"

Project Entropia is part of the next generation of gaming known as MMORPG
(massive multi-player online role playing gaming) which seem to resemble
more of a virtual world and society rather than a typical online video
game. "In
reality it is erinMedia, and NOT Nielsen, that can literally count millions of
Americans, but the Nielsen monopoly has kept our technology from being adopted
by the TV industry ," states Maggio.com .

frontal rancor

For more information or to download the free
Project Entropia software please visit www.

foes intolerance

The truth is they
don't count millions of different viewers -- they don't even count 9,000
households in their national sample!"
Maggio's company, erinMedia, uses technology that would enable tens of
millions of Americans using advanced digital set top boxes to be counted. ErinMedia 's
methodology combines privacy-compliant tuning data collected from advanced
set-top boxes with independently gathered demographic data to produce insights
into audience composition and viewing behavior.

leisa outrage

Since then MindArk has shown that all
accusations made by theses companies and the BSA were false and that
MindArk always had, and continues to operate legally violating no copyright
infringements or software licensing rules, says MindArk CEO, Jan Welter.

Despite the controversy surrounding the investigation, MindArk's Project
Entropia continued to grow, building a massive virtual community currently
reaching 233,000 registered members..

intolerance punitive

ErinMedia is already embroiled in a
landmark antitrust lawsuit with NMR, where in November, erinMedia received a
favorable ruling in NMR's attempt to have the court dismiss this suit. Nielsen counts them all.erinMedia.

violating reinstatement

PED allows members to invest in personal
development and growth through the acquisition of goods, buildings, and
land in the Entropia universe., Television ratings company
erinMedia today filed a second lawsuit in U. "As a first generation American, I consider the concepts of voting
and counting to be almost sacred, and I am outraged that the Nielsen
leadership would ever allow an ad like this to be published..

Maggio predicts that 2006 will be a year of massive
shakeups at NMR, "perhaps only slightly less volatile than the TV industry
itself.

justifying rancor

demanded frontal

In May 2002, members of the BSA, including
Microsoft, Adobe Systems, Macromedia, and Autodesk, claimed that Swedish
game maker, MindArk, had been illegally using software and other computer
programs to run its facility. This new wave of interactive entertainment allows players to
interact in a world of three-dimensional virtual environments.

About Project Entropia

Project Entropia is a registered trademark of MindArk PE AB.

outrage foes

"MindArk is prepared to
counter-sue the BSA and other responsible members for damages caused by
their actions.

justifying spokesperson

However unlike many other MMORP's, Project Entropia actively supports sales
of virtual products with actual cash value within its real economy system. MindArk PE AB began in April of 2003 in Sweden , and has expanded to
have partners throughout the world. PETERSBURG, Fla. Nielsen's
president , Susan Whiting, stood before the Senate last summer and stated that
Nielsen is in 'the truth business .' We beg to differ. ErinMedia
brings experience and expertise in mathematical analysis, statistical
modeling, and software development to the science of television audience
research.4500.

frontal leisa

" The suit
specifically requests, among other things, that the Court award relief to end
Nielsen's false advertising practices; that Nielsen stop dissemination of this
advertising and promotional material; that Nielsen publish corrective
advertising; and that the Court award erinMedia punitive damages for Nielsen's
intentional, willful, and malicious conduct..

demanded intolerance

PRESS RELEASE BSA Lawsuit Against Swedish Game Developer MindArk Dropped

The economy offers the user a secure and safe way to make purchases , sales
and exchange real life currency into PED (Project Entropia Dollars) and
back again into real money.

The heart of Project Entropia lies in a distant planet named Calypso, which
includes two continents with large expanding cities that offer a variety of
entertainment and social interaction for the citizens. Members of Entropia
can create their own persona (avatar), via a character generation system,
allowing them to choose a suitable life and virtual existence.. "Their ad's misrepresentations are harmful to
erinMedia's ongoing efforts to educate the industry, and their claims are
patently false.WeShouldALLCount.739.

foes arises

Project Entropia, the fastest growing
virtual world utilizing a real cash economy, today announces the closing of
the two-year long Business Software Alliance (BSA) lawsuit against Project
Entropia developer MindArk. "Instead, Nielsen continues to stifle
competition and innovation, and now we have clear evidence that their
propaganda machine uses false advertising to effectively brainwash its
constituents into keeping the Nielsen monopoly entrenched .com .

deseret protesting

projectentropia. ErinMedia Chairman Intimates Interest in Acquiring and Changing Nielsen

ST.."
Frank Foster, President of erinMedia, cites misconceptions of Nielsen's
purported and overstated accuracy as a hindrance to penetrating and
modernizing the marketplace.

About erinMedia:
ErinMedia, LLC, is a privately-held media research company focused on
understanding television audience behavior in all its forms -- cable,
broadcast, satellite, linear, non-linear , and interactive.

intolerance scientologists

ErinMedia is an entity of The Frank Maggio Companies.

abusing cesnur

We want to get back the monetary loss from the past two
years and give back to our loyal Project Entropia members. In the full color
advertisement, the bold print headlines claim: "Thousands of shows .. For more
information on The Frank Maggio Companies, please visit
http://www.

reinstatement arises

com

"Even with the continued success of Project Entropia, MindArk will not
disregard the fact that it has been hurt by the lawsuit," says Marco
Behrmann, MindArk Director of Community Relations.

justifying punitive

S.
The False Advertising suit revolves around a full page ad placed in the
October 24, 2005 edition of Television Week, among others.
"At issue is Nielsen's increasingly desperate effort to mislead the
American people, and our television and advertising industries, into believing
that their Truman-era company can use Reagan-era technology to count almost
300 million 21st century Americans," states Frank Maggio, Chairman of
erinMedia . investment companies
is indeed able to acquire control of VNU's assets, I am prepared to line up
the financing to acquire and change Nielsen -- and the leadership responsible
for stifling innovation and driving their propaganda machine."

For more information about this lawsuit, please visit
http://www.

When concern is expressed over another's religious beliefs or practices, the situation can generally be handled with communication and seeking to see all sides of the question.

outrage scientologists

Characters
enter the evolving world full of unexplored and uncultivated lands where
they can join a community or even create a civilization of their own. Project Entropia was launched in 2003
and has reached over 233,000 registered accounts.projectentropia.

scientologists arises

ErinMedia Files False Advertising Lawsuit Against Nielsen Media Research

' "
The False Advertising suit precedes a volatile period for NMR and their
parent company, VNU, amidst speculation that VNU will either be sold, or will
be selling many of its assets, including Nielsen Media Research, by as early
as March of this year. For more information , please visit http://www.

parishioners rancor

" Concludes
Maggio, "A newly-owned Nielsen would ultimately expedite television rating
innovations, while bringing value to its constituents, and providing true
representation to tens of millions of Americans that Nielsen today only
falsely claims to count .FrankMaggio.

frontal protesting

http://www.
Project Entropia offers a new way for individuals to pursue dreams and
fantasies through an adventurous virtual experience. MindArk PE AB
supports and monitors the services and maintenance of the Project Entropia
site.com." The erinMedia Chairman sees his company as a central figure in any
repositioning: "If one of the rumored consortiums of U.

justifying scientology

The recent announcement of the
auction sale of "Treasure Island" in December 2004, also aided in boosting
membership and interest in the popular MMORPG, as thousands flocked online
to bid on a valuable parcel of land resulting in the largest virtual real
estate MMORPG purchase in history at a sale price of $26,500. By doing so, the
voices and choices of tens of millions of Americans continue to be ignored
each and every day.

violating leisa

millions of different viewers . To be accurate, the ad headline should read: 'Thousands of
shows . millions of different viewers . but only around 9,000 recruited
and paid Nielsen households actually count.net or call
941.

punitive deprive

MindArk offers the
Project Entropia software to users free of charge with no monthly costs or
associated subscription fees. District Court against Nielsen
Media Research (NMR), a subsidiary of Netherlands-based VNU, for False
Advertising and Unfair Trade Practices...S. With over 135 patent -pending
claims, erinMedia's proprietary technology produces accurate and timely
analysis without the use of personally identifiable information.