Celebrating 20 Years of an American Catchphrase

LAKE BUENA VISTA, Fla. Figure Skater)

1993 Super Bowl XXVII (Troy Aikman, Dallas Cowboys)
Stanley Cup (Patrick Roy, Montreal Canadiens)

1992 Super Bowl XXVI (Mark Rypien , Washington Redskins)

1991 Super Bowl XXV (Ottis Anderson, N.Y.A. Rings to Be Displayed at 2nd Annual Lakers Casino Night
to Benefit Youth Foundation, April 14

NEW YORK, The nine championship rings from every
Los Angeles Lakers championship to date have been added to the list of more
than 350 lots of important sports memorabilia and cards available to be
auctioned on Friday, June 10th, by Sotheby's/SCP.

tadema rudolfo

Like the pre-Super Bowl
presentation , the player(s) will be projected XL -- extra large -- onto the
side of a tall building in Campus Martius Park Sunday night after the game. Brady is
among four "I'm going to Disney World" repeaters , along with quarterbacks Joe
Montana and John Elway and running back Emmitt Smith.59, the Crispy
Fish Taco is served with Del Taco's secret sauce, shredded cabbage,
and a new fresh salsa on two warm corn tortillas with a lime wedge. The price for the catalogue is $36 including shipping and
handling .

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but is also telling the world about it.
* There have been four "What's Next" repeaters: Joe Montana (1989 and
1990), Emmitt Smith (1994 and 1996), John Elway (1998 and 1999) and Tom
Brady (2002 and 2004). Del Taco features made-to-order food, unique Mexican entrees
and an American menu that includes double cheeseburgers, shakes and
crinkle-cut fries.deltaco. The 1985 ring celebrates
the Lakers first championship over the vaunted Boston Celtics, while the 2001
ring venerates the Lakers historical 15-1 postseason record.

Placing Bids
There are four ways to bid in this sale:
-- Bid through the Internet using real-time and absentee bidding at
ebayliveauctions.com, beginning on May 10th.

kareem ryunosuke

1-5, 2006. 5 at Ford Field in Detroit.
* For the "What's Next" spots immediately following the Super Bowl, non-
Super Bowl MVPs have been featured in the commercial seven times: 1989,
1995 (shared), 1996, 1998, 1999 (shared), 2001 and 2003.com

Note to Editors: Photos and Crispy Fish Taco samples available
upon request.

yoshitaka rudolfo

'A' is for people whose surname or only name begins with A.

syl sayyab

Louis
Cardinals)

1997 Super Bowl XXXI (Desmond Howard, Green Bay Packers)
Holiday Gift-Giving (Santa Claus )

1996 Super Bowl XXX (Emmitt Smith, Dallas Cowboys)

1995 Super Bowl XXIX (Jerry Rice and Steve Young, San Francisco 49ers)

1994 Super Bowl XXVIII (Emmitt Smith, Dallas Cowboys)
Olympics (Nancy Kerrigan, U.

The unique feature about
these rings is that the one winning bidder will be able to have his or her
name engraved on all nine rings! The proceeds from the sale of the rings will
be donated to the Los Angeles Laker's Youth Foundation .
The preeminent basketball franchise, the Lakers, won world titles in 1972,
'80, '82, '85 , '87, '88, 2000-02 with such players as Wilt Chamberlain, Jerry
West, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O'Neal and Kobe Bryant.
Among the other items for sale is a trove of Red Sox memorabilia,
including the most important document in sports history, the 1919 contract
selling Babe Ruth from the Red Sox to the Yankees (expected to bring more than
half a million dollars).

zawahiri tadao

Motown Winter Blast is
a combination of hip and fun winter sports for the entire family to enjoy .
And from outside the world of sports, Miss America and Santa Claus.
Catalogues are also available for purchase in Sotheby's galleries in New York
and London. You may also
download an absentee bid form from sothebys.com.

sayyab christien

Disney is adding twists that will treat Detroiters to both a
larger -than-life look back at heroes of the National Football League title
game and a jumbo-sized sneak peek at the player who will be showcased in the
36th episode of the long-running TV spot. Quarterbacks , sometimes accompanied
by another player or coach, have been the most-often showcased position - -
14 times (most recently Tom Brady following Super Bowl XXXVIII).

"What's Next" Fact Sheet

First Spot: Super Bowl XXI (Phil Simms, New York Giants)
Number of Spots Since Inception: 35
Chronology of "What's Next" Spots:

2004 Super Bowl XXXVIII (Tom Brady, New England Patriots)
Major League Baseball World Series Champions (Curt Schilling, Pedro
Martinez and David Ortiz, Boston Red Sox)

2003 Super Bowl XXXVII (Jon Gruden and Brad Johnson, Tampa Bay
Buccaneers)

2002 Super Bowl XXXVI (Tom Brady, New England Patriots)

2001 Super Bowl XXXV (Trent Dilfer, Baltimore Ravens)
Major League Baseball home run record (Barry Bonds, San Francisco
Giants)

2000 Super Bowl XXXIV (Kurt Warner, St.
"Customers are devouring our Crispy Fish Tacos, and we're getting
set to run the celebrity TV spots again, featuring Cindy Margolis,
Wayne Newton and Kareem Abdul-Jabbar," said Joe Senger, Del Taco's
vice president of marketing. "All three celebrities turned out to be
great support to long-time Del Taco pitchman Dan.sothebys.

tadema syl

.
Then , for the first time ever, Disney will do a post-game reveal of the
player -- or players -- to be featured in the innovative "I'm going to Disney
World" spot that will air on TV on Monday, Feb.
While that isn't a secret this time, the biggest element of surprise still
remains: Who's going to be shouting "I'm going to Disney World" after Super
Bowl XL?
That gets decided Feb.

You can register there
to place bids through eBay's Live Auctions tool.

-- Bid over the telephone through a Sotheby's representative, who sits
in the room and conveys your bid to the auctioneer.

-- Enter Absentee bids.

The Biography category is for websites about the life and work of notable individuals from all walks of life.

ayman yaqub

For more
information on the Casino Night, call 310-426-6031.

yaqub wahad

A. Priced at $1.

auriol morhange

, Surprise: Disney is not
just making big plans for an "I'm going to Disney World" commercial for Super
Bowl XL . But
this time, I can tell you now -- ahead of the Super Bowl -- that we are doing
one."
Of course, what Disney is planning is so big that it's impossible to keep
it a secret.S. in the Magic Kingdom at Walt
Disney World Resort. Louis Rams)

1999 Super Bowl XXXIII (Terrell Davis and John Elway, Denver Broncos )
Women's World Cup (United States Championship Team)

1998 Super Bowl XXXII (John Elway, Denver Broncos)
Major League Baseball home run record (Mark McGwire, St. Giants )
NBA (Michael Jordan, Chicago Bulls)

1990 Super Bowl XXIV (Joe Montana, San Francisco 49ers)
Graduation (Jim Thompson of Temple University, and Matt Kaldenberg,
Phyllis Kaldenberg and Laura McEwen of Simpson College)

1989 Super Bowl XXIII (Joe Montana, San Francisco 49ers)
NHL (Al MacInnis, Calgary Flames)
NBA (Joe Dumars, Detroit Pistons)

1988 Super Bowl XXII (Doug Williams, Washington Redskins)
Miss America (Gretchen Carlson)
World Series (Orel Hershiser, L. Dodgers)
NBA (Kareem Abdul-Jabbar, L. Truth is, Del Taco's new Crispy Fish Taco has become one of the
popular Mexican/American fast food chain's biggest-selling items in
the few short weeks since it first appeared on the menu. Del Taco restaurants are designed with a festive
interior and drive -thrus. (The auctioneer will submit bids on your behalf as
necessary, up to -- but never above -- the amount you specify.

zawahiri kareem

The famous commercials have featured some of the world's best athletes
from other sports as well, including basketball's Michael Jordan and Magic
Johnson, hockey 's Patrick Roy, and baseball's Mark McGwire and Barry Bonds.A.
The new salsa is made in the restaurants with diced tomatoes, diced
onions, chopped cilantro, and a blend of special spices.
"A Once -In-A-Lifetime Opportunity for one Laker fan to own the ultimate
prize -- all nine Laker championship rings with your name on each of them!,"
said David Kohler, President of SCP. You can register
easily in person at our New York headquarters any time before the sale, or via
fax when you submit an absentee bid form. Note that online
registration only enables you to bid online.

gwendal ayman

To do that , Disney is working with the NFL to create a retrospective of
the game's heroes and 20 years of the "I'm going to Disney World" campaign
that will be projected onto a downtown Detroit skyscraper during evening hours
of the extended Super Bowl Weekend, Feb. The dazzling visuals --
as much as 150 feet high -- accompanied by lively music will add to the fun of
Detroit's Motown Winter Blast in Campus Martius Park.
The fish taco sensation has prompted the company to continue its
ad campaign without change.m. at the Barker Hangar at the Santa Monica Airport.com or by calling (888) 752 0002 . An Absentee (or Order) bid is a form you fill
out and return to Sotheby's bid department via fax or mail.

shakir shareef

----It's no fish
tale. Phone bidding
is best when you have not set a limit for an item and want to pursue
it until it's yours.

ryunosuke wahad

"We've had fun with the sense of anticipation and
unpredictability -- the guessing game as to whether we were doing a spot.

It's No Fish Tale: Del Taco's Crispy Fish Taco Is a Big Hit; Celebrity Ads Continue As Consumers Devour More than 3 Million Fish Tacos in 6 Weeks

Business Editors/Food Writers

LAKE FOREST, Calif ."
"Sotheby's is honored to be working with the Laker Youth Foundation to
benefit such a great cause, and to be able to offer such a spectacular group
of rings from one of the most prestigious organizations in sports, the Los
Angeles Lakers," said Leila Dunbar, Sotheby's Senior Vice-President .

zadeh morhange

Y."
Del Taco's new Crispy Fish Taco is hand-filleted Alaskan Pollack,
seasoned with citrus, cilantro and jalapeno flavors and breaded with
panko crumbs for a light, crunchy taste.
The 1972 ring commemorates the Lakers winning an NBA record 33 straight
games and a then-best 69 regular season victories.

morhange zawahiri

"Historically we haven't talked about the commercial ahead of time," said
Michael Mendenhall, executive vice president of Global Marketing for Disney
Parks and Resorts.
As for the commercial itself, the first person to utter the now-familiar
words "I'm going to Disney World" was New York Giants quarterback Phil Simms,
following his team's triumph in Super Bowl XXI on Jan.
The Super Bowl has been the occasion for episodes of the commercial more
frequently than any other accomplishment. For more information, visit www.com.

innokenty zadeh

6. When it debuted in 1987, the
commercial was regarded as a groundbreaking concept -- a produced commercial
involving a current event, airing less than a half-day after the event.S. This achievement makes the Crispy Fish Taco one
of the chain's top three best-selling menu items, even in markets like
Utah and Missouri .
"The Crispy Fish Taco is only outsold by our regular Taco and
Chicken Soft Taco," Senger said .

alsobrook ayman

"Detroit and the National Football League consider this season's Super
Bowl a special milestone , and we want to do our part to help make XL mean
exactly what people interpret it to be -- extra large," said Mendenhall.

The Catalogue
The catalogue can be pre-purchased and will be available to the public on
May 10th by logging on to http://www.)
Absentee bid forms are printed in the back of each catalogue, and
are available at Sotheby's offices and on our website at
http://www.

rosalyn christien

It's all part of Disney's long-standing relationship
with NFL Youth Football.
The constant through two decades has been Disney's coyness prior to doing
a commercial. Giants)
America's Cup (Dennis Conner)
NBA (Magic Johnson , L. Supported
with in-store and Web site promotions, a radio ads and a television ad
campaign featuring three celebrities along with Dan the Del Taco
Product Guy, Del Taco has sold more than 3 million fish tacos since
the launch on Feb.

About Del Taco

Del Taco is a privately held company that operates, or franchises,
more than 435 Mexican quick-service restaurants throughout the United
States. The group of nine
championship rings is expected to sell in excess of $100 ,000
Jerry Buss' Laker rings will be on display in Los Angeles at the 2nd
Annual Los Angeles Lakers Casino Night sponsored by Treasure Island, Thursday,
April 14 at 7 p.sothebys.

-- Place bids in the room by attending the auction and raising your
paddle (issued upon registration).

ayman innokenty

Jerry West is the only Laker to own all nine rings.

morhange sayyab

.A. Lakers)

1987 Super Bowl XXI (Phil Simms, N. Lakers)
World Series (Frank Viola, Minnesota Twins)

Notes:
* The Super Bowl has been the catalyst for the most "What's Next" spots
(18 ).

Sotheby's/SCP to Auction L.A. Lakers Nine Championship Rings on June 10 2005

Please call the Bid Department at
(212) 606 7414 for further information.

alsobrook autin

For Super Bowl XL 'I'm Going to Disney World' Goes X-tra Large On Detroit Skyline

Now, after two decades -- and on the occasion of the 40th Super Bowl --
Disney is pulling out all the stops.
In addition to the special presentation in Detroit, Disney will include
football stars of the future from NFL Youth Football in the player's
celebratory parade down Main Street, U.

Registering to Bid
Registration is required to bid in Sotheby's auctions. The
form indicates the highest amount you would like to bid for an item
or items.

zadeh alsobrook

In the commercial, the featured hero is captured during the glow of
emotion following a notable success proclaiming that what they're doing next
is going to Walt Disney World or Disneyland. 25, 1987. "I couldn't
have imagined that I was starting something that people would still be
repeating 20 years later," said Simms, currently a network analyst for NFL
telecasts. 2.