The brand is
also reducing the sodium content in some of its products, including
popular Broccoli and Cheese.

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GreenGiant.com

Green Giant started out in Le Sueur, Minnesota as the Minnesota
Valley Canning Company in 1903, when some 11,750 cases of white
cream-style corn were sold in the company's first year. Researchers are now learning that these
foods contain phytonutrients , compounds that promote vibrant health and
protect against chronic diseases.

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-- Diets low in saturated fat and cholesterol may reduce the risk
of heart disease. The wide range of Green Giant frozen vegetable varieties
include bagged and boxed classic frozen vegetables, frozen side dishes
and Create a Meal! Meal Starter., Beginning today, fresh salad and
juicy, delicious fruit find their perfect complement this summer -- free music
downloads -- at select retailers.

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"Our survey recorded eating habits before the new Guidelines were
released," says Andy Dahlen, marketing manager for Green Giant.

Get Your Greens! Family Meal Commitment - Visitors will be
invited to sign the Get Your Greens! Family Meal Commitment,
which offers families the opportunity to promise to get their
daily vegetables together and commit to make a change for at
least one week.GreenGiant.eatcaliforniafruit.

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Green Giant Launches Campaign to Help Americans 'Get Their Greens'

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"

Green Giant Launches "Get Your Greens!"

With the "Mix-Up Dinner: Get Your Greens!" initiative, families
are encouraged to take part in activities at www. Late last
year, seasoned vegetables joined the Green Giant line up of Green
Giant Classic Frozen Vegetables , Green Giant Frozen Side Dishes and
Green Giant Create a Meal! Meal Starters.

-- Fruits and vegetables may also be a useful component of
programs designed to achieve and sustain weight loss .

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Business Editors/Health Editors

MINNEAPOLIS----

Revised Dietary Guidelines Call for Increased Vegetable Consumption;
New Report Finds 70 Percent of Parents Not Eating Enough Veggies

In response to the sixth edition of Dietary Guidelines for
Americans released on Jan.

Innovative 'Music to Your Ears' Program Launches Just in Time for Summer

The California Tree Fruit Agreement , headquartered in Reedley, CA,
administers marketing order programs on behalf of California's 2,000 fresh
peach, plum and nectarine farmers. Originally established in 1933, CTFA
includes the Peach Commodity Committee and the Nectarine Administrative
Committee, both federal programs, and the California Plum Marketing Board, a
state program.

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More than half didn't know that one serving
of cooked vegetables was 1/2 cup, and nearly a quarter said they had
no idea of the recommended number of servings of vegetables for a
young child (age 2-6). The promotion
begins July 11 and runs through August 7 and will be available through select
retailers. It gives consumers an added reward for enjoying healthy food.

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It also includes an attractive printable
checklist that families can post on their refrigerator to help
track their daily vegetable goals for one week."
But free music downloads aren't the only reward.

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"So
with the increased recommendations, it's even more important to
educate parents and encourage them to get more vegetables into their
diet, as they are an important influence on their children's eating
habits and can help form life-long healthy food patterns. There 's an even bigger
reward for eating healthy foods: fresh fruits and vegetables may hold the
secret to long life and vitality.

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As an incentive, a Green Giant gift pack
will be awarded each month through April to 25 randomly
selected individuals who complete the quiz. The pack will
include a vintage-style Green Giant T-shirt, recipes and tips. "The iTunes demographic is expanding and is a perfect match
for both California peaches, plums and nectarines and Fresh Express salad
mixes.

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Simple changes like this can help families achieve the
daily servings of vegetables needed for better health," she says.

Green Giant offers a variety of delicious and convenient choices
to help Americans meet their daily vegetable requirements.

-- Green Giant frozen vegetable varieties that are low in
fat, saturated fat and cholesterol include: Cauliflower
and Cheese, Baby Vegetable Medley, Broccoli Spears, and
Herb Seasoned Garden Vegetable.

For more information and easy ideas to incorporate vegetables into
meals, visit www. For the past
100 years , the Giant's Valley is where the freshest and
greatest-tasting vegetables are grown and picked at the peak of
perfection.

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Yet, according to the Green Giant Vegetable
Report, 70 percent of parents and more than three-quarters of moms say
they don't get enough vegetables in their diets. Specific features
at the Web site to help families reach this goal include:

Veggie IQ Quiz - Visitors can test their vegetable knowledge
about serving sizes and health benefits in a short,
interactive quiz.

Health Benefits of Going Green

Health benefits of eating more vegetables and fruits include:

-- Increased fruit and vegetable intake is associated with
decreased risk of type 2 diabetes and certain cancers.
Fresh Express, headquartered in Salinas, CA, is the market share leader of
the retail fresh-cut category and operates from nine strategically located
processing and distribution facilities throughout the country to ensure
customers and consumers the highest quality, freshest and best-tasting salad,
fruit and vegetable products available today .

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com and
commit to consume more vegetables on a daily basis.
"The 'Music to Your Ears' cross -promotion with Fresh Express and iTunes is
like an updated version of the toy in the cereal box, " said Blair Richardson,
CTFA president. For recipes and tips using fresh California peaches, plums
and nectarines with Fresh Express salad mixes and blends, go to
http://www.

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"To help increase vegetable consumption, parents may want to
rethink the way they plan dinner," says Juli Hermanson , registered
dietitian and senior nutrition scientist at General Mills. In fact,
according to a new survey of dietary behavior commissioned by
the American Institute for Cancer Research (AICR) , four in
five weight-conscious Americans turn to salads, vegetables and
fruits when trying to shed a few pounds. The variety of colorful fruits and convenience of
ready-to-eat salads available now in the local produce aisle makes it easy to
incorporate these healthful foods into daily meals and snacks.

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The new Dietary Guidelines recommend that the average adult eat 2
1/2 to 6 1/2 cups (five to 13 servings) of fruits and vegetables each
day, an increase from the previously recommended 2 1/2 to 4 1/2 cups
(five to nine servings). They are convenient and just as nutritious as fresh , can
be prepared in five minutes or less and are easy to incorporate into
many dishes. Retailers Promote Purchase of California Peaches, Plums and Nectarines and
Fresh Express Salads for Free iTunes Downloads

REEDLEY, Calif.
Consumers will receive three free song downloads from iTunes when they
purchase 3 pounds of California peaches, plums and nectarines with any two
Fresh Express Premium Recipe Complete Salads or Salad Blends.

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12 by the U.S.

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The Green Giant Vegetable Report, based on a Harris Interactive
survey of parents with children 18 and under, also found that parents
were confused about what made up a serving size and how many servings
young children need daily. Fresh, great-
tasting salads and delectable, sweet peaches, plums and nectarines are a great
place to start.

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In a first-of-its-kind promotion, free music downloads from the iTunes
Music Store are offered with the purchase of California peaches, plums and
nectarines and Fresh Express salads.com .

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Mix-Up Dinner Recipes - These balanced meal ideas span five
nights and offer a variety of fun and delicious ways for
families to easily get some of their daily "greens" servings.

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Most Green Giant frozen vegetables carry an on-pack nutrition
claim, "Frozen Vegetables Are As Nutritious As Fresh!" Beginning this
month, Green Giant will feature specific nutrient benefits in the
upper right corner of each package to help consumers better understand
the nutritional offerings of each Green Giant variety.

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Departments of Agriculture
and Health and Human Services, Green Giant(R) is launching a Web-based
initiative today, called "Mix-Up Dinner: Get Your Greens !" to help
families increase their daily vegetable intake. "For
instance, try incorporating different vegetables into a favorite
recipe for variety and added nutritional value, such as frozen
vegetables . Nutritious food never sounded so good --
parents, kids, and music lovers of all ages can feel good about eating healthy
and receiving free downloads at the same time.

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Recipes include an "Italian Feast" of Mushroom and Vegetable
Lasagna and a "Mexican Celebration" of Chicken-Filled
Tortillas.
There's nothing that says summer quite like a big, green leafy salad
paired with those quintessential juicy summer fruits: California peaches,
plums and nectarines.

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- - kjjkjk

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