Once
children have learned the letter names, letter sounds and short vowel words in
the first kit, they can move on to the next one for further reading
development , practice and mastery; and children can practice building their
own words with the Smart Cards. Choose Learning Aids that Meet Standards: Select quality learning aids
to allow kids to play and learn the essential skills for their age
level. (NYSE: LF), a leading vendor of
technology -based educational products. is a leading designer, developer and marketer
of innovative, technology -based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world.

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Just in time for the first day of preschool, LeapFrog has developed a new
My First LeapPad book called My First Day of School -- What Will I Be? This
fun and informative learning book is a perfect choice for preschool readiness
and helps children understand what going to school may be like for them, while
also introducing letters, numbers, and social skills. Each kit also includes an award poster and
stickers where parents can track their child's progress and success. Seize the
learning opportunities by using measuring cups, measuring tape,
collecting data, and tracking time.

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Turn Playtime into Learning Time: Kids at this age do not respond well
to worksheets and memorization of facts. All rights reserved. Following the successful introduction
of LeapFrog's award-winning Leapster(TM) handheld , the first educational
option for parents whose kids wanted a portable gaming system, Leapster L -MAX
learning game system marks the company's next entry into the video game arena.

About LeapFrog
LeapFrog Enterprises, Inc.

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LeapFrog Enterprises, Inc. Census Bureau, more than nine million
children age three and older are currently enrolled in preschool and
kindergarten in the United States. The biggest increase in enrollment has
been among three to four year olds, where 60% of this age group are now
enrolled in preschool compared to only 6% in the 1970s. The third kit will
debut in spring 2006. Help them put together a mini-performance for
friends and family that can be as easy as singing a rhyming song or
even reading an early reader book . LeapFrog's award-winning U. consumer products are
available in six languages at major retailers in more than 25 countries around
the world. with over 200 interactive books and
over 450 skill cards representing more than 6,000 pages of educational
content. LeapFrog has developed a family of learning
platforms that come to life with more than 100 interactive software titles,
covering important subjects such as phonics, reading, writing, math, music,
geography, social studies, spelling , vocabulary and science.

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LeapFrog Educational Advisory Board: Kindergarten and Preschool Readiness
Tips for Parents
LeapFrog has also released a list of useful tips from its esteemed
Educational Advisory Board to help parents get involved in preparing their
preschool and kindergarten children for school., Two screens are
better than one in the new Leapster L-MAX(TM) learning game system, now
available from LeapFrog Enterprises, Inc.
"LeapFrog has always set the standard for personal learning tools,
creating an impressive legacy that we strive to live up to with every product
launch," said Craig Hendrickson, director of marketing. Kaplow Communications
510-420-5223 212-221-1713
shannone@kaplowpr.

homeschool charlene

To help meet the growing surge in preschool and kindergarten attendance,
LeapFrog has developed a unique school readiness program called Countdown to
School.99.99.

3. Rather than designing games that assume
children understand certain reading or math concepts, Leapster L-MAX learning
game system supports children in their individual learning process.

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The My First LeapPad learning system is now available for children from
ages three to five years old and has a MSRP of $29. Encourage learning
opportunities around play activities that young children naturally
enjoy -- acting out stories, singing rhymes, putting together puzzles. It has a suggested retail price of $99.

Contact:
Liz Einbinder Shannon Eis
LeapFrog Enterprises, Inc.

christopherus kinesthetic

, Back-to-school is an
exciting time for both kids and their parents, and today even children five
years old or younger are getting in on the action and the early preparation.,
LeapFrog Editor-in-Chief and VP of LeapFrog SchoolHouse.
LeapFrog learning products fill the bill as they are fun and engaging for
young children , and they deliver a comprehensive approach to kindergarten
readiness. Young children love
to physically get involved and be creative.

5. The company was founded in 1995 and is
based in Emeryville, California.com

The company was founded in 1995 and is
based in Emeryville, California. LeapFrog SchoolHouse(TM) products have won numerous awards from the
education industry, including the Golden Lamp Award and Distinguished
Achievement Award from the Association of Educational Publishers, the Award of
Excellence from Technology + Learning magazine and the Teacher 's Choice Award
from Learning magazine.

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The My First LeapPad new school bus platform and bright
yellow color make this learning product fun for kids and the library of more
than 15 books will keep kids coming back for more.

About LeapFrog
LeapFrog Enterprises, Inc.

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"Parents are
stepping in to fill the gap to help ensure their young children are well
prepared for school, but they are not always sure of the best way to do so. is a leading designer, developer and marketer
of innovative , technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world. LeapFrog has developed a family of learning
platforms that come to life with more than 100 interactive software titles,
covering important subjects such as phonics, reading, writing, math, music,
geography, social studies, spelling, vocabulary and science.
By combining handheld learning and TV screen learning , Leapster L-MAX learning
game system offers the ultimate in educational video gaming.99 and the new software titles
retail for $29.99 each.S.

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NOTE: LEAPFROG, LEAPFROG SCHOOLHOUSE, and LEAPPAD are trademarks or
registered trademarks of LeapFrog Enterprises, Inc."

Raising the Bar on Product Innovation
The new Leapster L-MAX learning game system is the only educational video
game solution that offers dual-screen technology, activated by special
software, to provide added learning opportunities. The LeapFrog SchoolHouse-curriculum programs are currently in more
than 80 ,000 classrooms across the U. with over 200 interactive books and
over 450 skill cards representing more than 6,000 pages of educational
content.

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New Learning Products Introduce Key Skills for Preschool and Kindergarten
Readiness

EMERYVILLE, Calif.S.99. Try planting a garden or
letting them help cook a recipe with you in the kitchen. The LeapFrog SchoolHouse-curriculum programs are currently in more
than 80,000 classrooms across the U. By
providing the best in-depth tutorials and a supporting hint structure to guide
the learning, players may seek step-by-step assistance through reading, math
or spelling concepts. consumer products are
available in six languages at major retailers in more than 25 countries around
the world.

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LeapFrog Helps Parents Ease the Countdown to Kindergarten

Ready, Set, Read With Complete Learn-to-Read Program
A complete learn-to-read program is also available from LeapFrog with the
comprehensive new LeapPad(R) Easy Reader Phonics Program.

2. LeapFrog SchoolHouse(TM) products have won numerous awards from the
education industry, including the Golden Lamp Award and Distinguished
Achievement Award from the Association of Educational Publishers, the Award of
Excellence from Technology + Learning magazine and the Teacher's Choice Award
from Learning magazine. Connect the Leapster L-MAX
learning game system to the TV and the dual-screen functionality creates a
unique, interactive learning experience that best teaches key school skills
for multiple skill levels. All other
trademarks are properties of their respective owners.

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1. Personalize the Learning Experience: Incorporate your kid 's favorite
characters like Batman, Bratz, Dora the Explorer, Madagascar, and
Disney Princesses to make learning even more personal and fun.

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The new solution features learning products that develop the three
major skill areas that educators agree are pivotal for a smooth transition
from life at home to life at school -- basic curriculum, social skills and
creativity. The My First Day of
School - What Will I Be? LeapPad book is now available with a MSRP of $12.

Pricing and Availability
The Leapster L-MAX learning game system and new software titles are
available immediately in retail stores, including Wal-Mart, Target, and Toys R
Us. Compatible Leapster learning game system titles retail
for $24.

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Additionally, when not
using a My First LeapPad book in the platform, kids can use their My First
LeapPad system on its own to explore letters , sounds and colors with the
built-in interactive A to Z phonics game.

Contact:
Liz Einbinder
LeapFrog Enterprises, Inc. "The Leapster L-MAX
system is yet another example of our ability to apply cutting edge technology
to a new play pattern that utilizes a handheld screen and a TV screen to
unlock a deeper level of learning that will thrill and delight children and
their parents. It is
the only video game system that also uses a touch screen to support different
modes of game play.

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LeapFrog Puts Handheld and TV Learning in the Palm of Kids' Hands With New Leapster L-MAX Learning System

LeapFrog's award-winning U.

schoolroom griggs

D. The book includes a
window where parents can insert their child's picture which enables them to be
an interactive part of the story. This three kit
solution is ideal for kindergarten readiness and brings the magic of reading
to life. Focus on Hands-on Learning and Creativity: Let them roll up their
sleeves and literally engage in hands-on learning. Make sure the content and subject matter has been designed by
qualified educators using the latest learning methodologies and
standards.com

Nadine Weber
Kaplow Communications
212-221-1713
nadinew@kaplowpr.S.

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(NYSE: LF), a leading manufacturer of educational
products, understands the importance of early childhood education and
preparing children for a rewarding first day of kindergarten or preschool.
"In many school districts, skills once taught to first or second grade
students are now being introduced in kindergarten , while kindergarten skills
have been pushed down to preschoolers," explained Suzanne Barchers, Ed . Two Screens Plus The Power of LeapFrog Learning Equals the Ultimate
in Educational Video Gaming

EMERYVILLE, Calif.

In-Depth Tutorials Offer Better Way to Teach Key Concepts
The Leapster L-MAX system features the richest educational content
available in a learning game system.99.

christopherus sonlight

Each kit presents phonics concepts through four fun interactive
LeapPad books and interactive letter flash cards, called Smart Cards. The first
two kits of the LeapPad Easy Reader Phonics Program are now available for
kindergarten to first grade and have a MSRP of $27. As a handheld system, it
supports portable learning for children on the go.

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4. In addition, the
company has created more than 35 stand-alone educational products for children
from birth to 16 years.

christopherus schoolroom

In addition, the
company has created more than 35 stand-alone educational products for children
from birth to 16 years.S.S.
Standard on LeapFrog(R) products, the Leapster L-MAX learning game system
uses a stylus to help children better master early handwriting skills .

Extensive Software Library Offers Range of Games
A software library designed to work specifically with the Leapster L-MAX
learning game system is immediately available for multiple skill levels, and
additional titles that go up to fourth grade will follow. The platform will
also be compatible with the entire Leapster learning game library of more than
20 software titles to support handheld learning.

charlene tcr

"

The Wheels on the Bus Go Round and Round with the New My First LeapPad
Learning System School Bus
One of the key products in LeapFrog's Countdown to School program is the
new My First LeapPad(R) learning system, which is a complete way to prepare
kids for the first day of preschool and a good review program for the first
day of kindergarten, by introducing pre-reading, pre-writing and other
fundamental skills. Let them be the Teacher: It's fun for kids to change roles and be the
teacher or the star. This type of guided practice not only helps them learn
as they play, but inspires confidence in mastering important skills from
preschool to fourth grade.

NOTE: LEAPFROG, LEAPFROG SCHOOLHOUSE, LEAPSTER, and LEAPSTER L-MAX are
trademarks or registered trademarks of LeapFrog Enterprises, Inc.

homeschool schoolers

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Preschool Enrollment Continues to Grow
According to a study by the U. LeapFrog's Easy Reader Phonics
Program helps kids learn, practice and then read their own book all by
themselves -- a great way to build confidence and show off their
developing skills. (C) 2005 LeapFrog
Enterprises, Inc.
510-420-5223
leinbinder@leapfrog.com

sonlight tactile

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