The free tote bags
contain product samples, information and special offers from Burt 's Bees,
Earth's Best, Hyland's, Seventh Generation, Stonyfield Farms, Mothering
magazine and Traditional Medicinals. With an expanded age range, now parents of children as young as 2 can
use the ParentCenter .
For children under age 4, the improved tool uses the new "Multiplier
Method," outlined in the October 2004 issue of The Journal of Pediatric
Orthopedics, in which height forecasts are based on average height multipliers
calculated from Centers for Disease Control data.

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One
component of the program, the Whole Baby lecture series which kicks-off on
Sept."
Knowledgeable Whole Foods Market Team Members, educational Whole Baby
booklets available in all Whole Foods Market stores , and tote bags distributed
via child birth educators are all resources moms can rely on for information
and nutritional advice through the Whole Baby program. All figures rounded to the nearest whole
number.com . resource for new and expectant
parents.

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org/savings to learn about North Carolina 's tax-free 529
college savings plan, or call toll-free 1-800-600-3453. Altered habits that
topped the list include:
* Taking vitamins (82 percent)
* Consuming less or no caffeine (80 percent)
* Avoiding artificial sweeteners (49 percent)
Regarding the eating habits of pregnant women:
* 78 percent of women having their first child are likely to change the
types of foods they eat
* 63 percent of women who have given birth previously are likely to
change the types of foods they eat

Natural and Organic Foods

When respondents were asked about natural and organic foods, the survey
found:
* 42 percent of all expectant and new moms deem eating natural or
organic products important
* 26 percent of those who changed their diet during pregnancy started
eating more natural and organic foods
* 37 percent believe there are health advantages to natural and organic
foods
* 38 percent don't know or are not sure about the health advantages to
natural and organic foods

The Whole Baby Program
As a way of addressing the concerns and interests of new mothers, Whole
Foods Market has partnered with Mothering magazine to develop the Whole Baby
program, intended to help alleviate the stress of being a new mom.
Whole Foods Market's top nutritionist Jody Villecco and Mothering's
natural parenting resource editor Kimber Pasquali will discuss dietary
building blocks and food preparation tips for healthy mothers and babies;
suggest body care for pregnancy pampering; and offer advice on breastfeeding,
baby care, and natural products. The site also offers more than a
thousand original articles, covering children's health and nutrition, fun and
activities, learning and development, along with other topics for families
with young children.

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Highlights of the survey:

Concerns during Pregnancy
When mothers were asked to identify their biggest concerns about having a
baby, the following issues came out on top:
* Money (56 percent)
* Losing pregnancy weight (47 percent)
* Baby's health (44 percent)
Other concerns shared by many expectant and new moms include:
* Lack of sleep (27 percent)
* Balancing work and child rearing (26 percent)
* Parenting skills (20 percent)
* Breastfeeding (20 percent)

Top Sources for Pregnancy Advice and Guidance
When asked who they turn to for pregnancy advice and guidance, expectant
moms cite these sources as the most important:
* Doctors/healthcare providers (79 percent )
* Their own mothers (60 percent)
* Friends (38 percent)

Eating Habits
More than two-thirds (68 percent) of moms-to-be today willingly make
changes to their eating habits after becoming pregnant. A total
of 2,344 surveys were completed.

About Whole Foods Market(R)
Founded in 1980 in Austin, Texas, Whole Foods Market
(http://www. ParentCenter .parentcenter.

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CFI administers North Carolina's National College Savings Program and
wants parents, grandparents, relatives and friends to know that September is
College Savings Month. Some
spaces are still available at each event, and expectant mothers can register
for the free, limited -seating lectures at http://www.com is the first Web site to integrate the two
leading methods into one easy-to-use tool. The Height
Predictor is based on the latest science, but it's really just a fun way to
help parents imagine their child as an adult.

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Take Baby Steps Toward College Savings; September is College Savings Month

It's time to think about paying for college now --
even if college is years away.
Adults interested in returning to college or starting new study can even
set up their own 529 account.com

SAN FRANCISCO, Olympic gymnast or NBA basketball
star? BabyCenter, the leading online resource for pregnancy and parenting
information, has upgraded the most popular interactive tool on
ParentCenter.

About BabyCenter(R)
Founded in 1997, BabyCenter operates http://www.5 million visitors each month, as
measured by comScore Media Metrix, and have been honored with numerous awards,
including the 2005 People's Voice Webby Award for Best Family/Parenting Web
site. In addition, the BabyCenter sites offer an array of interactive tools,
a supportive online community, a premium subscription service, and an online
store featuring thousands of products for parents and children.

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About College Foundation, Inc.

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Whole Foods Market commissioned the survey to evaluate the attitudes and
concerns of expectant and new moms.com, the
leading online resource for parents of children ages 2 to 8, and
http://www.babycentre .

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RALEIGH, N. Businesses can offer North Carolina's 529
college savings program as an employee benefit for employees to make
contributions through payroll deduction.

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If you already have an account in North Carolina's National College
Savings Program, September is a great time to increase your contribution
level. 'Whole Baby' Lecture Series Kicks-Off in New York City Sept.com to give curious parents a clearer vision of their child's
future.

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C.
More than 7.

Whole Foods Market (R) Survey Reveals Expectant Moms Are Hungry for Natural and Organic Nutrition Guidance

22;
National Experts Promote Health to Growing Families

AUSTIN, Texas, Money issues , losing
weight and baby's health are the top concerns of expectant moms, according to
a nationwide survey* released today by Whole Foods Market (Nasdaq: WFMI), the
world's leading natural and organic foods supermarket. Offering extensive, medical advisory board-approved content,
BabyCenter's Web sites attract over 3.

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, With college costs rising, the
earlier you start saving for a child's college expenses, the better -- even if
you start contributing in little baby steps. (CFI) in
Raleigh are pooling money for a co-worker's baby shower gift -- a contribution
for the mother to use in opening a tax-free 529 college savings plan once the
baby is born.

* Methodology: GCI Group and Equation Research conducted the online
survey commissioned by Whole Foods Market in June 2005 to evaluate the
attitudes of expectant and new moms toward health, natural and organic
products, and their babies. Whole Foods Market, Harry's
Farmers Market(R), and Fresh + Wild(R) are trademarks owned by Whole Foods
Market IP, LP.' But
one thing parents want to know is how tall their child will be.

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That's why, this month, employees of College Foundation, Inc. We have been a safe haven for 25 years to moms and moms-to-
be seeking information on organic and natural products and tips on living a
healthier lifestyle during and after their pregnancy," said Villecco.

Sites listed will support family oriented directories, online services, web and chat domains for families, family fun and entertainment, family health, planning family parties and events or family vacations/trips.

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Go to CFNC. The survey is being released in
conjunction with the company's "Whole Baby" lecture series, a multi-city tour
providing information on nutrition and lifestyle topics for growing families . 22, in New York City, provides moms-to-be with practical tips for
nurturing a healthy pregnancy and a healthy baby. "Even when their child's still a newborn,
they usually can identify that 'he has his dad's eyes, and mom's chin.babycenter.

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com .
"Whole Foods Market is reaching out to parents , especially those who are
new to our stores. The sample consisted of expectant moms currently
pregnant or new moms with children not older than six months randomly selected
from a licensed research-only panel in the continental United States.

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North Carolina's National College Savings Program helps build
college savings accounts with tax-free earnings, no enrollment fee, no sales
charges and a range of investment options., a nonprofit corporation helping North Carolina
students and families since 1955, services a portfolio of more than $2 billion
of low-interest education loans, college grants and North Carolina's tax-free
529 college savings program.
Whole Foods Market's Whole Baby program, while not a replacement for the
sound guidance of healthcare professionals, is intended to be a complementary
and trusted source women can turn to for nutritional guidance during
pregnancy , empowering them to make informed decisions about the nutrition of
their growing families. For children ages 4 and
older, the ParentCenter.com Height Predictor uses the widely accepted Khamis
and Roche method that relies on height measurements of each parent for its
predictions.

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com ) is the world's leading natural and organic
foods supermarket and America's first national certified organic grocer . In
fiscal year 2004, the company had sales of $3.

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BabyCenter Uses the Latest Medical Research to Develop a New Height Predictor to Estimate Children's Adult Height

"Parents often hope that they have passed along favorite traits to their
child," said Katie Motta, the BabyCenter Associate Editor who oversaw
development of the improved tool.co.

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Other cities visited this fall are Philadelphia, Chicago and Atlanta.uk , the leading U.

Family Resources and Support provides a connection to a variety of resources and supports geared toward the family.

parenting differ

5 million families in all 50 states have opened section 529
qualified tuition savings programs to help pay for a child's college education
and lessen the need to borrow. Encourage family and friends to think about making a contribution to a
child's college savings for holiday and birthday gifts that will last a
lifetime. "Whole
Foods Market has always done the homework for shoppers', so they don't have
to.9 billion and currently has more
than 170 stores in the United States, Canada, and the United Kingdom. The
Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"(TM)
captures the company's mission to find success in customer satisfaction and
wellness, employee excellence and happiness, enhanced shareholder value,
community support and environmental improvement. Whole Foods Market employs more than 35,000 team members and
has been ranked for eight consecutive years as one of the "100 Best Companies
to Work For" in America by Fortune magazine.com Height Predictor to determine if planning for a
basketball scholarship is a reasonable college funding scheme.com, the most visited
online resource for new and expectant parents, http://www.K.

Linking to other Open Directory Categories is available to assist in locating resources and support for child care, parenting, family recreation and travel, marriage , divorce, family counseling, aging, death and dying.

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Moms can rest easy knowing that we only stock our stores with foods that
are free of artificial colors, preservatives, sweeteners, flavors, and
hydrogenated oils.

MEDIA CONTACT:
Emily Thomson
(512) 542-2834
ethomson@gcigroup .

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Most families will share in at least a portion of their children's college
expenses.
College Foundation, Inc.wholebabylecture."
In addition to the expanded Height Predictor, ParentCenter .

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wholefoodsmarket.com offers an
array of useful interactive tools including the Family Entertainment Finder,
Behavior Problem Solver, Learning Styles Calculator, and Activity Planner
designed to help parents raise great kids. Information is organized by age so parents easily can
find the most relevant expert advice, along with ideas and tips from thousands
of other moms and dads who 've shared their experiences.

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Results of the survey are available upon request at
wholebabysurvey@wholefoods .