com) shows you how to give editors and
producers exactly what they're looking for to get your story covered
for free.
Publicity Professor includes easy-to-follow templates of press
releases, media alerts, feature stories and pitch letters; suggestions
on creating newsworthy special events and award programs; and
resources for contacting local, regional and national media."
"A media alert is another tool for getting press coverage.

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SENATOR DOMENICI: We don't get to eat, Mr. It should
contain enough information, specifics and quotes that a story could be
written from it without a writer having to call you.

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(Laughter.

THE PRESIDENT: No, that's right, we've got to go work. Those who know how to present materials professionally to the
right people will get media coverage for free, while those who don't
understand how publicity works have to rely on large advertising
budgets to reach their audience, usually with less impressive
results," says Forman. For example:
"The press release is your main vehicle for reaching any media
professional.

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M. Its
purpose is to reach news assignment desks with specifics about an
event in a way that entices editors or television news directors to
send a reporter or camera crew.

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THE PRESIDENT: Good.

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For more information, call (866) NEWS-400 or visit
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But thanks for letting us come by. It's great to see you."
"Advertising is telling the world how great you are .publicityprofessor.
"Whether you have a SOHO (Small Office Home Office), a retail shop or
restaurant; if you're a youth club leader or a church pastor; a
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WASHINGTON, The following is a transcript of
remarks by President Bush to seniors:

Bear Canyon Senior Center
Albuquerque , New Mexico

8:18 A.) And that's what the Senator and I are here to talk
about, because we want to make sure that not only is the safety net solid for
you, but that there is a safety net for your children.
And that's why we're in town -- that's why I'm in town; Pete is in town
because he lives here.

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THE PRESIDENT: How were the eggs?

AUDIENCE MEMBER: Marvelous .publicityprofessor.

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MST

THE PRESIDENT: Listen, thank you all for letting the Senator and I come
by.
You don't have to worry about it. You simply have to reach the appropriate
person with your message in a format media professionals expect.

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The truth is you're going to get your
checks .
People oftentimes ask me, did Franklin Roosevelt did the right thing with
Social Security .M.

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I know there are some conflicting messages
out there, but it's just not the truth. MST

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But I'm here
today to talk about Social Security. My predecessor, Franklin
Roosevelt, did the right thing in setting up the Social Security system. Its main purpose is to get an editor or producer
interested in what you have to say or in what you are doing.

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My message to people that are getting their Social Security check is
pretty simple, and it's this: The government is going to keep its promise."
"There are dozens of other ways to get news coverage: placing
feature stories (just like this one), writing pitch letters that get
you called upon as an expert in your subject for quotes, on-air
interviews or even packaging your story as a news segment with your
own video.

length jean

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Publicity is
having others tell the world how great you are," Forman says.com

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Remarks by President Bush to Seniors

We're thrilled to be -- I'm thrilled to be back in New Mexico . The question is whether or not your grandchildren are going to get
their checks.

AUDIENCE MEMBER: It's great to see you.
"Newspapers, magazines and radio and television news programs are
filled with stories about businesses and organizations just like
yours.

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President.

END 8:20 A.

Business Editors/Publicity Professor, a
just released workbook by a noted public relations expert, teaches
business owners, organization leaders, authors and speakers how to get
free news publicity.

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I know it's of concern to you; it's of
concern to me, as well.)

AUDIENCE MEMBER: Can I shake your hand?

THE PRESIDENT: Yes, sir, you can.

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"
Publicity Professor contains all of the basic, fundamental
information you'll need about the business of media publicity in order
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Thanks for letting us come by.

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And my answer is, absolutely. (Laughter.
Forman says you don't have to hire outside help to get publicity.

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You know,
it's right across the border from right where I was raised. And
now we've got to make sure the Social Security system works for generations.
Public Relations veteran David Forman says, "Companies and
organizations that understand the importance of publicity are
generally more successful than those who use advertising alone to
reach their target audience.

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AUDIENCE MEMBER: We have the best cook. (Laughter. "If you
can get a news organization to report about your company or praise
something you're doing , you have gained an enormous amount of
credibility that simply couldn't be generated through paid
advertising.