Odalis Martinez, consumer market executive for Central
Miami-Dade, Bank of America .

Wednesday, May 25th
6:00 a.m. A college education =
college tuition, and a dire need for an established savings
plan
* Having witnessed the failure of financial institutions in
their native countries, or having experienced discrimination,
many Hispanics still believe that the safest place to save
their money is at home (i.

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In simple, easy-
to-understand language, Barajas will share valuable, much-needed
information and educate local Hispanics on the importance of
saving money in order to achieve their goals and dreams (i. Beverages and appetizers will be served.

WHERE: Perfect Season Ballroom in the Don Shula's Hotel and Golf Club
7601 Miami Lakes Drive (154th Street)
Miami Lakes, FL 33014
Free parking is available to attendees

WHY: Consider the following important points regarding Hispanics
and savings:
* One in three Hispanics say they need assistance when making
financial decisions (study by Allianz Life Insurance of North
America)
* Limited English proficiency of some Hispanics has narrowed
their savings potential (study by the Consumer Federation of
America (CFA))
* 43 percent of Hispanic adults say that their top financial
priority is saving for retirement (survey by ZonaLatina)
* 82 percent of Hispanic high school graduates have enrolled in
college.

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In addition, in-studio and in-person interviews are available:
Tuesday, May 24th
6:00 a.

American Business Media Adds Another Industry Veteran to Staff; Steve Ennen Joins the Media Association as Director of Communications

, and has completed the American Business Media
Advanced Leadership Forum at Kellogg /Medill, Northwestern University,
Chicago.

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m. - 8:00 p., mayonnaise jar, under the
mattress, in a drawer, etc.

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During
this free educational seminar, Barajas will discuss various
methods of saving money and motivational tips, and share his
inspirational and unique techniques for building wealth.
Mr.

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Additionally , Barajas' best-selling book, The Latino Journey to
Financial Greatness, will be made available to seminar
participants. Ennen has a master of arts degree in writing from DePaul
University, Chicago, bachelor of arts degrees from William Jewell
College, Liberty, Mo .

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*MEDIA ADVISORY FOR MAY 25*
*video/photo/interview opportunities *

WHAT: Although saving money is a financial priority for Hispanics,
better financial education is required to make good intentions a
reality.
ATTENDING MEDIA IS REQUESTED TO RSVP TO 718-937-7379.m.americanbusinessmedia.
Ennen will be responsible for internal and external written and
electronic communications, member assistance , key elements of the
Association's strategic plan, and development of new media tools.

people ftm

e. Barajas is a
highly sought-after finance speaker who has been profiled and
quoted in national media outlets such as CNBC, CNN en Espanol,
ABC News , La Opinion and the Los Angeles Times.m.
8:00 p.

his brief

jamison educator

publications transgendered

This free, educational Spanish-language seminar
will teach them how to effectively implement a savings method
in order to achieve their life goals

TO SCHEDULE AN INTERVIEW OR TO RSVP TO THE EVENT PLEASE CONTACT:

CONTACT: Daisy Cabrera ONSITE: Rolando Rodriguez
OFFICE: 718-937-7379 OFFICE: 832-295-5416
CELLULAR: 718-607-3038 CELLULAR: 703-371-1489

com), Mr.

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In addition, 57 percent of Hispanic undergraduates
still have unmet financial needs after receiving financial
aid (study by Pew Hispanic Center ). Its
230-plus member companies reach an audience of more than 90 million
professionals and represent over 3,700 print and online titles and 850
trade shows.

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During his editorial leadership, Mr .

leadership planetout

Business Editors

NEW YORK----American Business Media
announces the addition of Steve Ennen to the Association as Director
of Communications.

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This mistrust needs to be
addressed to encourage them to embrace better methods of
saving
* 57 percent of Miami-Dade's population is comprised of
Hispanics . Mr. Ennen, an award-winning writer and business
editor for more than 15 years, was most recently editorial director at
Talcott Communications, and Putman Media; and has worked with Reed
Business Information, and a number of other business-to-business media
groups.

appearances male

5:30 p. and foreign markets and his publications have
garnered top honors from Folio's Editorial Excellence (Eddy) Awards,
and several editorial quality awards from American Society of Business
Publication Editors (ASBPE).

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m.m. He has been instrumental in the
development of new media tools, electronic offerings , seminars, and
works with higher learning institutions as an instructor in media
strategy.

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Jamison Green is a female-to-male transgender speaker, author, and past president of FTM International.

people leadership

As part of a pilot savings program to be launched in
Miami, Bank of America is proud to present best-selling author,
top finance expert and Hispanic advocate Louis Barajas to
discuss saving money with Hispanics in Miami.

WHO: Louis Barajas , best-selling author, speaker and one of the top
100 financial advisors in the United States.

WHEN: Wednesday, May 25th
6:00 p.m.

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,
retiring , owning their own homes, providing for their children's
education, establishing a family -owned business, etc. - 4:00 p.).S.

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m. - 8:30 p. Ennen launched several
publications in the U.
At American Business Media (www.

planetout appearances

Bank of America Presents Louis Barajas Top Financial Educator and Best - Selling Author During Free Spanish-Language Savings Seminar in Miami

- 6:00 p. - 6:00 p.

About American Business Media

Founded in 1906, American Business Media is the association for
business -to-business information providers, including producers of
print publications, websites, trade shows and other media.