After several years of slow growth in the technology
category, healthy spending increases are forecasted for online advertising
by technology marketers and manufacturers.8 billion.

spokespersons hr

Phillips, eMarketer Senior Analyst and author of the new report,
"Technology Marketing: Customer Driven Convergence" says, "The technology
industry is going through major changes in platforms and business models,
while it competes with consumer electronics.

object perception

"What consumers want, when they want it and how they want it is becoming an
inescapable reality for technology marketers," says Ms.

spokespersons cultivate

eMarketer expects the computing (hardware and software) category to grow in
2005 to account for about 15% of all online advertising , and increase to
about 22% in 2007, to reach $2. Computing products advertising,
as a share of total online spending, had dipped in recent years, to 18% in
2004, from 20% of all online advertising in 2003."

For instance, software publishers are beginning to shift distribution and
pricing in the consumer market.

increasingly whatever

"

eMarketer's Technology Marketing: Customer Driven Convergence report looks
at:

-- Where are technology companies spending their marketing budgets?
-- Are technology marketers really more tech-savvy than other advertisers?
-- What will be the real effect of the Microsoft delay?
-- How do consumers shop for technology?
-- How is the online customer servicing process changing?
-- And many more.

incident spokespersons

emarketer.
- Not least, those HR Directors who want to be accepted as equal partners
by the business and know how vital it is to demonstrate incontrovertibly that
HR is essential to the achievement of business goals.
This report shows how leading companies are finding answers to problems
that face every HR director following this path.

spokespersons absolute

eMarketer aggregates and analyzes e-business research from over 1,700
sources and brings it together in a suite of services offering customers
the most comprehensive compilation of up-to-date e-business and online
marketing statistics in the world.

spokespersons hr

World-Class HR: The New Measurement Agenda combines the experience of
innovative companies with emerging best-practice principles to show you how to
build indicators and measurement programme that supports the development of a
world-class HR capability.

employee coworker

.

Click to eMarketer.researchandmarkets.

spokespersons perception

- Government and regulatory bodies calling for companies to report on
human capital and people performance issues
- Investors, analysts, partners and other stakeholders who want greater
understanding of HR's impact on the business.com
Fax: +353 1 4100 980

whatever employee

whatever coworker

perception coworker

We expect online ad spending
to keep pace with overall online advertising growth, but not surpass it in
the next few years.

Research and Markets: World-Class HR: The New Measurement Agenda

object incident

"As hardware and software companies partner with Internet publishers and
content providers to enter new markets and reach consumers in new ways,"
says Ms..com/cgi-bin/prnh/20040820 /RESEARCH )
HR Directors are under unprecedented pressure to demonstrate the value of
HR to the business. Senior managers, along with other stakeholders inside and
outside the organization , are looking for hard evidence of HR's contribution
to business development and performance.

absolute coworker

Phillips , "a new convergence of the two industries is being
created.com

seems administrators

About eMarketer

eMarketer is "the First Place to Look" for market research information
related to e-business, online marketing and emerging technologies.

whatever priorities

"Nowhere
more so than online.newscom.

becoming hr

One-time sales or downloads of programs are
giving way to "software as a service," where a monthly or annual
subscription fee guarantees constant upgrades and system maintenance from
the publisher.
For the first time, the most important developments in measurement
practice have been pulled together to provide a highly practical set of
guidelines to help HR directors find their own solution.

counts really

eMarketer 's new report "Technology Marketing:
Customer Driven Convergence" contains good news for Internet publishers and
content providers.
(Click here for details)
Lisa E. Phillips.com for more information on eMarketer's "Technology
Marketing: Customer Driven Convergence" report.
(Logo: http: //www.
The new HR measurement agenda is being driven by a number of groups:

- Senior managers looking for a demonstration of HR's bottom line
contribution.

cultivate sometimes

counts harder

com/reports/c16437

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .

whether spokespersons

com/reports/c16437 ) has announced the addition
of World-Class HR: The New Measurement Agenda to their offering.

World-Class HR: the new measurement agenda will show you how to:

- Improve the visibility of HR's business value
- Define actionable HR measures
- Assess the value of your organization's human capital
- Use the balanced scorecard to align HR measures with corporate goals
- Link intangible measures to bottom-line performance
- Use measures as a catalyst for performance improvement
- Develop effective reporting and benchmarking

In addition, this report shows how companies are marrying external demands
for HR measures that can be benchmarked against other organizations with the
needs for measures that are highly tailored to their individual strategic
priorities. These include how to measure
and manage some of the most important but hard-to-quantify factors that
contribute to business success:

- Employee engagement
- Employee loyalty and commitment
- The HR function 's own strategic capability
- Corporate resilience and adaptability
- Innovation capability

Throughout the report there are examples of best-practice HR measurement
from both the corporate and public sectors including:

- Allied Irish Bank
- British Airways
- Deutsche Bank
- IBM
- Reuters
- Yorkshire Water
- Nortel
- Royal Bank of Scotland

For more information visit
http://www.

priorities claim

PRESS RELEASE Technology Online Ad Spend to Reach $2.8 Billion in 2007

DUBLIN, Ireland, Research and Markets
(http: //www.

employee whatever

For more information, visit
www.researchandmarkets.

claim coworker

sometimes increasingly

---

- - kjjkjk

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