In addition, The American Horticultural Society Lecture Series, running
Saturday through Monday of the Show, features free (with Show admission ) talks
by some of the country's foremost horticulturists, nurserymen and garden
designers, including Katy Moss Warner, president of The American Horticultural
Society (AHS).
The Garden is also pleased to offer its out-of-town visitors a splendid
way to take in the Flower Show while enjoying the comforts and amenities of
three fabulous options for accommodations.

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"It is one of the Midwest's
premier horticultural experiences, a great way to spend Memorial Day weekend,
and a perfect opportunity for garden-lovers and neophytes alike to embrace
beautiful gardens and the new gardening season. "We're working with the area's top talent," says Holley,
"to bring out surprising harmonies between the twin elements of horticulture
and art.

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In just a
24-hour period , each stem is cut, packed and loaded onto a temperature
controlled UPS aircraft heading to Miami ."
UPS is the world's largest package delivery company and a global
leader in supply chain services , offering an extensive range of
options for synchronizing the movement of goods, information and
funds."
A lovely garden is a work of art. The Garden's website is at
http://www.

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"Nothing
would ruin a romantic Valentine moment faster than dried up flowers. More than a third of all cut flowers in the United States
are sold for Valentine's Day; 90 percent of which come from Latin
America , according to the Society of American Florists
(aboutflowers.
The Show also welcomes groups of 20 or more visitors with specially priced
admission, complimentary motor coach parking, specially priced box lunches,
and more.

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Visitors may inquire about specials
for Cleveland Botanical Garden guests with its preferred hotels: Glidden House
(Inn at University Circle, 216.

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, UPS serves more than 200
countries and territories worldwide.1600
or 888.
East meets west as Gilliam, who attracts large audiences wherever she speaks,
introduces the newest trends in international design and explores the creative
potentials of contemporary floral artistry.

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8358 or InterContinental
Hotels Cleveland (Suites or Conference Center Hotel, 877.

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"At UPS, we take special care to ensure this delicate delivery
gets expertly handled from start to finish," said Tom O'Malley, vice
president of air cargo, UPS Americas.com). and Garden Club of America.

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"
Red roses remain the traditional favorites on this day of love -
66 percent of buyers select this color. More than 50 million roses are
traded worldwide according to the Flowers + Plants Association/TNS
Sofres. Advance tickets are $12 for Garden members and $16 for
nonmembers (member discounts available only online and through the Garden). Better Homes and Gardens' Elvin McDonald, "the dean of American
garden writers," will present a humorous take on the social history of
gardening from his forthcoming book, The Gardening Husband.
Cleveland Botanical Garden, which began as the Garden Center of Greater
Cleveland, the country's first urban garden center, celebrates its 75th
anniversary year in 2005.

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Business Editors

ATLANTA ----This time of year,
Cupid's helpers are working behind the scenes to get millions of roses
and other flowers from South America to romantics across the United
States in time for Valentine's Day ."
Many all-new gardens are being created especially for the Show.

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And,
UPS is the largest cargo carrier at Miami International Airport. Headquartered in Atlanta, Ga. - Largest Outdoor Flower Show in the Country Returns to Cleveland
May 27 - 30, 2005

- Discounts Apply For Advance Sales, Groups

CLEVELAND, Advance, discounted tickets to
Cleveland Botanical Garden Flower Show, the largest outdoor flower show in
North America (May 27 - 30, 2005), are now on sale through the Garden's
website at http://www. The Show's theme, "The Garden
as Art," explores the natural affinities between the worlds of horticulture
and the visual arts.2819 for more information and to order tickets.

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Cleveland Botanical Garden is located in the heart of University Circle ,
Cleveland's cultural district, across from the Cleveland Museum of Art.853.8999).

crocuses magda

org .7091). A unique collaboration between an artist and a
landscape design firm, "Living Rooms - Bringing the Inside Out" is an elegant
yet whimsical space that unifies the worlds of interior and landscape design.

)
"Grand Promenade," a magical preview party benefiting the Garden's
education and urban outreach programs, will be held during the evening of
Thursday, May 26, 2005 beginning at 6:00 p.8900; 800 .

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com. The Show also hosts expert
lectures and demonstrations and a world class horticulture and flower
arranging competition. Holley, the Garden's executive director.

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"Flower importers and
wholesalers rely on UPS to bring flowers into the United States and
distribute them across the country because of the strength of our
network and the quality of our people.
"Most of our flowers are imported directly from Colombia and
Ecuador, so we rely on UPS to expedite the shipping process to get the
freshest possible product for our customers," said Peter Sessler,
Director of Purchasing for Mayesh Wholesale Florists, Inc.
And who exactly gets all these flowers? According to the
Association of Floral Importers of Florida (AFIF), 82 percent of men
give flowers to their wives or significant others, followed by friends
and mothers with 5 percent each. UPS's stock trades on the New
York Stock Exchange (UPS), and the company can be found on the Web at
UPS.S.231. A nonprofit garden, the institution is a national
leader in urban horticulture and botanical education.

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In the Cleveland region, general
admission tickets are also available at all Heinen's Fine Foods locations and
at the Garden. The
address is 11030 East Boulevard, Cleveland, Ohio, 44106 (phone: 216. The centerpiece is always ten award-winning acres of
more than 30 spectacular gardens - both new ones created especially for the
Show and the Garden's many significant collection gardens.cbgarden.

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Tickets are available at $250,
$500 and $1,000, with corporate tables of ten at $5,000 and $10,000.

philographikon genuses

Women's first choice? Thirty-one percent say
"mom.org for a complete list of speakers and topics. Call
216. Since its founding in 1930, education has been the core of the
Garden's mission, guiding expansion in recent years to include urban outreach,
school programs that support national academic standards, and sustainable
economic development.cbgarden.

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On Valentine's Day Cupid is Dressed in Brown; Delivering Flowers is a Labor of Love

One of those experts is UPS (NYSE:UPS), which imported more than
14."
Cupid 's rush starts on February 3 this year when the first
shipments of fresh cut flowers arrive.

Cleveland Botanical Garden Flower Show Tickets Now on Sale at http://www.cbgarden.org

The creative teams planning the 2005
Show are taking that idea and running with it.707.

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Other popular flowers include carnations , tulips and lilies.
When it comes to giving flowers, 39 percent of people chose to
send bouquets .m. From its 10-acre campus
in University Circle to three inter-city learning gardens and dozens of
outdoor classrooms at area schools, the Garden has introduced the benefits of
gardening to thousands of people of all ages, interests, backgrounds and
abilities. It has 6,000 members and bi-annually hosts the nation's
largest outdoor flower show.

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There, they clear customs
and are distributed to florists and consumers across the country. But men get flowers too, as 15
percent of women report buying flowers for their husbands or
significant others.
"We bring about 30,000 visitors through the Show in four days," says Brian
E. The
featured theme garden, "Living Rooms - Bringing the Inside Out," is a
collaboration between the landscaping firm DTR Associates and nationally
recognized artist Penny Rakoff.

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His UPS helpers will add an
additional 12 flights from Colombia and Ecuador to handle the mad dash
of import traffic during February.
Presented by National City Private Client Group, the Show is modeled after
the Royal Botanical Society's famed Chelsea Flower Show in London, and it is
the only outdoor flower show honored with Major Show status by both National
Garden Clubs, Inc. She has won awards from the U.
(See http://www.org .

Category for sites with galleries of photographic images and/or graphics of flowers and plants or information on how to take plant photos , reproduce images, etc.

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But Cupid doesn't do it alone; he relies on experts to get the
more than 175 million fresh cut flowers sold in the United States over
the Valentine's Day season from farm to sweethearts. Only 23 percent give a single flower as a gesture of
affection.721.
World renowned floral designer Hitomi Gilliam is the Keynote Speaker at a
special ticketed luncheon on May 27 ($65/member; $80/nonmember; $150/patron).707.

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UPS moves more than 2 million
flowers a day during the Valentine rush.cbgarden.759.

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8 million stems of cut flowers into the United States last year
from South American countries such as Colombia and Ecuador.
Eighty-seven percent of all cut flower imports arrive in Miami.
and Mexico to England and Japan and is the author of definitive books on
flower arranging.

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- - kjjkjk

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