org . The 2005 sponsors include presenting sponsor "Best
Life Magazine" as well as Redwood Creek, Subaru, Calvin Klein, Realities,
United Airlines, MetaFoundry and Landmark Theaters.

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HBO's Manhattan
headquarters will also host a VIP awards ceremony celebrating the winning
filmmakers work on May 26. They include
a mix of men and women, adults and youth, African-Americans, Latino-Americans
and Asian-Americans, and gay , straight and transgender individuals. In
partnership with "Best Life Magazine," the event will offer an Oscar(R) Shorts
Showcase, feature films, documentaries, shorts, student films, television
pilots and action sports.
Turner will screen her short "Trip in a Summer Dress.com.

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Sixteen provocative , short, social-issue films make
up this year's festival and range from fast-paced musical animations to
insightful personal documentaries that offer new perspectives on the war in
Iraq, racial identity , global warming, gay rights, civil liberties,
sustainable agriculture/development, drug addiction and more.
A jury of media professionals, activists and filmmakers met in February to
choose the sixteen official selections that make up this year's slate of films
out of a pool of over four hundred and fifty submissions from around the
country.
"We were thrilled to double our number of submissions from last year,"
said Katy Chevigny, Executive Director of Arts Engine, Inc.

Second Annual Vail Film Festival Announces Line-Up

Hollywood Comes to Top-Rated Ski Resort in North America

VAIL, Colo. Ms. (For a complete list of this year's films visit
http: //www.vailfilmfestival.

A total of 34 panels and 95 panelists have been slotted for the conference ,
including previously announced sessions such as "Movie Piracy and You"
hosted by the MPAA and a "Conversation with Todd Solondz" to be moderated
by Entertainment Weekly's Owen Gleiberman.

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SPECIAL LAUNCH EVENTS HELP KICKOFF THE FESTIVAL

On Thursday, May 26th comedian Sam Seder, co-host of Air America Radio's
"Majority Report," will host an awards ceremony for the filmmakers at HBO's
Manhattan headquarters.
An encore screening will take place the same night at 9:20 p .
Some of this year's Oscar nominees are among the
films and filmmakers announced as South by Southwest (SXSW) unveiled its
shorts and panels lineup." Rounding out the festival's program, SXSW announced several Special
Screenings, including a retrospective of work by Mexican producer Rogelio
Agrasanchez Sr.

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The fifth annual MEDIA THAT MATTERS FILM FESTIVAL is produced by
MediaRights , an organization dedicated to maximizing the impact of social-
issue documentaries by connecting filmmakers, educators, nonprofits and youth.K.

ABOUT MEDIARIGHTS

The Media That Matters Film Festival is produced by MediaRights, an
organization that builds the capacity of community organizations and
filmmakers to reach, teach, activate, and educate their constituencies. Oscar-nominated live action short EVERYTHING IN
THIS COUNTRY MUST can be found in the Reel Shorts competition.

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MediaRights and the Media That
Matters Film Festival are projects of Arts Engine, Inc.
For more information about MediaRights, visit http://www.org.

The Vail Film Festival is produced by the Vail Film Institute, a
non-profit arts organization that is dedicated to fostering independent cinema
and creative filmmaking.

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, and audiences will have an opportunity to meet filmmakers
and get involved with the issues at a Take Action table in the theatre lobby.

FESTIVAL SPONSORS

The Presenting Sponsor of the fifth annual Media That Matters Film
Festival is Loreto Bay Company . Andrew Wilson, Luke Wilson
and Owen Wilson will be in attendance to support their film.

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K.

Arts Engine, Inc.
Filmmakers Scott and Sean Cross founded the Vail Film Festival, which has
become an annual tradition drawing talented filmmakers from around the globe. Thiesen's is a short entitled "Just Pray" and Ms. "Short
films aren't easily accessible in the mainstream, and for that reason, it's
incredibly vital to find them at festivals like SXSW," says Festival
Producer Matt Dentler.

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The festival is presented by Loreto Bay Company, a real estate developer
dedicated to sustainability.
MediaRights promotes the exhibition of documentaries in non-traditional venues
and puts filmmakers in touch with new audiences. Community partners
include the Town of Vail, Vail Resorts , the Vail Daily, and the Vail Valley
Foundation.
Another Reel Shorts competition short, LOST CAUSE , was written and directed
by Jim Taylor, the Oscar nominated co-screenwriter of SIDEWAYS. Other Special Screenings at the fest are the features KILL
YOUR IDOLS, MY BIG FAT INDEPENDENT MOVIE, and THE RING TWO. The SXSW Film Conference
takes place at the Austin Convention Center and the SXSW Film Festival
takes place on six screens around town.

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MediaThatMattersFest.
Other festival sponsors include: Activators - Green Mountain Coffee
Roasters Foundation, Netflix, Utne magazine; Motivator - HBO; Celebrators -
Paola Freccero, Frank Marshall, Marcia Brady Tucker Foundation, Oxfam America;
Initiators - DEKK, Docurama, Alexander Summer Family Foundation, Filmmaker
Magazine, Time Warner Inc; Underwriting from - National Endowment for the
Arts, Third Millennium Foundation, W. More than 30,000 users
visit MediaRights each month making the site one of the most vibrant online
centers for community/filmmaker collaborations. Held from March 31-April 3, the festival promotes independent
filmmaking, with a special focus on new and innovative filmmakers.)
Besides screenings, the festival will also feature workshops, seminars and
panel discussions with award-winning actors, writers and directors.org or call toll-free (866) 476-1092.

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4100) or through
http://www. "There is an
increasing demand for independent media, and we've found the most
entertaining, timely and innovative work out there. (Please see official selections
below for full descriptions of festival films and awards.

Ms. Linklater will sit on a discussion
called "20 Years of the Austin Film Society," a look at the revolutionary
arts organization he helped found.

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"

DIVERSE TOPICS

The sixteen short films tackle topics such as: politics and civic
engagement (Battleground Minnesota, Pizza Surveillance Feature), the war in
Iraq and military recruitment (All That I Can Be), media policy and the
digital divide (The News Is What We Make It, Laptop), gay rights (A Girl Named
Kai, Homecoming), juvenile justice (Bad Choices, System Failure), drug
addiction (Happy Ending), global warming and transportation alternatives
(Neglected Sky, Fast and Reliable), sustainable agriculture/development (Young
Agrarians , World on Fire, The Luckiest Nut in the World) and racial identity
and tolerance (Something Other Than Other). Director Alexandra Cassavetes documents the Z Channel, one
of the first pay cable stations in the United States, and its programming
chief, Jerry Harvey.

Festival passes incorporate a combination of skiing, movies and music.

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We can't wait to bring
these vital perspectives to audiences around the country. McLachlan is expected to accept her award via
remote video conferencing.
Also at the festival to support their films will be actors turned
directors Tiffani Thiesen ( "90210," "Just Shoot Me") and Janine Turner
("Northern Exposure"). Oscar
nominated screenwriter , Richard Linklater, is among the panelists announced
for the 2005 SXSW Film Conference.

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Additionally ,
Netflix is providing 6-month subscriptions to their online DVD rental service
to all 16 filmmaking teams.m.
The site will include a highly-trafficked news blog (over 500,000 visits last
year) that will connect the films to current events and alert visitors about
upcoming screenings, new resources and opportunities to take action throughout
the year.

PRESS RELEASE Oscar Nominees Among South by Southwest (SXSW) Film Conference and Festival Additions

Meanwhile,
Marcia Gay Harden, David Krumholtz , Tim Blake Nelson, and Stephen
Tobolowsky are among the thespians sitting on a panel entitled "Acting
Out.

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m., a nonprofit
organization."
New additions to the festival include films in the Oscar(R) Shorts
Showcase, including "Ryan," directed by Chris Landreth and winner of the
Academy Award for Best Short Film (animated); and "Wasp," winner of the
Academy Award for Best Short Film (live action), directed by Andrea Arnold. They join 76 shorts from around the world at SXSW
Film 2005 taking place in Austin, Texas from March 11 - 19, 2005.

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636. Kellogg Foundation Food and Society Fellow from
Flagstaff, Arizona who profiles the next generation of farmers in Young
Agrarians; Canadian singer/songwriter Sarah McLachlan whose music video World
on Fire is a call to invest in development in impoverished countries.
Other events include an invitation-only VIP Party for festival supporters
at DEKK in Tribeca on the evening of Wednesday, May 25 and the "Media In
Action Coalition-Building Workshop" at the International Center for Tolerance
Education in DUMBO on Friday , May 27.
Also on June 1st, all sixteen festival films will begin streaming online
for a full year at http://www.K.
Principal Partner - Human Rights Watch International Film Festival;
Additional partners - Association of Independent Video and Filmmakers,
Alliance for a Media Literate America , Bay Area Video Coalition, Center for
Social Media, Creative Commons, Magnatune, National Council of Teachers of
English.mediarights. The film stars Will
Ferrell, Eva Mendes, Owen Wilson and Luke Wilson.

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Filmmakers will present their work and their goals for
making an impact, while the nonprofits will identify tactics through which
they can utilize the films to reach new audiences and galvanize their
constituencies. Participating organizations include
Indyvoter, Free Press, New Visions for Public Schools. Meanwhile,
Oscar nominees GUARD DOG and 7:35 IN THE MORNING are part of a special SXSW
program of shorts presented by Comedia, the film component of the Montreal
Just For Laughs Festival.

Institutions which house original films, scripts, production records, and other primary sources related to film-making, and make them available for research.

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Tickets to the June 1 premiere screenings at BAMcinematek are
$10 and are available at the BAM Box Office (718.net) and teen filmmakers from Manhattan
Neighborhood Network's Youth Channel.
Filmmakers include teenager Chris Johnson, aka Shakademic, a hip-hop artist
from Minneapolis, who talks politics and music with former Vice President
Walter Mondale in his film Battleground Minnesota; agricultural activist
Johanna Divine, a W. supports , produces, and distributes independent media of
consequence and promotes the use of independent media by advocates, educators
and the general public.
"Palindromes," the new film directed by Todd Solondz, starring Jennifer
Jason Leigh, Ellen Barkin and Richard Masur will screen at the festival along
with "The Thing About My Folks," starring Paul Reiser and Peter Falk.vailfilmfestival. Recently updated sessions
include "Making Fun of Filmmaking," a panel featuring actor/comedians Sarah
Silverman , Patton Oswalt, and more, as well as a "Conversation with
Christine Vachon," featuring the independent film pioneer.

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MediaRights Launches the Fifth Annual MEDIA THAT MATTERS FILM FESTIVAL at BAMcinematek and Online June 1 Presented by Loreto Bay Company

Sam Seder of Air America Radio's 'Majority Report'
Hosts Awards Ceremony at HBO May 26

Netflix, Green Mountain Coffee Roasters Foundation, Utne Magazine and Others
Sponsor Yearlong Outreach and Distribution Campaign for Festival's Inspiring
Short Films

NEW YORK , MediaRights, a Project of Arts Engine,
launches its fifth annual MEDIA THAT MATTERS FILM FESTIVAL with premiere
screenings at BAMcinematek and an online launch June 1.
The festival includes a year-long program of web streaming, DVD
distribution and screenings around the country intended to connect audiences
to inspiring, independently and youth-produced short films that spark debate
and action. The jury included Morgan Spurlock, Director of Super Size Me, Tia
Lessin, Producer of Fahrenheit 9/11 and Sean Wilsey of McSweeney's, as well as
librarian Jessamyn West (Librarian . Educators will explore ways in which the films can enhance
their curricula and inspire their students to become engaged citizens.
At the Wednesday, June 1 premiere at BAMcinematek, the films will be
screened at 7 p. Kellogg Foundation; Additional
underwriting from - Benton Foundation, Expedia Media LLC, Lucius and Eva
Eastman Fund, New York State Council on the Arts. "We'd like
the Vail Film Festival to help usher in the next century of filmmaking and
filmmakers.

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Visitors to the site
will be able watch the films and take action via links that empower them to
volunteer, sign petitions , write to Congress, or donate to key organizations.

ABOUT ARTS ENGINE, INC.
"I think the world is waiting to see how the next generation of independent
filmmakers will change the landscape of film," said Sean Cross.
This year's festival will also screen eight documentaries including
"Z Channel," starring Jacqueline Bisset, Alexander Payne, Quentin Tarantino
and James Woods.

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Equipped with the nation's
most comprehensive database of politically and socially engaged films and
videos , MediaRights provides educators and activists with the tools they need
to create video curricula , curate audio/visual collections and use film more
effectively in the classroom and in lobbying campaigns ., The Second Annual Vail Film Festival
has announced its roster of over 60 films from around the world for the 2005
Festival.

To register or for the latest information as it is updated, access SXSW at
sxsw@sxsw.

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The "Media in Action Coalition-Building Workshop" is a day-long workshop
connecting festival filmmakers with nonprofit workers and educators working
for social change . Guest presenters
include Clay Shirky, internet culture commentator, and Robert McChesney, media
reform author and activist. By fostering the production and use of independent
film, video and new media, Arts Engine connects media makers and active
audiences in order to spur critical consideration of pressing social issues.

The shorts programs announced for SXSW 2005 includes: the Reel Shorts
Competition, the Animated Shorts competition, the Music Video competition,
a Texas Shorts sidebar, the Comedia program, a musically-oriented
collection, and a competition of shorts made by Texas high school students.

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com .org
or call 646-230-6288."
One festival highlight will be the Colorado premiere of "The Wendell Baker
Story," directed by Luke Wilson and Andrew Wilson .1 KGSR,
and The Austin Chronicle.

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movietickets.)

DIVERSE FILMMAKERS

The sixteen festival shorts were produced by independent filmmakers from
around the United States as well as some from Canada and the U.
Noteworthy this year is a large number of films made by teenagers:
Battleground Minnesota, All That I Can Be, Homecoming, Bad Choices, Happy
Ending and Neglected Sky. All sixteen films will be honored with awards and
$10,000 in cash grants will be distributed to select filmmakers. Active
partnerships will be established and participants will walk away with concrete
ideas for collaborative events and actions that harness the power of the Media
That Matters Film Festival films. The
festival will kick off with an opening night party at the newly constructed
Donovan Pavilion on Gore Creek (March 31), a filmmakers' reception at Larkspur
at the base of Golden Peak (April 1), the festival awards ceremony and party
on-mountain at Vail's Eagle's Nest Marketplace (April 2), and the festival
closing brunch at Larkspur (April 3).
Last year's Vail Film Festival hosted the North American premiere of
Richard Linklater's "Before Sunset," starring Ethan Hawke, which was named one
of the top five films of 2004 by many of Hollywood's leading film critics and
nominated for an Academy Award. A full list of community partners can be found on the Vail Film
Festival Web site.
For tickets and additional information, visit the Web site at
http: //www.

SXSW Film is sponsored by Miller Lite, TalentMatch, Lincoln, 107.