BabyCenter to Launch Pioneering Personalized Print Magazine for the 21st-Century Mom

BabyCenter will distribute the magazine
to members who request a subscription online.
resource for new and expectant parents.
High in protein and low in both calories and fat, Oh Mama! bars were
created with the help of doctors and nutritionists to ensure pregnant and
nursing women get the right amount of the most important vitamins and
minerals.

moorestown pickerington

com), the
leading online resource for parents of children ages 2 to 8."
According to SVP/group publisher David Blair, the new magazine represents
a unique opportunity for marketers.

martekbio.

mum mops

This preventive videogame offers the great advantage of allowing
players to experience the negative consequences of cocaine use without
taking any risk since it is purely virtual and any actual contact with
cocaine is avoided. The power of this targeted,
cross-platform approach is unmatched. "BabyCenter
magazine allows us to reach moms with a stage-relevant message in a totally
new environment," he said. Now they can get the same DHA
trusted for use in infant formulas through a great-tasting nutrition bar
widely available in stores throughout the U.
For more information, visit http://www.

postpartum mum

TAVAD's treatments against cocaine , heroine, alcohol and
benzodiacepine (tranquilizers) addictions are based on neuronal
recovery and are currently being administered in hospitals in Madrid
and the US.
According to BabyCenter editor in chief Jim Scott, who will oversee the
launch, the magazine will offer completely original content, with many
articles designed to let readers interact with one another and other special
tools and features online. Editions to be published during the first
quarter of 2006 include "Baby Birth -3 months" and "Baby 4-6 months.

Oh Mama! Bars Containing Martek DHA(TM) Now Available at Motherhood Maternity Stores Nationwide

infant formulas.

mum mothering

The game aims at preventing drug use among
young people by acting as a psychological vaccine against cocaine.
TAVAD was founded in 1988 with the goal of providing treatment for
people addicted to psychoactive substances, as well as carrying out
scientific research to improve treatments and prevent addictions. The first issue, customized around "Pregnancy 4-6 months ,"
will be published in September 2005. The bars include important nutrients not found in most prenatal
vitamins, such as DHA, magnesium, and iodine.com
"We are thrilled to be working with Martek on the development of Oh Mama!
food products. As a specialist in women's and children's health, I am acutely
aware of the importance of DHA in a perinatal woman's diet and am dedicated to
providing it in our Oh Mama! products for the benefit of women and their
developing babies," said Beth Vincent , CEO + Co-Founder of Vincent Foods, LLC.

worries newborns

If they choose to use
cocaine, players begin the race with the feeling that they are very
likely to win; but their possibilities plunge to zero as their cocaine
tolerance increases, their skills begin to vanish, and their need to
use the drug becomes more frequent.
Launching a major expansion into print media, the web's most popular
resource for new and expectant parents today announced it will publish
BabyCenter magazine, the first and only publication that gives pregnant women
and new moms the critical information and insights they want exactly when they
want it.com, the leading online resource for parents of
children ages 2 to 8 , and http://www.

This press release contains forward-looking statements regarding the
commercialization of Martek's products.

moms parenthood

TAVAD Announces First Videogame Where Virtual Use of Cocaine is Used to Prevent Addiction

htm using simple computer
equipment.
TAVAD has invested 4 years of research and 350 ,000 EUR in the
development of this preventive system. More than 3.
(Photo: http://www.S.

pickerington pickering

com ), which launched in 1997 and is now one of the
web's most successful businesses.K. Developed
by a process that extracts DHA from algae under tightly controlled
manufacturing conditions, Martek DHA(TM) is free of chemical pollutants and
toxins that may be present in certain fish and fish oils .

pep moorestown

, Chairman and CEO of Martek.

ellicott pep

tavad.
The magazine will break new ground in its category by publishing
customized issues with editorial focused on moms-to-be and new moms during
specific phases of pregnancy and motherhood.
"Traditional magazines in this category aren't serving the customer well
at all.
Readers will receive the edition of BabyCenter magazine most closely
tailored to their stage of pregnancy or parenthood at the time they registered
for a subscription. Second issue: "Pregnancy 7-9 months," to
be published in November 2005.babycentre.uk , the leading U. Nutritional Bars for Pregnant and Nursing Women Contain Over
100 mg of Non-Fish DHA

COLUMBIA, Md.

Martek Biosciences Corporation (Nasdaq: MATK ) develops, manufactures and
sells products from microalgae.

postpartum joys

The company intends to invest
an additional sum of 200,000 EUR to promote new updates in the next
two years.
TAVAD has managed to take the issue of addiction from lesser
recognized levels and raise it the level of begin listed in one of the
main Stock Exchanges in the US."
BabyCenter has a significant advantage over others in its category because
of its ability to reach women very early in pregnancy.

preschoolers moorestown

The launch marks an ambitious move into traditional media for BabyCenter
(http://www. "The success of our online advertising
model has been our ability to work with marketers to craft advertising that is
delivered in contextually relevant content and stage-based email."
Earl Justice, senior product manager at Beech-Nut, agreed .

mothers pickering

TAVAD's technology is also present in the US through its
partnership with HYTHIAM, a company listed in the Nasdaq exchange. There's a lot of waste for readers and for advertisers -- a lot of the
content is either too early or too late," said Mari Baker, BabyCenter's
president.5 million
visitors each month, as measured by comScore Media Metrix, and have been
honored with numerous awards, including an Online Journalism Award. In
addition, babycenter. Now they only have to visit a Motherhood Maternity store
to get a non-fish-oil source of DHA.

ellicott pickering

By using information technology, which is one of the most familiar
and most widely-accepted tools among the youth, players can virtually
suffer the experience of cocaine tolerance and dependence.

BabyCenter has assembled an all-star team of
editors and designers to develop the magazine, led by publishing veterans
Scott and executive editor Nina Martin.co.ohmamabar.

CONTACT: Beth Parker, PR Manager of Martek Biosciences Corporation,
+1-443-542-2551, or bparker@martekbio.

preschoolers parenthood

In addition, this game is widely available, since
it can be played online at
http://www.babycenter.parentcenter.

joys playgroup

Business Editors/Entertainment Editors

MADRID, Spain----The Spanish company
TAVAD (Advanced Addiction Treatments) has announced the first
videogame in the world which allows the virtual use of cocaine during
a motorcycle racing game. This
magazine is so exciting because we bring that model to print and for the first
time an advertiser can deliver their message at exactly the right time, to the
right person, and in the right place.com that have the potential to really help build the
Beech-Nut brand.com, the
most visited online resource for new and expectant parents,
http://www.

tristate pickering

Building on the enormous success of BabyCenter's "stage-based" content
online, BabyCenter magazine will debut as a quarterly in September 2005. The first issue of the magazine
will serve prenatal moms in their second trimester , with three more
personalized editions set to roll out through 2006.

parenthood motherhood

"We know from talking to customers and our years of experience with
our web site, that a stage-based approach is the key to serving the parenthood
category.

About BabyCenter
Founded in 1997, BabyCenter LLC operates http://www.
"This is great news for new moms and moms-to-be who are concerned about
getting enough DHA from a safe source while they are pregnant and nursing -- a
time so critical to their developing baby.S. They are available in 3
different flavors-yogurt honey, chocolate peanut butter and frosted white
raspberry. For more information, visit http://www.

newborns ellicott

The game gives players the choice of taking part in a motorcycle
race either "without drugs" or "with cocaine".
BabyCenter magazine plans to deliver a high-quality controlled circulation
of 2 million annually, with a rate base of 500,000 subscribers for each of
four editions over a 12-month period.parentcenter. "It opens the door to integrated marketing
campaigns with babycenter.newscom.

joys newborns

Offering extensive, medical advisory
board-approved content, BabyCenter's web sites attract over 3. Americans tend to have among the lowest DHA intake in the world,
and pregnant women, who are cautioned by the U. Such statements involve risks and
uncertainties that could cause future actual results to differ due to a
variety of risk factors, including without limitation those factors set forth
in Martek's filings with the Securities and Exchange Commission.com

mothers mum

BabyCenter also operates ParentCenter (http://www.babycenter .com/cgi-bin/prnh/20050711/DCM020 )
Fatty fish and organ meat are the primary dietary sources of DHA, making
it difficult for most people to get enough of this important nutrient through
diet alone.," said Henry "Pete" Linsert,
Jr.

postpartum playgroup

com/juego-adiccion-virtual.5 million pregnant and new moms
come to BabyCenter web sites every month, according to comScore Media Metrix.S.com.

pep tristate

FDA and EPA to limit their
consumption of certain fish due to concerns about mercury intake, may get even
less DHA in their diets. Martek DHA(TM)
is the only DHA accepted by the FDA for use in U.

motherhood upwards

They find themselves forced to
stop continuously, in order to "stock up" and take their dose, without
which they cannot stay in the race. More women sign up for
BabyCenter's personalized newsletters in month two of their pregnancy than any
other month.
The amount of DHA in a mother's diet determines the amount of DHA passed
on to their developing baby through the placenta during pregnancy, and through
breast milk after birth. Martek DHA(TM) is
produced under U.

hanahan joys

Breaking New Ground In Its Category, BabyCenter Magazine Will Offer
Moms Customized Content Based on Their Stage of Pregnancy or Motherhood

SAN FRANCISCO, BabyCenter is expecting. During February 2005, 52% of the pregnant women who joined
BabyCenter were in their first trimester of pregnancy." Scott
said each edition will be updated throughout the year to reflect the latest
pregnancy and parenting news, research, and trends .com offers an array of interactive tools, a supportive
online community, a premium subscription service , and an online store
featuring thousands of products for parents and children., Expecting and nursing
moms may not be getting enough DHA (docosahexaenoic acid), an omega-3 fatty
acid essential for their babies' brain and eye development, because dietary
sources are limited. Oh Mama! nutrition bars containing Martek
DHA(TM), the all-natural vegetarian source of DHA added to infant formula , are
now available at over 700 Motherhood Maternity stores nationwide. Some studies have shown that maternal DHA
supplementation throughout pregnancy and nursing results in long-term
cognitive and psychomotor advantages in children.
Oh Mama! bars, which contain 115 mg of Martek DHA(TM), offer a convenient
and safe dietary source of DHA for pregnant and nursing women.S. FDA current Good Manufacturing Practice (cGMP) conditions
and Martek's plants are regularly inspected by the FDA. The Company's products include: (1) specialty,
nutritional oils for infant formula that aid in the development of the eyes
and central nervous system in newborns; (2) nutritional supplements and food
ingredients that may play a beneficial role in promoting mental and
cardiovascular health throughout life; and (3) powerful fluorescent markers
for diagnostics, rapid miniaturized screening, and gene and protein detection.