g.

"In 2004 we experienced important
declines in the number of cases of foodborne illness caused by Listeria. The refrigeration
messages will reach the public through the media, the Partnership 's national
network of public and private partners, FMI-member retailers, thermometer
manufacturers , grass roots food safety advocates and through the Partnership's
website at http://www.

listeria salicylates

org and utilized by consumers,
teachers, dietitians, public health officials and extension agents across the
United States.

olestra amines

662.

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First out
is Heart Synergy, a concentrated blend of fish oil with added nutrients for
healthy heart support. Brackett was the keynote speaker at the launch of the consumer
education initiative during the Food Marketing Institute's annual convention
in Chicago, IL.communications -four.8
TOC: 312-644-0112
TV STATIONS ONLY: To request a hard copy, call 312-752-2653.

cfsan cspi

natural Vitamin E, selenium and folic acid).
The campaign is in part a response to the revised Listeria monocytogenes Risk
Assessment (September 2003) released by the Food and Drug Administration and
the United States Department of Agriculture that revealed proper refrigeration
could reduce by two-thirds the risk of Listeriosis, the illness caused by a
pathogen associated with foods not chilled properly. Brackett , Ph." Dr. Retailers
across the country are joining the Partnership's effort by putting programs in
place to help educate consumers about this important food safety
recommendation. Salmonella
and E-coli bacteria contamination may be a concern if foods for grilling or
for picnics aren't properly prepared or stored.

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BAC Down! Government Officials Back National Food Safety Campaign to Educate on Proper Home Refrigeration

fightbac.
Food poisoning is much more common than many
people realize. It is the result of eating food contaminated with bacteria
or their toxins.

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cling foodborne

WATSONVILLE , Calif. Along with EPA and DHA Omega-3 fatty acids, the
company has added important nutrients such as coenzyme Q10, L-carnitine,
magnesium and antioxidants (e. Stay tuned for more synergy blends to come!

Founded by husband-and-wife team Joar and Michele Opheim, Nordic Naturals
is the leader in Omega-3 fish oils and EFA blends with exceptional taste,
freshness and purity levels . For more information, please visit http://www.
Miljoco Corporation of Warren, MI provided in-kind support.

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We like to call them "all the latest science in one
little bottle!" Not only are these products a "one-stop" shop for full
spectrum support but scientific research shows these ingredients work in
synergy, meaning that their combined effects are greater than the sum of their
parts.

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ecr ascorbic

"For example," says Gretchen Vannice MS, RD, Research Coordinator for
the company, "investigators found that nutrients such as CoQ10 and L-carnitine
work better together for heart support. The message from retailers to consumers is: proper
refrigerator temperatures help consumers keep safe food that lasts longer."
The consumer-tested messages are part of the Partnership's Fight BAC!(R)
campaign which emphasizes Cook, Clean, Chill and Separate. The Food Marketing Institute, a
Partnership member , provided generous financial support for this project.

This is evidenced by the 76 million people in the United States who are
affected by foodborne illnesses each year.

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This category includes nutritional aspects, price comparisons and buying tips for food and beverages.

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Nordic Naturals Introduces New Synergy Line: Omega-3 Fish Oils Plus Synergistic Nutrients For Healthy Heart and Eyes

Merle Pierson, Acting USDA Under Secretary For Food
Safety also attended the May launch.speedera.

tasters leafy

"Raising awareness of proper
refrigeration temperatures will help us achieve our goal of reducing foodborne
illness .

The Partnership for Food Safety Education unites industry associations,
consumer and public health groups and the United States Department of
Agriculture, the Environmental Protection Agency and from the Department of
Health and Human Services, the Centers for Disease Control and Prevention and
the Food and Drug Administration, to educate the public about safe food
handling and preparation. Of those, more than
325 thousand people are hospitalized, and 5 thousand of the cases turn fatal.

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In addition to purified
fish oil, Eye Synergy includes valuable nutrients like lutein, zeaxanthin,
vitamin C, vitamin E, beta-carotene and zinc. The company offers over 50 different fish oil
products and EFA blends, including liquids, capsules, and children's
chewables .nordicnaturals. According to Tim Hammonds, Chairman of the Partnership
for Food Safety Education , "The Partnership has a tremendous opportunity to
build on the successful FightBAC!(R) campaign to educate consumers to make
sure their refrigerator temperature is at 40 degrees F or below and that they
should monitor the temperature using a refrigerator thermometer.

summertime foodlink

CHICAGO, The Partnership for Food Safety Education
today launched a national campaign to educate consumers about the importance
of maintaining household refrigerator temperature at 40 degrees F or below.
"The Risk Assessment says no other measure in the home comes close to this
level of effectiveness in reducing cases of foodborne illness caused by
Listeria," says Robert E.

Unfortunately, germs don't go on vacation during the summer.2/6.

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Follow the tips presented in this special report on safe food handling to
drastically reduce your risk of food poisoning this summer.communications-four/stream/5136.

dispels ecr

com or call
800.net/wm.wmv

Satellite Feed Information:
Wednesday June 29, 2005
3:00pm - 3:30pm Eastern
Telstar 6 (C-Band) Transponder 16
Dual Audio 6.

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According to Corinna Benoit , national sales manager for Nordic Naturals,
"These new formulas offer complete nutritional solutions for important areas
of physical well being. Consumers are invited to call the company's
toll -free number and ask for a free brochure covering benefits, ingredients
and supplement facts.org.

picante pineapples

, Director of FDA's Center for Food
Safety and Applied Nutrition (CFSAN). The Partnership, a non -profit organization, is the
creator and steward of the Fight BAC!(R) campaign, a food safety education
program developed using scientifically based recommendations and resulting
from an extensive consumer research process.

Sound on tape:

-- James M.

cspi greenline

PRESS RELEASE Food Poisoning Prevention

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fightbac. Small MD, PhD, FCAP / Pathologist

B-roll:

-- Backyard barbecuing of various meats
-- Demonstration of using different thermometers and utensils for chicken
and beef
-- Cleaning of food prep area in kitchen
-- Family enjoying a barbecued meal

To view video, click here:
mms://wm.

dietitians foodborne

2544. Dr. Supporting education materials have been
developed as part of a collaborative effort among the Partnership's
membership, including food industry organizations as well as government, non-
profit and consumer organizations.

cfsan cspi

The second product to join ranks is called Eye Synergy and is excellent for
people concerned with protecting their eye health.D.
A recent national study reveals that only 30% of consumers have heard they
should use a refrigerator thermometer to monitor temperature and only 20% say
they actually use one.

tasters summertime

, Nordic Naturals, a leading
supplier of fish oil and EFA supplements, revolutionizes the essential fatty
acid market with the introduction of its new Synergy Line, "fish oil plus"
formulas designed to address condition -specific nutritional needs. These products were developed
based on the newest research findings in controlled human clinical trials. Further, because CoQ10 and fish oil
are fat-soluble, it makes good sense to take them together; the same is true
with lutein and zeaxanthin".
Heart Synergy and Eye Synergy are available in 60 cap bottles offering a
30-day supply of each formula.
There is no question that this effort by the Partnership for Food Safety
Education to educate consumers about proper refrigeration temperatures will
help us continue that decline and better protect public health," he said. Fight BAC!(R) materials are
fully accessible online at http://www.

cling cspi

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- - kjjkjk

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