"My partnership at JCPenney has been an incredibly rewarding
experience ," says Chris Madden.
The new Meadowbrook collection for the Adventurous lifestyle is
inspired by Madden's Vermont home.
The new Arbor Mist and Darjeeling groups create a soothing and
elegant atmosphere for the Serene lifestyle. Window treatments (14"-120"), including curtains, shades,
tiebacks and curtain hardware in a range of finishes, are also
available ($25-$75).

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About JCPenney

JCPenney is one of America's largest department store, catalog,
and Internet retailers, employing approximately 150,000 associates.

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His operation and showroom are clearly ones that others in the
industry look to emulate," she said.6
percent in 1995. From formal to casual, the
ensembles are available in conventional, 30-inch height, and 36-inch
counter height, a hot new trend in the home furnishings industry.com is one of the largest apparel and home
furnishings sites on the Internet.S.

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The same 2003 HIRI study of 15 specific home improvement projects
found that 56 percent of the projects were initiated with the
involvement of the female head of household and 43 percent were by the
female head of household alone.
As chic as toolbelts and work gloves are, what exactly is the
cause of this increasing interest in hammers and nails? According to
the Opinion Research, the number one reason women took on home
improvement jobs was to save money. Reed has North American offices in Norwalk,
Conn.
The company operates 1,017 JCPenney department stores throughout the
United States and Puerto Rico, and 63 Renner department stores in
Brazil. JCPenney is a contributor to the
JCPenney Afterschool Fund, a charitable organization committed to
providing children with high quality afterschool programs to help them
reach their full potential." The new Chris Madden magazine will be
published by Hachette Filipacchi Media U.com

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FABULOUS FLOORS Magazine Publisher to Preview Year's Top Trends May 25

CLEVELAND, As part of its 25th anniversary
celebration May 25, WestBay Decorating and Flooring Center of Westlake (440
835 2980) will give some 600 invited designers, builders, customers, VIPs and
lifestyle media a look at the year's top trends in flooring fashion courtesy
of FABULOUS FLOORS magazine.

Business Editors/Lifestyle Editors/Home + Garden Writers
National Hardware Show 2005

LAS VEGAS----A growing number of
women are nailing down their influence in the world of home
improvement, accounting for 35.
For more information on the 2005 National Hardware Show(R) in Las
Vegas, visit www.5
million in North America.

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nationalhardwareshow.

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The hottest new trend? Mixed media flooring.8 percent of the total residential
repair and remodeling purchases in 2004, a significant jump from 28.

JCPenney and Chris Madden Expand the ``Turning Home into Haven'' Collection

"Chris Madden has been a great partner and her
strong expertise in home decor and design has been instrumental to the
growth of our business . The entertainment centers are
multi-piece systems and easily fit large, flat screen televisions and
plasma screens. JCPenney is the nation's largest catalog merchant of general
merchandise, and jcpenney.

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Presentations include feng shui in home design by Ann Stevens of Graced
Space School of Feng Shui.

, Palm Beach, Fla. Available in JCPenney department stores, the
JCPenney Catalog, and online at www.

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As the number of female homeowners specifying brands and
purchasing supplies for their renovation projects continues to grow,
women are influencing manufacturers and retailers to look for new ways
to cater to their specific needs. In addition, the number of home purchases by women
rose 49 percent from 606,000 in 1989 to 903,000 in 2003. Of the 15 projects, interior painting
had the highest initiation by women at 74 percent and the least
desired project was electrical repair at 38 percent.com

New Furniture

The expansion includes the addition of Rochelle , the first
complete furniture collection for the Serene lifestyle. Rochelle
borrows classic elements from mid-century furniture and reinterprets
their shape and form with an eclectic mix of metal and wood that is
both architectural and tailored.

About Chris Madden

Celebrity designer Chris Madden is the creative force and vision
behind a home furnishings empire that spans publishing , television,
design and licensing.

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The "floor fashion glimpse" previews the magazine's soon -to-be-released
"Top Ten Trends In Flooring Fashion" by Sonna Calandrino, publisher and editor
of the event's co-host FABULOUS FLOORS magazine.com

Reed Exhibitions, which manages more than 420 events worldwide, is
a member of Reed Elsevier Group plc, a world-leading provider of
information -driven services and solutions., Newton, Mass.
Every collection coordinates with a matching server , buffet, hutch and
mirror.

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Our mission
is to make decorating your home fun and less intimidating , and to help
empower our customers turn their homes into havens.
Meadowbrook has a relaxed feel yet it is versatile enough to
incorporate into a rustic lodge or a sophisticated living room.

This category contains sites which offer ideas, tips, and tutorials to decorate the home.

decorator decorating

Women Strap on the Toolbelt and Bring Home the Paint Cans; Growing Influence in Home Improvement Marketplace Drives New Designs Innovations Exhibited at Natio

Tool companies, such as Barbara K,
are differentiating their products to fit a woman's hand and other
physical attributes with ergonomic, lighter-weight designs that don't
compromise the strength of the tool.
Women seem to be getting the message: of the $165 billion spent on
home improvements and repairs in 2001, a resounding 80 percent was
instigated by women, according to the Home Improvement Research
Institute (HIRI). Within the
first year of ownership, single women homeowners spend almost $9,000
on home improvement projects (National Association of Realtors).

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Cleveland's WestBay Decorating + Flooring Center 25th Anniversary to Include Glimpse Into Future Flooring Interior Design Trends

"Women are very influential and powerful consumers when it comes
to home improvement projects around the house," said Rob Cappiello,
industry vice president of the National Hardware Show(R).

This category does not include sites which sell goods and services online (Shopping: Home and Garden), sites for businesses that design or manufacture products (Business: Construction and Maintenance), or sites offering advice for purchasing decisions (Home: Consumer Information ).

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WestBay serves an area from Pennsylvania's border west to Toledo, south to
Columbus. In 1980, Pawson bought a paint and wallpaper store
with two partners, setting the cornerstone for WestBay . Darjeeling is offered in
a lavish basket-weave pattern and Arbor Mist has a hint of floral
details , both presenting a luxurious, but relaxed mood. It
also includes an elegant assortment of decorative window accessories. Her mantra of Turning Your Home Into a Haven is
shared with millions of women throughout America, through her
television appearances -- she was design correspondent for the Oprah
Show and hosted her own TV show on HGTV for eight seasons -- her 16
books, including the recently published "Haven: Finding the Keys to
Your Personal Decorating Style," as well as "A Room of Her Own:
Women's Personal Spaces," now in its eleventh printing (published by
Clarkson Potter/Publishers , a division of Random House).

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" Examples are using
stone and metal or wood and carpet in one design .
Founder Pawson worked his way through college at Cleveland State as a
house painter, earning a BA degree and building a company with a crew of 50."
The "Turning Home into Haven" collection is available through one
or more of JCPenney's three retailing channels: JCPenney department
stores , JCPenney catalogs, and online at www.
The new Savoy, Misty Lilac, Catarina and Genevieve bedding
collections -- all add a Romantic look with their own personality from
cottage to high country . A
selection of accessories includes lamps (table, floor, desk;
$79-$164), rugs ($150-$300), decorative accents and wall art
($12-$129).

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"
Three-quarters of American women ages 25 to 49 say they are doing
more home-improvement projects today than five years ago, and a solid
80 percent plan to tackle at least one home-related project in the
next year (Roper ASW for The Home Depot). Contrasting cherry finish and
framed borders of satinwood and walnut, Sorrento reflects the
lifestyle of an elegant Italian villa.

About Chris Madden's "Turning Home into Haven" JCPenney Home
Collection

Chris Madden "Turning Home into Haven" for JCPenney Home
Collection is based on her three decorating lifestyles "Adventurous,"
"Romantic" and "Serene" that Madden has developed over three decades.
The collection includes a range of furniture products including
upholstered sofas ($1099 ), side and coffee tables ($149-$559), beds
($799-$1469), entertainment units ($2299-$2799), dining tables
($399-$1339) and chairs ($285-$560).

decorating improvement

Publisher Calandrino, a national expert and category champion for
flooring, founded FABULOUS FLOORS for consumers nearly two years ago because
she felt it was the most neglected major palette in home decorating. Retailers and broadcasters are leveraging this
trend and have begun structuring their marketing campaigns with more
women-oriented advertising and programming. Why hire a contractor when you can
do it yourself? There is a direct correlation: as the number of
woman-headed households grows, so does the number of women wielding a
power tool . Ideal for apartment living and small
dining rooms, these collections have dining tables that can expand or
contract depending on the number of diners. The bed and bath line includes
comforter sets ($250-$375), decorative pillows ($35-$55), Egyptian
cotton sheet sets (queen set - $140), and towels ($14-$25).

frescoes decorating

Planned projects range from
the relatively simple paint touch-up to more strenuous tasks like
replacing a door or installing a light fixture.
According to the Opinion Research Corporation , before starting a
home improvement project, nearly half of women seek assistance at a
local home center or hardware store, or watch home improvement
programs on television. The Rochelle collection invites innovative combinations with
emphasis on vertical lines, efficient storage elements, sliding doors
for ease of access and tailored sides. Its mid-tone oak finish framed in
simple borders and its custom hardware resembles brushed brass.
To support today's lifestyle of entertaining at home, JCPenney and
Madden are adding chic entertainment centers that expand and contract
to fit each customer's needs.

New Bedding

For the Adventurous lifestyle, the new Marbella bedding
collection, with its opulent design, has a woven tapestry look
partnered with micro suede for a creative mix of textures and moods.

ideas decorating

Based on her three decorating lifestyles,
"Adventurous," "Romantic ," and "Serene," which Madden developed over
three decades, the collection features a complete line of home
furnishings, including furniture, bedding, bath, window treatments,
rugs, lamps, wall art and decorative accessories. "Together, we're able to offer a
complete array of decorating choices and solutions through a fully
coordinated collection that changes from season to season. The other 14
best-selling titles include "Chris Madden's Guide to Personalizing
Your Home" and "Kitchens ," "Bathrooms," "Bedrooms," "Getaways" and
"New American Living Rooms. She is now
spokesperson for Partnership for the Homeless, has been active in
Habitat for Humanity, and has been honored by the Kips Bay Boys +
Girls Club, the Long Island Junior League - Outstanding Woman of the
Year and The Womens' Leadership Exchange for Outstanding Woman
Business Owner.

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(NYSE:RUK) (NYSE:ENL).

"We're excited to augment this high-quality line with even more
fashion-forward home furnishings for our customers," said Charles
Chinni, JCPenney executive vice president and general merchandise
manager for home.jcpenney.

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"WestBay's owner Bill Pawson is one of the pre-eminent flooring retailers in
the country. "In
addition, single women are purchasing new homes at twice the rate as
single men, which contributes significantly to their increased
involvement in do-it-yourself home improvement projects. On the retail side, home centers
are specifically targeting women in their advertisements . Reed Exhibitions offers
integrated market access programs covering exhibitions, trade
publications , direct marketing and the Internet to a database of 3.

Business Editors/Home + Garden Writers

PLANO, Texas----JCPenney, one of
America's largest department store, catalog and internet retailers, is
expanding its "Turning Home into Haven" home furnishings line designed
by Chris Madden. A cool, organic espresso finish
contrasts with the satin nickel hardware and metal elements in the
pieces.

Window Coverings

The new window coverings collection displays a variety of options
from earth-tone wovens to silk panels with intricate embroidery.

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Calandrino will announce for
the first time some of editors see as the year's "fabulous" top trends in
flooring fashion , the most significant being "mixed media.
The new Sorrento collection for the Romantic lifestyle celebrates
the elegant and distinctive design that flourished in the coastal
cities and towns of 19th century Italy.
This versatile collection was created for every lifestyle and adds a
layer of luxury to every room of the home. in May 2005.

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, Las Vegas and Toronto, and
sales and operations offices worldwide."
Introduced in May 2004, Chris Madden for the JCPenney Home
Collection is the company's largest home furnishings launch in its
100-year history.

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Encompassing five new furniture groups that include
entertainment centers and convertible dining collections, seven new
decorative bedding ensembles, a new assortment of window treatments,
rugs, wall art and decorative accessories , the expansion provides
customers with more solutions for decorating their homes easily,
stylishly and affordably.jcpenney.
The JCPenney Home Collection is one of the nation's largest
private label home brands, with annual sales of more than $1 billion.

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Calandrino will preview:
* Colors trends: "Chameleon neutrals" and "luxury" colors
* New woods stylings: Wider planks , exotics and laminates
* Cork: Natural colors plus new pearlescent and metallic tones
* Ceramic and porcelain tile, granite, marble and limestone: trendy
flooring
* Custom designs: medallion insets, thanks to new waterjet cutting
technology

Founded in 1980, WestBay Decorating and Flooring Center has grown into a
10,000-square-foot facility featuring full line residential and commercial
flooring, including carpet, hardwood, ceramic tile, stone, and resilient, plus
granite countertops and window treatments.
He continued the business. They also include television consoles, shelves with
built-in lights and piers for storage.
Four new convertible dining collections were designed to offer
customers more versatility.