mobile customers
. InfoSpace's Switchboard platform offers users local merchant
listings and information from more
partners than any other online directory.com ."
YPA award recipients included Yellow Pages publishers
, marketers
and associated companies that comprise the $26 billion annual
worldwide ($14 billion
U. - "Amdocs Advertising Content Management
Solution (A-CMS)"
Category: Marketing
Innovation - Electronic Products
For marketing strategies that attract new advertisers and promote
electronic Yellow Pages advertisers to expand their current programs
YELLOW PAGES PUBLISHERS
WINNERS
Gold - Verizon Information Services - "SuperPages Pay-Per-Click"
Silver - CBD
Media LLC - "Search Engine Guaranteed Clicks"
Bronze - SBC Smart Yellow Pages - "SMARTpages..
longitude sbc
415-248-4029
Valerie@ingenio.com
Kathleen Miller
415-285-0360
kathleenmiller@earthlink.YellowPages.com and InfoSpace's Switchboard Announce Distribution Agreement
With this agreement, YellowPages." Readers are cautioned not to place undue reliance on these forward
-
looking statements, which speak only as of the date of this release.) directory advertising industry
. and Canada., Verizon Information Services,
Yellow Pages Group, DataNational/Volt Directory Systems
, R.yp lookup
InfoSpace provides
content and services to every major carrier in North America, reaching
90
percent of U.
Founded in 1999, Ingenio is a profitable company with top-tier customers and
partners
in both America and Europe, including AOL, Microsoft, SBC
SMARTpages.com and its network sites provide
the best online advertising solutions for local advertisers.com's rich and robust
content through
Switchboard's premiere technology and broad distribution
network.com agreement, the progress and
costs of the development of our
products and services, and the timing and extent of market acceptance
of those
products and services.S.S.dialing yp
S. Ingenio's unique technology also powers its
Live!Advice
(TM) Directories offering, which facilitates real-time
conversations between online buyers and sellers
of advice and information.,
YellowPages. Formed in late 2004, the
company currently operates three
leading Internet Yellow Pages sites --
SMARTpages.switchboard. InfoSpace Mobile distributes its applications
through
mobile operators, including Cingular Wireless, T-Mobile, Verizon Wireless,
Nextel, Sprint
, Virgin Mobile, Vodafone, O2, Orange, 3, TIM and Telefonica
Moviles.address phone
net
SMARTpages
.
InfoSpace undertakes no obligation to update publicly any forward-looking
statements to reflect
new information, events or circumstances after the date
of this release or to reflect the occurrence
of unanticipated events.
* comScore Media Metrix, April 2005 US data
.
latitude codes
Relationship with Premier Online Directory Provider Switchboard Puts
YellowPages.Yellow
Pages Association Announces Annual Industry Excellence Award Winners at 'Power of Yellow Pages' Conference
+ Exhibition
"These awards represent our industry's most creative and
forward-thinking campaigns
and it is an honor to spotlight them," said
Neg Norton, YPA president.. Members include
the industry
's international, national and local sales forces,
certified marketing representatives (CMRs) and
associate members, a
group of industry stakeholders that include Yellow Pages advertisers,
vendors
and suppliers.
The Yellow Pages medium provides a powerful return on investment
for advertisers
and can serve as the cornerstone of an integrated
advertising media mix.com.switchboard superpages
com and BellSouth RealPages
.com's
local advertisers, giving Switchboard users increased access to relevant local
businesses
and services in their area.
Business Editors
YPA 17th Annual Conference + Exhibition
LAS
VEGAS----Recognizing Yellow
Pages and advertising innovators for the past year, the Yellow Pages
Association(TM) (YPA) announced the 2004 Industry Excellence Award
recipients last night at a
banquet hosted by sports and entertainment
personality Roy Firestone, held at the 2005 Power of the
Yellow Pages
annual conference and exhibition."
Bronze - Ketchum Directory Advertising -
"LensCrafters Give the
Gift of Sight Program"
Category: Distribution
For outstanding
performance in areas such as recycling
YELLOW PAGES PUBLISHERS WINNERS
Gold - Sutter
Telefonbuchverlag - "'Pick up and Fly away'
Distribution Campaign, Essen Yellow Pages
and White Pages"
Silver - BellSouth Advertising + Publishing Corporation -
"Hurricane
Recovery Distribution Project"
Bronze - Yellow Pages Group - "Directory Box Marina Distribution
Program"
Category: Advertising within Print Directories, Creative Design
For
achievements in print advertising
YELLOW PAGES PUBLISHERS WINNERS
Gold - SBC Smart
Yellow Pages - "Country Septic Service"
Silver - SBC Smart Yellow Pages - "Nagasaki Inn"
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - TMP Worldwide - "Childtime Display Ads
"
Silver - Berry Network, Inc.infobel address
Ingenio advertisers will also be able to reach mobile consumers
with
distribution across InfoSpace's mobile search applications.
Media Contacts:
Valerie Garing Combs
Ingenio, Inc. Factors that
could affect InfoSpace's actual results
include actual performance under the
YellowPages.. Association members
include Yellow Pages publishers
, who produce leading-edge electronic
products and deliver Yellow Pages directories to 100 percent
of U.smartpages phone
, the pioneer and
leading provider of Pay Per Call(R) advertising, today announced InfoSpace
Inc.
"Pay Per Call is clearly gathering steam, especially as local search
evolves and merchants
of all shapes and sizes are looking to leverage the Web
as a lead generation vehicle," said Rod Diefendorf
, vice president directory
strategic development and partnerships at InfoSpace. Headquartered in San
Francisco,
Ingenio has connected more than 2 million buyers and sellers through its web
and telephony
platform, and today produces 20 million e-commerce minutes each
quarter. In late 2005, the three
sites will merge to form a
premier Internet Yellow Pages site at the URL http://www. More information
can be found at http://www.
homes with telephones - and who account for more than 90 percent of
Yellow
Pages revenue generated in the U.calculations phone
com
advertisers on the Switchboard(R) online directory network
( http://www.com ). A more detailed description of certain factors that
could affect actual results
include, but are not limited to, those discussed
in InfoSpace's most recent Annual Report on Form
10-K and quarterly reports on
form 10-Q as filed from time to time, in the section entitled "Factors
Affecting Our Operating Results, Business Prospects and Market Price of
Stock.
In addition
to SBC Yellow Pages, YPA board member companies
include BellSouth, Dex Media, Inc.org or call (908
) 286-2380.411 numbering
com, SMARTpages.com.com
YellowPages.com .
2004 Industry Excellence
Award Winners
Category: Marketing Innovation, Print Product
For marketing strategies that
attract new advertisers and promote
Yellow Pages advertisers to expand their current programs
YELLOW PAGES PUBLISHERS WINNERS
Gold - Verizon Information Services - "Health + Wellness
Section"
Silver - SBC Smart Yellow Pages - "Tourist + Entertainment Guide"
Silver - Yellow
Pages Group - "Consumer Reports Buying Guide"
Bronze - Dumrath + Fassnacht KG (GmbH + Co. -
"Safelite Auto Glass Internet
Yellow Pages Program"
Category: Advertising and
Promotion, Consumer or Business-to-Business
- Out of Home
For advertising and promotion campaigns
targeting consumers and
businesses
YELLOW PAGES PUBLISHERS WINNERS
Gold - SBC Smart
Yellow Pages - "Customized Direct Mail Program"
Silver - Yahoo! Paginas Utiles - "Yahoo! Paginas
Utiles Problem
- Solutions Ad Campaign"
Bronze - The Berry Company - "'Works
for Me!'"
Bronze - Yellow Pages Group - "Painting the Streets Yellow"
Category: Advertising
and Promotion, Consumer or Business-to-Business
- Multiple Media
For advertising and promotion
campaigns targeting consumers and
businesses in more than on media
YELLOW PAGES PUBLISHERS
WINNERS
Gold - Yellow Pages Group - "Closed Captioning (Superbowl +
Bachelorette
)
Silver - RH Donnelley Publishing + Advertising - "Individual
Television - Cash
Register/Spooky II"
Bronze - Dex Media, Inc.buyyellow.This category includes sites that provide
free Web based telephone/address look up services.
latitude longitude
We look forward
to broadening our advertiser coverage
rate with Ingenio Pay Per Call
listings."
Ingenio currently operates the industry's only advertising
network
dedicated solely to Pay Per Call listings, which is growing quickly with
partners like
AOL(R) Search, AOL Yellow Pages, InfoSpace properties, and other
leading search and directory sites
. Currently, the Ingenio Advertising Network
represents a total of more than a billion searches per
month.com search results and exposure to Switchboard's more than six
million unique users across
all 50 states.com continues to focus on
its goal to connect consumers with businesses. This is a
direct
benefit to advertisers on our three sites -- YellowPages.com
and RealPages.
Wherever
relevant, these listings will appear in addition to YellowPages.com
distribution network provides
exposure to more than 70 million monthly
consumer business searches.
This release contains
forward-looking statements regarding InfoSpace's
Search + Directory business including its online
directory services and its
distribution agreement with YellowPages., RR Donnelley, Wahlstrom Group
, the Association of
Directory Marketing and Marquette Group.localsearchguide.numbers longitude
Latest Addition
to Ingenio's Growing Network Connects Advertisers With
Millions of Consumers
Searching Online
SAN FRANCISCO, Ingenio, Inc. (Nasdaq: INSP), a leader in private-label
search, online directory, and
a global provider and publisher of wireless content, as the newest
distribution partner to join the Ingenio Advertising Network. Pay Per Call(R) is
a registered
trademark of Ingenio. And we are doing
just that -- helping to make their phones ring more often
and directing buyers
to their doors and Websites.com and YellowPages.com
local advertising is
sold by BellSouth Advertising and Publishing Corporation.com ) is a leading
provider of Internet
-based yellow pages and white pages that helps consumers
by providing a fast, easy solution to finding
businesses and people
nationwide, and connects consumers with merchants through interactive and
innovative
directory technology. - "The Meineke Car Care Inspection
Center on Yahoo! Autos"
Silver - Marketing Directory Services Inc.S.H.reverse superpages
The agreement gives Ingenio advertisers broad
reach across the entire
network of InfoSpace Web properties, in response to consumer search queries
. (Nasdaq: INSP), today announced a distribution agreement to
feature YellowPages."
About
YellowPages.com, RealPages. The YellowPages. InfoSpace Mobile is a global provider and
publisher
of wireless content, including ring tones, games, graphics and more,
as well as infrastructure solutions
that help customers build stronger brands
and generate revenue. These statements are not
guarantees
of future performance and are subject to certain risks,
uncertainties and assumptions that are difficult
to predict. For a Who's
Who of Internet Yellow Pages and search engines, visit
www.longitude proximity
smartpages 411
"Mobile and
local search
are poised for dramatic growth, and Pay Per Call perfectly capitalizes on both
trends
in terms of generating call-based advertising dollars. Switchboard helps
YellowPages. - "Bermuda
Yellow
Pages"
Bronze - Yahoo! Paginas Utiles - "Yahoo! Paginas Utile Mexico City
PhoneBook Cover"
About The Yellow Pages Association
Originally founded
in 1975 as the National Yellow Pages Service
Association (NYPSA), the Yellow Pages Association (YPA
) is the trade
organization of a print and electronic media industry valued at more
than $26 billion
worldwide ($14 billion U.infospace numbers
com, MIVA, Inc. Please visit http://www.com for more information.
YPA staff
members, as well as the following industry leaders,
served as judges: Joel Davis, associate professor
of advertising, San
Diego State University; Andy Dutton, former vice president of
marketing, Ameritech;
and Marge Mucaria, former vice president of
operations, YPA.phone superpages
com.
"This agreement emphasizes
the increasing value of online directory
traffic," said Brian McManus, executive vice president,
Search and Directory
at InfoSpace, Inc. These forward-looking statements
are subject to certain
risks and uncertainties that could cause actual results
to differ materially from those projected
. - "'Dex Knows' Ad Campaign"
Category: Directory Cover Design
For achievements in print cover
design
YELLOW PAGES PUBLISHERS WINNERS
Gold - SureWest Directories - "Roseville Directory
Cover"
Silver - Keytech/Bermuda Yellow Pages Ltd.
Donnelley.calculations lookup
com, a joint venture between SBC
Communications (NYSE: SBC) and
BellSouth (NYSE: BLS), and Switchboard, a wholly-owned subsidiary
of
InfoSpace, Inc."
InfoSpace ranks as one of the premier online directory service providers
on the Internet.com LLC is a joint venture operation of SBC Yellow Pages and
BellSouth Advertising
and Publishing Corporation.
InfoSpace, Inc. InfoSpace consists of two divisions -
Search
+ Directory and Mobile. As part of the
Search + Directory network, Switchboard ( http://www.S. To
learn more
about Yellow Pages advertising, visit www. Sites that publish and sell telephone directories
, and/or offer directory access on a subscription basis, but don't provide a free look up service for
Web users are listed under Business/Publishing_and_Printing/Publishing/Books/Reference/Phone_Directories
/
infobel yellow
Ingenio and InfoSpace Form Pay Per Call(R) Partnership
"These programs establish the benchmark
for
future success and exemplify the power of the Yellow Pages as a
pivotal advertising tool and
consumer and business resource.yellow address
and BELLEVUE, Wash.
"Our relationship with Switchboard brings
significant value and benefit to
our advertisers. - "IYP Octoberfest
Campaign"
Bronze - Marquette Group - "ICPAviator"
Category: Process Innovation
For sales and production
processes that enable sales representatives
to improve productivity
YELLOW PAGES PUBLISHERS
WINNERS
Gold - BellSouth Advertising + Publishing Corporation -
"Maximizing Return
Via Value-Based Pricing - A Win for the
Advertiser. - "Griggs + Browne Ad"
Category:
Premium Space Advertising, Creative Design
For achievements in premium space advertising
YELLOW PAGES PUBLISHERS WINNERS
Gold - BellSouth Advertising + Publishing Corporation -
"Children's Dental Care Tip On"
Category: Advertising within Electronic Directories
, Creative Design
For achievements in electronic advertising
CERTIFIED MARKETING REPRESENTATIVE
WINNERS
Gold - Berry Network, Inc.ypassociation.address indexes
"Our partnership with InfoSpace means
more phone leads for our advertisers
-- as well as more proof of Pay Per Call's market traction,
" said and
today remains the only Pay Per Call advertising system that guarantees
advertisers
exposure on a top-tier distribution network representing more than
a billion searches monthly.com
's Network Distribution Reach to Almost 17 Million Unique
Consumers* for Local
Advertisers
PASADENA, Calif.switchboard. (Nasdaq: INSP) is a leader in private-label search
, online
directory and mobile entertainment.payphone infobel
com.yellowpages.com. - "Research-based Sales Aids"
ASSOCIATE MEMBER WINNERS
Gold - AMDOCS, Inc.A Win for the Customer"
Silver - Sutter
Telefonbuchverlag GmbH - "Communication of Market
Research Results on Directory Advertising
Invoices
(Bills)
Bronze - Verizon Information Services - "Verizon On-Line Heading
Analysis"
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - TMP Worldwide
- "Bank of America In-Column Testing"
Silver - Marquette Group - "RUDY"
Category: Community
Service
For projects that help the community
YELLOW PAGES PUBLISHERS WINNERS
Gold
- Sutter Telefonbuchverlag GmbH - "'An Opportunity for the
Future' The Sutter Vocational
Grant Training Program"
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Silver - DAC Group
/Broome Marketing - "Our contribution to our
community. - "Rite Aid National Hispanic
Marketing
Program"
Silver - Wahlstrom Group - "Website Redesign"
Bronze
- Berry Network, Inc. The Association has members in more than 20
countries.phone yp
com local advertising
is sold by SBC Yellow Pages. RealPages.
About InfoSpace, Inc.infospaceinc.com Click to Call
"
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - Berry Network, Inc. For more information
, please visit the YPA Web
site at www.calculations latitude
and the IRS.ingenio.com, SBC SMARTpages. Advertisers will
receive priority distribution in
the Switchboard.com provide the highest quality audience and greatest
reach," said
Charles Stubbs, president and CEO of YellowPages. "The YellowPages.com
network is
now one of the greatest providers of Internet Yellow Pages exposure
available to advertisers with
just a single purchase. We believe YellowPages. "We are now able to offer our consumers a better,
more
relevant online experience by providing YellowPages. The Search + Directory division uses its
unique metasearch technology to power a portfolio of branded Web sites and
provide private-label
search and online directory services.) - "GelbeSeiten
Hamburg 2004/2005"
CERTIFIED MARKETING REPRESENTATIVE WINNERS
Gold - Wahlstrom Group - "YP Partner Program - Enterprise
Rent-a-Car"
Silver - Marquette Group - "MqCONTACT ONE"
Bronze - Berry Network
, Inc.).org
The Yellow Pages Integrated Media Association is a Delaware
not-for-profit corporation
, dba Yellow Pages Association.lookup sbc
A community sponsored library.
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