BlueNile.
Blue Nile is a leading online retailer of high quality diamonds and fine
jewelry .

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Offers Extensive Selection of Diamonds and High-End Jewelry to Canadian
Consumers; Sets Stage for Further International Expansion

SEATTLE, Leading online jeweler Blue Nile
(Nasdaq: NILE) today announced the launch of its Canadian website found at
http://www. "Consumers are excited to
finally be in control of the fine jewelry shopping process and have quickly
become loyal Blue Nile customers because of the unique advantages we provide.

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The Village Voice Announces Initial Lineup for the 5th Annual Village Voice SIREN MUSIC FESTIVAL(TM) at Coney Island Saturday July 16 2005

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The company's unique
approach to selling jewelry, emphasizing in-depth product education, a
no-pressure commission-free environment, and an extensive selection of more
than 55,000 certified diamonds, places consumers in control of the purchasing
process.

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Blue Nile has built a reputation
for providing the highest quality diamonds and fine jewelry at prices that
provide tremendous value compared to traditional retail. In
the "Build Your Own Ring" application customers can choose from classic
solitaire settings, settings with sidestones, and three-stone settings.
Pendants can be designed using classic solitaire pendant settings and
three-stone pendant settings.
We 're excited to introduce the same benefits to customers in Canada through
our relationship with the leading Canadian ecommerce destination,
chapters.

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indigo.ca. Blue
Nile is traded on the Nasdaq National Market under the trading symbol NILE.indigo.ca, an online
retailer of books, music, movies , and gifts. To learn more about Indigo, please visit the About
Our Company section of http://chapters .
Budweiser returns to the Village Voice SIREN MUSIC FESTIVAL(TM) as the
exclusive beer sponsor for the fifth consecutive year. Tower Records has
signed on to be the exclusive music retail sponsor , Xbox will be the
festival's exclusive gaming console and Garnier Fructis the exclusive hair
care .com/siren for continued festival
updates and general information.

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"
"Our unique partnership with leading online jeweler Blue Nile is just one
more way that chapters. The Blue Nile web site showcases more than 55,000 independently
certified diamonds and more than 1,000 styles of fine jewelry , including
rings, wedding bands, earrings, necklaces, pendants, bracelets and watches. Scheduled performers include
Spoon, Mates Of State, Brendan Benson, VHS Or Beta, Dungen, Q And Not U, The
Dears and many more to be announced.

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, (TSX: IDG)
Canada's largest retailer of books, music, movies, gifts and more.
Blue Nile can be found online at http://www.
Indigo is a publicly traded company listed on the Toronto Stock Exchange
under the stock symbol IDG. Now in its fifth year, the Village Voice SIREN MUSIC
FESTIVAL(TM) has solidified its status as a leading outdoor indie rock event,
drawing over 170,000 music fans last summer, establishing itself as a leader
in showcasing indie rock veterans and emerging artists.

SIREN MUSIC FESTIVAL is a registered service mark of Village Voice Media,
Inc.

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Blue Nile will offer a wide-range of products in Canada including loose
diamonds as well as engagement rings (solitaire and three-stone rings),
diamond stud earrings, diamond solitaire pendants, and men's and women's
wedding bands.ca .

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indigo.

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bluenile.ca, the online arm of Indigo Books + Music Inc.ca will, for the first
time, offer high-end diamonds and fine jewelry.
The launch of http://www.villagevoice.

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This free, all-day, all-ages, music festival will feature live
international, national and local bands performing on two outdoor stages in
historic Coney Island.

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Blue Nile Launches Canadian Website and Partners With Leading Canadian Ecommerce Destination chapters.indigo.ca

The company simultaneously announced a partnership with
chapters.ca.
Indigo is a Canadian company and the largest book retailer in Canada,
operating bookstores in all provinces under the names Indigo Books Music +
more, Chapters and Coles.

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"Blue Nile offers tremendous value to consumers as a result of our unique
business model," said Mark Vadon, CEO of Blue Nile.

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indigo.
Additional sponsorship opportunities are available.

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About Blue Nile , Inc. Spoon, Mates of State, Brendan Benson, VHS or Beta,
Dungen, Q and Not U, The Dears and Many More Scheduled to Perform

NEW YORK, The Village Voice, the nation's largest
alternative weekly newspaper, is excited to announce the initial line-up for
the 5th Annual Village Voice SIREN MUSIC FESTIVAL(TM) at Coney Island on
Saturday, July 16th from 12:00 noon - 9:00 p.

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indigo. Indigo operates chapters.

Please visit http://www.

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ca.

About Indigo Books + Music Inc.

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indigo. Now,
through its Blue Nile relationship, chapters. Other sponsors include: LG Mobile Phones, Music Player Live, Converse,
Astroland and the US Army.

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Blue Nile's "Build Your Own" application enables consumers to
customize engagement rings, earrings and pendants to their specifications.

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ca marks the first time customers in Canada
will be able to take advantage of the unique benefits of Blue Nile's
award-winning website and customer service.ca delivers on its mission to offer Canadians
the best in online retail experiences," said Jonathan Ehrlich, Senior Vice
President Online, of Indigo Books + Music Inc.