending rose 3. Classified lead the way with a 5.6 billion.
Automotive classified dropped 3.8 billion $3.3% 3.S.

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Couples now have a unique and powerful way to begin to realize their full
potentials for success, passion, and fulfillment in life.
Within the classified category in the fourth quarter, recruitment
advertising jumped 19.2 percent to $1. "We expect similar trends to drive industry
advertising revenue growth in 2005, with the Internet playing a growing role
in supplementing print advertising growth.9% 4.0 billion $4.3 % 4.

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1 percent to $1.5 billion.8 percent to $4.
"Overall results for the quarter were in line with our expectations, led
by good classified performance," said NAA Vice President of Business Analysis
and Research Jim Conaghan.3 billion $2.7 billion
2004 3.6% 5.7 billion
2004 3.

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5% 4.6% 2.2% 4. Information about NAA and the industry
also may be found at http://www.

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Newspaper Advertising Rises 4.2 Percent in Fourth Quarter; Classified Increases 5.2 Percent Led by 19 Percent Rise in Recruitment Ads

4 billion. Sturm.6 billion, and real estate increased 6.7% 4.5 billion
2004 28.

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This release was issued through eReleases(TM)., Newspaper advertising expenditures
for the fourth quarter of 2004 totaled $13. National ad spending
increased 3. As a result, newspaper Web sites rank among the most visited online
news sources in the nation and are attracting a healthy share of the rapidly
growing Internet advertising segment.0% 3.7% 5.

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For registration and application information please go to
http://www.1 billion . Real estate ad spending
continued to be strong, increasing 7.7 percent to $1."
For the full year, ad spending in printed weekday and Sunday newspapers
increased 3. National ad spending rose 3."

2004 NEWSPAPER ADVERTISING EXPENDITURES -- PRINT

RETAIL NATIONAL CLASSIFIED TOTAL

1st Quarter $4.2%

Total $22.7%

Total $1.

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"Of particular note is the strong growth in
newspaper Web site advertising, which we are reporting separately for the
first time.1
billion and retailers lifted their ad spending in newspapers 3.5 percent to $48.6 billion $46.

NAA is a nonprofit organization representing the $55 billion newspaper
industry and more than 2,000 newspapers in the U.naa.

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2 percent increase
over the same period a year earlier, according to preliminary estimates from
the Newspaper Association of America (NAA).6 billion. The combined print and
online ad spending total rose 4.4 percent to $2.2 billion $5. daily
circulation.

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Space is limited.1 billion $16 .4% 4.5 billion $48.

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com. Additionally, advertising
expenditures continued to grow rapidly on newspaper Web sites, totaling $416
million in the fourth quarter, a 24 percent increase from the same period a
year ago.2 percent spending increase to $5.7 percent to
$6.7 percent for the
full year, reaching a new record of $1.5% 3.8%

4th Quarter $6.5 billion $2.1% 4.2 billion
2004 26.

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Designed to stimulate growth and
intimacy for participants as individuals and as a team, this event will be
held at the Ritz -Carlton San Francisco.1 billion, a 4. Ad spending on newspaper Web sites rose 26.0 billion and all other
classified rose 4.5%

2nd Quarter $5.5 billion $2.7% 4.

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com/potentmind or contact Monica Englander MSW at
925-254-3652.7 percent to $8.0 billion.
In classified for the full year, recruitment ad spending rose 15.5 billion
2004 2.8 billion
2004 32.5%

Prepared by Newspaper Association of America Business Analysis and
Research Department.

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It is designed to be experiential and
moving on every level . Program registration deadline is December 20, 2005. The content
and material presented may be useful when in conjunction with individual,
couple's or group psychotherapy or counseling, but is not intended as a
substitute for these treatments, when indicated.1 billion $3.7% 3 .