About one
in ten consumers (9%) claim they plan to file "some other way" while a similar
proportion (9%) do not plan to file at all.. As the independent,
objective voice of the wealthy American consumer, The Luxury Institute
provides retailers the tools for optimal branding decisions to
transform themselves into customer-centric enterprises. The LBSI
incorporates four "pillars" of value: consistently superior quality,
exclusivity, enhanced social status, the ability of a brand to make a
customer "feel special.
The Luxury Institute is a research organization that provides a
portfolio of publications to educate high net-worth individuals, and
companies that cater to them, on trends, consumer and brand ratings,
and best practices.

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."
In the critical category of "making the customer feel special"
across the overall customer experience," Bergdorf Goodman edged
Barney's and Neiman Marcus for top honors.

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Nordstrom's and Neiman Marcus tied for first place on delivering
consistently superior quality; Bergdorf Goodman and Saks Fifth Avenue
placed second and third.

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About GfK OmniTel(TM) . Contact Luxury
institute, 646-792-2669.

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- New GfK NOP Study Finds Most Consumers Still Seek Help When Filing
Returns -

NEW YORK, According to a new survey from GfK
OmniTel nearly half (44 %) of Americans will enlist the aid of an accountant
this year to file their taxes.barr@gfk.

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When the Tax Man Calls ... Americans Dial Their Accountant

We asked their customers, the wealthy, to
measure each brand on superior quality, uniqueness, a measure of
social status, and the ability of each retailer to make customers feel
special throughout the entire customer experience," said Milton
Pedraza , CEO, the Luxury Institute.

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To ask any questions on the next wave of GfK
OmniTel, call your GfK NOP account representative or contact Bruce Barr, Vice
President, Omnibus Services at bruce.
Headquartered in New York, GfK NOP (formerly known as RoperASW) is a
company of GfK Custom Research , North America, part of The GfK Group. However, scores on the four
"pillars" of brand prestige differed by brand.

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Interestingly, e-filing remains consistent across both income
groups. First developed in 1979, the
survey offers a cost-efficient way to understand trends and issues relating to
American consumers nationwide.

Luxury Institute Survey Finds Wealthy Consumers Rank Neiman Marcus Bergdorf Goodman Nordstrom's Most Prestigious Retailers

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The remainder of individuals will use e-file to submit their own taxes
(20%) while 15% will rely on the traditional paper filing method. Rankings were close , with Neiman
Marcus achieving an overall score of 65 vs.

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GfK OmniTel is a weekly telephone omnibus survey fielded to a national
sample of 1,000 representative American adults.
"Luxury retailers are the conduits to the top luxury labels, yet
they must continuously strive to boost their prestige and identity in
the minds of consumers. Publications include the Wealth Report, Luxury
Brand Status Index, and Luxury Best Practices.

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Contact Information .com), Neiman Marcus is the most prestigious
upper-crust retailer according to wealthy consumers.

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In fact,
only 27% of individuals between the ages of 18-24 will use an accountant this
year but that number nearly doubles (52%) among the 50-64 age group.
Higher income groups are more likely to use an accountant or paper file on
their own."
In addition to individual and composite metrics by age, gender,
income and net worth segments , the survey measures a brand's ability
to merit a significant premium price and the correlation of price
premium worthiness with the composite index of the four critical
factors.

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On delivering a truly unique, exclusive offering, Bergdorf Goodman
edged Barney's and Neiman Marcus. Yet, there is a long road ahead.com

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"With so many new deductions and special tax breaks available
today, many individuals don't have the time to keep up with the IRS and would
rather seek the expertise of a professional. Filing "some other way" is more prevalent among lower-income
respondents . In addition to 13 subsidiaries in Germany, The GfK Group has
more than 130 subsidiaries and affiliates in 61 countries.luxuryinstitute. 64 for sister company
Bergdorf Goodman, and 63 for Nordstrom's.

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Neiman Marcus, Barney's and Bergdorf Goodman outperformed the
competition as brands that "are used by people who are admired and
respected."
The proprietary Luxury Brand Status Index (LBSI) is the only
measure of the equity of leading luxury brands to wealthy Americans,
based on data collected directly from wealthy consumers. The brands were selected by interviews with
wealthy consumers and advertising expenditure rankings in luxury print
media.

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"Even in a do-it-yourself environment, most Americans continue to rely on
the advice of an accountant when filing their taxes," according to Bruce Barr
of GfK OmniTel."
The survey also found that age and income play a large role in selecting
filing methods.com or 609-683-6100. Macy's was also rated to measure the rating distances
between luxury and mainstream brands.

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The survey was conducted via telephone between February 24-26, 2006 among
526 female adults and 478 male adults.."
Seven luxury retail brands were rated: Barney's, Bergdorf Goodman,
Bloomingdale's, Brooks Brothers, Neiman Marcus, Nordstrom's and Saks
Fifth Avenue.
"It is the age of 'Enhancing the Customer Experience ' and luxury
retailers are evolving rapidly into customer-centric organisms," said
Pedraza.

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By understanding their
luxury brand status ratings, retailers can measure how their most
influential customers, the wealthy, perceive them.

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Its activities cover five business
divisions: Custom Research , Retail and Technology, Consumer Tracking, Media
and Healthcare.

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Younger filers tend toward e-filing while their older
counterparts are more likely to use the services of an accountant.
The Luxury Institute surveyed a representative sample of 200+
households (minimum of $200,000 gross annual income and minimum net
worth of $750,000).

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With
home offices in Nuremberg, Germany, The GfK Group is among the top-five market
research organizations in the world.luxuryinstitute.

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.

Business Editors

NEW YORK----Luxury Retailers are
achieving their best sales in years, but which really delivers for
America's wealthiest consumers? According to the new luxury retailer
survey from New York City-based Luxury Institute
(www.