This initiative marks the largest undertaking of local
radio advertising monitoring to date in the U. is the leading provider of
strategic advertising and marketing information -- across media,
brand, industry and market.
The 2005 Customer Connection conference will feature several
sessions led by Sterling Commerce customers that are industry leaders
in financial services, manufacturing, retail/consumer packaged goods,
telecommunications and transportation.

ckm krems

"Mediaguide, with the largest and most advanced monitoring network in
the world, already collects more radio ad occurrences in more markets
and on more stations than anyone else.1 million
brands spanning 20 media. According to Tapscott , as customers, employees,
supply chain partners, communities and shareholders gain unprecedented
access to pertinent information about their companies, intelligent
enterprises will embrace transparency and incorporate integrity into
their IT strategies, architectures and applications to enhance their
collaboration, inter-enterprise business processes, trust and business
performance. For detailed , up-to-date information
about Sterling Commerce and its solutions, visit
www.

disciplinary accompanied

For the first time, Sterling Commerce will recognize customer
innovation with three MESA Awards.

mba intangible

Mediaguide, based in Berwyn, Pa. In his keynote presentation, "The Naked Corporation:
How The Age of Transparency Will Revolutionize Business," Tuesday, May
17, Tapscott will explain how visibility, a new force in the economy,
is causing deep changes in the requirements, management, operations
and behavior of firms .com/connection/

About Sterling Commerce

The year 2005 marks 30 years of Sterling Commerce leadership and
expertise in extending processes beyond the edge of the enterprise to
enable visible business with suppliers, customers, partners and
employees.

capability findings

S. We are the world's largest
custom research company and a leading provider of social and political
polling.

ckm courseware

"This initiative is a major expression of our differentiation in
monitoring," said Mediaguide chief executive officer George Searle. The company's information
products, which span all media types, provide performers, publishers
and the recording, advertising, radio, and television industries deep
insight into what is being broadcast across America, in order to
deliver better products that create broader consumer demand among
audiences.

Business Editors/Technology Editors
2005 Sterling Commerce Customer Connection Global Conference

COLUMBUS, Ohio----Sterling Commerce,
one of the world's largest providers of multi-enterprise collaboration
software and services, announced today that Don Tapscott, the CEO of
New Paradigm and internationally acclaimed best-selling author, and
David Guzman, chief research officer of Yankee Group and recognized
multi-enterprise collaboration visionary, as well as more than a dozen
leading IT professionals, will lead an agenda focused on business
visibility at the 2005 Sterling Commerce Customer Connection Global
Conference, May 16-18 at the InterContinental Miami in Miami, Florida. A wholly owned subsidiary of SBC Communications Inc.

ksi capability

Initially, TNS Media Intelligence will provide information on 15
stations per market, both AM and FM, with additional stations being
added on a regular basis. headquarters are located in New
York City with sales locations in major markets across the country. We are also a major supplier of consumer panel, TV audience
measurement and media intelligence services.
This three-day business and learning event is the premier venue
for Sterling Commerce customers and will bring together business and
IT leaders from four continents to exchange best practices in global
multi-enterprise collaboration.

findings courseware

We
look forward to working with Mediaguide to expand our coverage to more
markets and stations during the coming months.
We combine our specialist sector knowledge with expertise in the
areas of new product development, motivational research, brand and
advertising research and stakeholder management to bring our clients
up-to -the minute, internationally consistent information. In this session, Guzman will delve into how companies
can best implement business process automation, business
re-engineering practices, and business process management tools to
achieve globalization, which involves cross-engineering business
processes to co-create value with business partners, customers and
suppliers regardless of geographic location or business technology
infrastructure., will give it a greater platform to support
customers' multi-enterprise collaboration vision.sterlingcommerce.

ncca findings

TNS operates a global network spanning 70 countries and employs
over 13,000 people.
Sterling Commerce CEO Sam Starr also will discuss how the
company's record year, fueled by two strategic acquisitions with TR2
and Yantra Corp.

Additional conference highlights include:

-- Updates from Sterling Commerce and industry experts on the
current status of today's most pressing industry initiatives,
such as multi-enterprise collaboration, data synchronization,
business process management and security.

disciplinary intangible

"Our
goal is to provide blanket coverage of advertising expenditures, and
local radio is a critical element to many advertising campaigns. Learn more about Mediaguide at
www., and Yankee Group.com

dimension mandate

tns-global .

ckm transforming

Radio Writers/Advertising Writers/Business Editors

NEW YORK----TNS Media Intelligence
today announced that beginning on June 1, 2005, the company will begin
tracking advertising expenditures on local radio stations in 30 top
markets across the United States through a partnership with
Mediaguide .

Awards will be made on an individual and organizational level and
will be announced by Sterling Commerce CEO Sam Starr on May 18, 2005.

-- Networking events, including an evening cruise on Biscayne
Bay.

demonstration disciplinary

These customers will present
sessions on topics such as real-time processing, secure data
transmission, data integration, and electronically enabling trading
partners with multi-enterprise collaboration solutions.

capability knowledge

The company's tracking technologies
collect occurrence and expenditure data on more than 2.com

About TNS

TNS is a market information group.

Don Tapscott Fortune 500 IT Leaders to Address Business Visibility at Sterling Commerce 2005 Customer Connection Conference

(NYSE:SBC), the company is one of the world's largest providers of
multi-enterprise collaboration solutions.

capability krems

TNS Media Intelligence Begins Tracking Local Radio Advertising Expenditures in 30 Markets; Partnership with Mediaguide Creates Largest Undertaking of Local Rad

courseware disciplinary

"
"The addition of local radio offers another dimension to our
industry leading data tracking capabilities," said Steven Fredericks ,
president and chief executive officer of TNS Media Intelligence.
For further information, including this and prior press releases,
please visit http://www. We provide market information and measurement ,
together with insights and analysis, to local and multinational
organizations.com

demonstration manning

assets capability

, is a joint venture of the
American Society of Composers, Authors and Publishers (ASCAP) and
ConneXus Corporation. The MESA Awards recognize customers
who have successfully implemented multi -enterprise collaboration
initiatives.

demonstration mba

mediaguide.com

About TNS Media Intelligence

TNS Media Intelligence in the U. The U.
David Guzman is a two-time InformationWeek 500 Award winner and
20-year information technology veteran of Fortune 500 companies within
the retail, manufacturing and healthcare industries.

-- Business sessions led by industry analysts from AMR Research,
Financial Insights, Gartner, Inc.

findings disciplinary

MESA Award categories include:

Community, recognizing best practices in building sizable
trading partner communities and managing the related volume of
transactions;

Supply Chain Management, recognizing companies using
application services for specific aspects of supply chain
management such as real-time order management , inventory
management and point-of-sale transaction management; and

Collaboration , recognizing companies who are leveraging the
business value contained within business transactions to drive
competitive edge or other demonstrable business value.
In addition to his leadership role at New Paradigm, Don Tapscott
is a consultant and speaker on business strategy and organizational
transformation.

accompanied ncca

We look forward to further
expansion and working closely with TNS Media Intelligence to help them
achieve their strategic objectives.
We think differently to help our clients build competitive
advantage, making TNS the sixth sense of business. His session, "The
Borderless Enterprise: The Role of Technology in the Globalization of
Business Processes," Wednesday, May 18, will cover one of the most
important issues shaping business technology in the coming year -
globalization .

For more information on the Sterling Commerce 2005 Customer
Connection conference visit: www. With more than 29,000
customers worldwide, Sterling Commerce builds collaborative,
multi -enterprise communities for customers in the retail, consumer
packaged goods, manufacturing, financial services, healthcare and
telecommunications industries.sterlingcommerce.

findings mandate

, with plans for
adding more markets throughout the rest of the year.

Sites that offer information on educational and training opportunities in Knowledge Management.

dimension motivational

tns-mi.

disciplinary ksi

Tracking of ads will be done 24 hours a day,
seven days a week.
www.

disciplinary transforming

"

About Mediaguide

Mediaguide provides the world's most comprehensive , accurate,
timely, and reliable airplay data products.

-- Breakout sessions, product demonstrations and technical how-to
sessions covering the latest tips and techniques for achieving
the most value out of Sterling Commerce's multi-enterprise
collaboration solutions, as well as an on-site computer lab
featuring live versions of Sterling Commerce's complete
solution portfolio.