In fact, the CEA says women are either directly or indirectly
involved in nearly 90% of CE purchases.com (www. Autos.

testers elderly

com is truly a one-stop resource center for
time-conscious shoppers who demand instant access to the latest and
most accurate vehicle data . This information is readily available on
the website, already sorted, grouped and ranked from best to worst in
12 categories that matter most to buyers - such as comfort,
performance, invoice price and fuel economy.

elderly ratings

com content, shoppers can see
how used vehicles, back to the 1992 model year, stack up from best to
worst and can compare how they perform in 12 individual categories,
such as safety or resale value.

consumer domestic

Tapping into that kind of buying power is a connection that any company
would love to make.com.
These experts determine which features are most important to buyers,
and then develop custom ranking formulas for each category, adding
expert reviews and opinions from the country 's most respected auto
reviewers and publications. The result is a resource center that has
the rich and objective content that only multiple information sources
can provide.

Includes newsletters, magazines, journals offering consumer buying advice or other educational information.

autos housekeeping

For more information about CE Lifestyles contact Katie Sommer or visit
http://www.com and Autos .

decisions gadgets

Women Interested in Consumer Electronics Discover First Magazine Written Especially for Them

We
decided to go against the wave of magazines targeting 'male geeks' and deliver
content to female consumers instead.com, providing constantly updated
loan rates from hundreds of lenders, easy-to -digest consumer
information about mortgage terms and loan types, and access to a
full-service brokerage.

cooking ratings

com and
LoanApp.

joysticks journals

prwebdirect.com, the company offers product
and pricing information , new and pre-owned automobiles and related
products and services., the leading provider of website
and back office technology to the mortgage and real estate industries.

advice consumers

CE Lifestyles, a New Monthly Magazine That Shows Women How Consumer
Electronics Products and Services Can Help Enhance Their Active Lifestyles, Is
Reaching a Market Other Publishers Have Ignored

LINCOLN , Neb.

Business Editors/Automotive Writers

LOS ANGELES----

Rapidly Growing Website Expands Content and Audience; Passes One
Million Monthly Visitor Milestone

Autos.

About CarsDirect

Los Angeles-based CarsDirect is a leading operator of a growing
portfolio of Internet media and ecommerce sites for "large ticket"
consumer categories.com and LoanStore.

evaluations practical

com

Ron Kobler
Editor-in-Chief, Sandhills Computing Publications
402-458-4587
ron_kobler@sandhills.

appliances journals

autos decisions

celifestyles.

For more information, contact:
Katie Sommer
Publication Editor, CE Lifestyles
402-458-4546
katie_sommer@celifestyles . Through the company's two automotive website
properties, CarsDirect.

testers expert

ratings disabilities

com

This press release distributed by PRWEB, http://www.

Autos.com Expands to Offer Industry-First Consumer Ratings and Best -in-Class Used Vehicle Rankings

Autos. In Fall 2004,
the company extended its award-winning service and technology
expertise to the home mortgage lending market with the launch of
CheckInterestRates .

cooking domestic

"And we also
knew that nobody else was writing material designed for that audience. "Forward-thinking companies are embracing the shift
in the marketplace and the incredible buying power of women, but some
companies are still fighting the mentality that electronic gadgets are just
boys' toys.

Unique Ranking System Now Includes Used Vehicles

Still in its first year of operation, Autos .com is already
attracting over 1 million unique visitors per month, thanks to its
popular best -in-class ranking system.com from Myers Internet Inc.

autos consumers

"We knew that women were already purchasing the majority of CE products on
the market," says Katie Sommer, the editor for CE Lifestyles.'" Sommer points out that women purchased some $55 billion of
consumer electronic products last year and are projected to spend even more on
digital goods in 2005.com /, a
service of eMediawire.com offers the most comprehensive
rankings of vehicles and is a premier website property of CarsDirect,
a leading operator of Internet media and ecommerce sites for "large
ticket" consumer categories.

disabilities advice

com ), the fastest growing automotive research
website, today announced the addition of two industry-first
decision-making tools - best-in-class Used Vehicle rankings and "Hot
or Not?" consumer ratings . These fun, dynamic ratings are updated with new
votes on an ongoing basis, keeping pace as consumer preferences change
over time.
In recent months, CarsDirect has added to its rapidly growing
portfolio of consumer services designed to take the hassle out of
high-value, complex consumer transactions on the Web.

advice savvy

"
Sommer says that readers "are really responding to our content," adding
that this new paradigm of women and electronics is catching some manufacturers
and retailers off guard .

About Sandhills Publishing
Sandhills Publishing is a privately held information processing company
with offices in Lincoln, Neb.
"First, we made car buying a better experience," said CarsDirect
CEO Bob Brisco.com website has been named one of the "50 Best
Websites" by Time Magazine, chosen a "Forbes Favorite" three times by
Forbes Magazine and selected as a "Top 100 Internet Site" for three
consecutive years in PC Magazine.

gadgets testers

But even they have been pleasantly surprised. "As our cover says, we're 'for the woman
with connections. "Now, we are making the whole shopping experience
better by revealing which vehicles are best and worst in all ways.
Autos.com's unique ranking system was developed by a team of
editors and automotive data experts who continuously produce and
distill the best and most current automotive research data available. In January 2005 CarsDirect acquired the
well-known and award-winning consumer brands BestRate.

newsletters advice

"
If those companies read through the latest reports from the Consumer
Electronics Association, they may want to adjust their thinking .
"That's our reader," says Sommer.

elderly newsletters

The CEA says
that women not only buy more products than men, they also indirectly influence
more purchases.

gadgets journals

When the
magazine launched last December, executives at Sandhills Publishing expected
the new monthly publication would find a ready audience of women who were
looking for smart, practical information about the latest digital products and
technologies. And, anyone who wonders whether his or
her favorite vehicles are held in equally high esteem by others will
enjoy the new "Hot or Not?" section, where shoppers can rate the
sizzle factor of today's newest vehicles, then see how others voted."

Hot or Not?

With the new "Hot or Not?" functionality, shoppers can judge a
model's sex appeal.

testers domestic

, There must be a lot of "women with
connections" reading magazines. CE Lifestyles, the first consumer electronics
magazine written especially for women, has announced it is now on track to
reach 300,000 in circulation months ahead of original projections. and Scottsdale, Ariz. The company publishes
trade and consumer publications for the computer, trucking, aircraft, and
heavy machinery industries.

practical choice

In the newly added Used Vehicle
Expert Reviews rankings, shoppers can see what leading auto
journalists and industry experts said about their vehicle choices,
without spending hours researching back copies of magazines and other
review sources.
The CarsDirect.

housekeeping savvy

autos.
With the debut of this all-new Autos.