com helps consumers by delivering more targeted
information quickly and easily for millions of different products ,"
said Michael Yang, founder and CEO of Become."
According to the February 2005 "Search Before the Purchase" study
by comScore and DoubleClick, 50% of online shoppers use search engines
to research products before making online purchases.com is perfectly
positioned to deliver targeted and relevant information needed to help
people conduct online shopping research on a wide range of products
including but not limited to digital cameras, plasma televisions,
treadmills, refrigerators , notebook computers and baby strollers. TrafficLeader will
also deliver images relevant to the merchants ' products and services
within the search results. Marchex's platform of integrated
performance -based advertising and search marketing services enables
merchants to more efficiently market and sell their products and
services across multiple online distribution channels, including
search engines, product shopping engines, directories and selected Web
properties.

compare toolbar

com builds on the team 's
expertise in ecommerce and search engine technology.

Business Editors/High-Tech Writers

SEATTLE----Marchex, Inc.
This agreement further extends Marchex's strategy to build out a
specific product shopping distribution channel for its merchant
advertisers.

shopper categorically

Unlike other search
engines, Become. Become.

Shopzilla, formerly BizRate. Shopzilla also features powerful comparison
tools and BizRate consumer reviews of stores and products, the Web's
largest and most trusted consumer feedback network.

compares comparisons

become.com) is a leading provider of
search engine marketing services, including feed management, bid
management, natural search engine optimization, and local search
marketing applications: all supported by the company's conversion
tracking and analysis.

categorically shopzilla

com) today officially announced the availability of a beta
program of their new online search engine.

Become.

Marchex Announces Product Shopping Search Agreement with Shopzilla

"We are very pleased to add Shopzilla to our product shopping
distribution channel, along with the major consumer shopping sites
Shopzilla powers," said Peter Christothoulou, Marchex Chief Strategy
Officer.marchex.

reject drops

Business Editors/Internet Writers

MOUNTAIN VIEW, Calif.com uses proprietary technology
to index over 2.com

Become.

categorically simplifies

----Become.5M in seed funding to
date and expects to raise additional funding this year. All other
company and product names may be trademarks of the respective
companies with which they are associated.trafficleader.

toolbar locates

com
provides significant value to online consumers and retailers alike by
using its innovative patent-pending AIR (Affinity Index Ranking)
technology to produce more relevant search results for shopping.
"We believe that Become.com is the next generation search engine
for shopping.

locates compare

Become.com delivers useful
product information such as professional reviews, buying advice, and
articles. With an index of over
30 million products from more than 50,000 stores, Shopzilla uses
ShopRank, a proprietary patent-pending algorithm, to help shoppers
instantly find virtually anything on sale from anyone, anywhere on the
Web at the best price.

shopper reject

com has raised $4. Founded by founders Michael Yang and Yeogirl Yun, founders of
pioneering online comparison shopping site mySimon, Become.com) helps merchants sell products and
services through multiple online channels.

Safe Harbor Statement

This press release contains forward-looking statements that
involve substantial risks and uncertainties. We
disclaim any intention or obligation to update any forward-looking
statements.

compares reject

Become.2 billion web pages such as product reviews, buying
guides, and articles. It ranks product
reviews and information from over 22 million US-based shopping
websites.com

About Become.com is a search engine for shopping that helps people find
product reviews and buying information on million of products across
the web.

About Shopzilla, Inc . Every week
Shopzilla prepares millions of shoppers to make smarter, more
confident purchases and send them directly to the checkout page of
thousands of online merchants.

shopper searches

Founded by Michael Yang and Yeogirl Yun, the team behind online
comparison shopping pioneer mySimon, Become.com. Become .
Founded in 2004, Become. "This is another important step in enabling our merchant
advertisers to deliver their product information to the broadest
potential base of relevant customers possible . also operates the
BizRate consumer feedback network and powers shopping search for many
of the Web's largest consumer sites including AOL, Lycos, Time
Warner's RoadRunner and many others. Through its trusted relationships with major
Web search, product shopping and directory entities, TrafficLeader
brings its clients highly targeted traffic and sales opportunities,
while delivering relevant search results for users seeking specific
products or services.

specified lowest

In another user
survey released by Jupiter Research in December 2004, search engine
users expressed dissatisfaction with too many results and irrelevant
results from general search engines.
Shoppers wishing to improve their online shopping experience can
register for the Become.
(NASDAQ:MCHX)(NASDAQ:MCHXP), today announced a product shopping search
agreement, through its TrafficLeader subsidiary, with Shopzilla
(www .google.
Therefore TrafficLeader's expertise in creating high-quality data
feeds from merchant advertisers will help to ensure that our consumers
have a great shopping experience," said David Weinrot, Shopzilla's VP
of direct marketing.

Sales sites will be listed in Business or
Shopping.

drops malls

"
"Our mission is to enable shoppers to quickly and easily find,
compare and buy anything sold by anyone, anywhere, at the right price. All statements, other
than statements of historical facts, included in this press release
regarding our strategy, future operations, future financial position,
future revenues, projected costs, prospects, plans and objectives of
management are forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in
the forward-looking statements we make.

Evaluations of individual products or specialist services will be found in the appropriate product category.

shopzilla cnet

com

About TrafficLeader

TrafficLeader (www. The company connects
merchants with consumers who are searching for information , products
and services on the Internet.

compares forbes

Become.become.com is a registered trademark of Become , Inc. Founded in 1996, the Los
Angeles-based company is profitable and privately held.

searches cnet

com's beta is now available to consumers.

locates shopzilla

com is specifically focused on providing users with
shopping -related information.com indexes
over 2.

About Marchex, Inc.

comparisons searches

mySimon Founders Team up Again to Launch BECOME.COM Search Engine; Become.com: The Next Generation Search Engine for Shopping

com
(www.shopzilla.com),
Marchex now has agreements in place with what are widely recognized as
the Internet's leading product shopping providers.

comparisons simplifies

"Unlike comparison
shopping sites that focus only on price, Become.shopzilla. There are a number of
important factors that could cause Marchex's actual results to differ
materially from those indicated by such forward-looking statements
which are described in the "Risk Factors" section of our most recent
periodic report and registration statement filed with the SEC.

comparisons lowest

com beta at www.2 billion pages of shopping related information from over 20
million web sites and uses proprietary ranking technology AIR
(Affinity Index Ranking) to deliver targeted and relevant information
for shopping searches. For more
information, visit www.

Marchex (www.

forbes cnet

The company expects to launch the full comparison shopping
search engine in mid 2005.

reject froogle

com), one of the Web's leading shopping search engines,
boasting more than 30 million products and 50,000 stores. Shopzilla, Inc. We may not actually achieve
the plans, intentions or expectations disclosed in our forward-looking
statements and you should not place undue reliance on our
forward-looking statements.

froogle shoppers

In addition
to its own site, Shopzilla powers shopping search for many of the
Web 's largest consumer sites, including AOL, Lycos, Time Warner's
RoadRunner, and many other consumer portals.
Under the agreement, TrafficLeader's merchant advertisers will
have their products and services delivered in search results through
Shopzilla, as well as Shopzilla's shopping partners , based on the
relevance of the merchants' offerings to users' search queries, using
managed search feeds provided by TrafficLeader.com, is the most powerful and
easiest-to-use shopping search site on the Web.

specified malls

Combined with its previously announced relationships with
the other major shopping search engines such as Yahoo! Shopping
(http://froogle.

This category is for consumer services
Sites in this category will compare prices online to help consumers determine the best price for a product or service and how to obtain it.