com.
Sunbeam(R) is a registered trademark of Sunbeam Products, Inc .

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The
Grand Prize includes a trip to New York City for a tour of Blue Sky
Studios which produced ROBOTS The Movie(TM), ROBOTS The Movie(TM) toys
for kids, and Sunbeam(R) appliances for mom.

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com/cgi -bin/prnh/20040820/RESEARCH )
Volume sales up but profit margins looking decidedly shaky - that 's been
the story of white goods retailing in China for some time now.
This newly updated report covers:

- An overview of China's total non-food market, including sales and value
trends up to 2004;
- Volume + value market for and sales of white goods in China, including
sector and regional breakdown, up to 2004;
- Pricing trends of white goods up to 2004;
- Volume + value forecast white goods by sales and sector growth trends up
to 2009;
- Consumer + distribution analysis;
- Statistic analysis of white goods industry by sector, with data on
leading manufacturers in China;
- Profiles of leading companies in China's white goods market;
- Key contacts + trade events;
- Overview of China's demographics and macroeconomics

For more information visit
http://www.

This category provides product and service information so that consumers can make informed purchasing decisions.

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com/reports/c18396

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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Business Editors/Entertainment Editors

BOCA RATON, Fla.
"We are continually evolving our marketing strategy to enhance the
relevance of Sunbeam(R) as a family friendly brand with consumers and
movie tie-ins are a great way for us to do just that," said Mary Ann
Knaus, Senior Vice President Strategic Development and Global
Marketing .
A full page free standing insert in newspapers across the country
will communicate the free in -packs to over 30 million consumers.
The website will also offer ROBOTS The Movie(TM) content during
the promotional period where kids can even get a sneak peak of the
ROBOTS The Movie(TM) movie trailer and other behind the scenes
information with a link from Sunbeam.researchandmarkets.

It also provides information about service contracts, warranties, recalls, and other product or service information for consumers who already have made purchases.

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"We see ROBOTS The Movie(TM) as an inspirational story
about an innovative character that brings people together by creating
simple solutions to make life better. DUBLIN, Ireland, Research and Markets
(http://www.

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This theme underscores the
essence of the Sunbeam(R) brand."
When consumers purchase specially marked Sunbeam(R) brand toaster
ovens , toasters, mixers, and irons, they will receive one of three
exclusive ROBOTS The Movie (TM)-themed premium items based on main
characters from the movie., a
leading consumer products company that designs, manufactures and
markets, nationally and internationally, a diverse portfolio of
consumer products including the Sunbeam(R), Oster(R), Mr.

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com/reports/c18396 ) has announced the addition
of White Goods In China: A Market Analysis 2005 to their offering.

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teakettles howstuffworks

(Logo: http://www.

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sunbeam.

Research and Markets: Volume Sales of White Goods in China are Up but Profit Margins Look Shaky

com
Fax: +353 1 4100 980

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Sunbeam Announces First Movie Tie-In with ROBOTS The Movie; Company Leverages Blockbuster Opportunity to Connect with Consumer

In addition, a coupon
book packed in Mattel(R) ROBOTS The Movie(TM) toys will offer rebates
on Sunbeam(R) appliances and provide information about ROBOTS The
Movie(TM) pack in premiums.

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Sites which are primarily promotional in nature, and not significantly useful in making informed shopping choices, can be found in appropriate Business, Regional, or Shopping categories.

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Sunbeam(R) toaster ovens and toasters will
feature a "Piper" toast imprinter that includes a removable action
figure. The contest will be promoted with a full
page ad in Woman's Day magazine, which hit news stands in February.

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This updated
report includes - Sewing machines, Cooling fans, Cookers, Washing Machines,
Air Conditioners, Fridge-Freezers , Microwaves, Refrigerators, Freezers,
Dishwashers, Dryers and Water dispensers - everything the happy new homeowner
of China needs.

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com directly to the official
ROBOTS The Movie(TM) website.

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The "Sunbeam(R) Everyday Solutions Contest" invites kids to create
a practical invention that makes life easier for their family, just
like Rodney. Participants can find deadline dates, rules and entry
information on the company's website, http://www.

Sites in this category are buyers' guides, decision guides, price comparisons, recall information, or tips and advice.

kitchenaid howstuffworks

Sunbeam(R) mixers will feature a "Rodney" cookie cutter that
also has a removable action figure.

appliances maytag

maytag toaster

newscom.

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The effort underscores the Sunbeam(R) brand heritage
which brings families closer together through innovative, time saving ,
practical solutions for the home.
Opening nationwide on March 11, 2005, ROBOTS The Movie(TM)
introduces moviegoers to Rodney Copperbottom(TM), a robot, who armed
with a unique talent for invention, embarks upon a journey to meet his
hero and improve the lives of bots everywhere.

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----In celebration
of practical solutions that make every day extraordinary, the
Sunbeam(R) brand announced today its first ever movie tie-in with
ROBOTS The Movie(TM), the new star-studded, animated feature from
Twentieth Century Fox. Sunbeam irons will feature a
colorful ROBOTS The Movie(TM) iron-on patch.

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As part of the partnership with the highly
anticipated film, the Sunbeam(R) brand will introduce ROBOTS The
Movie(TM)-themed pack in premiums in select Sunbeam(R) brand products
and an inventors contest for kids, both supported by national
advertising.

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Coffee(R),
Health o meter(R), and First Alert(R) brands.researchandmarkets.

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---

- - kjjkjk

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