3 million in
cash, prizes and trips, with 13 of the 100 finalists winning prizes.
Hershey Foods Corporation will be participating in the contest's
overall promotional activities and will be supporting the sponsorship
with in-store and online activities. Newly
enhanced signature precision heating and sensor-driven temperature controls
deliver an even, golden finish every time. Initial color finish options include: Slate Green, Blue Water,
Anthracite, Titanium Silver, Sterling Gray , and Black.

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Cash, Prizes and Trips

The 42nd Bake-Off(R) Contest will award more than $1. The Dinner Made
Easy(TM) category calls for main dish recipes for busy weeknights,
while the Weekends Made Special category includes recipes to enjoy
with family and friends on the weekend.

Consumers will only need to use half a cup of SPLENDA(R)
Sugar Blend for Baking to replace a full cup of sugar while reducing
the calories from regular sugar by half and achieving the sweetness
and performance they want in their baked goods. Baker's Secret(R) consumers use this line of metal
bakeware because it provides even baking results, easy release of
baked goods and effortless cleanup.com

The J.
DACOR, a leader in the design, manufacture
and distribution of high-end kitchen appliances , today announced the
availability of the next generation of Epicure, Millennia, and Preference
wall ovens featuring fourteen distinguishing styles and aesthetics
including breakthrough Discovery Controller technology.

Digital photography available on request

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The recipes will be judged for 1 ) taste, 2)
appearance, 3) creativity, and 4) consumer appeal.

GE Consumer + Industrial spans the globe as an industry leader in
major appliance, lighting and integrated industrial equipment , systems
and services.ge. For
more information and recipe ideas, visit www. Its deluxe, user -friendly, pre-programmed
cooking guide enables users to prepare a wide range of dishes to perfection
with the touch of a button. It takes the variables of oven
setting selection and the calculation of time and temperature out of the
process.

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Smucker's sponsorship reflects its ownership of Pillsbury branded
baking items, including flour, ready-to-spread frosting and brownie
mixes, which are among the eligible products.

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Sponsored by General Mills, along with General Electric, American
Dairy Association, SPLENDA(R) Sugar Blend for Baking, Hershey Foods
Corporation, Baker's Secret(R) metal bakeware and The J.M.com/bakeoff, which also features tips for entrants.

SPLENDA(R) Pure Magic Award.com/bakeoff to get detailed
contest rules and enter online or print a copy of the entry form to
enter by mail.
The contest is open to amateur cooks, age 18 or older as of March
1, 2005 . The
company's Pillsbury-brand products include mixes for brownies, cakes,
muffins and quick breads; ready-to-spread frosting; and flour.dacor.com/discovery or contact Marketing Support at (800) 793-0093
extension 3186.

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Each of the other five category
winners will earn $10,000 plus a GE Profile(TM ) oven with
Trivection(TM) Technology. Baker's
Secret(R) metal bakeware will also stock the 100 mini-kitchens with
any bakeware needed for contest recipes.com

3-A-Day(TM) of Dairy is a health and wellness campaign launched by
the American Dairy Association/National Dairy Council (ADA/NDC ) in
January 2003 to build awareness of the health benefits of getting 3
servings of milk, cheese or yogurt a day. Smucker Company - Pillsbury desserts and baking mixes are
manufactured and marketed by The J. Like the Epicure, the Millennia wall ovens also
feature ergonomic handles designed for comfort.

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Eligible products come from popular consumer brands like Pillsbury(R),
Progresso(R), Old El Paso(R), Green Giant(R), Yoplait(R), Nature
Valley(R), Hamburger Helper(R), Cheerios(R), Cascadian Farm(R) and
Muir Glen(R).

About the Sponsors

General Mills is a leading global manufacturer and marketer of
consumer foods products.M.

How to cook and prepare food.

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The American Dairy Association will
award three $10,000 prizes to recognize the most delicious and
nutritious recipes containing at least one serving of milk, cheese or
yogurt per recipe serving. Box 7200, Melville, NY 11775-7200 .S.

Hershey Foods Corporation (NYSE:HSY) is a leading snack food
company and the largest North American manufacturer of quality
chocolate and non-chocolate confectionery products.com

Baker 's Secret(R) is the original non-stick metal bakeware that
performs great from start to finish.

This guide eliminates much of the guesswork associated with preparing
popular dishes and family recipes at home. Handle trim colors
options emphasizing the new black chrome, warm copper, bright brass, and
popular chrome.

NEW MILLENNIA LINE WALL OVENS

The sleek, elegant lines of the Millennia line marry high performance with
an understated smooth look.

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GE Imagination at Work Award. Providing solutions for commercial, industrial and
residential use in more than 100 countries, GE Consumer + Industrial
uses innovative technologies to deliver comfort, convenience and
electrical protection and control.

PRESS RELEASE New DACOR Wall Ovens Cook Intuitively

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pillsbury.

Receta Rica Award. Winning recipes should be considered
"better for you," using healthier cooking techniques and lower-fat
ingredients. Smucker Company (NYSE:SJM).

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Smucker
Company , the 42nd Pillsbury Bake-Off(R) Contest will award its top
recipe $1 million, the biggest cooking contest grand prize. From
the tens of thousands of recipes submitted, 100 finalists will be
selected to prepare their recipes during the contest finals at the
Fontainebleau Resort. "We've even added a new twist to the judging by giving
Americans a chance to pick one of the winners by voting online . The $10,000 prize will recognize the
best recipe using at least 1/2 cup of SPLENDA(R) Sugar Blend for
Baking.
The American Dairy Association will promote the 3-A-Day(TM) of
Dairy Awards and encourage contest entries through a national print
advertising campaign, public relations, in-store dairy sampling events
and in-store displays including a call to entry.
re-sealable plastic bag , that provides the sweetness of 4 lbs.hersheynewsroom.com

Pillsbury is a registered trademark of The Pillsbury Company, used
under license.

Sites that are primarily cooking techniques.

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Million -Dollar Pillsbury Bake-Off Contest Launches Call for Entries for 42nd Competition

From now
through May 31, 2005, consumers can submit their recipes online at
www.

3-A-Day(TM) of Dairy Awards . New for this contest
are Cooking for Two, to respond to the growing number of empty nesters
and other smaller households, and Brand New You, a category that
reflects today's interest in healthier eating. The sixth category, Simple Snacks,
includes appetizers, treats and snacks for casual gatherings with
kids, family or friends. Contest entries must be newly created and the original recipe
of the contestant. Its more than 100 U. consumer brands
includes Pillsbury, Green Giant, Old El Paso , Betty Crocker, Cheerios,
Wheaties and other Big G cereal brands, Yoplait, Nature Valley,
Totino 's, Progresso and more. Visit www.generalmills., the nonprofit domestic
and international marketing , planning and management organization for
U. Visit us
at www. Baker's Secret(R) offers the
reliability of traditional bakeware with the benefits of unique
innovation. "We have created
a truly revolutionary product that has raised the bar for ease of use and
performance, and has set the trend for the kitchen of the future.

About DACOR

Founded in 1965, DACOR has introduced many industry firsts including an
infrared ceramic gas broiler inside an electric Pure Convection
self-cleaning oven and an outdoor grill with built-in halogen lights.

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One of the six category winners
will win the $1 million grand prize, plus a set of GE Profile(TM)
Stainless Steel Kitchen Appliances, including a wall oven, built-in
Advantium(R) oven, dishwasher, cooktop, hood and refrigerator
(approximate retail value $10,000). The Wake Up to Breakfast(TM)
category will have recipes for busy weekday breakfasts as well as for
leisurely weekend brunches. The list of eligible products includes more
than 65 items, many available in a variety of flavors, and spans the
supermarket from refrigerated and frozen doughs, frozen breakfast
products, vegetables, cereals, meal mixes, baking products and yogurt.
New sponsor Hershey Foods Corporation will be providing its
premium quality chocolate products, including items such as Hershey's
baking chips, Hershey's baking chocolate and Hershey's cocoa, and
other baking ingredients for use at the contest finals.
Baker's Secret(R) metal bakeware will be supporting the
sponsorship with consumer and retail promotions including a national
FSI, Web site information , in-store displays and additional
retailer-specific programs. It also markets Hershey's cocoa, Hershey 's syrup
and other branded baking ingredients, toppings and beverages.

NEW EPICURE LINE WALL OVENS

The next generation Epicure wall ovens also feature four handle trim color
options and ergonomic handles designed for comfort.

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Lifestyle Editors/Food Editors

MINNEAPOLIS--- -America's premier
cooking competition, the million-dollar Pillsbury Bake-Off(R) Contest
is inviting amateur cooks to stir up some cooking creativity with the
launch of its 42nd contest, which is bigger and hotter than ever with
new prizes, new categories, new sponsors and more eligible products.

How to Enter

Consumers can visit www. You can find out more about SPLENDA(R) Brand or get recipes and
tips on cooking and baking with SPLENDA(R) at www.M.

"The new DACOR wall ovens series set a higher standard of excellence with
beautiful cutting-edge technology and practical functionality ," said Larry
Lamkins, assistant vice president of marketing for DACOR.

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There are six contest categories , and the judges will award the
top recipe in each category a prize.S.-produced dairy products on behalf of America's dairy farmers.

SPLENDA(R) Sugar Blend for Baking contains sugar, which allows
consumers to achieve baked goods that brown, rise and have great
texture.

NEW PREFERENCE LINE WALL OVENS

The DACOR Preference line delivers style in subtle ergonomic curves and
uncompromising performance.

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Seven additional awards will be presented to winners chosen from
finalists in any of the six recipe categories:

America's Favorite Recipe Award.

Recipe Categories

The six recipe categories define the kinds of recipes consumers
should submit for the Bake-Off(R) competition . Newspaper
inserts in both English and Spanish and in-store POS also will
encourage entries.
SPLENDA (R) Brand will be supporting the sponsorship with a series
of consumer and retail promotions including a national FSI, direct
mail, e-newsletters, Web site information and in-store programs and
displays .com for company
information. of pure
sugar.SPLENDA.pillsburybaking.

Aesthetically , the Discovery Controller features numerous text and display
color combinations to match other appliances and kitchen color schemes.
The display is also protected beneath glass for easy cleanability.

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More Contest News

The contest sponsors are bringing the contest news to consumers
through extensive promotional and advertising support. General Electric (NYSE: GE) brings
imagination to work, selling products under the Monogram(R), GE
Profile(TM), GE(R), Hotpoint(R), SmartWater(TM) , Reveal(R) and
Edison(TM) consumer brands and Entellisys(TM) industrial brand. 3-A-Day(TM) of Dairy is
supported by fully integrated marketing efforts including retail
promotions, public relations , online marketing and advertising.com or by
calling 1-800-7-SPLENDA (1-800-777-5363).

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Contestants can enter their original recipes now to win a trip to the
exciting contest finals, set for March 18-21, 2006, in Miami, Fla.

Eligible Products

Consumers can choose from an extensive list of eligible products
to create their recipe entries and must include at least two different
products as ingredients. With revenues of
over $4 billion and more than 13,000 employees worldwide, Hershey
Foods markets such well-known brands as Hershey's, Reese's, Hershey's
Kisses, Kit Kat, Almond Joy, Mounds, York, Jolly Rancher, Twizzlers,
and Ice Breakers as well as innovative new products such as Swoops and
Hershey's S'mores. For more information, consumers
may visit www.

All new wall oven styles described below incorporate the Discovery
Controller and dynamic cooking features including recessed broiler and
baking element.

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This $10,000 prize winner will be
chosen by consumers who will vote in early 2006 at the contest Web
site for the recipe that they feel best meets the judging criteria of
taste, appearance, creativity and consumer appeal.org. For
more information , consumers may visit www. The home cook simply selects the desired recipe from the display
menu , inserts the dish, and the wall oven takes care of the rest., DACOR maintains showrooms at corporate headquarters
as well as Atlanta, Chicago, and San Francisco.

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A second set of GE Profile(TM)
Kitchen Appliances will go to the finalist with the recipe rated most
innovative by the judges (approximate retail value $10,000). Entry forms also are
available by sending your name and address to Pillsbury Bake-Off(R)
Entry Form Request, P. General Mills
is leading the contest activities with a Bake -Off(R) recipe booklet
and entry blank giveaways via in-store demonstrators.org and in Get 3!, the e-newsletter for 3aday. SPLENDA(R) Sugar Blend
for Baking can now be found at grocery stores nationwide in a 2 lb.

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O. The ADA's promotion
efforts also will include an online advertising component and Internet
support on 3aday. To
complement the distinguished styling in each of DACOR's three product
lines , the new wall ovens incorporate elegant and unique design accents,
making their statement in anthracite , stainless steel, blue water, slate
green, titanium silver, and other color finishes. Based
in Diamond Bar, Calif.

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New DACOR Wall Ovens


In addition to the interactive cooking guide, the new wall ovens features
36 percent more useable cooking space; a larger viewing window; a help
menu; a seven-day calendar; expanded hold options; and the ability to store
up to 100 custom oven recipe settings.

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pillsbury. For more information on
DACOR, its product line and local dealer locations visit
www.

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"We've really provided a contemporary spin for the 55-year-old
contest, with new categories that reflect changing demographic and
eating trends, almost double the list of eligible products and new
prizes to celebrate the diverse flavors and styles of American
cooking," said Kris Burns, Bake-Off(R) Contest promotion manager at
General Mills. A $10,000 prize will recognize a recipe that
creatively uses Hispanic -inspired flavors, ingredients or techniques. Entry deadline is May 31, 2005. Additional support will highlight the announcement
of the 100 finalists later in 2005, the 100 final recipes in early
2006 and the contest finals in March 2006. The
ADA/NDC is managed by Dairy Management Inc.

The Discovery Controller is a new interactive guide that also functions as
a digital temperature regulator . The two new Millennia wall ovens capitalize
on sleek, straight vertical or horizontal stainless steel accents to
deliver high-class style. The new Preference wall ovens feature new
color-enhanced glass and coordinating ergonomic handles to personalize your
kitchen.

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