Sonaptic Announces New 3D Audio Technology for Mobile Devices

"The Sonaptic 3D Audio Engine is capable of delivering true psychoacoustic
3D sound on a mobile device using just 20 KB of RAM and 10% or less of the
total available processing power, " said David Monteith, Managing Director of
Sonaptic, Ltd.1 surround for movies,
trailers or surround -mixed games and music on the mobile device.

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(Logo: http://www.

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"This agreement lays the groundwork for improvements in the safety
of consumer products coming into the U. from India. Deaths,
injuries and property damage from consumer product incidents cost the nation
more than $700 billion annually .cpsc.
Sonaptic's technology is portable and has been especially crafted for the low-
power, low resource requirements of the mobile device environment and is
ideally suited for use on mobile phones , personal video and music players,
PDAs and gaming platforms."

About Aperion Audio
Aperion Audio is an online direct-to-consumer speaker manufacturer for
smart shoppers who are frustrated with the retail experience.com.

Media Contact:
Jeni Walter
MacKenzie Marketing Group
jeniw@mackenzie-marketing.

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It is the beginning of a long and mutually-beneficial
relationship with the United States that will protect consumers.html.

CPSC Hotline: (800 ) 638-2772

True Psychoacoustic, Positional 3D Audio Enables Virtual Surround Sound,
Immersive Audio for Games, Video and Music on Mobile Phones, Personal Video
and Music Players, PDAs and Gaming Platforms

SCOTTSDALE, Ariz., DEMO@15 Event, Sonaptic Limited
(High Wycombe, Buckinghamshire, UK) the acknowledged leader in advanced audio
technologies for the mobile device market, today announced the company's new
3D Audio Engine for mobile devices.com for details.

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from India. As a confirmed audiophile, Holo will be responsible for managing
new product development and creating new strategies for defining new markets
for Aperion Audio products.

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"This
collaborative agreement underscores our commitment to improving the safety of
consumer products ."
India is an important trading partner with the United States.cpsc.

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Working directly with
governments , as we are doing here with India, will help both agencies identify
dangerous products faster, save lives and prevent injuries in both countries.gov/talk.

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Announced at DEMO@15, the premier event
showcasing the world's most promising new high-tech developments, 3D Audio
Engine brings true psychoacoustic 3D audio to a range of handheld devices.
Ken Humpreys joins the company after three years as a consulting
acoustical engineer to Aperion Audio.com
503-225-0725

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Consumer Product Safety
Commission (CPSC) today signed a Memorandum of Understanding (MOU) with
India's government to improve the safety of consumer products exported to the
U.
"India is an increasingly important player in the U.S. It ranks
eleventh in exports of consumer products to the U. 3D Audio Engine mathematically
models how sound actually enters the human ear and head in software and
applies sophisticated algorithmic processing to the sound. DEMO's
Executive Producer Chris Shipley personally selects a limited number of
companies every year to participate in this highly competitive event .com

NOTE: All trademarks and registered trademarks previously cited are the
property of their respective owners and are hereby recognized

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marketplace," said
Stratton."
"Protecting consumers is our number one priority," said Mansingh. Consumer Product Safety Commission is charged with protecting the
public from unreasonable risks of serious injury or death from more than
15,000 types of consumer products under the agency's jurisdiction.
Sonaptic received a rousing reception at DEMO@15, renowned as the event
that launched breakthroughs such as Java(TM ), TiVo(R) and Palm(R). The new hires are part of the
company's strategy to expand the award-winning line of speakers while
remaining focused on the continued delivery of high quality systems at an
affordable price.
"Consumer response to the Intimus product line and the new HD-X3(TM)
technology has been phenomenal," commented Humphreys."
Robert Holo comes to Aperion Audio with more than 10 years experience in
product marketing and management of complex, technology solutions from Intel
Corporation.

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Sonaptic technology
is based on more than 12 years of research by the company's founders ,
initially created at EMI Music's Central Research Laboratories in the 1990's.aperionaudio.

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S. The Sonaptic
3D Audio Engine is available for immediate licensing as either software or as
an actual chip from Sonaptic licensees Rohm(R) and Yamaha(R). "Joining Aperion full
time will allow me to do what I love -- creating speakers that bring joy to
our customers.

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S. The CPSC's work to ensure the safety of consumer
products -- such as toys, cribs, power tools, cigarette lighters, and
household chemicals -- contributed significantly to the 30 percent decline in
the rate of deaths and injuries associated with consumer products over the
past 30 years. A wide
range of journalists and analysts at DEMO have expressed gratifying excitement
at this breakthrough in mobile audio.sonaptic. "The expansion
of the Aperion Audio family will allow us to speed our product development,
refine our processes, and maximize our opportunity to bring the voice of
Aperion to a broader community of customers .

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This allows the
listener to experience audio and music in an immersive and natural fashion,
overcoming the inherently limited speaker capabilities in these devices.1 or 7.

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To report a dangerous product or a product-related injury, call CPSC's
hotline at (800) 638-2772 or CPSC's teletypewriter at (800) 638-8270 or visit
CPSC's Web site at http://www.

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Last year, CPSC also signed agreements with Canada and Mexico to improve
the safety of consumer products. Aperion offers a
better value , meaningful information, generous service, and unlike other
speaker retailers and manufacturers, is the only company to deliver an honest
and Totally Risk-Free In-Home Audition TM.

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Sonaptic psychoacoustic 3D audio far surpasses the primitive stereo expansion
technology previously used in these devices .

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This allows music to come from all around the listener through speakers or
headphones -- it also enables games to create an environment where sounds
appear to come from far behind you, or to the left and right beyond the
confines of the device.

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In 2004, according to
International Trade Commission data, around two percent of all imported
products under CPSC's jurisdiction came from India and were valued at $8.

Sonaptic Limited
Sonaptic Limited was founded in 2002 to create effective and efficient
audio technologies for next-generation portable devices.

Aperion Audio Adds New Product and Development Experts

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S. "Sonaptic technology can redefine the user experience for
mobile convergence devices and we expect this technology to appear in US
mobile phones in the second half of this year, as well as many other consumer
electronics and peripherals.Additional Resources to Focus on Expanding Award-Winning Home Theater Speaker
Product Line

PORTLAND, Ore.
"The addition of Ken and Bob brings the right talent at the right time to
our organization," added Win Jeanfreau, CEO of Aperion Audio.

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WASHINGTON , The U.
The agreement calls for an exchange of information on consumer product
safety, the development of training programs dealing with consumer product
safety, and an exchange of officials , experts and professionals to carry out
consumer safety programs.3
billion -- a 21 percent increase since 1997.

The U.

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newscom. The CPSC is committed to protecting
consumers and families from products that pose a fire, electrical, chemical,
or mechanical hazard."
The Sonaptic 3D Audio Engine can not only create psychoacoustic 3D audio
from stereo sources, but can also "virtualize " 5. Pricing is
available upon request -- email sales@sonaptic., Aperion Audio, the first company
to provide a totally risk-free buying experience that includes free shipping
both ways, today announced the appointment of Ken Humphreys to Chief Engineer
and Robert Holo as Product Marketing Manager. For additional information, visit
http://www.

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CPSC Signs Memorandum of Understanding with India's Government to Improve Cooperation and Safety of Consumer Products

S.gov.
Created by the same team that designed the 3D audio for the Microsoft(R)
Xbox(R), Sonaptic's 3D Audio Engine actually surpasses this quality benchmark
to create an immersive, 360-degree sound environment emanating from the
embedded speakers in portable electronics or from standard headphones. During this time , Humphreys provided
engineering expertise which resulted in the creation of the company's
HD-X3 (TM) technology and the expansion of the product offering from a single
line of speakers to a complete line of award winning home theater systems.

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com/cgi-bin/prnh/20030904/USCSCLOGO )
CPSC Chairman Hal Stratton and Labanyendu Mansingh, India's Secretary of
the Department of Consumer Affairs, Ministry of Consumer Affairs, Food and
Public Distribution, signed the agreement at CPSC Headquarters in Bethesda ,
Md.S. Consumers can obtain this
release and recall information at CPSC's Web site at http://www .
To learn more about Sonaptic, please visit the company's website at
http://www.

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