.com

The South Beach Diet brand continues to help consumers select products that
fit with their specific diet and taste needs through "South Beach Diet
Recommended" buttons, found on Kraft products ranging from Planters nuts to
Boca Burgers. The Whole Wheat Crackers are an excellent source
of fiber and a good source of whole grains

New Cookbook on the Shelf

For those who want to follow The South Beach Diet lifestyle but are pressed
for time, Dr. All recipes are based
on the principles of The South Beach Diet and include the right fats, right
carbohydrates, lean sources of protein, fiber and plenty of great-tasting,
nutrient-dense whole foods.

The South Beach Diet: On the Web

The popular South Beach Diet online community at www. Martin's Press, with more than two million copies in
print, it continues to top national paperback bestseller lists.

mozarella substituted

Served with lettuce,
tomatoes, pickles, onion and French fries. Agatston's newest book, "The South Beach Diet
Cookbook," debuted at #1 on the New York Times bestseller list, and with
more than 1.5 million copies, was the largest first printing for a cookbook
in publishing history.

Sites selling cheeses go to Shopping/Food.

krispies torte

$7.

-- Frozen Entres
Kraft offers seven delicious entrees to choose from including: Garlic
Herb Chicken with Green Beans Almondine, Savory Beef with Cheesy
Broccoli, Beef & Broccoli with Asian Style Noodles, Savory Pork with
Pecans & Green Beans , Penne & Chicken in Roasted Red Pepper Sauce,
Caprese Style Chicken with Broccoli & Cauliflower and Cashew Chicken
with Sugar Snap Peas."

Supporting Research

Most people who are trying to lose weight start by counting calories --
even weighing and measuring out precise portions .

About Kraft

Kraft Foods markets many of the world's leading food brands, including
Kraft cheese, Yuban and Maxwell House coffees, Planters nuts, Triscuit
Reduced Fat crackers, Philadelphia cream cheese, Oscar Mayer meats and Post
cereals in more than 155 countries.

mozarella saut

PRESS RELEASE Cincinnati Redfish Introduces New Football Menu

Redfish is the place every football fan can enjoy the games, the beer, the
food, plus score a collectible football glass from Sam Adams. TOUCHDOWN!!!
Served on a toasted bun with lettuce, tomato, pickles, onion,
French fries and a side of remoulade sauce. $6. And now, fans of South Beach Diet Pizza will enjoy their
favorite dish from the microwave in as little as three minutes!

Available in four varieties, the new line of South Beach Diet Frozen
Microwaveable Pizzas features generous toppings like grilled chicken,
vegetables, and pepperoni on fiber-rich crust, making lunch and dinner meal
options delicious , nutritious and convenient.kraft.

mascarpone mozarella

"

"Kraft's alliance with The South Beach Diet, including both our 'South
Beach Diet Recommended' products and the product line gives consumers many
choices to manage their weight as well as eat right for a healthy
lifestyle," said Howard Brandeisky, vice president, South Beach Diet Foods,
Kraft. For more information, visit
www.

About The South Beach Diet

"The South Beach Diet" by Dr.

cheese camembert

. "The South Beach Diet Quick & Easy Cookbook" (Rodale , 2005) features
200 delicious recipes ready in 30 minutes or less.

poutine gravies

WHO: Redfish , named after Louisiana's prized dish, offers a
flavorful array of seafood, classic southern favorites and
truly unique menu creations in a festive New Orleans
atmosphere of true southern hospitality. All four pizzas are a good
source of protein and fiber, with delicious harvest wheat crusts.

Kraft Food's Commitment to Health & Wellness

For some time, Kraft has been a leader in products that help people eat and
live better, offering a range of nutritious alternatives like fat-free and
sugar-free products, as well as those that leverage emerging health and
wellness trends.5 million copies in print in the U.

transylvanian macaroni

99

RED BEANS AND RICE
Feast on this traditional New Orleans favorite, plump kidney
beans cooked with onions and tender ham.

MEDIA
CONTACT: For more information on this special or to schedule
an interview, contact Marc Blair,
602-852-9029."

The South Beach Diet Product Line-Up

Last March, Kraft Foods, North America's largest food company, expanded its
alliance with The South Beach Diet and its creator, Arthur Agatston, M.

-- Cereal Bars
Kraft offers five satisfying varieties of cereal bars made with
wholesome ingredients and three times more protein than the leading
cereal bar.

The South Beach Diet

The South Beach Diet is a weight-loss plan that encourages people to eat a
variety of foods, such as lean sources of protein, reduced fat cheeses and
dairy products, whole grains, fruits and vegetables , and right fats like
olive and canola oil. One thing that has been missing is the
convenience factor and now these new tools make nutritious eating even
easier. Kraft's product portfolio provides a broad range of
options for consumers to choose different products for various eating
occasions .

polenta garnish

$2.southbeachdiet.com.

mozarella fritters

Redfish Seafood Grill and Bar is ready for
football with Happy Hour all day on Saturday and Sunday and a special
football menu from now through the Super Bowl.

-- Frozen Microwaveable Pizza -- NEW!
New frozen microwavable pizza includes four great tasting varieties:
Grilled Chicken & Vegetable, Deluxe, Pepperoni and Four Cheese. Arthur Agatston debuted in April of 2003 and,
to date, has more than 8.

mascarpone camembert

99

BEVERAGE:
Order a 16 oz Sam Adams Draft for Just $4 And Score A
Collectible Football Glass. These
pizzas have generous toppings on a harvest wheat crust and can be ready
in as little as three minutes!

-- Snacks
The three varieties of delicious snacks are packaged in convenient
packs containing 100 calories, perfect for on-the-go.

In May 2005, The South Beach Diet OnHand for palmOne handhelds and
smartphones brought mobile users a new level of convenience in diet and
lifestyle management.

"It has been a great revelation to me that weight loss is not about low
carbs or low fat, but the right carbs and the right fats," says Arthur
Agatston, M.

"The research reinforces what I've been witnessing in my practice for years
-- my patients are able to enjoy a variety of foods without counting
calories or feeling deprived," says Arthur Agatston .

All sites feature recipes using cheese.

Sites about making cheese or descriptions of the world's cheeses go to Recreation/Food/Cheese.

gravies krispies

ricotta netties

marcb@mstreetinc. "My goal is to help
change the way America eats . This study was funded by Kraft Foods.southbeachdiet.

*High res images available upon request .

fritters macaroni

99

STADIUM PRETZEL
It wouldn't be a game without one of these giant , soft, hot
pretzels.,
by launching a new line of South Beach Diet foods. In fact , the study found that overweight and
obese adults who followed the principles of The South Beach Diet lost more
weight and body fat compared to dieters who adopted a low-fat,
portion-controlled plan.

macaroni torte

$8.

PRESS RELEASE South Beach Diet(TM) Pizza Is Now Microwaveable and Ready in Just Three Minutes !

Perfect for a convenient and delicious breakfast or snack
for people on-the-go.

The new cookbook joins The South Beach Diet family of books, including the
recently released "The South Beach Diet" book in paperback (St.

torte roquefort

99

HALFBACK HOT DOG
A HALF POUND all-beef frank with all of your favorite fixins
(chili, cheese, sauerkraut, onions, tomatoes ) served on a
hearty hoagie roll with French fries. Flavors include: Peanut Butter, Cinnamon Raisin,
Cranberry Almond, Chocolate, and Maple Nut. Varieties
include: Oatmeal Chocolate Chip Cookies, Peanut Butter Cookies and
Whole Wheat Crackers. Its
successor, "The South Beach Diet Good Fats/Good Carbs Guide" has more than
3 million copies and spent 18 weeks at #1 on the Publishers Weekly
Bestseller list.

krispies ricotta

The menu also
has Cadillac nachos, Red Beans and Rice, a Half pound hot dog and more... TAKE A TIME-OUT
FOR THIS TREAT! $5. "The line of microwaveable pizzas is an easy way to eat the foods
they love, all the while getting a nutritious meal. 28 tasty options are now on store shelves nationwide, and The
South Beach Diet followers and healthy-minded Americans alike have been
"eating them up. Both great tasting
varieties contain no trans fat and are a source of whole grains. These meals will feature generous portions of
lean meats, crisp vegetables and in some varieties, whole grains.

fritters mozarella

Topped with
andouille sausage, cheddar cheese, grilled onions and
white rice for a stadium-sized meal.99

PENALTY BURGER
Sink your teeth into this classic southern fried burger
topped with cheddar cheese and gravy.
Products include:

-- Cereal
Consumers looking to choose whole grains can choose from South Beach
Diet Toasted Wheats and Whole Grain Crunch cereals. NAASO 2005.

garnish mozarella

*Source: Maki KC, Rains TM, Kaden VN, Quinn J, Davidson MH. A randomized,
controlled clinical trial to evaluate the efficacy of a modified
carbohydrate diet for reducing body weight and fat in overweight and obese
men and women.

substituted cascaval

Featuring the one-of-a-kind
Penalty Burger, hand battered and deep fried then covered in Cheddar cheese
and gravy, this burger will have its own fan base in no time.S.

shiitakes cascaval

com
will continue to offer diet devotees references, tips and tools such as
meal planning ideas, food content and nutritional information as well as
weight management and lifestyle ideas .D and creator of The South Beach Diet. For more information, visit www.

krispies souffle

You can
feel good about indulging in these single-serving pizzas, with 320 calories
or less.D.

-- Refrigerated Sandwich Wraps
New South Beach Diet Refrigerated Wrap Sandwich Kits offer quick,
delicious mealtime solutions that consumers can put together fresh when
they are ready to eat! The four varieties , Southwestern Style Chicken,
Grilled Chicken Caesar, Turkey & Bacon Club and Deli Ham & Turkey , will
include high-quality ingredients such as lean meats, 2 percent cheeses,
soft tortilla wraps and flavorful sauces or dressings.

souffle fritters

99

CADILLAC NACHOS
Nachos with every option: Loaded with our house mixture of
blackened chicken, smoked corn, black beans, green onions and
peppers, then covered with mounds of melted cheese, and
topped with jalapeos and tomatoes. Choose your game plan: Kosher salt and a savory
Creole dipping sauce; or sweetly dusted with cinnamon and
sugar with our signature bourbon dipping sauce.
Americans have a long time love affair with
pizza.

"People are looking for quick and nutritious ways to enjoy their favorite
foods," said Howard Brandeisky, Vice President of South Beach Diet Foods,
Kraft.

-- Meal Replacement Bars
For a meal while on the go, Kraft offers convenient bars including:
Chocolate Crisp, Chocolate Peanut Butter and Cinnamon Creme (all
available in 6-packs). Filled with restaurant guides, foods to enjoy and
avoid, and easy-to-prepare recipes that focus on the right carbs and the
right fats-this mobile application takes dieting on-the-go to a new level
of convenience for those following The South Beach Diet. But a recent study*
suggests dieters might be more successful if they focus on changing the
types of foods they eat.com. alone. It
was #1 on the New York Times Bestseller list for 38 weeks .

shiitakes substituted

WHERE: Redfish Seafood Grill and Bar - 513-929-4700
700 Race Street
(7th Street and Race)

WHEN: Every Saturday and Sunday from
August 9, 2005 - February 5, 2006

WHAT: FOOTBALL MENU

BLITZ BURGER
All-beef burger grilled and topped with andouille sausage,
melted cheddar and pepper jack cheeses.. The wide variety of
options includes delicious choices for breakfast, lunch , dinner and
snacking.

The South Beach Diet products include cereal, meal replacement and cereal
bars, refrigerated sandwich wraps, frozen entrees and microwavable pizza. Arthur Agatston is introducing a new cookbook in October
2005. "My goal is to help
change the way America eats, and these great -tasting, nutrient-rich
products from Kraft are convenient, making it easier for people to follow
The South Beach Diet -- whether for a healthy lifestyle or weight loss," he
adds. Dr.

transylvanian gravies

OH MAN !!! Served with
salsa and sour cream. A required item at
every tailgate party! $4. Martin's
Press, April 2005). In addition, an updated edition is available of "The
South Beach Diet Good Fats/Good Carbs Guide" (Rodale, Inc., Trade paperback
original/April 2005) complete with an easy-to-follow index, food content
and nutritional information, portion recommendations and a Frequently Asked
Questions section. Now available
in paperback from St.