About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company,
(NYSE, TSX: TAP).com/reports/c16025

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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The company's
U .

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To celebrate this premiere sporting event, the city of New York
will be treated to a variety of Coors Light promotions at more than 400 bars
and restaurants along the marathon route during the week leading up to the
race and on marathon Sunday.2 miles, marathoners deserve
positive recognition and we look forward to toasting their remarkable
achievement at the finish line.

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Key trends and future directions of major manufacturers,
wholesalers, and retailers
Market trends by product category Golf, ski, fishing, athletics, outdoor
goods, sports shoes, tennis goods, swimming, baseball, marine sports, etc.

almanac print

In addition, Coors Light will unveil
commemorative "New York City Marathon" Coors Light cans, tap knobs, pennants
and mirrors.
What started in 1970 with 127 runners, who each paid $1 to participate, is now
the largest one-day live sporting event and one of most visible marathons in
the world.S.

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"Coors Light goes where its consumers are -- to football, stock car
racing , basketball, baseball, surfing, running and other action-packed venues
-- and this sponsorship allows us to recognize and support the running
community's accomplishments," said Steve Medina, field marketing director for
Coors Brewing Company. DUBLIN, Ireland, Research and Markets
(http://www.

almanacs sportsman

brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's
Irish Red, Keystone, Blue Moon , Coors NA and Zima XXX.com
Fax: +353 1 4100 980

olympics venues

awards feats

com.2.3.

For more information visit
http://www.

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The cans will be available October 1 in retail locations in New
York City and the tap knobs, pennants and mirrors will be featured at
participating bars.

awards sportsman

Sports related sales transition by manufacturer and retailer
1.

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Research and Markets: Analyse This New White Paper on the Sporting Goods Industry in 2005

outdoors print

Coors Light(R) to Sponsor the 2005 ING New York City Marathon

molsoncoors.
Future prospects of sporting goods industry - 'Consideration of potential
market of China'
Financial analysis of major manufacturers, wholesalers and retailers
Corporate organization chart of major manufacturers, wholesalers and retailers
Case studies 1) Consumer survey on inner wears
Individual profiles of major players Manufacturers (110 firms),
wholesalers (12 firms), retailers (12 firms)
Reference data: Export/import value of total sporting goods by country

This report is only available in Japanese.

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"After running 26.
(Logo: http://www.com/cgi-bin/prnh/20040820/RESEARCH )
The targeted field for this report is the Sporting goods and Sports
wears/shoes field.

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almanacs print

com/reports/c16025) has announced the addition
of White Paper on the Sporting Goods Industry 2005 to their offering.

Research Contents:

Overview of the sporting goods market
1.

issue almanacs

New Coors Light New York City Marathon Can Commemorates Premiere Sporting
Event

GOLDEN, Colo.

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It is targeted at manufacturers, trading companies, retailers and
wholesalers in this industry.

outdoors almanacs

"
The New York City Marathon, hosted by the New York Road Runners, has set
the standard for the sport with recent annual records of 85,000 applicants,
36,000 finishers, 2 million spectators and 260 million viewers worldwide.newscom.

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Current status and future prospects of sporting goods market
1. Current status and future prospects of sporting goods retail market
1.

Sites related to Sports Almanacs .

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, Coors Light announced
today that it will be a proud sponsor of the ING New York City Marathon on
November 6.S. For more information
on Molson Coors, visit the company's Web site, http://www .