PRESS RELEASE Your Online Appearance Matters to Moms

* Serve as a child's role model: Children establish healthy eating habits
early in life. This customization allows
consumers to make decisions considering their unique needs, resulting in
healthy food choices and contributing to optimal health.

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The promotion
begins July 11 and runs through August 7 and will be available through select
retailers.

WHAT MAKES FOR THE IDEAL ONLINE SHOPPING EXPERIENCE?

When asked, 62% of Moms stated that if a website is unappealing and does
not speak to her interests as a consumer, they think less of that
brand /company.

"Our survey goes deeper into the details for types of purchases, related
expenditures , gift cards, and offline behavior as well", says Kevin. Three
servings of low-fat milk, flavored milk, cheese or yogurt, or up to 1300
milligrams of calcium depending on age, are recommended each day to achieve
strong bone health."

Garen's suggestions include:

* Find ways to work more dairy into the diet: During breakfast, offer a
child flavored milk, or encourage yogurt and cereal with low-fat milk.org) contains hundreds of free and easy, calcium-rich recipe
ideas , including Chicken Crunchers (recipe attached).

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Nutritious food never sounded so good --
parents , kids, and music lovers of all ages can feel good about eating healthy
and receiving free downloads at the same time.
Consumers will receive three free song downloads from iTunes when they
purchase 3 pounds of California peaches, plums and nectarines with any two
Fresh Express Premium Recipe Complete Salads or Salad Blends.

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, Beginning today, fresh salad and
juicy, delicious fruit find their perfect complement this summer -- free music
downloads -- at select retailers.

Total Preparation Time: 15 to 30 minutes
Actual Cooking Time: 15 to 30 minutes
Number of Servings: 6
Origin: American
Special Features: Kids Love It
Nutrition Content: Good Source of Calcium
Source: http://www.

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The research suggests that the fall-off in milk consumption
may reflect the decrease in eating breakfast or increase in meals eaten away
from home. Dip chicken
pieces in flour, then into the egg-wash, then roll in the cheesy-flakes
mixture, coating the entire piece of chicken and place on the baking pan. Serve with ketchup,
BBQ sauce or plain yogurt for dipping if desired.

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It gives consumers an added reward for enjoying healthy food. Researchers are now learning that these
foods contain phytonutrients, compounds that promote vibrant health and
protect against chronic diseases. "The results of the study showed us
more of why the Internet plays a big role in how Moms shop. Yogurt
or hard cheeses are naturally low in lactose, and cheese is an
excellent snack during the day. If healthy eating is not important to a
parent, then it will not be important to the child either.) Reduced-fat, shredded cheddar cheese
6 Chicken breast filets; cut into strips
Non-stick cooking spray

Preparation
Preheat oven to 375 degrees Fahrenheit.3aday.

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If a site has "Free Shipping," 98% of Moms say they would visit more often. Nearly half (48%) of
Moms sign up to receive future email messages from sites where they shopped
for their children.

cooking dessert

Innovative 'Music to Your Ears' Program Launches Just in Time for Summer

The report states most children and adolescents are at risk for bone
fractures and osteoporosis later in life due to low calcium intake.
At lunch or dinner add milk instead of water when making soup, or serve
pudding made with milk for dessert.

Building good calcium consumption habits in adolescents is especially
important , considering a recent 10-year study released in the February issue
of The Journal of Pediatrics revealed soda consumption among adolescent girls
almost triples as they become older, while milk consumption decreases by more
than 25 percent.

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There is also a "Calcium Quiz" interactive tool found on the site that
will help parents determine what their family's daily calcium intake is, and
provide tips on how to increase intake.


Chicken Crunchers

Ingredients
1 cup All-purpose flour
Salt
Pepper
4 Egg whites
1/2 cup Milk
1 1/2 cups Cornflakes
1 cup (4 oz .

General Jewish cuisine can be found in Home/Cooking/World_Cuisines/Jewish.

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"Two hundred and fourteen Moms told us what they looked for, where they
went, and what entertainment products they bought for their children during
the 2004 holiday season," said Burke. Parents can try this
and other good-tasting recipes to help their children meet their daily calcium
requirements.

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Similarly , Moms defined the top three elements that would
improve online retailers as 'Special Offers' (81 %), giving 'Better
information on Products' (79%), and offering 'Free Shipping' (also 79%). Healthy Eating Made
Easier.
Coat a 13 x 9-inch baking pan with non-stick cooking spray.

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Fresh, great -
tasting salads and delectable, sweet peaches, plums and nectarines are a great
place to start .

Report Finds Children and Adolescents Do Not Get Enough Calcium

If parents drink soda during dinner , a child will soon
follow their parents' lead.

Dairy Council of California develops nutrition education programs that are
designed to be personally relevant to each user. Bake for 25
minutes, turning halfway through to ensure even browning.org

Nutrient Information
320 Calories
8 g Total Fat
4 g Saturated Fat
24 g Carbohydrates
37 g Protein
200 mg Calcium
320 mg Sodium
1 g Fiber

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"The 'Music to Your Ears' cross-promotion with Fresh Express and iTunes is
like an updated version of the toy in the cereal box," said Blair Richardson,
CTFA president .
A tactic that will encourage Moms to return is email.
Garen added that Dairy Council of California 's meal planning Web site
(http://www.

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There's an even bigger
reward for eating healthy foods: fresh fruits and vegetables may hold the
secret to long life and vitality. "We found that 62% of
Moms 'think less of companies' with unappealing websites that do not speak
to her interests," said Kevin Burke, President of Lucid Marketing.
"Parents and caregivers need help getting enough calcium into their
children's diets," said Andrea Garen, a registered dietitian at Dairy Council
of California.mealsmatter.

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"
But free music downloads aren't the only reward., Parents play a key role in
ensuring their children meet the daily requirements of calcium, according to a
recent report from the American Academy of Pediatrics.
Discard any unused corn flake mixture after coating chicken.

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Everyone wins. If a child is believed to be
sensitive to lactose, try lactose-reduced or lactose-free milk.

* Insist on family meals: Eating meals together at home as a family on a
regular basis will encourage consumption of higher amounts of important
nutrients such as calcium since parents have more control over what
their children eat.

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com .
Fresh Express, headquartered in Salinas, CA, is the market share leader of
the retail fresh-cut category and operates from nine strategically located
processing and distribution facilities throughout the country to ensure
customers and consumers the highest quality, freshest and best-tasting salad,
fruit and vegetable products available today.

Set up three bowls with the
following: 1) flour mixed with a pinch of salt and pepper; 2) an egg-wash;
made by beating the eggs and milk together; 3) cornflakes mixed with cheese.

Recipes in this category should say in the name or in the text that they are specifically for Rosh HaShana.

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And how do they find what they need? Search engines
continue to direct "net" traffic with 46% saying that is how they found the
web site.

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The California Tree Fruit Agreement, headquartered in Reedley, CA,
administers marketing order programs on behalf of California's 2,000 fresh
peach, plum and nectarine farmers. This was one significant finding from a recent Lucid Marketing
study on how Moms shopped during the holiday season.

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"The iTunes demographic is expanding and is a perfect match
for both California peaches, plums and nectarines and Fresh Express salad
mixes. For recipes and tips using fresh California peaches, plums
and nectarines with Fresh Express salad mixes and blends, go to
http://www.eatcaliforniafruit."

HOW MANY MOMS PURCHASED ONLINE?

50% of Moms surveyed indicated that they made an online purchase of an
entertainment product for their children this past holiday season. "Since dairy foods provide 70 percent of calcium in the
Western diet, finding ways to include more dairy can make a difference in a
child's long -term wellness and bone health. Milk is a source of vitamin D,
which aids in calcium absorption .

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Retailers Promote Purchase of California Peaches, Plums and Nectarines and
Fresh Express Salads for Free iTunes Downloads

REEDLEY, Calif.
In a first-of-its-kind promotion , free music downloads from the iTunes
Music Store are offered with the purchase of California peaches , plums and
nectarines and Fresh Express salads.
There's nothing that says summer quite like a big, green leafy salad
paired with those quintessential juicy summer fruits: California peaches ,
plums and nectarines.
Interestingly, 21% said that they "Most Often" bought these items online .

WHY DIDN'T THEY BUY ONLINE?

Did Not want to Pay for Shipping 60%
Wanted to see the Product before Purchasing 44%
Local Store was more Convenient 42 %

WILL MOM RETURN TO SHOP?

50% of Moms say it is extremely likely they will go back to the web sites
they visited for the holidays within the next twelve months to shop again."

Lucid Marketing is a marketing and media services company specializing in
marketing to Moms.

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Originally established in 1933, CTFA
includes the Peach Commodity Committee and the Nectarine Administrative
Committee, both federal programs, and the California Plum Marketing Board, a
state program.
"This is a major concern because girls are drinking less milk, therefore
getting less calcium , at a time when calcium intake is critical to build peak
bone mass," said Garen.

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The variety of colorful fruits and convenience of
ready-to-eat salads available now in the local produce aisle makes it easy to
incorporate these healthful foods into daily meals and snacks.
Your web site can hurt your brand image in a
Mom's eyes.

WHY DO MOMS SHOP ONLINE?

Not surprisingly, Moms shop on the "net" because of 'Convenience,' 'Price,'
and 'Product Selection/Availability' (59%, 50 %, 45% of respondents
respectively). "We
intend to do more projects like this; we share it with our clients and use
it to build better programs. Dairy Council of California Helps Parents Increase Their Children's Calcium
Intake

SACRAMENTO, Calif .

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