The Nintendo DS currently rules the next -gen portable gaming market, but
if gamers' stated purchase intents in the study are any indication , the Sony
PSP may eventually win the portable war: while only 3% of all gamers own a
Sony PSP now, 14% plan to buy one in the next twelve months.

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PlayStation Magazine.
The Cable Game Arena -- being produced by NCTA in partnership with Turner
Broadcasting System, Inc.

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For more information on exhibit and sponsorship opportunities, contact
NCTA Convention Headquarters at 202-775-3606 or visit
http://www.

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NEW YORK, According to Ziff Davis Media's annual
"Digital Gaming in America " survey of more than 1,500 randomly selected U.com.

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86% already own a
cell phone this year, and of these individuals, 48% play games on their mobile
devices.
The Digital Gaming in America study is conducted by Ziff Davis Media Game
Group, producers of leading print and online brands Electronic Gaming Monthly,
Computer Gaming World, Official U. The Company is an information services
provider of technology media including publications, websites, conferences,
events, eSeminars, eNewsletters , custom publishing, list rentals, research and
market intelligence.com
and 1UP.ziffdavis.

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Ziff Davis Video Game Survey: Mobile Gaming Doubles Again

The 2005 Digital Gaming in America study reveals a number of surprising
shifts in mobile and portable gaming habits and consumer preferences . But the mobile phone market for gamers is by no means saturated:
more than 50% of gamers plan to purchase a new cell phone within the next 12
months. PlayStation Magazine is the #1 publication for
passionate PlayStation and PSP gamers. and GameTap, Turner's first-of-its-kind broadband
video game and entertainment network -- will offer vendors an opportunity to
showcase their broadband videogame products and services in an arcade-like
environment plus provide a "hands-on" opportunity for convention attendees to
experience many of exciting new features available through broadband video
gaming .

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com, and
specials including Pocket Games, the magazine that has provided gamers the
most up-to -date news and reviews of portable consoles, games, and peripherals
for over 10 years. In the United States, the Company publishes 10 magazines
including PC Magazine, Sync, ExtremeTech, DigitalLife , eWEEK, CIO Insight,
Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U. Additional information is
available at http://www.

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The study also tracked future purchase intent for both mobile phones and
portable gaming devices, revealing strong sales prospects.

Methodology
The Digital Gaming in America 2005 study was conducted by the Strategy
Group, an independent research company.

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)
Respondents who do not play games on their phones cited small screen sizes
as the primary deterrent (cited by 49% of respondents); they also cited a lack
of desirable games (46%) and high costs (35%) as reasons they don't yet play
cell phone games.

About Ziff Davis Media Inc.com, ExtremeTech. The Company also produces highly-targeted b-to-b and consumer
technology events including DigitalLife.

WIRED's participation includes a cooperative
media campaign , onsite coverage of the pavilion, and sponsorship of their
"Trip to E3" contest open to all who visit the exhibit.

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PlayStation
Magazine and Computer Gaming World.com, eWEEK.

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It covers the PlayStation
2, Xbox, GameCube, Nintendo DS, Sony PSP, and all relevant and emerging game
systems. Official U.

2006 National Show to Highlight Broadband Video Gaming

And surrounding the center ring, individual Cable
Game Arena exhibitors will showcase the latest products and services --
including hardware , software, distribution, advertising, education, consumer
devices, research and media -- within specific themed environments designed to
portray the excitement of video games on multiple platforms.

Themed environments planned for the Cable Game Arena include:

* Set top box/interactive TV games
* Consoles and what broadband can do with them
* PC, PDA/portable/wireless games
* Broadband game portals
* Casual and massive multiplayer online games
* Special sections on in-game advertising and educational games

Because of the comprehensive nature of the broadband video gaming
pavilion, exhibitors from the following fields are expected to participate:

* Hardware and software suppliers
* Technology solution providers
* Videogame publishers and content distributors
* Independent game developers
* Consumer electronics manufacturers
* Wireless game suppliers
* Media and research companies covering the video marketplace

NCTA also announced that WIRED Magazine has signed on as the Cable Game
Arena 's Official Media Sponsor.

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households, cell phone gaming continued its meteoric rise in 2005: the number
of households engaged in cell phone gaming nearly doubled again, jumping from
16.S.S. NCTA Introduces 'Cable Game Arena' to 2006 Exhibit Floor;
Online Registration Now Open

WASHINGTON, A broadband videogame exhibit called
"Cable Game Arena " as well as a full slate of sessions devoted to the
technology and business issues surrounding broadband video gaming will be a
major focus of The 2006 National Show, the National Cable + Telecommunications
Association (NCTA) announced today.

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Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published. The Company exports the power of its brands
internationally , with publications in 40 countries and 20 languages. The 2006 National Show is scheduled for
April 9 - 11, 2006 at the Georgia World Congress Center in downtown Atlanta. "The educational
sessions will explore the full spectrum of broadband gaming and we expect that
the Cable Game Arena will be a highlight of the exhibit show floor.

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S. Computer Gaming World is the longest
running and most respected publication for core PC gamers. Registrations received now through February
17, 2006 will receive a $100 discount on normally applicable fees.

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1UP.com.

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3 million last year to 27. 1UP.com.

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And four out of ten gamers are considering purchasing a dedicated
portable gaming device such as the Sony PSP or Nintendo DS in the next twelve
months; even more core gamers (63%) are considering a portable gaming device. Ziff Davis Media Game Group
reaches 8 million core gamers per month, making Ziff Davis Media the largest
publisher of video and PC game magazines in the United States.thenationalshow .

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They spent an average of $13 on mobile phone games in the last 60 days, and
core gamers spent even more on mobile phone games -- $19 in the last 60 days. PlayStation Magazine, 1UP.S.

"Early Bird" Online Registration Now Open

Easy online registration for the 2006 National Show is now available at
http://www.thenationalshow.

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com

NCTA is the principal trade association of the cable television industry
in the United States.

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An industry veteran, David brings
with him over six years of experience as an videogames editor, analyst, and
consultant . The site taps into the Game Group's
unparalleled editorial resources to provide a rich body of reviews , previews,
cheats, Top 10 lists, downloads, news and stories."
As the Cable Game Arena's premiere sponsor, GameTap will keep the action
going throughout the show in the "center ring" with tournaments , prizes and
special guest appearances.

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opinions crusader

By comparison,
6% of all gamers own a Nintendo DS, but only 6% plan to buy one in the next
twelve months. One thousand five hundred and fifty
eight people were polled, randomly, nationwide from May 2005 through July
2005.
Ziff Davis Media is a leading integrated media company serving the
technology and videogame markets. Ziff
Davis leverages its content on the Internet with a network of highly-targeted
technology and gaming sites including PCMag.

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9 million this year.
("Core gamers" are defined as those who bought four or more games in the last
six months and play ten or more hours per week.com features
exclusive editorial content in addition to content drawn from Ziff Davis Media
Game Group magazines Electronic Gaming Monthly, Official U.
With the introduction in recent years of several popular gaming consoles
that can utilize a high-speed Internet connection for live competition, the
consumer broadband gaming marketplace is exploding and has become a
significant factor in adoption of cable modem service .
"Because cable offers the fastest speeds with the best customer experience
in America, our high-speed Internet platform is ideal for broadband video
gaming, which is why these applications present such a growth opportunity for
our industry," said Kyle McSlarrow, NCTA President + CEO.

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To usher in the hottest year for handheld gaming yet, the
Game Group has hired David Chen to serve as Editor-in-Chief of the all-new,
entirely redesigned edition of Pocket Games. With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets.

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S. Mobile
phone gamers in the study reported spending 19 minutes per gaming session.com, the premier online destination for gaming enthusiasts, will also
cover mobile games more heavily as companies such as Square Enix, Tecmo, and
EA enter the mobile market, and an increasing number of recognizable game
franchises come to handsets, from Final Fantasy to Madden Football.

About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States. NCTA represents cable operators serving more than 90
percent of the nation's cable television households and more than 200 cable
program networks, as well as equipment suppliers and providers of other
services to the cable industry.