We are proud to be the new national television home of the NHL when
the puck drops on October 5," said OLN President Gavin Harvey.
"It is with great honor that we welcome Patrick J.

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OLN, a wholly owned company of Comcast Corporation
(Nasdaq: CMCSA, CMCSK), is distributed via cable systems and satellite
operators throughout the United States.

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OLN will kick off NHL coverage
beginning with the Rangers -Flyers matchup October 5, the first day of the new
season. Gall, President/CEO, Western Sierra Bancorp .

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The attacking zone has been enlarged, and the goaltenders have
been limited - not only in the size of the equipment they will be allowed to
wear but also in the areas of the ice where they will be allowed to play the
puck.

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OLN and the NHL will bring television viewers closer to the ice by
leveraging the League's new telecast enhancements - increased behind-the-
scenes access, microphones on the players and coaches, netcams and in-game
interviews. Rusnak has
joined the company as Executive Vice President, Chief Operating Officer. He has provided a tremendous amount of
guidance, support and leadership to our team and we all look forward to great
successes ahead," stated Gary D.

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Rusnak to our executive
leadership team.

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For
more information on the NHL, fans may log on to http://www .

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"Adding hockey
to our lineup when the NHL returns to the ice with a fresh season, new energy,
new players and a new attitude adds tremendous value to OLN and builds upon
the momentum of our other premier sports programming like the America's Cup
and The Tour de France. "This multifaceted partnership with OLN and
Comcast creates exciting opportunities for our fans and for us, and we look
forward to a terrific relationship in the years ahead. Briner will partner with the executive management team
and continue to play a vital role in the overall growth and profit improvement
strategies of Western Sierra Bancorp.

Western Sierra Bancorp is comprised of Western Sierra Bank, Lake Community
Bank, Central California Bank, Auburn Community Bank and has assets exceeding
$1.

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Briner who will continue as Chairman of the Board of Auburn
Community Bank . Gall. The Company operates in the counties of El Dorado, Placer,
Sacramento, Lake, Stanislaus, San Joaquin, Amador, Calaveras, Contra Costa,
Tuolumne and Butte.

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NHL. Western Sierra Bancorp operates 33 branches and loan
production facilities.

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"Comcast's leadership and innovation in delivering integrated sports and
other entertainment on HDTV, VOD and on the Internet is being met with rave
reviews from our customers. More than
33 percent of NHL players hail from outside North America from 22 different
countries.

Western Sierra Bancorp Welcomes Patrick J. Rusnak as Chief Operating Officer

CAMERON PARK, Calif. "Mr.

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The partnership between OLN, Comcast and the NHL will redefine the sport
for hockey viewers. Now in
more than 64 million homes, OLN is the cable home of the National Hockey
League and best-in-class events like The Tour de France, The America's Cup ,
Professional Bull Riders (PBR), the Boston Marathon and USSA Skiing.
Mr. Rusnak will be accountable for the oversight of Finance, Human Resources,
Information Technology, Centralized Operations as well as Sales and Service.

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Rusnak has nearly 20 years experience in financial institution management
and leadership, most recently as an Executive Vice President with Umpqua
Holdings Corporation . Rusnak earned a Bachelor of Science degree from Saint
Joseph's University in Philadelphia and is a graduate of the BAI Graduate
School of Bank Financial Management at Vanderbilt University.

Links to biographical categories for people known by the name of Joseph, either as a single name or as a surname .

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About the NHL:
The National Hockey League, founded November 22, 1917, is the second
oldest of the four major team sports leagues in North America.
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These games will air consistently on Monday and Tuesday
nights and be exclusive to the network. OLN will carry the NHL All-Star Game
exclusively in the US and will provide wall-to-wall coverage throughout the
Stanley Cup Playoffs , including exclusive Conference Finals action and the
first two games of the Stanley Cup Final. More action on video on demand (VOD), in HDTV and online
will create an experience like never before , including:

-- VOD game highlights and library footage of hockey's greatest moments
with full fast-forward, rewind and replay capability;
-- HDTV game coverage in a crisper , faster-moving, more exciting game for
hockey fans every week;
-- Online streaming of two live games per night (subject to local
blackout), broadband highlights, commentary , and library footage;
-- Round-the-clock coverage on the NHL Network, to be launched in the US
in the future; and
-- Comcast will have the ability to carry and/or syndicate additional
games on Comcast's regional sports networks where it has the consent
of the local team and team's rights holder. Through the NHL Foundation, the League's charitable arm , the NHL
raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids
and NHL Diversity , and supports the charitable efforts of all NHL players.5 billion
bank holding company. Pat brings new energies and a stellar background in managing
financial functions of a multi-bank holding company .

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"
"We recognize and appreciate that Comcast is making a tremendous
investment in the NHL and that hockey will be a priority on OLN," NHL
Commissioner Gary Bettman said.

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and NEW YORK, OLN, a television
leader in action and adventure sports, and the National Hockey League (NHL)
today announced that OLN will be the new national cable television home for
the NHL. As well, the introduction of the shootout as a tiebreaker, featuring
hockey's most exciting play, the breakaway, will ensure that every contest has
a winner.
Additional details about the OLN television schedule, hockey commentators ,
HDTV and VOD schedules will be released as details become available.

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OLN(R) and NHL Partner in Multifaceted National Media Agreement

We will use this experience to bring the NHL to
hockey fans in ways that they have never seen before," said Jeff Shell,
President of Comcast Programming for Comcast Corporation. The
network offers unique programming in four primary areas: Action Sports, Field
Sports , Bulls + Rodeo and Awe-Inspiring Series, and is the exclusive home of
"Survivor" in syndication.

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, Western Sierra
Bancorp (Nasdaq: WSBA) is pleased to announce that Patrick J. Prior to its sale to Umpqua, he served as Executive
Vice President/Chief Financial Officer for Humboldt Bancorp, a $1. His experience,
enthusiasm, vision, focus and leadership abilities fit our corporate model
perfectly and position us for continued success," stated Gary D.

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Under the terms of the multi-year agreement , OLN will televise at least 58
regular-season games. Today, the NHL
consists of 30 Member Clubs based in the United States and Canada.

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"We are entering into a great partnership with the NHL."
The NHL revised its schedule format, to emphasize divisional and
conference rivalries , and implemented a number of changes that will reduce the
number of play stoppages while heightening hockey's action, flow, offense and
excitement.

About OLN:
OLN is the leader in competitive and adrenaline-charged content. Rusnak
replaces John G.

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NHL Fans Will Experience a Whole New Game on OLN

STAMFORD, Conn. Hockey is
excellent, exclusive programming for OLN and will be a marquee sport for the
network.com.