infusion vinegar

And don't forget, Cucina Superiore sauces have lots of meat -- hearty
beef, zesty Italian pork sausage, and flame grilled chicken.

condiment homehearth

For Martin Sprock, Chief of Raving Brands, and his partner, Chris
Morocco, who manages Planet Smoothie and PJ's Coffee brands, finding
Shane's is a great example of what they do best - see a category
segment that's underserved and void of a quality concept and roll it
out Raving style .. We are a rib shack
brand serving 'true ' barbecue, ribs, chicken and wings along with some
great sides.

relish guacamole

Wings come with
their own sauce, although Shane's customers have figured a way to
satisfy their craving for Shane's Sauce - a combination of wing sauce
and Shane's Sauce mixed together called "Q.shanesribshack.

cooksrecipes piccalilli

rhubarb ichef

Try it in lasagna or over bread for a unique bruschetta.

balsamic miso

Additionally, as a means of maintaining the finest quality
products, Shane's intentionally avoids beef products because of their
unpredictable nature and difficulty keeping moist."
Sprock's influence will find its way to Shane's menu however in
the form of Shane/Sprock sauce that's vinegar based, called a Carolina
sauce that reflects Sprock's Carolina upbringing.

mustard connoisseurs

"Until now, families wanting fresh meat pasta sauce have either had to cook
all day or add their own meat and fresh vegetables to bottled sauce. Shane has the food, the image, the experience
and a scalable concept," explains Sprock.

starchefs connoisseurs

"By opening the second concept, we thought we could spread the
heavy volume of our original, but the reality is we haven't broken
stride on our original and the new store is 'killing it' too,"
explains Shane Thompson, founder of Shane 's.
Shane's serves sides such as baked beans, fresh slaw, potato salad,
Brunswick stew and corn on the cob, made from homemade recipes. For more information, visit
www.

infusion rhubarb

Superior Farms, the largest processor of lamb and
veal in the United States, announces the launch of "Cucina Superiore ," a
new brand of gourmet refrigerated meat pasta sauces.

About Shane's Rib Shack

Georgia -based Shane's Rib Shack is a "true" rib shack serving
pork-based Baby Back Ribs, hand-chopped pork and rib sandwiches, pork
and chicken platters, wings, chicken tenders and more.

starchefs condiment

Fresh tomatoes, onions, garlic and
Portobello mushrooms as well as natural herbs and seasonings, extra virgin
olive oil, California white and Burgundy red wine make Cucina Superiore
refrigerated meat pasta sauces a high-quality alternative to sauce in a
jar. His knowledge and experience will
enable us to make this a very successful franchise model.

chutneys condiments

Shane Thompson currently has two opened in McDonough, Georgia , his
original and a new one that opened recently to take some of the
pressure off of his original 1,200 square foot, no heat or AC shack
that does more business in its six days of weekly operation than most
2,000 square foot fast casual concepts do in a full week."
Unlike most rib joints and barbecue concepts, Shane's only serves
Baby Back Ribs verses the lesser quality Spare Rib and St .

catsup infusion

"Cucina Superiore allows us
to extend our offering of high quality meat products in an easy-to -prepare
and affordable format. Shane makes his
own barbecue sauce concocted years ago by his grandfather , Big Dad.

infusion balsamic

Cucina Superiore solves that problem
for today's busy families by combining lots of hearty meat and fresh
vegetables into an easy-to-prepare, great tasting premium pasta sauce,"
says Les Oesterreich, CEO of Superior Farms.

Raving Brands Elevating Its Leadership Position within Fast Casual with Sixth Concept Shane's Rib Shack

"
"We had heard of Shane's legend, his legendary barbecue , and after
one trip to McDonough, we knew this was a brand that had national
potential," explains Morocco, a Raving Brands partner.
Raving Brands is launching its first store in partnership with
Shane in early April with as many as 10 other stores scheduled to open
before the end of 2005 .

flavored rhubarb

Superior Farms website

The chefs at Cucina Superiore use only the finest ingredients to make the
slow cooked and delicious pasta sauces. Louis Rib
cuts. You will never find a
mechanical cutter either.

chutney condiment

"We
particularly like Shane's commitment to best quality meats and his
understanding of the marketplace.

innkeepers condiment

Available in the meat department and refrigerated for freshness, Cucina
Superiore meat pasta sauces are naturally delicious and easy to prepare!
Just microwave the refrigerated sauce for 4-5 minutes and pour it over your
favorite pasta, rice or vegetables for a quick, convenient and affordable
gourmet meal ."

Superior Farms is the largest processor of lamb and veal in the United
States. "Essentially , the only thing
we need to do is make sure the new "shacks" come with heating and air.

hugs piccalilli

Shane's Rib
Shack is a part of Atlanta-based Raving Brands restaurant portfolio,
which also includes the successful Moe's Southwest Grill, Mama Fu's
Asian House, Planet Smoothie, PJ's Coffee and the recently launched
Doc Green's Gourmet Salads.

starchefs piccalilli

All pork is smoked
for 10 hours and then hand-chopped to order.
"Shane's is the type of concept that is difficult to find across
any restaurant category.

cooksrecipes mustard

Headquartered in Davis, California, and employee owned, Superior
Farms' variety of meat products, marketing programs , processing locations
and national customer base contribute to over 40 years of growth, success
and on-going commitment to the meat industry. fast.
Shane's Rib Shack, Raving Brands' sixth concept, hits the ground
running with four additional locations scheduled to open by summer.

piccalilli garnish

Superior Farms Introduces 'Cucina Superiore' Gourmet Refrigerated Meat Pasta Sauces

We don't believe there's a category leader or any significant national
players within fast casual rib shack/barbecue.
Shane 's offers a selection of salads including its popular Smoked
Chicken Salad and Pork Salad as well as a kid's menu.

garnish chutneys

Business Editors

ATLANTA----

Martin Sprock's Band of Restaurant Enthusiasts Find A Promising
Category Leader Cooking in McDonough, Georgia

Shane 's Rib Shack, a three-year-old, tin-roofed rib shack
operating in a rural town 45 minutes outside Atlanta, goes through
about 40 gallons of its private label Shane's Sauce each day, a family
recipe from his grandfather, Big Dad, that remains secret to everyone
but them.

piccalilli starchefs

Available immediately
for retail sale, the brand consists of four varieties -- Original Beef
Recipe, Zesty Italian Sausage , Beef and Portobello Mushroom, and Creamy
Chicken Parmesan.

catsup herbed

balsamic catsup

Neither alternative was fast or easy .
Shane's is famous in Georgia for its sauce and everything it
touches - baby back ribs, its trademark heaping pork sandwich, chopped
barbecue chicken platters and made from scratch sides. In the spirit of Raving Brands, Shane's will
launch initially with stores in the region, but already has franchise
interest throughout the country.com