S.

Table 2: Year-To-Date Fastest Growing Blog and Blog Hosting Sites (U. fark. Monster Worldwide, Inc. (Nasdaq: NTRT) delivers leading Internet media and market
research solutions, marketed globally under the Nielsen//NetRatings brand .

pullen whittaker

"While RSS is an established technology, the growing popularity of blogs
has catapulted RSS into the spotlight as a content personalization tool," said
Jon Gibs, senior research manager, Nielsen //NetRatings. These types of services provide marketers with an additional
avenue to tap a captive audience for time-critical offers. Daily Kos 348* 476* 37 %
-----------------------------------------------------------------------
6. An impression
is counted as the number of times an ad is rendered for viewing. $ 15,622,500 4,460,343
----------------------------------------------------------------------
4.nielsen-netratings.

-- Gothamist.

dysart scitech

Blog Sites Grow 31 Percent since January 2005 to Capture Nearly 20 Percent of
Active Internet Users in July 2005

NEW YORK , Nielsen//NetRatings, a global
leader in Internet media and market research, announced today that 11 percent
of Weblog readers, blog site visitors who claim to read blogs regularly or
occasionally , use RSS (Really Simple Syndication) to sort through the
increasing number of blogs available (see Table 1).
The majority of respondents to the survey were less familiar with RSS
feeds.S. Top 10 Parent Companies, Table 2. Walt Disney 10.

Real Estate Connect NYC 2006 is supported by premier sponsors including:
Bank of America, MapQuest Business Solutions, Fidelity National Financial,
HomeGain, Real Living, Stewart Realty Solutions, the National Association
of Realtor's Center for Realtor Technology, Technology Concepts,
RealtyTrac, WolfNet Technologies, the New York State Association of
Realtors, Pennsylvania Association of Realtors, Connecticut Association of
Realtors, New Jersey Association of Realtors, the Real Estate Board of New
York, IMPREV, Instanet Solutions, Countrywide Financial Corporation,
RealEstate.

vairochana xanga

9%
---------------------------- ------------------------------------------
I use a feed aggregating Web site to monitor
RSS feeds for blogs 6. InterActiveCorp 43,081 0:21:08 7. Real 35,707 0:47:37
------------------------------------------------------- ----------------
10. Orbitz $ 8,588,700 1,123,793
----------------------------------------------------------------------
8."

Blogging is just one of many hot, new topics being addressed at the Real
Estate Connect NYC 2006.com/connectny .

ABOUT INMAN NEWS

Inman News (www.

Blogs created by or under the auspices of libraries or related organizations.

keffer washita

com and
Blogger ranked No. Boing Boing 506* 605 * 20%
-----------------------------------------------------------------------

Source: Nielsen//NetRatings NetView, August 2005
* This data falls below normal reporting levels, and therefore may have a
higher probability of error. Microsoft 108,926 2:03:10 1.

A parent company is defined as a consolidation of multiple domains and
URLs owned by a single entity.

PRESS RELEASE Bloggers Bring Buzz to Real Estate Connect NYC 2006 Conference January 11-13

www.

whitewright uwm

One in 10 Weblog Readers Personalizes Content with RSS Feeds According to Nielsen//NetRatings

Blogger 8,684 12,599 45%
------------------------------------------- ----------------------------
4. Google 77,739 0:41:35 4.

NetRatings , Inc.

-- Curbed. The conference will also tackle topics
including: Mapping and Mobile Technology , MLS Debate, Real Estate-Mortgage
Dance, Luxury Home Marketing, Anti-Trust, Paperless Technology Innovations,
Power Broker Divas, and much more.

scitech lamson

Table 1: Use of RSS Feeds, June 2005
----------------------------------------------------------------------
Survey Response Percent of Respondents
------------------------------------ ----------------------------------
I use feed aggregation software to monitor
RSS feeds for blogs 4. Xanga.

swosu aggregated

A copy of the
study findings is available to Nielsen//NetRatings subscribers via their
client services representative. MapQuest 39,269 0:13:03
---------------------------------------------------------------------- -
8."

"With Inman News' news reporting heritage, one of our goals at Real Estate
Connect is to highlight the most innovative tools, technologies and media
outlets to market real estate and inform home buyers and sellers on the
housing market," explains Bradley Inman, Founder and Publisher of Inman
News (www. "The conversational, community-based aspect to
blogging is perfectly suited to real estate.

scitech swosu

"RSS feeds deliver relevant posts quickly, in a customizable, easy to
manage format.0%
----------------------------------------------------------------------
I've heard of RSS but don't know what it does 15.7%
------------------------- ---------------------------------------------
I've never heard of RSS before today 50. A brand is defined as a consolidation of
multiple domains and URLs that has a consistent collection of branded content.com).com is the irreverent center of the virtual New York City real
estate conversation -- and beyond.

scitech stcc

Time Warner 101,607 5:15:32 2. Inman reaches millions of consumers each day through clients and
partners such as The Los Angeles Times, Miami Herald, Washington Post,
Denver Post, San Francisco Chronicle, Chicago Tribune, Yahoo!, Microsoft ,
Google, The Wall Street Journal Online, CBS MarketWatch, and many more.

whitewright lamson

com 4,810 6,862 43%
-------------------------------------------------------- ---------------
5. eBay 54,195 2:05:15 5. Vonage Holdings Corp $ 16,384 ,400 3,603,453
--------------------------------------------------------------- -------
3.inman.

buehler pullen

0%
--------------------------------------------------------- -------------

Source: Nielsen//NetRatings Understanding the Blogosphere survey,
August 2005
Note: 1,000 online U. 2 and 3, with 63 percent and 45 percent unique audience
growth , respectively. Advertisers should look to blogs as a way to organically grow
trends by leveraging the role of bloggers as peer influencers. The Smoking Gun 1,706 2,243 31%
-----------------------------------------------------------------------
7.

Nielsen//NetRatings reports July 2005 data for the Top Sites by Parent
Company and Top Brands . eBay 51,122 2:04:49
----------------------------------------------------------- ------------
7. LowerMyBills. The Nielsen//NetRatings portfolio includes panel-based and
site -centric Internet audience measurement services, online advertising
intelligence, user lifestyle and demographic data, e-commerce and transaction
metrics, and custom data, research and analysis.

All trademarks, registered trademarks and services marks in this release
are the property of their respective owners.

buehler stcc

4%
----------------------------------------------------------------------
I've heard of RSS and know what it does
but don't use RSS feeds 23. 1 in year-to-date unique audience
growth with a 947 percent increase by attracting nearly 3. In addition, Nielsen//NetRatings reveals the Top
Advertisers by Company for July 2005.

Nielsen//NetRatings AdRelevance Top 10 Advertisers, July 2005
Top advertisers , ranked by estimated spending, are based on data from
AdRelevance, Nielsen//NetRatings' advertising research service. General Motors Corporation $ 7,178,500 1,229,349
------- ---------------------------------------------------------------

Estimated spending reflects CPM-based advertising only, and excludes
search-based advertising, paid fee services, performance -based campaigns,
sponsorships, barters, partnership advertising, advertorials, promotions,
email and direct response.
Blogging, the new-fangled mode of online
communication, has taken over the online real estate industry as one of the
most innovative sources for local, hands-on housing and neighborhood
information.com's Lockhart Steele have generated so
much interest in the topic that Real Estate Connect organizers are
co-hosting an invitation-only party with Curbed.com - Lockhart Steele, publisher, and Alexis Palmer, director
of operations
Curbed.com - Jake Dobkins , publisher
Gothamist is a Website about New York City and everything that happens
in it: news and events, restaurants and bars, happenings and goings-on. Leading venture
capital firms, technology innovators and real estate executives will also
provide their insights and knowledge.

publicize whitewright

,
Home and Work)
-----------------------------------------------------------------------
Site Jan.com 488* 795 63%
------------- ----------------------------------------------------------
3. The
data is expressed as the percentage of the total universe of Internet users
who logged onto the Internet at least once during the reporting period. Apollo Group, Inc. Scottrade, Inc. $ 7,246,100 1,561,976
----------------------------------------------------------------------
10. Suzy Bausch (408) 941-2965
Tracy Yen (408) 941-2932

com/connectny


ABOUT REAL ESTATE CONNECT

Real Estate Connect attracts the industry's most influential decision
makers, opinion leaders and technology experts into an active forum for
discussion and debate.

swosu aggregated

Fark. Microsoft 92,457 0:42:32
------------------ -----------------------------------------------------
3.2 million during the
surfing period . Blog sessions
at Connect will range from: "Blog-o-rama: Using Blogs to Market Real
Estate" to "The World is Changing: A Look at the Industry from the
Outside.com - Anonymous, blogger
The secretive author of Brownstoner has built a blogging empire on "an
unhealthy obsession with historic Brooklyn brownstones and the
neighborhoods and lifestyles they define. newspapers and 50,000 Web
sites.

publicize dysart

RealNetworks 36,630 0:49:00 9. $ 7,872,500 1,733,160
----------------------------------------------------------------------
9.

whitewright dysart

MegaPanelists responded to the survey fielded in
June 2005

New Kid on the Blog Leads Year-To-Date Growth
The top 50 blogging and blog-related sites grew 31 percent to 29.
Leading the way , MSN Spaces ranked No.

About Nielsen//NetRatings' "Understanding the Blogosphere" Survey
The "Understanding the Blogosphere" survey was conducted in June 2005
among 1,000 participants who had previously visited blog sites. AOL 74,095 6:32:59
--------------------- --------------------------------------------------
6. $ 17,311,100 4 ,036,886
----------------------------------------------------------------------
2.com and craigslist.

-- Brownstoner." He (She?) will be wearing a
mask at Real Estate Connect NYC to preserve his (her?) anonymity.

stcc whittaker

MSN 91,049 1:43:55
---------------------- -------------------------------------------------
4. Netflix, Inc.com . Attendees can participate in nearly a dozen
interactive roundtable sessions, ask the industry experts their burning
questions and network with future partners and customers.com) is the nation's leading independent real estate
news service and content provider to 250+ U.

stcc wyndmoor

Since the customers
themselves pick the content they will receive, advertisers are able to deliver
their message within a context they know will engage their target audience,"
he continued. 2005 Unique July 2005 Unique Growth
Audience (000) Audience (000)
-------------------------------------- ---------------------------------
1. United States
Government 52,069 0:28:08 6.

Top 10 Advertisers by Estimated Spending
------------------- ---------------------------------------------------
Total Estimated Impressions
Advertiser Spending (000 )
----------------------------------------------------------------------
1. Exact date , time and
location are being kept under wraps.inman.

Inman offers information-based products and services for the real estate
professional and consumer, including special reports, digital media and
premium news content for the Web.

washita infopeople

TypePad 3,557 4,555 28%
-----------------------------------------------------------------------
9. engadget 630* 787 25%
---------------------------------- -------------------------------------
10. Top 10 Brands,
Combined Home + Work Combined Home + Work
------------------------------------------------------------- ----------
Unique Time Per Unique Time Per
Audience Person Audience Person
Parent (000 ) (hh:mm:ss) Brand (000) (hh:mm:ss)
------------------------------------------- ----------------------------
1. Yahoo! 98,485 3:13:25
--------------------- --------------------------------------------------
2. Amazon 35,891 0:21:29
-----------------------------------------------------------------------
9. Weather
Internet Group 33,511 0:38:55 Channel 31,508 0:30:41
-------------------- ---------------------------------------------------

Example: The data indicates that 33.5 million home and work Internet
users visited at least one of the Walt Disney Internet Group-owned sites or
launched a Walt Disney Internet Group-owned application during the month, and
each person spent, on average, a total of 38 minutes and 55 seconds at one or
more of their sites or applications . United Online, Inc.org at a
hot downtown nightspot for 300 of those in the know.com, the New York Times and eNeighborhoods.

Find out more about Real Estate Connect NYC 2006 online at:
http: //www. Inman also produces several Real Estate
Connect conferences per year for the real estate industry , gathering
together a high-powered mix of entrepreneurs and industry leaders who
network and share innovations in technology and business models to enhance
the industry and overall home buying/selling experience.

blawg dysart

Gawker 411* 531* 29%
------------- ----------------------------------------------------------
8.

Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web
Sites By Brand, July 2005

Table 1.

Google 76,198 0:40:20
------------------------------------------------------------ -----------
5. Amazon 40,556 0:24:31 8.

About Nielsen//NetRatings
NetRatings, Inc. For more information, please
visit http://www.inman.S.

waterboro lamson

3 million visitors
in July, compared to more than 300,000 in January (see Table 2).
"While these sites will likely never have the traffic of some of the
larger ad networks, blogs do have a specific role to play in the online
advertising mix. By associating
their message with the blog's image, advertisers can legitimize new trends
they are hoping to promote to a niche audience," said Gibs. MSN Spaces 311* 3,257 947%
---------------------------------------- -------------------------------
2.com, Inc. $ 14,646,800 3,586,189
----------------------------------------------------------------------
5. Impressions reported exclude house ads, which are
ads that run on an advertiser's own Web property.2 billion General Motors Corporation ads were
rendered for viewing at the cost of approximately $7. Real estate's most prominent bloggers will provide perspective
at Inman News' Real Estate Connect NYC conference (January 11-13 , 2006,
Marriott Marquis, New York) on how blogs are transforming the industry and
how brokers and agents can use blogs to market real estate.
Liesl Schillinger of The New York Times Book Review describes Gothamist
as a "marvelous, not-to-be-missed Web site" and "a crystal ball that
reflects everything worth knowing about this city.

uwm xanga

According to
Nielsen//NetRatings' "Understanding the Blogosphere" survey, nearly five
percent of blog readers use feed aggregation software and more than six
percent use a feed aggregating Web site to monitor RSS feeds from blogs. $ 9,463,200 1,772,527
------------------------------------------------------ ----------------
6.

Example: An estimated 1.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience measurement
and premier source for online advertising intelligence, enabling clients to
make informed business decisions regarding their Internet and digital
strategies.

dysart keffer

Among the other respondents, 23 percent understood RSS but did not use
it, while 66 percent either did not understand the technology or had never
heard of it.3 million
unique visitors during July 2005 as compared to the beginning of this year,
comprising nearly 20 percent of active Internet users."

Blogger celebrities such as Curbed.inman.

dysart uwm

Yahoo! 98,672 3:13:27 3.
Reach is a measure of the unduplicated audience that visits a property. Dell Computer Corporation $ 9,405,300 2,375,158
----------------------------------------------------------------------
7. Updated more than a dozen times
daily, Curbed has been so successful since its May 2004 launch that
it has spun off Los Angeles real estate blog Curbed LA, architecture
blog, The Gutter, and food blog , The Eater. Craig Newmark, founder and customer service
representative of craigslist, may reveal more details about his secret
venture that will help people find the most trusted versions of the more
important news stories on the Web.

buehler scitech

---

- - kjjkjk

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