com to download video, audio, text, graphics and
photos.S. LJI distributes to fine
jewelers, department stores, national jewelry chains and electronic and
specialty retailers throughout North America and Western Europe, with a
growing retail presence in China through its ENZO stores.

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LJ International Reports Single Order for Over $1 Million from Existing Customer

"This record order testifies to the increasing demand for LJI's core
wholesale products, which are continuing to capture market share away from our
smaller, highly-fragmented competitors who simply cannot handle volume orders
without risking quality," said Yu Chuan Yih, Chairman and CEO of LJ
International. "This
redeployment of our capital towards our fastest growing and highest -margin
business segment should enable ENZO's contribution, as a percentage of total
revenues, to grow significantly into the foreseeable future and, as a result,
have a more positive impact on our earnings and shareholder value.

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NOTE TO EDITORS: Multimedia Assets Available With This
Story Include Logos, Text News Releases, Audio

----

If Valentine's Day is about love, then who better to give your
love and support to than a child.

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About LJ International Inc. (LJI ) (Nasdaq: JADE), based in Hong Kong and the
U.

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Feature Editors
ADVISORY.newstream. If achieved, this would result in a 28% year-over-year
increase in revenues, an 80% rise in net income , and a 50% rise in EPS despite
a substantial increase in shares outstanding.0 million and EPS of $0.

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This holiday, Jewelry.com/home., is engaged in the designing, branding, marketing and distribution of a
full range of jewelry. Its product lines
incorporate all major categories sought by major retailers, including
earrings, necklaces, pendants, rings and bracelets.

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For the fiscal year 2005 , the
Company projected revenues of more than $95 million, up approximately 23% from
the $77 million reported in 2004.

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Multimedia Available: A Gift of Love: Remembering Children In Need This Valentine's Day

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. We are
excited to soon being able to provide our shareholders with specific figures
relating to our ENZO Division and how the current and next year stand to
benefit from our retail strategy in China," concluded Mr. These
forward-looking statements may involve a number of risks and uncertainties .

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If you have any questions about the story, or about Newstream.com

com.

For further information:

AT LJI: AT INVESTOR RELATIONS INTL:
Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Ph: +011-852-2170-0001 Ph: +1-818-382-9702
Email: htajyar@irintl.

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. It's as simple as the click
of a mouse!
Radio News Feature
You can reach the story directly by going to
http://www.aspx?story=30129
This multimedia news story is for free and unrestricted use on
your news information site (and for print or broadcast too). Visit
http: //www.08 per fully diluted share, for its fourth quarter ending
December 31, 2005.

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This order, which will
be recognized in the current first quarter ending March 31, 2006, represents
the biggest ever single order the Company has received in its 19-year year
history.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world , release
and revenues of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.

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newstream.

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Company Expects its Redeployment of Capital to Fund ENZO's Expansion to
Pay-Off in Current and Next Year

HONG KONG and LOS ANGELES, LJ
International, Inc. I'm pleased to report that we are already meeting or
beating expectations in both these areas, as we indicated earlier this month
when we increased our fourth quarter and full year 2005 revenue guidance,"
continued Mr.

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and a longstanding LJI customer.
The customer cannot be named for competitive reasons.

Redeployment of Capital to Fund Fastest Growing Business Division
Approximately $93 million of LJI's projected 2005 revenue is expected to
be derived from its wholesale business, for a year -over-year increase of at
least 20% in that area.
For more information on LJI, please visit http://www.ljintl.

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"Although we expect our wholesale business to grow more profitably than
ever , our strategic goal is to continue to redeploy our cash towards the
building of our ENZO retail chain stores in China," said Mr. Yih. Yih.3
million, or $0. It also expects full-year 2005 net income
of $3. It has built its global business, currently one of the
fastest-growing in the jewelry industry, on a vertical integration strategy
and an unwavering commitment to quality and service .

jewelers isn

Based on the revised guidance issued by the Company on February 9, 2005,
LJI projects record revenue of more than $32 million and net income of $1.

Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future revenues.

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"As we have previously announced, our strategy for the coming
three years is to continue to grow our global wholesale business while
simultaneously expanding ENZO, our higher-margin and faster growing retail
business in China .

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com has teamed
up with Jewelers for Children, a charity to help children in need. Yih. The remaining approximately $2 million will be
derived from the Company's ENZO Division.

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You
can help donate without spending a cent.com

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23.
LJ International, Inc.

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com,
please write to us at info@newstream. (LJI) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today reported a single order of over $1 million from
one of the largest mass merchants in the U .
To be added to LJI's investor lists, please contact Haris Tajyar at
htajyar@irintl.com .