Long Beach, California, 90831
(562) 983-3400

Coach Carter will also preside over the evening Friday January
28th in the International Ballroom at the Hilton .californiacasa. Beth's agenda is simply to enable the best
for women through her on-location format , and we trust her programming.
For more information about the series, For Her Information, contact In Her
Shoes, LLC at http://www.
Beth Aldrich
http://www.

Demographics of the home fragrance market.

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Coach Carter will open the California CASA Symposium on Thursday
January 27th at the Long Beach Hilton at 9:30 a.com/reports2/candles/candles_2005. Danziger is a nationally recognized expert in consumer
insights for luxury marketers, whether they sell luxuries to the
masses or the 'classes .

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(Photo: http://www.
Established seven years ago as an inspirational lifestyle network , i-Lifetv is
now seen in more than 7. Among the key findings:

Women aged 25-to-34 years are the prime target market for home
fragrance.

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Local Chicago TV Series Offers Unique Message and Format Niche Debuting on National i-Lifetv Network

For Her Information is a smart match for i-Lifetv, which offers an
innovative blend of practical, educational, life-enriching programs .forherinformation.----The market for home
fragrance products, including candles and candle accessories , sprays,
plugs-ins, room fresheners, potpourris, air fresheners, air purifiers
and more, reached $8.3 billion in 2003. Even the lowest income households
participate actively in the home fragrance market.

About the insights contained in the Home Fragrance and Candle
Report 2005.

With a focus on the consumer, their buying behavior, needs,
desires and preferences, this study includes research data and
statistics about:

Home fragrances and candle market size and growth, including
candles, home fragrance products, candle and lighting
accessories and air purifiers .' She is president of Unity Marketing, a
marketing consulting firm she founded in 1992 to unite marketers with
their target markets through consumer insights.

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Real-Life Coach Carter Reaches out to Help Child Advocates Keep Kids on the Right Path; Court-Appointed Special Advocates -- CASA -- Volunteers Gather in Long

org

For more information about Coach Carter
www.com/ud_public.jsp?userid=512968
Rich Bayless
http://www.1 percent over sales
of $7. People expect their entire homes to be nicely
fragranced everyday.

While the typical consumer spends $266 per year on home fragrance
products, women ages 25-to-34 years spend nearly 30 percent more than
the average or $340 per year.

Candles and home fragrances are luxuries for the 'masses'.

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com/cgi-bin/prnh/20050404/CGM048 )
Vice President, i-Lifetv, Christie Legg, notes, "We are glad to launch For
Her Information for national cable broadcasting, because there is simply
nothing else out there like it." For
Her Information will air weekly starting April 5 on Tuesdays and Thursdays at
10 a.com or Sharon Meyers at
847 571 1499 or smeyerscomms@aol.profnet.
"The most profound shift that has occurred in the consumer market
is that having a pleasant smelling home is not just for special
occasions anymore .

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Developed and hosted by Chicago's Beth Aldrich, 13 episodes in this
series are now airing on a leading national network for inspired
programming -- Inspirational Life Television (i-Lifetv).

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For more information about CASA in California
www. For Her Information takes viewers on a fact finding journey covering
issues as diverse as plants to parenting and personal well-being to home
design.

Market for Home Fragrances Booms in 2004 Reports Unity Marketing; Eighty Percent of Americans Buy Products to Make Their Homes Smell Good

She has appeared on CNN's In the Money , CNN International, NBC's
Today Show, CNBC, CBS News Sunday Morning, Fox News' Your World with
Neil Cavuto, ABC News Now, NPR's Marketplace and is frequently called
upon by the Wall Street Journal , New York Times, American
Demographics, Women's Wear Daily, Forbes, USA Today, Associated Press,
Los Angeles Times, Chicago Tribune for insight.

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Ocean Blvd.

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CHICAGO, For Her Information is a new lifestyle
show that offers something different: answers, ideas and solutions to everyday
questions featuring both a viewer with a question or concern and an expert who
can help.jsp?userid=512962

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m., and Wednesdays 12:30 p.

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coachcarter.com . Thus buying and using home fragrance products
which used to be an occasional luxury is becoming an everyday
necessity for more Americans," Danziger says.

While candles will continue to be favored as consumers' first
choice for home fragrance , the category of other home fragrance
products, including room sprays, plug-ins, diffusers, car and closet
fresheners, potpourri and essential oils are expected to post the
strongest growth over the next two years.
Her latest book, Let Them Eat Cake: Marketing Luxury to the Masses
- as well as the Classes, (Dearborn Trade Publishing, $27, hardcover)
was published in January 2005.

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newscom .

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His message is clear: people of color, and most specifically
men, need to find ways to change young people's lives and becoming a
CASA volunteer is a wonderful way to do it.

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Unity Marketing's new Home Fragrance and Candle Report 2005
presents the results of a survey conducted in February 2005 among 954
recent home fragrance consumers. This is one reason
why mass merchants and discounters , like Wal-Mart, Target and Kmart,
the are the nation's largest distribution channel for home fragrance
with 28 percent market share.

Home fragrance buying behavior, including what they buy, where
they shop, how much they spend, their favorite scents and
brands.unitymarketingonline . She taps consumer
psychology to advise clients such as Lenox, Cartier, Herend, Crystal
Cruises , Spring Air, Sears, The World Gold Council, The Conference
Board and American Express.

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He wants people to take
the film's compelling message of the role of adults in coaching for
hope and success and make it real for the hundreds of children and
youth who find themselves in the foster care system through no fault
of their own.

Trends for growth in 2005-2006 are especially strong for home
fragrance products.

Based upon research among recent home fragrance consumers, this
report focuses on market opportunities available to candle and home
fragrance manufacturers and retailers to help them deliver products
and services that satisfy the consumers' craving to fragrance their
homes.

Psychographic profiles and segmentation of the home fragrance
market.

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Business Editors/Consumer Products Writers

STEVENS , Pa.

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(Eastern Time) on Comcast digital cable
channel #231 in Chicago, as well as by other cable operators around the
country.com/ud_public. She also authored Why People Buy Things
They Don't Need: Understanding and Predicting Consumer Behavior
(Chicago: Dearborn Trade Publishing, 2004).

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Lynda Perring

Spending on candles and other home fragrance products cuts almost
equally across all income segments.

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CASA volunteers and leaders in the foster care system will be
gathered in Long Beach, just miles from the school where the movie was
filmed, to come together to plan, learn and share ways to most
effectively advocate for the thousands of children in foster care.

California CASA, Advocating for Paths to Permanency
January 27-29
Long Beach Hilton
701 W.com

CASA of Los Angeles CASA of Orange County
(323) 526-6666 (714 ) 619-5151
Executive Director Executive Director
Bryan Borys, Ph .D.profnet. This dynamic growth is fueled by the 80
percent of American adults who purchase products so that their homes
smell good, according to a new consumer insights study from Unity
Marketing . Twenty percent of all
consumers, and an even higher percentage of the high-spending 25-to-34
year old females, expect to spend more on home fragrance products in
the coming year.

About Pam Danziger and Unity Marketing

Pamela N.

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5 million homes on more than 2,500 cable systems in 50
states.3 billion in 2004, rising 14.

To order a copy of the Home Fragrance + Candle Report , 2005, use
this link
http://www.

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"Scented candles continue to be the first choice for home
fragrance, but the expanding range of other home fragrance products,
including electric plug-ins , diffusers, scent disks, sprays,
potpourris, incense and bed linens sprays, are rapidly growing the
overall market," explains Pam Danziger, president of Unity Marketing
and author of Let Them Eat Cake: Marketing Luxury to the Masses -- as
well as the Classes. They are more active shoppers in all
areas of home fragrance products, including candles and candle
accessories.

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Lifestyle Editors

LOS ANGELES----Coach Ken Carter,
subject of the box office hit movie Coach Carter chooses to spend the
busiest time of his life with Court Appointed Special Advocates
(CASA).

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.html
For media, Unity Marketing can make tables, charts and graphs
available to the media upon request .