New mothers simply do
not have the time or the inclination to sift through hundreds of pages of
information to finally get the information that they need.

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com.3 million unique visitors in the United
States and had an average reach of more than 10.

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In terms of moms' transition back
to work, 42 percent said it was extremely or very easy and 75 percent felt
that their colleagues were very supportive of their new role as a mother.

About the Survey
Data was collected online between April 4 and April 11, 2005, with a
nationally representative sample of 1,366 new and expectant mothers.

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"Sleep Baby Sleep" has been praised and endorsed by
the medical community (see the back cover) and hailed by many of the moms who
used the technique (see interior of the book for testimonials). Results from the survey also suggest
that moms may be able to spend more time with their baby if they were aware of
some commonly overlooked tasks that could be done before baby arrives.

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com), or at
http://www.com.

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The process also lacks the militant approach of many other
parenting books, and encourages a less strict and a more understanding method,
while at the same time enabling the parent to quickly get a child sleeping
independently. The book
has been selling on the Internet for only a few months, and has already sold
well over 1,000 copies.amazon. The
survey showed that many moms who have taken their baby for well-baby visits
feel completely or somewhat helpless (59 percent), anxious (64 percent) and
guilty (53 percent) because their babies receive so many shots and 43 percent
of new moms said that they would like to reduce the number of shots that their
child received.
Average monthly page views for iVillage.

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The front and back cover of the book can be viewed at
http://www.
"Keeping a new infant happy and healthy can feel overwhelming at times, so
for the baby's sake as well as their own, all new moms should do everything
they can to lower their own stress levels," said Kathy Peel, woman and family
issues expert and author. The survey revealed that 94 percent of moms enjoyed being home
with their baby and only 13 percent reported that they missed going to work on
a daily basis. The biggest issues that moms returning to work seemed
to experience were missing their baby while away (91 percent) and feeling
guilty about leaving the baby (67 percent ).

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SleepBabySleep. Many moms-to-be overlook tasks that could save them time and worry while on
leave

NEW YORK, A new survey of working mothers
and mothers -to-be released today by iVillage, revealed that 73 percent of moms
view making the most of their time away from work to bond with their new baby
as their top concern for maternity leave. However , few moms completed some equally important tasks
before taking maternity leave such as researching child care options and
immunization schedules (51 and 36 percent respectively), thus taking away
precious time that could have been spent bonding with their baby. Moms who had
taken their baby for well-baby visits at the pediatrician said they were
extremely satisfied with their relationship with their child's physician (60
percent) and felt comfortable asking questions (64 percent).

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What these parents fail to realize is that it doesn't have to be so
difficult. Tammy Hussin can be reached for further
comment at 303.

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"Sleep Baby Sleep" has already demonstrated its ability to sell .
The survey also explored moms' experiences with returning to the workforce
after maternity leave. iVillage Inc.

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For more information,
visit http://www. Most
moms are already doing a lot of the "fun" activities to prepare for baby's
arrival, including purchasing baby products (90 percent) and decorating the
nursery (68 percent). New moms today who take maternity leave also have a good deal
of support during their first few weeks at home with their new babies.
The survey was funded through support from GlaxoSmithKline.

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A galley of "Sleep Baby Sleep" is available to members of the media upon
request.pdf. Sixty-one percent of moms said they rely on
their pediatrician 's advice to help quiet fears about the well-being of their
child, second only to that from family members (69 percent).5% of the total online
population and nearly 14 percent of women 18+ online .

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"We've made it easier for moms-to-be to accomplish some
of the other important tasks prior to giving birth so that they can focus on
their number one priority while on maternity leave -- bonding with their
newborn.

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DENVER, New parents the world over consistently
struggle with the age-old problem of getting their babies to sleep through the
night.
"Sleep Baby Sleep" is short, simple and , best of all -- it works! The
author, Tammy Hussin, draws her expertise from her own parenting experiences
and from the experiences of the many moms who sought her advice.9324 or sleepbabysleep@earthlink .

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With an innovative, and incredibly simple and gentle approach in
the new book, "Sleep Baby Sleep," learning how to get a baby to sleep
independently has never been quicker and easier. "Sleep Baby Sleep"
instead gets right to the point and spares the exhausted parent from
unnecessary filler.

This release was issued through eReleases(TM).

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"Expectant mothers have so many tasks to complete prior to baby's arrival
that it's understandable they'd focus on the ones that are fun to think about,
like shopping and decorating the nursery," said Kellie Gould, iVillage Editor-
in-Chief and new mom.com /moms for
invaluable tips and information on how to make the most of their maternity
leave.

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Unlike most
other baby sleep books that are for the most part scientific and militant,
this new mom-to -mom book offers a uniquely kind, reassuring and
easy-to-implement approach, and is filled with motherly advice for new parents
desperate for a straightforward solution to their children's sleep issues .679.ereleases.
iVillage is "the Internet for women" and consists of several online and
offline media-based properties that seek to enrich the lives of women, teenage
girls and parents through the offering of unique content, community
applications, tools and interactive features. In March 2005, according to comScore Media Metrix, The
iVillage Network ranked 30th among the top 100 Web and Digital Media
properties with approximately 17.

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"Sleep Baby Sleep" is currently
available through Amazon."

The Maternity Leave Experience
Most moms surveyed reported an overall positive maternity leave
experience.

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This is
clearly a method that many new parents have waited a long time for, and one
which will be welcomed with open arms by the parenting community .

New Survey Reveals Steps Working Moms Could Take to Maximize Their Maternity Leave Time

I encourage all expectant moms to visit iVillage. Combination vaccines can reduce the number of shots
without compromising protection against serious childhood diseases.

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"
The survey also confirmed that pediatricians play an important role for
new moms during maternity leave.

About iVillage Inc.

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Sleep Baby Sleep

"Sleep Baby Sleep" is not only uncomplicated and concise, but also lacks
the voluminous nature of most other baby-sleep books.ereleases. Also, according to the
same report, The iVillage Network was the number one "women's community site"
and the number four "community site" overall on the Web.

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(Nasdaq: IVIL)
was established in 1995 and is headquartered in New York City.

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com/pr/2005 -SBS1. In the first two
years of a baby's life, nearly every well visit includes vaccinations.

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net . "Since vaccinations can be a source of stress, new
moms should ask their pediatricians about options to lower the number of shots
their babies receive.com and its affiliate Web sites
("The iVillage Network") totaled nearly 443 million for the quarter ended
March 31, 2005.

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com (http://www. The
survey showed that many receive help from their spouse or significant other
(77 percent), their own mother (61 percent), other family members (37 percent)
and their spouse's or significant other's mother (30 percent).