Altered habits that
topped the list include:
* Taking vitamins (82 percent )
* Consuming less or no caffeine (80 percent)
* Avoiding artificial sweeteners (49 percent)
Regarding the eating habits of pregnant women:
* 78 percent of women having their first child are likely to change the
types of foods they eat
* 63 percent of women who have given birth previously are likely to
change the types of foods they eat

Natural and Organic Foods

When respondents were asked about natural and organic foods, the survey
found:
* 42 percent of all expectant and new moms deem eating natural or
organic products important
* 26 percent of those who changed their diet during pregnancy started
eating more natural and organic foods
* 37 percent believe there are health advantages to natural and organic
foods
* 38 percent don't know or are not sure about the health advantages to
natural and organic foods

The Whole Baby Program
As a way of addressing the concerns and interests of new mothers, Whole
Foods Market has partnered with Mothering magazine to develop the Whole Baby
program, intended to help alleviate the stress of being a new mom. We have been a safe haven for 25 years to moms and moms-to-
be seeking information on organic and natural products and tips on living a
healthier lifestyle during and after their pregnancy," said Villecco. In
fiscal year 2004, the company had sales of $3. Whole Foods Market employs more than 35,000 team members and
has been ranked for eight consecutive years as one of the "100 Best Companies
to Work For" in America by Fortune magazine.

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Whole Foods Market(R) Survey Reveals Expectant Moms Are Hungry for Natural and Organic Nutrition Guidance

"Whole Foods Market is reaching out to parents, especially those who are
new to our stores.

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The sample consisted of expectant moms currently
pregnant or new moms with children not older than six months randomly selected
from a licensed research-only panel in the continental United States.

Prevent Stretch Marks Naturally: Herb-Infused Oil Helps Moisturize and Encourage Natural Elasticity for Body's Largest Organ

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Some
spaces are still available at each event, and expectant mothers can register
for the free, limited -seating lectures at http://www."
approximately 1,000 pounds of orange blossoms are required to make a pound of
neroli pure essential oil.

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* Methodology: GCI Group and Equation Research conducted the online
survey commissioned by Whole Foods Market in June 2005 to evaluate the
attitudes of expectant and new moms toward health, natural and organic
products, and their babies.

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One
component of the program, the Whole Baby lecture series which kicks-off on
Sept.

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'Whole Baby' Lecture Series Kicks-Off in New York City Sept. 22;
National Experts Promote Health to Growing Families

AUSTIN, Texas, Money issues, losing
weight and baby's health are the top concerns of expectant moms, according to
a nationwide survey* released today by Whole Foods Market (Nasdaq: WFMI), the
world's leading natural and organic foods supermarket.
Whole Foods Market commissioned the survey to evaluate the attitudes and
concerns of expectant and new moms. The survey is being released in
conjunction with the company's "Whole Baby" lecture series, a multi-city tour
providing information on nutrition and lifestyle topics for growing families.
Whole Foods Market's top nutritionist Jody Villecco and Mothering's
natural parenting resource editor Kimber Pasquali will discuss dietary
building blocks and food preparation tips for healthy mothers and babies;
suggest body care for pregnancy pampering; and offer advice on breastfeeding,
baby care, and natural products ."
Knowledgeable Whole Foods Market Team Members, educational Whole Baby
booklets available in all Whole Foods Market stores, and tote bags distributed
via child birth educators are all resources moms can rely on for information
and nutritional advice through the Whole Baby program. All figures rounded to the nearest whole
number.

About Earth Mama Angel Baby:
We are a diverse blend of nurses, herbalists, labor and postpartum doulas,
childbirth hypnotherapists, women, mothers and grandmothers.

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However this is a time when women are also
concerned about what they put in and onto their bodies.

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MEDIA CONTACT:
Emily Thomson
(512) 542-2834
ethomson@gcigroup . That's
why celebrities like Gwyneth Paltrow have become fans of Stretch Oil from
Earth Mama Angel Baby, which is infused with organic chamomile and calendula
to keep skin moisturized, soft and pliant , http://www.
Myriad products promise prevention, but until now they contained
ingredients potentially harmful to pregnant moms and their unborn babies --
ingredients women willingly slather on in the hope of preventing stretch
marks. We use the
highest quality certified organic or organically grown herbs and oils to
manufacture our teas, bath herbs, gentle handmade soaps, salves oils and
lotions.

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9 billion and currently has more
than 170 stores in the United States, Canada, and the United Kingdom.

pregnancy household

About Whole Foods Market(R)
Founded in 1980 in Austin, Texas, Whole Foods Market
(http://www.

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Results of the survey are available upon request at
wholebabysurvey@wholefoods .

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com

Occurring when fibers in the middle layer of skin break down and become
less elastic, stretch marks are generally permanent, although they usually
fade with time.

household mother

The free tote bags
contain product samples, information and special offers from Burt's Bees,
Earth's Best, Hyland 's, Seventh Generation, Stonyfield Farms, Mothering
magazine and Traditional Medicinals.com .

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wholebabylecture . "Whole
Foods Market has always done the homework for shoppers', so they don't have
to. Moms can rest easy knowing that we only stock our stores with foods that
are free of artificial colors, preservatives , sweeteners, flavors, and
hydrogenated oils.
Whole Foods Market's Whole Baby program, while not a replacement for the
sound guidance of healthcare professionals, is intended to be a complementary
and trusted source women can turn to for nutritional guidance during
pregnancy, empowering them to make informed decisions about the nutrition of
their growing families. Whole Foods Market, Harry 's
Farmers Market(R), and Fresh + Wild(R) are trademarks owned by Whole Foods
Market IP, LP.

household pregnancy

Highlights of the survey:

Concerns during Pregnancy
When mothers were asked to identify their biggest concerns about having a
baby, the following issues came out on top:
* Money (56 percent)
* Losing pregnancy weight (47 percent)
* Baby's health (44 percent)
Other concerns shared by many expectant and new moms include:
* Lack of sleep (27 percent )
* Balancing work and child rearing (26 percent)
* Parenting skills (20 percent)
* Breastfeeding (20 percent)

Top Sources for Pregnancy Advice and Guidance
When asked who they turn to for pregnancy advice and guidance, expectant
moms cite these sources as the most important:
* Doctors/healthcare providers (79 percent)
* Their own mothers (60 percent)
* Friends (38 percent)

Eating Habits
More than two-thirds (68 percent ) of moms-to-be today willingly make
changes to their eating habits after becoming pregnant. TUALATIN , Ore. In fact, stretch
marks top the list of cosmetic complaints during and after pregnancy.

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A total
of 2,344 surveys were completed.
Stretch Oil is also free from artificial preservatives, dyes , fragrances,
stabilizers or colors.

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com ) is the world's leading natural and organic
foods supermarket and America's first national certified organic grocer.
"Of course women are concerned about the condition of their skin during
pregnancy and breastfeeding.

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Other cities visited this fall are Philadelphia, Chicago and Atlanta.com .com.

midlife mother

wholefoodsmarket. Look for the USDA Certified Organic designation on
select Earth Mama Angel Baby products, coming soon.

think mom

The
Whole Foods Market motto , "Whole Foods, Whole People, Whole Planet"(TM)
captures the company's mission to find success in customer satisfaction and
wellness, employee excellence and happiness, enhanced shareholder value ,
community support and environmental improvement. Also known as "orange blossom.

pregnancy organizational

mother parenting

22, in New York City, provides moms-to-be with practical tips for
nurturing a healthy pregnancy and a healthy baby., Did you know your body's largest
organ is the skin?
It is, but it doesn't make stretch marks any sexier.earthmamaangelbaby. They want to know the
products they are using are free from harmful chemicals for themselves and for
their babies," says Melinda Olson, CEO and co -founder of Earth Mama Angel
Baby. Stretch Oil can also be added to a warm bath or used for perineal
massage to prevent tears and episiotomies during childbirth.
Used daily, this organic herb -infused oil encourages the skin's innate
elasticity with neroli pure essential oil, the premier oil for treating scar
tissue, stretch marks or aging skin.