com. For more information, visit
www.com.
Post (R) Healthy Classics'(TM) simple weight loss plan includes 3 steps;
Step 1 calls for replacing 2 meals a day with a serving of any Post(R) Healthy
Classics(TM) cereal, 1/2 cup fat free milk and fruit; Step 2 calls for
focusing on portion control at mealtimes and eating a balanced third meal
while Step 3 incorporates a moderate level of physical activity, 30+ minutes
each day.

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celestialseasonings .(1)
Unlike many reduced calorie weight loss diets, diet quality was not reduced.
Intake of certain nutrients like fiber increased.

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The new teas feature art with
women wearing red dresses and provide educational information about women's
risk of heart disease.

Celestial Seasonings

Celestial Seasonings, a brand of The Hain Celestial Group, creates
delicious, all-natural specialty teas that offer a variety of extraordinary
tea-drinking experiences.

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Celestial Seasonings, North America 's specialty
tea leader, today unveiled a signature dress made from its tea packaging,
in an overall effort to raise awareness of and provide education about the
risk of heart disease among women. For more information, visit www. Hain Celestial participates in almost all natural
food categories with well-known brands that include Celestial
Seasonings, Terra Chips, Garden of Eatin', Health Valley ,
WestSoy, Earth's Best, Arrowhead Mills, DeBoles, Hain Pure
Foods, Raised Right, Hollywood, Walnut Acres Organic, Imagine
Foods, Rice Dream, Soy Dream, Rosetto, Ethnic Gourmet, Yves
Veggie Cuisine , Lima, Biomarch, Grains Noirs, Natumi,
JASON and Zia Natural Skincare. And, diets rich in fiber containing grain products, such as
Post(R) Raisin Bran, fruits, and vegetables, and low in saturated fat
and cholesterol may also reduce your risk of heart disease, a disease
associated with many factors.
For more information on Post(R) Healthy Classics(TM) cereals and to learn
how whole grain fiber containing cereals fit into a heart healthy weight loss
plan , visit http://www.

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I'm proud to
work with Celestial Seasonings, a company with an exceptional commitment to
health and well-being, to bring attention to the health threats of heart
disease."

With a talent for using non-traditional textiles, Cooper assembled the
dress's bodice from boxes of Celestial Seasonings new Vanilla Rose Decaf
and Black Cherry Pomegranate Black Teas.
The 24-week study , commissioned by Post(R) Healthy Classics(TM) and
conducted by the Rippe Lifestyle Institute, examined changes in weight and
impact on risk factors for heart disease. In the first 12-week phase of the
study, subjects who followed the Post(R) Healthy Classics'(TM) 3-step plan,
lost an average of 10 pounds and reduced some important risk factors for heart
disease by: trimming up to 3 inches off their waistline, decreasing their
blood pressure and lowering their triglyceride levels (fat found in blood)., Chief of Cardiovascular Medicine, Brigham and Women's
Hospital and Professor Medicine , Harvard Medical School. Through
research, publishing and partnering in health promotion and disease prevention
projects, the various divisions and two locations of Rippe Lifestyle Institute
are helping empower people to lead healthier lifestyles with the passion,
commitment and performance that have made RLI a leading authority on lifestyle
and health.

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newscom.

Dietary Implications on Healthy Lifestyle
* Diets rich in fiber can be more filling, helping to diminish the need
to snack and the urge to fill up which is important when you're trying
to lose weight.

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Both teas are made with all-natural ingredients
including heart-healthy black tea. "Much
like WomenHeart, Celestial Seasonings grew from simple roots, with a
passion for improving health and daily living," said Nancy Loving,
Executive Director of WomenHeart.

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In addition, Celestial Seasonings will donate up to $100,000
as a part of a Red Dress pin offer featured on 17 million tea boxes. "Celestial Seasonings has demonstrated
an ongoing commitment to WomenHeart in support of its critical mission."

To learn more about heart health and Celestial Seasonings, visit
www.

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Research shows that drinking just two
cups of black tea daily provides as many heart-healthy antioxidants as one
serving of fruit or vegetables and may reduce LDL, or "bad" cholesterol, a
major risk factor for heart disease. At least 25g of fiber are
recommended for most adults.

* Post(R ) Healthy Classics(TM) cereals, like Post(R) Raisin Bran,
Post(R) Shredded Wheat and Post (R) Grape-nuts(R), are all excellent
sources of whole grain and dietary fiber.

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"Contributing my
time and talents to this cause emerged naturally from my own personal
interests," explained Cooper."

"Celestial Seasonings is concerned about heart health, and we are proud to
be advocates of heart health awareness and education.

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com.

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Commissioned by Celestial Seasonings, celebrity fashion designer Brett
Cooper, a member of an Academy Award-winning costume design team,
crafted the signature piece of couture as a dynamic re-interpretation of
the red dress, a wardrobe favorite and the inspiration for the current icon
used to elevate awareness of heart disease among women.

Post(R) Healthy Classics(TM)
cereals contain 3-9g of fiber per serving.

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com

Research shows that losing just 5-10% of your body weight
results in meaningful reductions of heart disease risk factors.

"The research makes a strong case for employing a weight loss strategy
that incorporates a high fiber reduced calorie diet and exercise for weight
loss, weight maintenance, and for reducing the risk of heart disease," said
Peter Libby, M.
"There is growing evidence that lifestyle choices, including foods you
eat, can play an enormously important role in a person 's health and quality of
life," Libby said. "The virtues of whole grains are reflected in the new
dietary guidelines recently issued by the USDA, and this study for Post(R)
Healthy Classics(TM ) supports the contention that a reduced calorie diet that
includes foods rich in whole grains can be effective in a person's efforts to
manage their weight and reduce risk of preventable illness such as heart
disease," he said.

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One in three women in the United States
dies of heart disease , which affects more females than the next seven
leading causes of death combined, including breast cancer. Our goal is to
increase women's awareness about this vital issue," said Cecilia Atkinson ,
General Manager of Celestial Seasonings, "and we want to encourage women to
take simple steps , like drinking tea, to develop a healthier lifestyle.

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Nine out of 10 Americans do
not eat the recommended amount of fiber.

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For over 35 years we've blended
unique and healthful herb, green, white, black, red, organic, chai and
wellness teas, each adorned with beautiful imagery and inspiring words and
designed to delight your palate, nourish your body and feed your mind and
spirit.

The Hain Celestial Group

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is
a leading natural and organic food and personal care products company in
North America and Europe.

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NEW YORK, A clinical study has found that a high
fiber reduced calorie diet that included whole grain cereals and increased
physical activity was effective in promoting weight loss and reducing risk
factors for cardiovascular disease.

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During the second 12 week "maintenance phase" participants switched to
eating just one bowl of Post(R) Healthy Classics(TM) cereal per day as part of
breakfast and a reduced calorie balanced diet At the end of the entire 24 week
study most subjects not only maintained their weight loss but also lost an
average of 2 additional pounds while preserving lean body mass and maintained
their reductions in heart disease risk factors.

The Rippe Lifestyle Institute is one of the leading research,
communication and health promotion organizations in the world.
Your results may vary.

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hain-celestial.
It's been shown that excess weight increases a person's risk factors for
cardiovascular diseases like high cholesterol, high triglycerides, high blood
pressure and stroke.D.

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"Since my mother's battle against heart
disease , I have wanted to be a part of this awareness effort. For example, with 8g of
fiber per serving , Post(R) Raisin Bran is an excellent source of
fiber.posthealthyclassics.com

(1) Consult your physician before starting any diet or exercise program.

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PRESS RELEASE Wearable Art Made From Tea Boxes Elevates Awareness of Women and Heart Disease

The Red Dress
has been nationally recognized as the symbol of awareness for this cause
since its debut in 2003.

* Diets rich in whole grain foods, and other plant foods and low in
total fat, saturated fat and cholesterol, such as Post(R) Shredded
Wheat and Post(R) Grape-nuts(R), may help reduce risk of heart
disease.

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Central to this awareness campaign, Celestial Seasonings has pledged a
portion of the proceeds from the sale of the new teas to WomenHeart: the
National Coalition for Women with Heart Disease, the nation's only patient
advocacy organization serving the 8,000,000 American women living with
heart disease. Each of our more than 90 flavors is expertly
crafted using only the highest quality 100% natural herbs, teas, spices and
fruits to produce fresh, delicious tea.

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celestialseasonings.

Editors' Note: Photos are available via the Associated Press Photo Network
and on the Internet at Feature Photo Service's link through
http://www.

Study Finds Whole Grain Cereal in a High Fiber Reduced Calorie Diet Effective for Weight Loss and Promoting Heart Health

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