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VH1 connects viewers to the music , artists and pop culture that matter to
them most with series, specials, live events, exclusive online content and
public affairs initiatives. Connect with VH1 at
http://www.
VH1 is a registered trademark of MTV Networks, a unit of Viacom
International Inc. Harley
riders are six times more likely to only acknowledge those riding the
same style bike (18 percent versus three percent).
The Common Shares of the Progressive Corporation, the Mayfield
Village, Ohio-based holding company, are publicly traded at NYSE:PGR.

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The hour long show will be hosted by Las Vegas local Robin Leach and
feature many Vegas locations, events and celebrity cameos. VH1 is available in nearly 84 million households
in the U.S. The survey finds
interesting differences - and similarities - between Harley -Davidson
riders and those who ride sport bikes.com through the Progressive Direct(SM) brand.

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It will be telecast on VH1's first ever "The Surreal Life
Fame Games" and hosted by the certified bearer of champagne tastes and caviar
dreams, Mr.
VH1 is set to begin production on the fourth spin -off of the successful
Surreal Life franchise.

Business Editors

MAYFIELD VILLAGE, Ohio ----

Both Dig Body Art But Harley Riders More Likely to Wear What They
Ride , Says America's Top Motorcycle Insurer

What can you tell about a person by the kind of motorcycle they
ride? Plenty, according to a recent countrywide online survey
conducted by The Progressive Group of Insurance Companies, the number
one seller of motorcycle insurance in the U.

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Robin Leach himself (Lifestyles of the Rich and Famous)..

Sixty-nine (69) percent of all riders daydream at work each
day about riding their bike.

Additional survey results and breakdowns available upon request.

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"It'll be enormous fun to bring all of these larger than life Surreal
Celebrities to live together in one place as they compete for the Grand Prize
-- there's no way there won't be fireworks," said series Executive Producer
and co-creator Mark Cronin.

The Progressive Group of Insurance Companies, in business since
1937, ranks third in the nation for auto insurance based on premiums
written and provides drivers with competitive rates and 24/7,
in-person and online service.

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With Brigitte Nielsen, Ron Jeremy, Chyna Doll, Vanilla Ice, Traci Bingham,
Jordan Knight, Pepa, Emanuel Lewis, Andrea Lowell and C. Jeff Olde and Jill Holmes
oversee the series for VH1. "Motorcycle insurance is a very specialized product,
and you never know what bit of information may lead to the next
insurance innovation. For example, both say "freedom" is the number one reason they
ride. Both groups listed the same top excuses for justifying a quick
ride: running errands, testing the engine and visiting friends.

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The Surreal Life Fame Games is executive produced by Mark Cronin and Cris
Abrego for Mindless Entertainment and 51 Pictures.
The survey also finds that Harley riders are more likely than
those who ride sport bikes to plan rides around where they'll eat (32
percent versus 23 percent).

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Contacts:

Scott Acord/VH1 Michelle Clark/VH1
310-752-8075 212-846-5576
michelle.

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The Surreal celebrities will have their Hollywood
survival skills challenged, their popularity measured and their ability to
navigate the treacherous world of tabloid stardom put to the test. "Hollywood celebrities tend to take themselves
too seriously -- we're going to have a great time lampooning the whole
celebrity process," added Cris Abrego, the other half of the successful
production team behind the Surreal Life, Strange Love, My Fair Brady and
Flavor of Love.
"At Progressive, many of us involved in our motorcycle business
are riders, too, and this survey was a fun, tongue-in-cheek way of
getting to know more about our fellow bikers," says Rick Stern, a
rider for more than 15 years and one of Progressive's motorcycle
product managers.

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Progressive's survey also finds that ninety-five (95) percent of
all riders acknowledge their fellow bikers while riding.
More information can be found at progressive.

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VH1 also has an array of digital services including VH1 Classic,
VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. The survey finds Harley
riders are three times more likely than those who ride sport bikes to
own clothing or artwork that displays the brand of motorcycle they
ride (93 percent versus 30 percent, respectively).
Additional survey results include:

An overwhelming majority of riders (88 percent) donate time or
money to charities.

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VH1 . Two-thirds of Harley riders (67 percent)
and one-third of those who ride sport bikes (33 percent)
participate in at least one charity ride each year.

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literally.

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Deville

Hosted by Robin Leach

LOS ANGELES, This time, what happens in Vegas
won't stay in Vegas.com

Harley riders are
also more likely to have body art such as tattoos and piercings (52
percent versus 40 percent).

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C.com.com.

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Surreal Life All-Stars Set to Return to Compete in VH1's First Ever 'The Surreal Life Fame Games' in Las Vegas

C.com.clark@vh1staff .

Women prefer to ride with their significant other (58
percent), while men choose to ride with their friends (63
percent).

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S.. And though sport bikes are commonly known as "crotch-rockets" or
"road-rippers," only six percent of those who ride them say they do so
for "speed" while fewer than one percent of Harley riders say the
same. The products and services of the
Progressive Direct Group of Insurance Companies are marketed directly
to consumers by phone at 1-800-PROGRESSIVE and online at
progressivedirect.

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Surreal Life
all-stars returning to compete include: Brigitte Nielsen (Season 3), Chyna
Doll (Season 4), Vanilla Ice (Season 2), Pepa (Season 5), Emmanuel Lewis
(Season 1), C. For more information, go to driveinsurance.

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Adding custom parts that enhance the look of their bikes was
the number one choice for Harley riders (73 percent), while
adding performance equipment was the top choice for those who
ride sport bikes (44 percent). The
Drive Group of Progressive Insurance Companies offers insurance
through more than 30,000 independent insurance agencies that market
their products and services through the Drive Insurance from
Progressive(SM) brand.

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You Are What You Ride: Progressive Survey Finds Differences Between Harley and Sport Bike Riders Go Beyond Bike Type

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This time, ten of the most memorable cast members
from all six seasons will come together in Las Vegas to compete in a series of
"Fame Games" which will whittle them down to just one winner of a $100,000
grand prize .
"The Surreal Life Fame Games" will be a ten episode elimination featuring
tongue-in-cheek competitions that parody the trappings, costs, conceits and
drama of being famous.
Fame Game competitions will include everything from the "Red Carpet
Fashion Showdown" to "Paparazzi Hide-and -Seek" to the "Hotel Room
Trash-a-thon" to a funny little game called "What's Charo Saying?" While the
premise of all the games will be fun, the competitions will be real -- and in
the end, only one Surreal All-Star will claim the final prize. MTV Networks also operates and offers joint ventures ,
licensing agreements and syndication deals whereby its programming can be seen
worldwide.

Eighteen (18) percent of all riders call in sick to work at
least once a year to go riding .

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For example, everyone knows that Harley riders wear their passion
for biking on their sleeve ."
The survey confirms that both rider groups have much in common,
too. Waving is the
preferred method of acknowledgement (37 percent), although Harley
riders are nearly twice as likely to acknowledge other riders by
pointing two fingers down (29 percent versus 16 percent).

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DeVille (yet to air Season 6), Ron Jeremy (Season 2), Jordan
Knight (Season 3) and Tracy Bingham (Season 2). Sport bike riders are three times more
likely to eat at fast-food restaurants (18 percent versus six
percent), while riders of Harleys are nearly four times more likely to
pick restaurants with the nicest looking waiters /waitresses (11
percent versus three percent).

Rick Stern, motorcycle product manager, Progressive , is available
for interview.