In blind taste tests conducted by the Boston Consulting
Group, consumers were "shocked" by the high quality of the fresh-made
sandwiches . Mr.coop ). re-sealable plastic bag, that contains the sweetness of
4 lbs of pure sugar.

memorial syrup

Before any fresh food item is introduced nationally, it is tested for a
few weeks in a limited number of 7-Eleven stores.
7-Eleven, Inc. is the premier name and largest chain in the convenience
retailing industry. Chefs Collaborative is
partnering with Organic Valley Family of Farms, the nation's leading
cooperative of organic farmers, to launch the Earth Dinner in Florida and
nationwide.organic-center .7 oz.

grilling chefs

Four-Star Restaurants Aren't the Only Ones With Gourmet Chefs: Team of Chefs Create Fresh Food Selections for 7-Eleven

Even the packaging is unique."
While it might be a relatively easy task to prepare an individual item in
a controlled environment like a restaurant, it's quite another to develop a
recipe that can be replicated millions of times in local kitchens across the
country., In honor of the 35th
anniversary of Earth Day this month, Chef Tommy Klauber is hosting an Earth
Dinner at Pattiegeorge's Restaurant, 4120 Gulf of Mexico Dr.coop .

About McNeil Nutritionals
McNeil Nutritionals, LLC, is a global marketer of innovative nutritional
products .

officially ginger

Playing a key role in
developing new flavors are Executive Chef Phil Butler, Product Development
Chef Randal Shircel, Bakery Chef Jeff Schultz and Sous Chef Britain Smyth, all
full-time employees who are part of the 7-Eleven fresh food research and
development team headed by Kulsoom Klavon, Director Product Development
The three chefs are part of a multifaceted food development group with
food preparation, merchandising, operations and packaging expertise. New products must be
received favorably by consumer taste test panels, conducted by professional
screeners in stores.7-Eleven.
Open to the public, the Earth Dinner will be held from 6-9pm on Fri.
Organic Valley is one of America 's leading national organic brands and is
the largest independent and farmer-owned organic dairy cooperative in the
nation. Love has been producing live professional
theatre for the past 23 years introducing children to the
art form. Baker's Bag, equivalent in sweetness to 5 lbs.

remembrance salads

DALLAS, When culinary circles speak of
"chefs," a handful of nationally known names immediately come to mind. "If we have a sandwich with fire-roasted chili
peppers, you can taste the peppers' distinctive flavor.
The Earth Dinner gets family and friends together over flavorful, fresh
dishes made with locally produced ingredients. A deck of 50 Earth Dinner
Creativity Cards written by award-winning author Douglas Love is used to
stimulate dinner table conversation . The site also offers menu and recipe ideas,
suggestions for setting the table and decorations, and a list of organizations
supporting Earth Dinner with Chefs Collaborative and Organic Valley (Beyond
Pesticides, Bioneers, Children's Health Environmental Coalition, Earth Day
Network, Earth Pledge , Environmental Working Group, Music Matters, Slow Food,
Organic Consumers Association, Om Organics , Social Venture Network, The Center
for Organic Education and Promotion, and Waterkeeper Alliance , and others.)
"The Earth Dinner is a way for family and friends to come together to
appreciate the remarkable role food plays in our lives, in our family's
histories, and on our planet," says Theresa Marquez, Earth Dinner Founder and
Organic Valley Consumer Affairs Director.

1868 grilled

(NYSE: SE) has a corporate
chef - actually, a team of chefs - in the kitchen, part of a fresh food
product development team determined to make consumers believers in the
quality, flavor and value of the expanded line -up of 7-Eleven fresh food
items. "Besides making a great-tasting product,
we had to make sure the ingredients and sauces didn't spill and the tortilla
wrap held together, while others worked to create a container especially for
this item.

Chef Angela Tustin Gives the Gift of Health to Moms Everywhere With a Menu of Reduced-Sugar Mother's Day Brunch Dishes

As the Pastry Chef at the acclaimed Philadelphia, PA, restaurant Plate,
Chef Tustin is known for creating delicious desserts that display her
childlike sense of fun.
Last year, it became the nation's #1 selling branded sweetener in retail
outlets.

salads proclaimed

During 2004, 7-Eleven stores
worldwide generated total sales of more than $41 billion."

Chefs Collaborative Holds Earth Dinners Nationwide
Around the country, Chefs Collaborative member restaurants have created
special Earth Dinner menus to run for one night or a series of nights.

allrecipes grilled

The 7-
Eleven team follows food trends in restaurants, not just fast-food, but also
sit-down casual, to develop new sandwich flavors and ingredients exclusive to
7-Eleven.org/restaurants.SPLENDA.

spreads bittman

"Our emphasis has been on creating foods with bold flavors and unusual
recipes," Butler said. The company is communicating that "not what you expected" concept
in television and radio commercials. operates
or franchises approximately 5,800 7-Eleven(R) stores in the United States and
Canada and licenses approximately 22,000 7-Eleven stores in 17 other countries
and U.S. Find out more
online at http://www. The cards will
inspire Earth Dinner participants to make connections they might not otherwise
have made. For further information, contact
Organic Valley at 1-888-444-MILK or visit http://www.S. Douglas Love is a
member of the Writer's Guild of America, The Dramatists
Guild, The Authors League and the Academy of Television
Arts and Sciences.29 - $6.

grilled snack

That meant that the packaging
needed to be developed concurrently with the product by the product
development team. The result was a container, exclusive to 7-Eleven, in which
the wraps stand upright, and will fit in a car's cup-holder., Longboat Key., April
22nd.
"Earth Dinner is an exciting new tradition that will help Americans
connect with our food, our environment and each other," said Chef Klauber, a
member of Chefs Collaborative, a national network of more than 1,000 members
of the food community who promote sustainable cuisine. Check
out the Earth Dinner website at http://www.

Douglas Love Douglas Love is the author of more than twenty creativity
books and plays for children.

officially vernalisa

earthdinner.

Organic Valley Presenter of the Earth Dinner, Organic Valley is one of
Family of Farms America's leading national organic brands and is the
largest independent and farmer-owned organic dairy
cooperative.49 .

crowd vernalisa

Headquartered in Dallas, Texas, 7-Eleven, Inc. territories throughout the world.pattigeorges .earthdinner. You can find out more about
SPLENDA(R) products or get recipes and tips on cooking and baking with
SPLENDA(R) Brand products at http://www.SPLENDA.

texan cookout

And
when speaking of "7-Eleven " and "chefs," what comes to mind? What most
customers might not know is that 7-Eleven, Inc. Last
year, the food team developed 350 different fresh food items - sandwiches,
salads, breakfast items and baked goods. SPLENDA(R) No Calorie Sweetener is available in granular form in a
9.

syrup allrecipes

"
In addition to traditional sliced bread sandwiches, 7-Eleven has ventured
into wraps. Not only did it need to be
easy to eat, the wrap also had to travel well.

com . Stewards of the earth who use
nature as their teacher, Organic Valley farmers produce
organic milk, soy, cheese, butter, spreads, creams, eggs,
produce , juice and meat sold in food cooperatives,
natural foods stores and supermarkets throughout the
country. Best
of all, these recipes, all of which contain less sugar but still taste great,
can also help families to celebrate a little healthier this year .

About SPLENDA(R) Sugar Blend for Baking
SPLENDA(R) Sugar Blend for Baking contains sugar, which allows consumers
to achieve baked goods that brown, rise and have great texture. The company's mission is to give people the ability to actively
manage their own health.

1868 memorial

"Wraps came about because we were looking at foods with portability
specifically in mind," Butler said.

Likewise, at a recent food expo
featuring nationally known chefs from top restaurants, Phil Butler and his
team sampled their creations. "It provides an opportunity to show
off what we can do , and for consumers to taste for themselves that 7-Eleven
and fresh food can be used in a sentence together/are not an oxymoron. LONGBOAT KEY, Fla.
Said Love, who created and produced Disney Channel's hit live action
creativity series, "Out of the Box," "I've designed the Earth Dinner
Creativity Cards to spark imagination, memories and laughter." A self-described
"foodie " and environmental activist, Marquez has
dedicated her life to pioneering organic agriculture, a
practice she learned from her mother, a gifted gardener. "With SPLENDA(R) Brand
products, I can show at-home cooks that you can still create an incredible
tasting brunch menu without all the excess sugar and calories.

cookout grilled

The cards ask questions ranging from who
invented the fork (the French) and the number of hours it takes for a hen to
lay an egg (24) to your earliest food memory and the names of any of the
farmers who grew the food on your plate.organicvalley.douglaslove .

New SPLENDA(R) Brand Recipes Help Kids Big and Small Celebrate the Sweetness
of Moms This Year

FORT WASHINGTON, Penn. This year, in honor of
Mother 's Day, Chef Tustin has rejoined her mom in the kitchen to create a menu
of original brunch dishes for the whole family to enjoy. SPLENDA(R) Brand Sweetener is used in more than
4,000 products of major food brands worldwide.

grilling officially

To expand its menu of high-quality and gourmet-style fresh foods with new
flavors and ingredients exclusive to 7-Eleven, the fresh food development team
follows dining and food trends in restaurants closely. Attending tasters expressed pleasant surprise
after tasting the Big Eats Wraps at the 7-Eleven sampling display.html
for a list of Chefs Collaborative restaurants hosting Earth Dinner events.

Theresa Marquez The catalyst behind The Earth Dinner , Marquez is one of
the original "mothers of organic.com ), and Consumer
Affairs Director, Organic Valley Family of Farms
( http: //www.
SPLENDA(R) Sugar Blend for Baking can be found at grocery stores
nationwide in a 2 lb . McNeil Nutritionals, LLC is headquartered
in Fort Washington, PA.

1868 entertaining

According to Butler, bold is beautiful in flavor combinations
today, and they've developed their recipes accordingly. After all , 7-Eleven sells 32 million sandwiches each year.com. http://www., Rising culinary star Chef
Angela Tustin began her career in her childhood kitchen learning the
fundamentals of cooking and baking from her mother."
With families growing increasingly concerned about health and nutrition,
Chef Tustin's recipes with SPLENDA(R) Brand products prove that reduced sugar
recipes don't have to mean compromising on taste.

About SPLENDA(R) No Calorie Sweetener
SPLENDA(R) No Calorie Sweetener is made from sugar so it tastes like sugar
and consumers have quickly adopted it as their no calorie sweetener of choice.

spinach proclaimed

"Sampling is great for us," Butler said.

Pattigeorge's Restaurant Celebrates Earth Day with the 'Earth Dinner(TM)'

national holiday proclaimed by Gaylord Nelson and
John McConnell April 22, 1970.ota. Organic Valley represents 689 organic family
farmers in 20 states. These delicious,
quick and easy recipes are all reduced -sugar because they are made with
SPLENDA(R) No Calorie Sweetener and SPLENDA(R) Sugar Blend for Baking .
"I think that cooking together is a great family activity and I love the
idea that my mother and I are helping kids and moms everywhere cook a bit
healthier this Mother's Day," said Chef Angela Tustin.com.

About SPLENDA(R) Brand
SPLENDA(R) Brand products are marketed by McNeil Nutritionals, LLC, a
Johnson + Johnson company. McNeil Nutritionals markets SPLENDA(R) No Calorie
Sweetener, SPLENDA(R) Sugar Blend for Baking, VIACTIV(R) Calcium Soft Chews,
VIACTIV(R) Multi -Vitamin Chews, LACTAID(R) Milk and Dietary Supplements, and
BENECOL(R) Spreads and Smart Chews.

1868 grilled

The first three varieties of Big Eats(TM) Wraps -- Chicken with
Soy Ginger spread, Turkey and Cappicola Club and Chicken Breast with
Southwestern Mustard -- have received very positive reviews in Austin tests
and is rolling out to participating 7-Eleven stores nationally in March, 2005.

About Organic Valley Family of Farms
The Earth Dinner is presented by Organic Valley Family of Farms , an
organic farmer-owned cooperative committed to re-awakening the connection
between farmers , the people who produce food with care, and their urban
neighbors, the people who depend on quality food for their well being. It is a time to celebrate
our planet, and all the life giving natural resources and
beauty that the Earth provides.organicvalley .

salads spreads

org . "The Earth Dinner tradition will
help us be more in touch with where our food comes from.
Stewards of the earth who use nature as their teacher, Organic Valley farmers
produce organic milk, soy, cheese , butter, spreads, creams, eggs, produce,
juice and meat sold in food cooperatives, natural foods stores and
supermarkets throughout the country.
Marquez currently serves as President, The Organic Center
for Education and Promotion
( http://www. Consumers
only need to use half a cup of SPLENDA(R) Sugar Blend for Baking to reduce the
calories from regular sugar by half and to achieve great sweetness and
performance in their baked goods.

bittman vernalisa

Among the sandwich
spreads the team has developed exclusively for 7-Eleven include tomato basil,
roasted pepper, tomato feta, olive pesto, Southwest mayonnaise and jalapeno
hollandaise. For further information, call (941) 383-5111 or visit
http://www. The cooperative represents 689 organic family farmers in 20 states.


EARTH DINNER BACKGROUND

Earth Day Earth Day, traditionally celebrated by the United Nations
on the vernal equinox (on or about March 20th), became a
U. He is currently producing large-scale theatre
for families with Walden Media and the Shorenstein Hays
Nederlander theatres as the Producing Artistic Director
of FAMILY STAGE - San Francisco. The suggested retail price for SPLENDA (R) Sugar Blend
for Baking is $6.

picnic proclaimed

coop .org ), Board Member , Organic
Trade Association ( http://www.organicvalley. For further information, contact Organic Valley
at 1-888-444-MILK or visit
http://www. of sugar, which is
ideal for cooking and baking, as well as in 1- and 2-lb. equivalent sweetness
boxes and in packets.

chefs entertaining

Portability for on-the-go consumers was another
consideration when developing the Big Eats Wrap."
Earth Dinner cards are available free to download at
http://www. Chef Tustin's new recipes will help kids of all ages
honor their moms with a special breakfast in bed or home-cooked brunch.com or by calling
1-800-7-SPLENDA (1-800-777-5363).

crowd spreads

If we have a sandwich
with grilled chicken, you can taste that the chicken has been grilled."

About 7-Eleven, Inc.com . He is the creator and
executive producer of the Emmy Award nominated and
Parents ' Choice Award winning television series, OUT OF
THE BOX for Disney Channel and JAMMIN' ANIMALS for HBO
Family. To help Moms everywhere
enjoy a healthier Mother's Day, Chef Tustin has created four fantastic
reduced-sugar recipes for a family-friendly brunch:

Recipes Made with SPLENDA(R) No Calorie Sweetener:

* Smoked Duck and "Candied" Ginger Salad
* "Eggs Benedict" with pan seared polenta, Tasso ham, poached eggs, and a
goat cheese cream gravy

Recipes Made with SPLENDA(R) Sugar Blend for Baking:

* Blueberry and Lemon Thyme Scones with Sweet Lemon Cream
* Lavender Panna Cotta with Strawberry Rhubarb

These recipes and many more will be available for viewing and download at
http://www.

salads snack

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