Payrollmation automates and simplifies the time and attendance
data collection and calculation process, streamlines time card
management, improves employee morale and helps the organization to
control labor costs. Shelby
will accept the award from AutoWeek Editor and Associate Publisher Dutch
Mandel during the Design Forum's 7:30 p.

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It is anticipated that SecurALL,
the final phase of the implementation, will be complete by the third
quarter of 2005."

About Phoebe Putney Memorial Hospital

Phoebe Putney Memorial Hospital, the leading health care provider
in Southwest Georgia since 1911, combines the innovation of a
progressive health care system with personalized care. Lasseter will preview Cars ,
which opens in June 2006.

New Balance, headquartered in Boston, MA, is a leading manufacturer of
technologically innovative width-sized performance footwear and athletic
apparel for women, men, and children.

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DETROIT, Legendary race driver and auto designer
Carroll Shelby will be honored with the first AutoWeek Lifetime Achievement
Award at the 13th annual AutoWeek Design Forum Wednesday, Jan.m."
Coincidentally, on January 11 Carroll Shelby will celebrate his birthday
with the assembled Design Forum crowd.
When his health caused him to give up racing in 1960 , Shelby turned his
attention to automotive design, creating perhaps the greatest sports car and
one of the fastest road cars ever constructed -- the Shelby Cobra. For more information please
visit http://www.

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"
The organization was looking for a labor resource management
system (LRMS) to automate manual processes, to track and measure
productivity in real time, improve information flow to managers and
more efficiently capture data for Joint Commission on Accreditation of
Healthcare Organizations (JCAHO) staffing standards. API applications
were able to fill this tall order.

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API has a strategic alliance with Microsoft
Corporation and is a Microsoft Certified Solution Provider. As a team manager , Shelby was a part of the FIA World Grand
Touring Championship, as well as Ford GT victories at Le Mans.
Boathouse Inc. The range of product categories
includes running, walking, cross training , basketball, tennis, adventure, and
kids.

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phoebeputney. "He has done more stuff with and to cars to make them go
fast and grow in our hearts than any 10 other individuals in the business,
with a flair and tenacity that make us all hope he lives for another 83
years. Louis. They also highlight New
Balance's product strength outside of running and expansion into other team
sports.

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"Healthcare organizations such as Phoebe Putney really benefit
from the breadth of API's technology," said Luis Garcia, API president
and chief executive officer. "This integrated labor resource
management system allows managers to work more efficiently and make
better informed business decisions.com/vote to vote on each question. The "Cross-Country" spot showcases true
love of the sport of running and pure motivation by emphasizing the "rewards"
of amateur athletic competition and highlighting the brand's heritage in
performance running.
The "Basketball" and "Multi-sport" spots capture the energy and effort of
doing the fundamental drills in amateur sports. The first
includes brand ads in the "Faces in the Crowd" section of Sports Illustrated
that celebrate the spirit of the amateur or everyday athlete.

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dinner program at Cobo
Conference/Exhibition Center in Detroit.
"Carroll Shelby is, simply, the enthusiast's enthusiast," Mandel said of
the automotive icon.
He was inducted into the Automotive Hall of Fame in 1992. "This
campaign also offers a counterpoint to what everyone else in the industry is
doing and looks to stimulate national dialogue on the motivations and values
in sports today. New Balance employs more than 2,600 people around the globe, and in
2004 reported worldwide sales of $1.

eighties subcultures

Business Editors/Health/Medical Writers
HIMSS 2005 Annual Conference

HARTFORD, Wis.
Following successful heart transplant surgery in 1991 , Shelby created the
Carroll Shelby Children's Foundation, dedicated to providing assistance for
acute coronary and kidney care for children in need.

New Balance Debuts 'For Love or Money?' Advertising Campaign for 2005

The four television spots look to capture the essence of New Balance's
core beliefs and values.

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The organization tentatively plans
to systematically roll out the products, beginning with Payrollmation,
then ActiveStaffer, then LaborVision. The hospital, which has changed dramatically over the years,
has never veered from its founding mission: to deliver the finest
health care service to all in need and to do so at the lowest possible
cost. Founded in 1982, API has more than 400 installations in
the United States, with customers ranging in size from 500 employees
to more than 30,000 employees.

Other highlights of the 2006 AutoWeek Design Forum agenda are:

* Morning presentations by:
-- Peter Horbury, executive director of design, North America , Ford
Motor Company;
-- Steve Murkett, design manager, Porsche AG;
-- Joel Piaskowski, chief designer, Hyundai Motor America, Kia Design
and Technical Center;
-- Dicky Riegel, group president, Thor Industries; and
-- Bob Wheeler, president and CEO, Airstream Inc.

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quintessential grebo

com

About API

API Software , Inc.
Shelby's accomplishments as a race car driver include breaking land speed
records at Bonneville in 1954 for Austin Healey and winning the 24-hour
Le Mans in 1959. "These values are clearly our biggest point of
difference and our strongest advantage compared to our competition.

The
primary media target is 25-49.

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The hospital's Web site address is www. The company's Payrollmation (R) product
is a 2002 Best In KLAS Performance award recipient in the specialty
niche category , and continues to be the top-rated time and attendance
system in 2003 and 2004.

* Keynote dinner remarks by:
-- Giorgetto Giugiaro, president and chairman, ItalDesign.

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"The API labor resource management system will allow us to
integrate all our employee information applications, " said Patty
Massey, chief information officer for Phoebe Putney. Phoebe's
service area reaches out to more than 26 counties in Southwest
Georgia. Celebrating
50 years in automotive design, Giugiaro has styled and produced more
than 200 cars; and
-- Academy Award (R)-winning John Lasseter, executive vice president,
creative, Pixar Animation Studios.autoweek .

crowd punks

API To Implement Product Suite Throughout Phoebe Putney Memorial Hospital

"We will get
real-time data which means smoother and more accurate operations and
enhanced decision making capabilities. With accurate and real-time
information, organizations can better control overtime pay and labor
costs.apisoftwareinc.

crowd glam

The products Phoebe Putney ordered include
Payrollmation(R ) time and attendance, ActiveStaffer(R) staff
scheduling, LaborVision(R) productivity management and SecurALL(R)
access control. The
company's Web site address is www.

* Presentation of the 2006 AutoWeek Editors' Choice Awards

Complete Design Forum details are available at
http: //www.com/dforum .

chamberlain glam

of Needham, MA developed the creative and handled the media
buy.

punk chord

The campaign also expands into two additional print components.

crowd uncarved

11.
"We believe our 'For Love or Money?' campaign will strike an emotional and
relevant chord with today's performance athletes who recognize what it's like
to push yourself for love of the sport," says Paul Heffernan, Executive Vice
President of Global Marketing, Design + Development for New Balance. The spot titled "Coach," celebrates the unsung hero
in the lives of amateur athletes.newbalance.

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"
The full campaign tag line reads , "There are two motivations in sports.
"This is New Balance's first national campaign that fully integrates our
premium performance footwear and apparel as well as our licensed products such
as sockwear, headwear, bags and sunglasses," says Heffernan. Euro RSCG 4D handled the online media and creative components of the
campaign.com

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LaborVision helps maximize resources and control labor costs
with proactive and real-time information. is a leading provider of time and attendance,
staffing/scheduling, payroll, human resource, productivity management ,
education tracking and access control software for healthcare
organizations. Sample questions
include -- Can a losing coach still be a good coach?; If no one was watching
you play, would you play just as hard?; Which teaches a player more, winning
or losing?; Is fighting in sports ever justified? Consumers are directed to
http://www. The spots break March 12 and will have heavy
emphasis in the March/April and September/October timeframe.
The second showcases New Balance footwear and apparel products through a
"Check" campaign.46 billion.

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AutoWeek To Celebrate Carroll Shelby's Accomplishments With Lifetime Achievement Award At Annual Design Forum

Campaign Celebrates Amateur Athletes and Looks to Stimulate
Dialogue on the Values in Sports Today

BOSTON, New Balance celebrates the pure motivation
and effort of athletes who play for personal reasons, and reinforces the
brand's long-time dedication to performance with the launch of the "For Love
or Money?" advertising campaign for 2005.

namely crass

----

API's Labor Resource Management Solutions Will
Automate and Streamline Labor Information for over 3,000 Employees

API Software, Inc. SecurALL gives organization
the technology to track movement throughout the facility, as well
access to pharmaceutical cabinets and IS rooms."
The "For Love or Money? " multi-media campaign utilizes television, print,
outdoor, radio and online advertising to reach performance athletes.
The campaign launches during the week of February 28 with a series of
teaser ads in USA Today, online and in multiple mobile outdoor locations in
four key markets (Boston/Chicago / San Francisco/Atlanta) featuring thought-
provoking questions about the values in sports today.

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ActiveStaffer simplifies the time-consuming,
labor-intensive manual processes involved in scheduling employees,
maximizing resources, controlling labor costs and retaining qualified
staff.
Which is yours? For Love or Money?"
"This campaign is unique to New Balance because of our long-standing brand
values -- such as our Endorsed by No One philosophy -- that have always
celebrated the spirit and authenticity of the true athlete who has heart for
their sport," says Heffernan.
The "For Love or Money?" campaign includes four 30-second television spots
that will run in a national cable buy and local market spot buys in 9 key
markets, including Boston, New York, Chicago, San Francisco , Denver, Dallas,
Atlanta, Miami and St. "The Check campaign highlights how New Balance rewards our
athletes with better performance and how they will be "paid" with specific
performance elements ," says Heffernan. The Check ads highlight the technical
attributes of footwear and apparel products in categories including running,
apparel, tennis and training.

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announced today that Phoebe Putney Memorial
Hospital of Albany, Georgia, will be implementing the majority of the
company's suite of labor resource management solutions throughout the
entire hospital.com

The
aluminum -bodied 289 and 427 Cobra models and the subsequent Shelby Mustangs he
developed for Ford, made Carroll Shelby a household name in the 1960s.
In recent years, Shelby has broadened his professional reach into ranching and
horse breeding, a safari company, real estate and hotels, food production,
aviation , research and development and charity.newbalance. The campaign appears in vertical running and
health /fitness national and regional magazines starting in March including
Runner's World, Men's Health , Outside, Health, Fitness, Shape, and Tennis.

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---

- - kjjkjk

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