It's an 80th birthday gift for Riley B.B.
Why Indianola, Miss.
A major museum feature, the Delta Interpretive Center, will promote a
curriculum of education and cultural outreach for at risk youngsters of the
mostly poor Delta region.

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King Museum in Indianola, Miss.

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com/cgi-bin/prnh/20060131/SHOWTIMELOGO )

Smithsonian On Demand will feature original documentaries , events, and
short subject exploration of the major scientific, cultural, and historical
events of the day. Smithsonian magazine has
enjoyed over 35 years of success with consumers and advertisers , connecting
the reader with the uniquely American heritage, and we expect Smithsonian On
Demand to enjoy the same success," said Beer.C.
Royle spent nine years at National Geographic Television and Film, where he
was Executive Vice President, Production and won seven Emmy(R) awards.

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3-acre B . (SNI), a wholly-owned subsidiary of CBS
Corporation, owns and operates the premium television networks SHOWTIME(R),
THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels
SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME
BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC
XTRA.

The Smithsonian Institution's brand is unparalleled, with a 94% brand
recognition among adult Americans and a ranking of #1 for quality and trust by
Equitrend.

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B.
The Bethesda, MD-based firm of Gallagher + Associates, which has helped
design projects for the Rock and Roll Hall of Fame and the Smithsonian, is
designing the museum exhibits in conjunction with architect Stephen Perkins,
who counts master planning for Tokyo Disneyland among his many assignments. The new venture will develop, launch, and operate
Smithsonian -branded television programming services for distribution to multi-
channel video distributors and new media platforms.newscom. This isn't 'Museum TV,'" said Blank, "It
will blend Showtime's gift for story telling with the Smithsonian's integrity
and treasure trove of fascinating resources.

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B . SNI markets
and distributes sports and entertainment events for exhibition to subscribers
on a pay-per-view basis through SHOWTIME(R) PPV.

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com), renowned for his facile playing on the guitar famously known
as "Lucille," will get in his home state of Mississippi, beginning in 2007,
when phase one of a new museum, The B.
A Blues Studio, where visitors will be offered hands on experience at
mixing an actual recording, and a number of other interactive exhibits, will
also be featured . Fund-raising is also flowing from individuals and corporate
entities.
Many performers over the years have been influenced by King's trademark
guitar style, including Eric Clapton, Jeff Beck and George Harrison.

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Beer, Chief Executive Officer of Smithsonian
Business Ventures ."
"We feel that Showtime Networks has the resources and market knowledge to
bring the Smithsonian brand to television audiences. Showtime Networks is the managing partner and the
Smithsonian Institution will provide content and production assistance.

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Beginning in 2007 Last Brick Cotton Gin in Miss. Will House Blues Legend's Legacy: BB King Breaks Ground Friday for New $10 Million Museum Honoring Music Gre

The
announcement was made today by Matthew C. It will include original, innovative, and groundbreaking
programs highlighting America's history and cultural and scientific heritage,
and will also feature children's programming, as well as programs on space,
science and nature, history, popular culture , art and design, sports, and
music.

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"
On Fri., June 10, King, the tireless music legend joined officials, who
are in the throes of fund raising for the project, to break ground for phase
one -- the restoration of Mississippi's last brick gin mill -- of the planned,
2.B. 16, but he has already started
celebrating a long and historic life, traveling as he will on one of his most
extensive musical tours ever, including a summer tour of Europe.
In 1987, King received a "Lifetime Achievement Award" from NARAS, which
produces the GRAMMY(R) Awards, and the veteran showman , who got his first
break as a musician on a radio show in Memphis in 1948, last received a
GRAMMY (R) Award in 2002 for "Best Pop Instrumental Performance. Blank, Chairman and CEO of Showtime
Networks Inc.
The new service, slated to be launched in December 2006, will offer a
collection of up to 40 hours of programming, refreshed monthly for multi-
channel distributors' on demand-enabled households.
David Royle will be Executive Vice President, Programming and Production.

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The state of Mississippi recently declared "B.

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"
King has also received the Kennedy Center Honors and the Presidential
Medal of the Arts, among numerous other awards. Its more
than 100 million consumer touch points also span across the Institution's
portfolio of businesses which are managed by Smithsonian Business Ventures,
including a readership of over 7 million of Smithsonian magazine; over 5
million customers served by its 30 museum retail stores, restaurants, and the
Smithsonian Catalogue and online store; trade book publishing of over 100
books annually; a renowned educational and cultural travel tour business; and
3 IMAX theaters.

General science museums feature exhibits, interactive experiences, and educational opportunities related to science and engineering (also known as technology).

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King, best known as "The King of
the Blues., near his birthplace. King's Treasures ," will be released in September.
Jeanny Kim, Vice President of Media Services for Smithsonian Business
Ventures, has been appointed to manage Smithsonian's content and production
assistance for the venture.

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Maybe it's the same reason I go back year after year to
do a free homecoming concert -- there's a sense of place that's very powerful
and I hope it can make a difference for the children of the Mississippi
Delta. Smithsonian
On Demand, the venture's first programming service, will celebrate the
American experience with branded, original content from the Smithsonian.
(Logo: http://www.
The joint venture will establish operations in both Washington, D.

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? According to King, "They asked to do it, and it's
where my roots are.
Different areas of the complex, to be developed and opened in phases, will
feature various aspects of King's 60-year career, many narrated and presented
thru animation and recordings by King himself, including his difficult
childhood in the Mississippi Delta and the early days in Memphis, where he
launched his career in clubs and on local radio. and
New York City to produce and distribute television programming under the
Smithsonian brand. He
also developed award-winning television and video programming for various
networks including the A+E Network and NBC. All SNI feeds provide enhanced sound using Dolby Digital 5.

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B.
"Smithsonian On Demand will be a unique programming service that is as
entertaining as it is informative . SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(TM), SHOWTIME ON
DEMAND(TM) and THE MOVIE CHANNEL ON DEMAND(TM). SNI is also an owner and
manager of SUNDANCE CHANNEL, a venture of NBC Universal, Robert Redford and
SNI.

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King's actual 80th birthday is on Sept.
He has also started recording a new duets album that's due out later in
the year and a new single-CD "best of" compilation , B.

Showtime Networks and The Smithsonian Institution Announce a Joint Venture to Create a New On Demand Service

and the
Smithsonian Institution have joined forces to create Smithsonian Networks, a
joint venture dedicated to developing unique television services.
Smithsonian On Demand's first three executive hires are:
Tom Hayden, currently Executive Vice President, Direct To Home for
Showtime Networks, will assume the role of General Manager.1. Additionally, the advertiser-
supported television network SHOWTIME is available in Turkey through a joint
venture with UK-based Zone Vision .

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"
A decade in the making, the $10 million museum will be partially located
within an existing , abandoned gin mill, where, as a youngster, King once
worked.B. Kim will also be based in Washington , DC.

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INDIANOLA, Miss. King Museum, finally opens, followed
by phase two and three, as they become fully funded. King: The Ultimate
Collection (Geffen/UMe), was released March 15. Tom Hayden Named General Manager
David Royle Named EVP, Programming and Production

NEW YORK, Showtime Networks Inc.

Showtime Networks Inc.

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bbking. King Day" and has pledged
state funds. The programs will be drawn from the assets of the Smithsonian
Institution , the world's largest museum complex, and its scientific and
scholarly research centers, as well the editorial content of the Smithsonian
and Air + Space magazines.

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and Gary M.

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, What becomes a legend most?
How about his own museum?
That's what blues great and 13-time GRAMMY(R) winner B . King
(http://www.
A replica of the WDIA radio studios in Memphis, where the indefatigable
musician discovered his first real success, will also be housed at the museum. Royle will be based in Washington,
DC. The Smithsonian attracts more than 20 million visitors to its 18
museums and 30 million visitors to traveling exhibits and public programs
every year, in addition to its 9 research centers around the world.

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A new book, "B. He will be based
in New York City.

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---

- - kjjkjk

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