, M2Moms -- The Marketing to
Moms Conference, October 17-18 at the Chicago Cultural Center, will feature
industry experts sharing insights on today's mom, her purchasing decisions and
how to effectively reach her with advertising messages .
M2Moms is produced by PME Enterprises, Hartford, CT.

friendships pearl

formed women

"The virtual world is also a place where
moms are making important connections with other mothers. Getty Images is the imagery resource.

making grandmothers

A single patch can have many
people contribute sentiments to it, creating an ever-growing tribute to the
mom in your life.

ring moms

Over
50% claim they could use more help.
- The quilt has honored mothers from all 50 states, with California
having the most patches and Texas coming in a close second.com , people can reach out to the special
women that they love -- moms, wives, aunts , stepmoms, sisters, daughters,
grandmothers, best friends, mentors -- honoring them for Mother's Day.

mother formed

At Parenting, we show marketers how to
position themselves as purveyors of that help with ideas and language that
resonate best with moms.M2Moms.

moms webring

com has always known
the importance of making mom feel special on Mother's Day.com, we tried to come up with a new way to pay
tribute to the millions of mothers across this country and around the world,
and we are delighted that 'A Patchwork of Love ' has touched so many women,"
said Sally Babcock, senior vice president, AG Interactive.

sites nurturing

The daytime television formula for marketers may be outdated
as 72% of today's moms are employed and state they spend more time on the
internet than watching TV.
"It's no secret that moms do their research online, whether for purchases
or family healthcare," says Bonnie."
M2Moms is presented by Parenting magazine and title sponsored by Ketchum
and ClubMom.
Although the quilt was launched only a week ago, already thousands of
people have posted patches, growing at a rate of hundreds of new patches a
day.com, combined with their own photos and words, to
personalize patches with wallpaper , pictures, and music.2 million paying members.

friendships nurturing

" Bonnie will discuss this
topic in her M2Moms session "Word of Mom: A Marketer's Secret Weapon.

nurturing formed

70% said advertising doesn't seem
focused on moms.com for details and conference registration.americangreetings.

mothers have

HARTFORD, Conn.

nurturing rings

"
AmericanGreetings .

moms family

Today's Mom Has Changed -- Most Marketing Has Not...95% Online

American Greetings' Mother's Day Quilt 'Stitches' Over 2 000 Patches and Growing Fast

"We are thrilled
with the success of the quilt and it's great to see it grow in such large
numbers every day.

home parenting

Over 40% say they've either got it
under control or they at least enjoy most days, even with the chaos."
Bonnie Ulman, President of The Haystack Group and co-author of Trillion
Dollar Moms: Marketing to a New Generation of Mothers shares eye-opening
statistics about today's mom. A staggering 95% said they are online at least
once daily. 'A Patchwork of Love' Creates a New Way to Thank Mom This Mother's Day

CLEVELAND, AmericanGreetings.
- The average patch has two posts, but many have up to five and six
posts.

ring family

- The quilt has gone international with patches from England , Canada,
Mexico, Germany, Spain, India, China, South Africa, Singapore and many
other countries.

nurturing making

Cheryl Wilbur, Director of Research and
Brand Development for Parenting magazine explains, "We found that 95% of
MomConnection members -- our online panel of moms -- characterize their daily
life in positive and energetic terms.

grandmothers making

This year they
announced "A Patchwork of Love", a unique, new and free way to pay tribute to
mothers and other amazing women this Mother 's Day.

friendly home

By posting a patch to the online quilt, which can be found
at http://www. The
innovative appearance and interactive nature of the quilt is the first of its
kind, offering a memorable place where these women can be collectively
recognized.

web friendships

sites mothers

Visitors can use the fun and unique artwork provided by
AmericanGreetings.

mother friendships

Only 20% of mothers said advertisers were doing
a good job of connecting with them.
"Here at AmericanGreetings.

pearl home

M2Moms presenting sponsor Parenting magazine found in their 2004 survey,
"What Really Matters to Mom," that today's mother doesn't fit the stereotype
many marketers use when crafting marketing communications. Associate sponsors include Lucid Marketing, WSL Strategic
Retail, EPM, Kimpton Hotels and Resorts, Content That Works and Paramount
Market Publishing. Here are some fun facts about the popular quilt:
- If each patch was a standard six inch square, "The Patchwork of Love"
would extend across three football fields.com has over three million unique visitors per month,
and the American Greetings network of greeting card websites reaches over 14
million unique visitors monthly, with more than 2.

grandmothers created

Visit
http://www. You can share
patches, ask friends and family members to add to a patch , search for people,
scroll through the patches and print them out.

that rings

Parenting found
most modern moms don't feel trapped as servants to their families or unable to
juggle the demands of their lives . Although these
women may never meet personally, they have tremendous influence over product
trial , brand preference and purchasing decisions.

home pearl

ring family

---

- - kjjkjk

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