The chain also enhanced its salad bar to include more than 65
items from which guests can create their own signature salad., features 20 "Kickstarter" appetizers, with eight new
items , including Buffalo Chicken Wontons - fried wonton wrappers
filled with Buffalo-sauced chicken and served with bleu cheese
dressing and celery sticks for dipping - and grilled Coastal Crabcakes
boasting Ruby Tuesday's own signature recipe of crabmeat, crawfish,
and a spicy blend of seasonings.

Contact
Julie Somers
Panera Bread
314.633.COM and MEN.

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com

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Restaurant Writers/Business Editors

MARYVILLE, Tenn., Panera Bread
(Nasdaq: PNRA), the company known for being the first to bring handcrafted
artisan breads to consumers on a national scale, today announced its
commitment to leading another food trend -- all-natural chicken. Additional information is available on the company's website,
http://www.

Recipe Contest: A series of 10 contests will kick off in
March, inviting users to show off their creativity in the
kitchen.

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----Ruby Tuesday,
Inc. has Company-owned, and/or franchise Ruby
Tuesday brand restaurants in 42 states, the District of Columbia,
Puerto Rico, and 12 foreign countries.

Bakery-cafe leader to be the largest restaurant buyer of all-natural white
meat chicken in 2005

RICHMOND HEIGHTS, Mo.panerabread.
Epicurious attracts an upscale consumer audience of passionate
home cooks with its database of more than 20,000 tested recipes , user
tools and editorial features. Epicurious launched in September
1995 with a database of 500 recipes, and it quickly became the online
home of passionate cooks. It grew to be a comprehensive culinary site
and currently serves up to 52 million page views monthly.

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The new and enhanced Salad Bar at Ruby Tuesday gives guests
endless ways to create their own salad masterpiece and now provides
more than 65 options, including crisp, fresh, garden greens and a
delicious medley of vegetables and cheeses, along with a variety of
gourmet dressings, unique toppings, colorful fruits, and tasty
prepared salads. Ruby Tuesday, Inc.
While other restaurant concepts or grocery stores may label poultry as
all-natural, the chicken available at Panera Bread is of such a high quality
that it dramatically exceeds the USDA's standards.

Business Editors/ the creation of the first-ever comprehensive
recipe database that would also serve as the online destination for
Gourmet and Bon Appetit magazines -- Epicurious.COM).

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That search brought the company into partnerships with the
farms of Bell + Evans and Fieldale, both of which have rigorous standards for
raising chickens on an all-natural, antibiotic-free diet in a low-stress
environment.

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According to the USDA,
"all-natural" describes food that is "made without chemical food additives or
refined ingredients . Popular salads, such as Asian Chicken
Sesame Salad and Grilled Chicken Caesar Salad, now feature the new chicken,
which also can be added to any salad on Panera's award-winning menu. As released in the February 16, 2005 earnings
statement, Panera Bread operates 741 bakery-cafes (226 company -owned and 515
franchised).

New Features for the 10th Year

To mark the 10th Anniversary , Epicurious will unveil key new
features this year:

Reader Recipe Database: Set to launch in late spring, this new
feature further expands the suite of user services., a new company that uses flat-screen display
technology to deliver content and high-impact messages to consumers in
supermarkets through a customized retailer network.

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"For more than 100 years, our
family farmers have shared a passion for bringing the highest quality, all-
natural chicken to the consumer market ," said Scott Sechler, president of Bell
+ Evans.

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"Our initial focus on flavor drove us to source
a high-quality chicken that not only delivers exceptional taste, but also has
the benefits of being all-natural. "They've rewarded us with an
astonishing level of loyalty and engagement. Advertisers include
prominent food brands such as Kraft and Pepperidge Farm; luxury
non-endemic advertisers such as Mercedes, Audi, American Express and
Samsung; and upscale food-related marketers such as Grey Goose,
KitchenAid and Turning Leaf. The site also provides a wealth of
original editorial features, some by major contributors such as wine
expert Andrea Immer Robinson, and others featuring high-caliber chefs
such as Thomas Keller.

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, (NYSE:RI) one of the nation's leading casual dining restaurant
companies, introduced a new menu today with additions in nearly every
section.

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Ruby Tuesday believes its
famous burgers are "so good" (the brand's new advertising slogan),
that it's launching a burger guarantee starting today that promises a
free replacement burger of equal or lesser value if you aren't happy
with the one you were served."
The new, all-natural chicken is available in all Panera Bread bakery-cafes
nationwide. In the past five years, Epicurious has
seen remarkable revenue growth, fueled by the division's commitment to
offering high-quality content and useful services .

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This year, Panera Bread expects to purchase up to seven million pounds of
all-natural white meat chicken -- making it the largest buyer in the
restaurant industry. The company is the leader in the emerging
specialty bread/cafe category due to its unique bread combined with a quick,
casual dining experience.panerabread. From day one, we
have listened to their feedback and ideas and responded with changes
to content and features," said Susan Rerat, senior vice president and
managing director , Epicurious. Other
popular features include the Forums, where users can share cooking
information , and My Recipe Box.
As it looks ahead toward future growth, the company will continue
to maintain strong user-loyalty and evolve with technological
advances.
Today, CondeNet owns the deepest online brands in the vertical
categories of food (Epicurious), travel (Concierge.

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For more information, visit http://www. From 1999 to 2004, gross revenue increased by 258
percent, with a wide mix of advertisers attracted by the site's
ability to deliver high-quality prospects. Category winners will join the ranks of the
world's top chefs by having their recipe archived in the new
recipe database.

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Ruby Tuesday Launches New Menu and Enhanced Salad Bar; Guests Can Now Choose from More Than 30 New Dishes and a Salad Bar with 65 Additional Items

com . Moreover, such a site
would be able to strategically differentiate itself from the magazines
-- offering services that could not exist in print, while at the same
time capitalizing on these assets.

Epi to Go: Epicurious recently introduced a feature that
enables users to download recipes onto their mobile phones or
PDAs, allowing for greater spontaneity and simplifying the
shopping experience.

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The enhanced burger section of the
menu offers Ruby's '30' Famous Burgers, with choices that range from
beef to bison and from turkey to chicken.

Panera Bread Leads National Trend of All-Natural Chicken

About Epicurious

Epicurious, a CondeNet site, incorporates more than 20,000 recipes
from the premier brands in food journalism, Gourmet and Bon Appetit
magazines, as well as original material and a wealth of content from
its loyal readers.

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Panera Bread offers customers several ways to enjoy two tantalizing
flavors of its all-natural chicken -- one with a pepper-mustard rub and the
other with a sweet citrus-herb blend.com has emerged 10
years later as the gold standard in the category and a profitable
property for CondeNet. "As wireless technology evolves and digital devices change
shape, we will have new opportunities to bring the cooking experience
-- recipe demonstrations, cooking lessons, shopping services, wine
pairing, and more -- out of the office and into the kitchen, or
anywhere the customer wants to be," says Susan Rerat.

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S. is traded on the
New York Stock Exchange (Symbol: RI). Now, in more
than 700 Panera Bread bakery-cafes across the country , consumers can
experience the superior taste of chicken that truly can be called all-natural. Several
new or improved menu items also have been introduced to showcase the
outstanding flavor of the all-natural chicken, including:
-- Chicken Caesar Sandwich -- Freshly baked artisan three cheese bread is
layered with all-natural pepper-mustard chicken breast, Caesar
dressing , Asiago-Parmesan cheese, tomatoes, red onions and spices
-- Tuscan Chicken Sandwich -- a new recipe of a bakery-cafe favorite, now
featuring all-natural pepper-mustard chicken, field greens, tomatoes,
red onions and pesto on freshly baked rosemary and onion focaccia
-- Strawberry Poppyseed Salad with Chicken -- a seasonal salad featuring
all-natural citrus -herb chicken, romaine lettuce, strawberries,
blueberries, pineapple, Mandarin oranges and pecans in a sugar-free
poppyseed dressing
-- Fuji Apple Chicken Salad (available a limited-time-only
salad with all-natural citrus-herb chicken, field greens, romaine
lettuce, tomatoes, red onions, pecans, gorgonzola cheese and apple
chips, dressed in a white balsamic and Fuji apple vinaigrette

The rigorous search for the best tasting ingredients , the support of
family farming and the introduction of the all-natural chicken in Panera Bread
bakery -cafes demonstrate the company's values.somers@panerabread."
The site's consumer achievements have lead to great success with
advertising sales.STYLE.

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"
Panera Bread first began its search for a superior tasting chicken nearly
two years ago.
A significant amount of this additional capacity is due to the increased needs
of Panera Bread.

Panera Bread owns and franchises bakery -cafes under the Panera Bread and
Saint Louis Bread Co.

A Vision for the Next 10 Years

Epicurious will continue to innovate using new technologies and
emerging food trends. Based in New York, CondeNet is owned by
Advance Publications, Inc, a privately held media company.

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As of March 1, 2005, the
Company owned and operated 552 Ruby Tuesday restaurants, while
domestic and international franchisees (including Hawaii) operated 188
and 37 locations, respectively.com .7210
julie .

Epicurious.com Celebrates 10 Years of Success; Premier Culinary Web Site Marks Anniversary with Major Enhancements and Continued Commitment to Its 2.9 Million

Epi to Go ushers in a new era of
connectivity and personalization in the wireless sphere.

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" In addition to meeting these guidelines , the chicken at
Panera comes from birds that have been raised in low-stress environments on
all -natural, antibiotic-free and vegetarian diets.
"Our users have been essential to our growth. Each contest will be based on a culinary theme, and
the winning recipes will be chosen by the Epicurious community
in an open vote. Recently, the site partnered with Self magazine
to offer healthy recipes and created "Going Global," a feature that
delves into international cuisine .

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The menu continues to feature many guest favorites for which the
chain has become famous, like Hang off the Plate Ribs(R) - fork-tender
premium baby-back ribs, slow-cooked for hours and seasoned with Ruby
Tuesday's secret spices; New Orleans Seafood(TM) - broiled seasoned
tilapia topped with shrimp and creamy Alfredo sauce; the Ultimate
Colossal Burger(TM) - two half-pound burgers on a triple -decker bun
with American and Monterey Jack cheese.
Currently 87 percent of the recipes have been rated or reviewed.

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In the past year, Bell + Evans has added 17 family farms with 33
growout buildings to raise more than one million additional chickens per year. Epicurious has also partnered with
Sign Storey Inc.

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The new menu, which is available at more than 700 Ruby Tuesdays
across the U. "All -natural chicken is the latest development in
Panera's ongoing work to source the best ingredients to create the best
tasting menu items for our customers," said Ron Shaich, Panera Bread chairman
and chief executive officer.
At the dawn of the Web, the startup team at CondeNet identified a
new opportunity to create a central database of recipes from the
combined archives of Bon Appetit and Gourmet.
The hub of interactivity at Epicurious can be found in the recipe
Rate and Review feature, which lets users add comments to recipes. A
newly-architected Reader Recipe Database will provide users
with the ability to add their own recipes; to search, view and
share recipes with other users; and manage their own recipe
collections. Along
with the recipes, the user has access to recommendations and
special offers related to the chosen recipe.

About CondeNet

CondeNet is the leading creator and developer of upscale lifestyle
brands online, providing enjoyable, useful services that tie into and
build upon the heritage of the world's most prestigious magazines.com), and fashion
(STYLE.

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Ruby Tuesday , Inc. "We are proud to partner with a company like Panera Bread, which
shares our commitment to respect consumers and deliver them the best possible
products. names.